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Tag: Star Plus

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Colors leads Hindi, urban GEC; Sony Pal retains position

    Colors leads Hindi, urban GEC; Sony Pal retains position

    MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

    Hindi GEC

    Colors continued to be the number one channel in Hindi GECs genre with 655190 Impressions (000s) followed by Star Plus on second position with 636429 Impressions (000s) and Zee TV on third with 465944 Impressions (000s).

    Sony Pal stood at number four with 462496 Impressions (000s) and Sony Entertainment Television grabbed fifth spot with 412004 Impressions (000s). Zee Anmol grabbed the sixth position with 407025 Impressions (000s) followed by Star Utsav at number seven with 402699 Impressions (000s) and Life OK at eight with 366264 Impressions (000s). Sab TV and Rishtey garnered the ninth and tenth spot with 360533 Impressions (000s) and 346771 Impressions (000s), respectively.

    Hindi GEC Rural

    Sony Pal emerged as the number one channel in rural Hindi-speaking market with 348642 Impressions (000s) followed by Zee Anmol which was in the leading position last week with 307877 Impressions (000s) and Star Utsav on the third position with 305964 Impressions (000s). Rishtey stood at number four with 265868 Impressions (000s).

    Colors bagged the fifth spot with 212745 Impressions (000s). Star Plus stood at the sixth spot in rural HSM with 205296 Impressions (000s) followed by Zee TV at number seven with 191681 Impressions (000s). Life OK climbed to eighth spot with 134137 Impressions (000s) and Big Magic fell on nine with 130513 Impressions (000s) followed by Sony Entertainment Television with 123025 (000s).

    Hindi GEC Urban

    Colors garnered the pole position again in Urban HSM with 442445 Impressions (000’s) followed by Star Plus on second with 431133 Impressions (000’s). Sony Entertainment Television maintained its third spot with 288979 Impressions (000s) and Zee TV stood at number four with 274263 Impressions (000s).
    Sony Sab was at the fifth spot with 265411 Impressions (000s). Life OK bagged the sixth spot with 232127 Impressions (000s) as &TV retained its number seven spot with 145141 Impressions (000s).

    Sony Pal, Zee Anmol and Star Utsav grabbed the last three spots with 113854 Impressions (000s), 99149 Impressions (000s) and 96735 Impressions (000s), respectively.

  • Colors leads Hindi, urban GEC; Sony Pal retains position

    Colors leads Hindi, urban GEC; Sony Pal retains position

    MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

    Hindi GEC

    Colors continued to be the number one channel in Hindi GECs genre with 655190 Impressions (000s) followed by Star Plus on second position with 636429 Impressions (000s) and Zee TV on third with 465944 Impressions (000s).

    Sony Pal stood at number four with 462496 Impressions (000s) and Sony Entertainment Television grabbed fifth spot with 412004 Impressions (000s). Zee Anmol grabbed the sixth position with 407025 Impressions (000s) followed by Star Utsav at number seven with 402699 Impressions (000s) and Life OK at eight with 366264 Impressions (000s). Sab TV and Rishtey garnered the ninth and tenth spot with 360533 Impressions (000s) and 346771 Impressions (000s), respectively.

    Hindi GEC Rural

    Sony Pal emerged as the number one channel in rural Hindi-speaking market with 348642 Impressions (000s) followed by Zee Anmol which was in the leading position last week with 307877 Impressions (000s) and Star Utsav on the third position with 305964 Impressions (000s). Rishtey stood at number four with 265868 Impressions (000s).

    Colors bagged the fifth spot with 212745 Impressions (000s). Star Plus stood at the sixth spot in rural HSM with 205296 Impressions (000s) followed by Zee TV at number seven with 191681 Impressions (000s). Life OK climbed to eighth spot with 134137 Impressions (000s) and Big Magic fell on nine with 130513 Impressions (000s) followed by Sony Entertainment Television with 123025 (000s).

    Hindi GEC Urban

    Colors garnered the pole position again in Urban HSM with 442445 Impressions (000’s) followed by Star Plus on second with 431133 Impressions (000’s). Sony Entertainment Television maintained its third spot with 288979 Impressions (000s) and Zee TV stood at number four with 274263 Impressions (000s).
    Sony Sab was at the fifth spot with 265411 Impressions (000s). Life OK bagged the sixth spot with 232127 Impressions (000s) as &TV retained its number seven spot with 145141 Impressions (000s).

    Sony Pal, Zee Anmol and Star Utsav grabbed the last three spots with 113854 Impressions (000s), 99149 Impressions (000s) and 96735 Impressions (000s), respectively.

