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Tag: Star Plus

  • Star Plus shows how mothers are champions of change

    MUMBAI: Are we bringing up our boys right? Do we tell them to share the chores at home? Do we tell them how to be responsible and sensitive partners? Do we tell them to respect women?

    These are the questions that are plaguing the society at large today. In an attempt to direct attention to these questions and taking ahead the mantle of Nayi Soch, Star Plus has come up with a MD brand film which salutes mothers for being the champions of change.

    A mother’s examples become permanent images, which shape their attitudes and actions for the rest of their life. Mothers can bring up the their sons right, if the right kind of thinking/value system is passed on to them since childhood, which they pick up subconsciously and sometimes consciously and as a result turn out to be sensitive and responsible men.

    With this thought, a mother is taking a step towards building positive role models to create a better society (devoid of stereotypes) and thus being a Nayi soch mother.

    Link to the Video Campaign :

    https://www.facebook.com/Starplus/videos/10155433393082868/

    Wetransfer link to the Promo
    : https://wetransfer.com/downloads/a71ed5f447be653fe78fc912fc8dc63320170509165120/9da685

  • Star Plus shares leadership with Sony Pal which saw increase in ratings

    MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban market whereas Sony Pal witnessed a hike in ratings and remained the leader in Hindi Rural market. On the other, in Hindi GEC (U+R) Sony Pal maintained its second slot and Colors remained on number three, according to Broadcast Audience Research Council (BARC) all India data of week 18. 

    Hindi GEC

    Star Plus witnessed a fall in ratings but continues to lead the Hindi GEC genre with 632254 Impressions (000s) against 640266 Impressions (000s) followed by Sony Pal on second spot with a hike in ratings and recorded 591324 Impressions (000s) against 577002 Impressions (000s). Colors too saw a downfall in ratings and garnered the third slot with 529712 Impressions (000s) against 554259 (000s) in week 17. 

    Zee TV bagged the fourth spot with 488762 Impressions (000s) followed by Rishtey on the fifth with 486269 Impressions (000s) and Zee Anmol stood at number six with 440610 Impressions (000s). 

    Sab TV replaced Star Utsav at number seven with 424986 Impressions (000s) and Star Utsav fell to number eight position with 378777 Impressions (000s). 

    Life OK and Sony Entertainment Television bagged ninth and tenth spot with 348821 (000s) and 344598 Impressions (000s). 

    Hindi GEC Rural

    Sony Pal continued to remain at the top position with 447480 Impressions (000s) sum followed by Rishtey with 365513 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and forth position with 341417 Impressions (000s) sum and 374588 Impressions (000s) sum, respectively.

    Zee TV bagged the fifth position with 202288 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 201683 Impressions (000s) sum, 168315 Impressions (000s) sum and 163215 Impressions (000s) sum.

    Big Magic and Life OK interchanged their positions at ninth and tenth with 128210 Impressions (000s) sum and 125495 Impressions (000s) sum, respectively.

    Hindi GEC Urban

    Star Plus led the chart with 430571 Impressions (000s) sum followed by Colors on the second position with 361397 Impressions (000s) sum.

    Zee TV sat pretty at the third slot with 286474 Impressions (000s) sum and Sab TV bagged the fourth spot with 261771 Impressions (000s) sum. Sony Entertainment Television retained its fifth slot with 240272 Impressions (000s) sum.

    Life OK, Sony Pal and Rishtey respectively stood on the sixth, seventh and eighth spots with 223325 Impressions (000) sum, 143843 Impressions (000) sum and 120755 Impressions (000) sum.

    &TV and Star Utsav interchanged their positions at ninth and tenth level with 116136 Impressions (000s) sum and 104188 Impressions (000s) sum, respectively.

  • IPL 10 ramps up Sony channels ratings to numero uno position

    BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast Audience Research Council of India – BARC ratings for week 14 -Saturday, April 2017 to Friday, 7 April 2017). Further, the cricket extravaganza pushed the channel to second place in terms of ratings across genres in that week. Among the other SPN channels that benefitted was Sony Six in week 14.