  • Piracy severely dents Balaji consolidated numbers in Q2-17

    Piracy severely dents Balaji consolidated numbers in Q2-17

    BENGALURU: Despite almost doubling of year-over-year consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter), Ekta Kapoor’s Balaji Telefilms Limited (Balaji) reported a consolidated loss of Rs 28 crore, as compared to Profit after tax (PAT) of Rs 3.92 crore for the corresponding year ago quarter. The company attributes higher revenue to four films it released in the half year ended 30 September 2016 (H!-17, current half-year) as compared to no releases in H1-16. Balaji says in its investor presentation that piracy of its movies Great Grand Masti and Udta Punjab led to an approximate loss of Rs 36 crore in revenues, severely impacting its profitability in the period.

    The company reported 1.92 times higher revenue (TIO) in the current quarter at Rs 105.91 crore as compared to Rs 55.08 crore in Q2-16, and comparatively, just a little lower than the Rs 117.38 crore in the immediate trailing quarter Q1-17.

    Consolidated operating loss (negative EBIDTA) in Q2-17 was Rs 26.18 crore as compared to an operating profit (positive EBIDTA) in Q2-16 of Rs 6.33 crore.

    On a standalone basis, Balaji Telefilms Limited (BTL) – the television arm reported lower a net profit of Rs 4.4 crore in the current quarter versus Rs 6.6 crore in the corresponding year ago quarter. Standalone revenues for Q2-17 and Q2-16 were Rs 61.2 crore and Rs 53.2 crore respectively.

    Revenue from BTL’s Commissioned Programs segment in Q2-17 was Rs 60.9 crore, while for Q2-16 it was Rs 48.3 crore. Programming hours for Q2-17 were 231 hours, significantly higher than the 199 hours reported for the corresponding year ago quarter. Net realisation per hour in Q2-17 was higher at Rs 26.3 lakh as compared to Rs 24.2 lakh in Q2-16. Gross margin and gross margin per hour were lower at Rs 14.7 crore and Rs 6.4 lakh in Q2-17 as compared to Rs 16.9 crore and Rs 8.5 lakh in Q2-16 respectively.

    Balaji says that increase in programming hours in this quarter was due to certain special episodes being commissioned during the quarter for its daily soaps; realisation per hour has improved due to better episodic fees; Gross margins have improved this quarter and will continue to improve once the newer shows stabilise. Shows launched post Q2-17 were Naagin 2 on Colors, Chandra Nandni and Pardes Mein Hai Meraa Dill on Star Plus.

    Revenue from Balaji’s digital business – ALT- was Nil as the company is getting ready to launch commercial services in early Q4 FY17. Other Income from ALT was Rs 3.3 crore in the current quarter as compared to Nil in Q2-16.

    Revenue from Balaj’s movie business for Q2-17 was Rs 43.2 crore against Rs 1.6 crore in Q2-16. The movie business had an operating loss of Rs 28 crore in the current quarter. Operating loss in the corresponding year ago quarter was Rs 4.2 crore. Total amount invested as of 30 September 2016 in movies that are under production was Rs 44.1 crore says the company.

    Total Expenditure in the current quarter almost tripled (by 2.94 times) y-o-y at Rs 134.96 crore (127.4 percent of TIO) as compared to Rs 45.85 crore (83.2 percent of TIO) in Q2-16. Cost of Production/Acquisition and Telecast Fees in Q2-17 was Rs 78.55 crore (74.2 percent of TIO), 2.1 percent lower than Rs 80.22 crore (145.6 percent of TIO) in the corresponding year ago quarter.

    Marketing and distribution expense in Q2-17 increased to Rs 19.55 crore as compared to Rs 0.16 crore in Q2-16. Employee Benefit Expense in the current quarter increased 36/9 percent y-o-y to Rs 6.81 crore (6/4 percent of TIO) as compared to Rs 4.97 crore (9 percent of TIO) in Q2-16. Other expenditure in Q2-17 increased 33.8 percent y-o-y to Rs 9.42 crore as compared to Rs 7/04 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Piracy severely dents Balaji consolidated numbers in Q2-17

    Piracy severely dents Balaji consolidated numbers in Q2-17

    BENGALURU: Despite almost doubling of year-over-year consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter), Ekta Kapoor’s Balaji Telefilms Limited (Balaji) reported a consolidated loss of Rs 28 crore, as compared to Profit after tax (PAT) of Rs 3.92 crore for the corresponding year ago quarter. The company attributes higher revenue to four films it released in the half year ended 30 September 2016 (H!-17, current half-year) as compared to no releases in H1-16. Balaji says in its investor presentation that piracy of its movies Great Grand Masti and Udta Punjab led to an approximate loss of Rs 36 crore in revenues, severely impacting its profitability in the period.

    The company reported 1.92 times higher revenue (TIO) in the current quarter at Rs 105.91 crore as compared to Rs 55.08 crore in Q2-16, and comparatively, just a little lower than the Rs 117.38 crore in the immediate trailing quarter Q1-17.

    Consolidated operating loss (negative EBIDTA) in Q2-17 was Rs 26.18 crore as compared to an operating profit (positive EBIDTA) in Q2-16 of Rs 6.33 crore.

    On a standalone basis, Balaji Telefilms Limited (BTL) – the television arm reported lower a net profit of Rs 4.4 crore in the current quarter versus Rs 6.6 crore in the corresponding year ago quarter. Standalone revenues for Q2-17 and Q2-16 were Rs 61.2 crore and Rs 53.2 crore respectively.

    Revenue from BTL’s Commissioned Programs segment in Q2-17 was Rs 60.9 crore, while for Q2-16 it was Rs 48.3 crore. Programming hours for Q2-17 were 231 hours, significantly higher than the 199 hours reported for the corresponding year ago quarter. Net realisation per hour in Q2-17 was higher at Rs 26.3 lakh as compared to Rs 24.2 lakh in Q2-16. Gross margin and gross margin per hour were lower at Rs 14.7 crore and Rs 6.4 lakh in Q2-17 as compared to Rs 16.9 crore and Rs 8.5 lakh in Q2-16 respectively.

    Balaji says that increase in programming hours in this quarter was due to certain special episodes being commissioned during the quarter for its daily soaps; realisation per hour has improved due to better episodic fees; Gross margins have improved this quarter and will continue to improve once the newer shows stabilise. Shows launched post Q2-17 were Naagin 2 on Colors, Chandra Nandni and Pardes Mein Hai Meraa Dill on Star Plus.

    Revenue from Balaji’s digital business – ALT- was Nil as the company is getting ready to launch commercial services in early Q4 FY17. Other Income from ALT was Rs 3.3 crore in the current quarter as compared to Nil in Q2-16.

    Revenue from Balaj’s movie business for Q2-17 was Rs 43.2 crore against Rs 1.6 crore in Q2-16. The movie business had an operating loss of Rs 28 crore in the current quarter. Operating loss in the corresponding year ago quarter was Rs 4.2 crore. Total amount invested as of 30 September 2016 in movies that are under production was Rs 44.1 crore says the company.

    Total Expenditure in the current quarter almost tripled (by 2.94 times) y-o-y at Rs 134.96 crore (127.4 percent of TIO) as compared to Rs 45.85 crore (83.2 percent of TIO) in Q2-16. Cost of Production/Acquisition and Telecast Fees in Q2-17 was Rs 78.55 crore (74.2 percent of TIO), 2.1 percent lower than Rs 80.22 crore (145.6 percent of TIO) in the corresponding year ago quarter.

    Marketing and distribution expense in Q2-17 increased to Rs 19.55 crore as compared to Rs 0.16 crore in Q2-16. Employee Benefit Expense in the current quarter increased 36/9 percent y-o-y to Rs 6.81 crore (6/4 percent of TIO) as compared to Rs 4.97 crore (9 percent of TIO) in Q2-16. Other expenditure in Q2-17 increased 33.8 percent y-o-y to Rs 9.42 crore as compared to Rs 7/04 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Star India elevates Sagnik Ghosh as Life OK GM

    Star India elevates Sagnik Ghosh as Life OK GM

    MUMBAI: Star India has finally figured out who would step into the outgoing business head and GM Nikhil Madhok’s shoes.  According to a source, it is Sagnik Ghosh — senior vice-president, head of network brand strategy and marketing strategy at Star India.

    Madhok, the business head and general manager of Star India’s second GEC “Life OK” put in his papers a while ago, and is serving his notice period. He will be operating as the GM till the end of December 2016.

    Star India has elevated Ghosh as the new general manager of Life OK. He has been working with Star for more than a year now. Ghosh joined Star India as senior VP and head of marketing for Star Plus in October 2015. In June 2016, he became the head of network brand and marketing strategy. 

    Prior to joining Star India, Ghosh was working with Axis Bank as the senior vice president and marketing head. Ghosh was managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and its subsidiary companies.

    Also read:  Vivek Bhutyani quits Star; to start own OTT biz

  • Star India elevates Sagnik Ghosh as Life OK GM

    Star India elevates Sagnik Ghosh as Life OK GM

    MUMBAI: Star India has finally figured out who would step into the outgoing business head and GM Nikhil Madhok’s shoes.  According to a source, it is Sagnik Ghosh — senior vice-president, head of network brand strategy and marketing strategy at Star India.

    Madhok, the business head and general manager of Star India’s second GEC “Life OK” put in his papers a while ago, and is serving his notice period. He will be operating as the GM till the end of December 2016.

    Star India has elevated Ghosh as the new general manager of Life OK. He has been working with Star for more than a year now. Ghosh joined Star India as senior VP and head of marketing for Star Plus in October 2015. In June 2016, he became the head of network brand and marketing strategy. 