    BARC week 15 (Saturday, 8 April 2017 to Friday, 14 April 2017) has been even better for SPN channels. Sony Max was the most watched channel across genres during the week with weekly impressions of 14,29,479 (000s) sums, followed by the Sun Network’s Tamil GEC flagship channel Sun TV with weekly impressions 12,47,460 (000s) sums (BARC Data for Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals).  Star Plus (Hindi GEC), Gemini TV (Telugu GEC), Colors (Hindi GEC), Sony Pal (Hindi GEC) were at third, fourth fifth and sixth spots respectively across genres. The last four places across genres were occupied by Zee TV (Hindi GEC), Rishtey (Hindi GEC), ETV Telugu (Telugu GEC) and Zee Telugu (Telugu GEC) in that order.

    During the preceding weeks of 2017, it was Sun TV which had held pole position with weekly impressions of 12,06,478 (000s) sums in week 14, followed far behind by Sony Max with weekly impressions of 8,53,494 (000s) sums at second place.

    In week 15, Sony Max topped the ratings in Hindi Movies HSM (U+R) : NCCS All : 2+ Individuals, Hindi Movies Rural HSM NCCS All : 2+ Individuals and Hindi Movies Urban HSM NCCS All : 2+ Individuals markets, with IPL matches being the top 5 most watched programmes in these markets.

    In the Hindi Movies market, Sony Max had phenomenal weekly impressions of 13,34,063 (000s) sums, followed far behind by its peer channel Sony Wah which had weekly impressions of 4,27,231 (000s) sums. The Mumbai Indians-Kolkata Knight Riders match was the most watched programme in the genre with impressions of 19,303 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad (The Sun Network owns the Sunrisers Hyderabad team) match with impressions of 18,969 (000s). All the other five most watched programmes in the Hindi Movies market were IPL matches on Sony Max

    Sony Max’s ratings in the Hindi Movies-Rural market – weekly impressions of 6,16,227 (000s) sums. In this market, the Mumbai Indians- Sunrisers Hyderabad was the most watched programme with impressions of 8,828 (000s), while the Mumbai Indians-Kolkata Knight Riders match was the second most watched programme with impressions of 8,231 (000s). All the other five most watched programmes in the Hindi Movies-Rural market were IPL matches on Sony Max.

    Sony Max’s had weekly impressions of 7,17,835 (000s) sums in the Hindi Movies-Urban market. All the top five most watched programmes in this market were IPL matches on Sony Max. Like in the case of the Hindi  Movies market, the Mumbai Indians-Kolkata Knight Riders match was the most watched programme in this market with impressions of 11,071 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad match with impressions of 10,140 (000s).

    In the sports genre, Sony Six was the most watched Sports channel in week 15 with weekly impressions of 4,58,932 (000s) sums followed by an SPN peer channel – Sony ESPN which had weekly impressions of 1,14,119 (000s) sums. The top five programs in the Sports genre were IPL matches on Sony Six– with the Mumbai Indian’s Sunrisers Hyderabad  fixture with Impressions of 7,392 (000s) being the most watched sports programme in week 15.

    Also Read :

    IPL 10 catapults Sony Max to second place across genres

    SPN India-SITI Networks dispute: TDSAT directs SITI to sign SPN RIO agreement (updated)

    IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve

    IPL 2017: The Piracy Conundrum

  • Star Plus recaptures top slot in Hindi GEC (U+R) in BARC week 14

    MUMBAI: Star Plus reclaimed its leadership position in week 14 of Broadcast Audience Research Council (BARC) India after a week’s gap, although Colors’ Naagin2 retained the top show rating. Sony Pal claimed second position in Hindi GEC (U+R) and pushed Colors on number three. In other two markets, that is rural and urban, Sony Pal and Star Plus, respectively, continued to rule this week.

    Hindi GEC

    In week 14,  Star Plus got back to its leadership position with 691210 Impressions (000s) followed by Sony Pal on the second slot with 603379 Impressions (000s) and Colors on third slot with 588225 Impressions (000s).

    Rishtey, Zee TV and Star Utsav bagged fourth, fifth and sixth position with 496235  Impressions (000s), 481772 Impressions (000s) and 430182  Impressions (000s). Zee Anmol, Sony Entertainment Television, Sab TV stood at seventh, eighth and ninth spot with 424007 Impressions (000s), 414068 Impressions (000s), 414057 Impressions (000s), respectively.

    Life OK was on the tenth position with 336568 Impressions (000s).

    Hindi GEC Rural

    Sony Pal continued to lead the genre with 454505 Impressions (000s) followed by Rishtey on the second slot with 372502 Impressions (000s) and Zee Anmol on third with 328752 Impressions (000s).