    Prior to joining Star India, Ghosh was working with Axis Bank as the senior vice president and marketing head. Ghosh was managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and its subsidiary companies.

    Also read:  Vivek Bhutyani quits Star; to start own OTT biz

  • Zee tops TRA Research’s most attractive 2016 TV media brands list

    Zee tops TRA Research’s most attractive 2016 TV media brands list

    MUMBAI: Which are the most attractive TV media brands? Zee TV tops, while MTV is at No 2, and Star Plus, surprisingly is at third spot. Aaj Tak, NDTV, Colors, SAB, Zee News, ABP News, India TV are the rest in the Top in that specific order.

    At least that’s the finding of brand intelligence and data insights company, TRA Research, a part of the Comniscient Group, Most Attractive Brands 2016 report.

    For Punit Goenka and team Zee there’s many reasons to celebrate. Brand Zee TV has risen 116 places to 93 in the overall list of India’s most attractive brands (as compared to the 2015 ranking), while it ranks number 1 in the Hindi GEC category. Star Plus too has improved drastically by 163 places to rank at 110. But it is placed at No 2 in the Hindi GEC category. Colors which dropped 37 places to rank at 349 overall, is at the third spot in the GEC category.

    What’s surprising is that the mired in controversy NDTV has ranked No1 in the most attractive channel cluster category with the Zee Network coming in at No 2 and TV9 at No 3.

    Aaj Tak is numero uno in Hindi news, while Zee News ranks second and ABP News is a third spot.

    BBC has proved to be the most attractive international news TV brand for 2016, followed by CNN and NBC.

    Amongst kids channels, Disney Channel has taken pole position.

    This year, LG has unseated Samsung from the top spot and the smartphone maker has slipped to the third rank. LG is followed by Sony in the top 20.

    “The survey was conducted in 16 cities across India,” said TRA Research CEO N Chandramouli.

    Patanjali has emerged right on top in the fast moving consumer coods (FMCG) – diversified sub-category. In the FMCG sector, Baba Ramdev’s brand stands at 12, whereas in the overall rankings, it has taken the lead in the chart by 284 ranks to 87th as compared to last year’s 371.

    Amazon’s aggressive growth over the past year or so has seen it go past popular search engine Google to claim the top spot. In the overall attractive brands chart, Amazon has entered the top 100 club at 96th rank, while Google trails it at 102nd rank. Indian e-commerce portal Flipkart is far behind at 125th, but up from previous year’s 346.

  • Zee tops TRA Research’s most attractive 2016 TV media brands list

    Zee tops TRA Research’s most attractive 2016 TV media brands list

    MUMBAI: Which are the most attractive TV media brands? Zee TV tops, while MTV is at No 2, and Star Plus, surprisingly is at third spot. Aaj Tak, NDTV, Colors, SAB, Zee News, ABP News, India TV are the rest in the Top in that specific order.

    At least that’s the finding of brand intelligence and data insights company, TRA Research, a part of the Comniscient Group, Most Attractive Brands 2016 report.

    For Punit Goenka and team Zee there’s many reasons to celebrate. Brand Zee TV has risen 116 places to 93 in the overall list of India’s most attractive brands (as compared to the 2015 ranking), while it ranks number 1 in the Hindi GEC category. Star Plus too has improved drastically by 163 places to rank at 110. But it is placed at No 2 in the Hindi GEC category. Colors which dropped 37 places to rank at 349 overall, is at the third spot in the GEC category.

    What’s surprising is that the mired in controversy NDTV has ranked No1 in the most attractive channel cluster category with the Zee Network coming in at No 2 and TV9 at No 3.

    Aaj Tak is numero uno in Hindi news, while Zee News ranks second and ABP News is a third spot.

    BBC has proved to be the most attractive international news TV brand for 2016, followed by CNN and NBC.

    Amongst kids channels, Disney Channel has taken pole position.

    This year, LG has unseated Samsung from the top spot and the smartphone maker has slipped to the third rank. LG is followed by Sony in the top 20.

    “The survey was conducted in 16 cities across India,” said TRA Research CEO N Chandramouli.

    Patanjali has emerged right on top in the fast moving consumer coods (FMCG) – diversified sub-category. In the FMCG sector, Baba Ramdev’s brand stands at 12, whereas in the overall rankings, it has taken the lead in the chart by 284 ranks to 87th as compared to last year’s 371.

    Amazon’s aggressive growth over the past year or so has seen it go past popular search engine Google to claim the top spot. In the overall attractive brands chart, Amazon has entered the top 100 club at 96th rank, while Google trails it at 102nd rank. Indian e-commerce portal Flipkart is far behind at 125th, but up from previous year’s 346.