    Star Utsav,  Star Plus and Zee TV respectively bagged the fourth, fifth and sixth positions with 328471 Impressions (000s), 216102 Impressions (000s) and 193741 Impressions (000s), respectively.

    Colors bagged the seventh spot with 187947 Impressions (000s).

    Big Magic, Sab Tv and Sony Entertainment Television grabbed eighth, ninth and tenth spot with 155578, 137709  and 134398 Impressions (000s), respectively.

    Hindi GEC Urban

    Star Plus continued to dominate the genre with 475108 Impressions (000s) followed by Colors on the second position with 400277 Impressions (000s) and Zee TV on third with  288031 Impressions (000s).

    Sony Entertainment Television maintained its fourth position this week with 279669 Impressions (000s). Sab TV, Life OK and Sony Pal grabbed with 276347 Impressions (000s), 215528 Impressions (000s) and 148874 Impressions (000s), respectively.

    &TV stood at number eight with 128515 Impressions (000s) followed by Rishtey and Star Utsav with 123732 (000s) and 101711 Impressions (000s), respectively.

  • Bachchan features in Star Plus’s anti-sexual assault campaign

    MUMBAI: India is finally waking up to the conversation on heinous crimes of sexual assault against women. 

    Amitabh Bachchan in Star Plus’s latest campaign on ‘Victim Shaming’ urges families, authority figures and citizens to reflect upon the need to break the tolerance towards how victims of sexual assault are treated. Society has failed these victims by stripping them off their dignity through incessant interrogation about the horrific incident by authority figures and merciless character assassinations shaming her instead of the perpetrators. In a Public Service Awareness Initiative by Star Plus, Amitabh Bachchan questions these culprits of the character assassination with one pertinent question “Who’s fault is it?”. The campaign advocates that society needs to place the guilt rightfully with the perpetrators by putting them on trial instead of shaming the victims.

    Bachchan says, “The idea that a woman loses her dignity if she is sexually assaulted is instilled strongly in our cultural mindset. The shame should be on the perpetrators instead of the victim. We need to foster a safe, secure and supportive environment where victims can seek refuge especially from those who they turn to for protection like Authority Figures, Family and Society.  There is a strong need to step forward and talk about this through stories which can trigger this change in mindset of the people. ‘Kya Qusoor Hai Amala Ka’ is an effort by Star Plus in the same direction.”

    https://www.facebook.com/Starplus/videos/10155341292002868/

    A lighthouse brand, Star Plus has always endeavored to tell stories which inspire change keeping the progress of the women at the heart of every initiative. Talking about this special initiative, Star Plus general manager Narayan Sundararaman says, “Kya Qusoor Hai Amala Ka is a story about the indomitable spirit, courage and unimaginable strength of one woman’s quest for justice against all odds. The story is not just about Amala but representative of every woman who lives in fear, measuring her every move to keep herself safe thereby giving power to the perpetrator to dictate her life on his terms. Amala’s uphill battle to conquer these demons of society and her refusal to back down in the face of all hurdles will make viewers pause, reflect and think “Kya Qusoor Hai Amala Ka?”

    Through this story on Star Plus Dopahar, our intent is to sensitize audiences and society at large, to the trauma of the victims of sexual assault. Television has the power to spark meaningful change and as a channel, we want Amala’s inspiring story to reach maximum people through our platform. We have tied up with an NGO – Jan Sahas Social Development Society- which is an organization providing support to survivors of sexual assault since 2000. 

    Victims can reach out for aid to them via a toll-free helpline which is 180030002852.

    A first on television, Star Plus is telecasting this brave story ‘Kya Qusoor Hai Amala Ka?’ as part of its afternoon programming lineup at 1230 pm.  The show is an official adaptation of the acclaimed international Turkish series called Fatmagul which has been remade with an Indian cultural backdrop. The show portrays Amala as a woman of substance and a survivor who has the conviction to fight for justice conquering the demons in people’s minds and reinforcing through her story that the shame should rightfully be placed with the perpetrator and not the victim of sexual assault. 

  • How Hindi GEC channels fared in first quarter of 2017

    BENGALURU: The Hindi general entertainment (GE or GEC) space has always been fascinating – be it from the viewers or networks or advertisers point of view. Major networks such as Star India, Viacom 18 (or Network 18), the Subhash Chandra headed Zee Entertainment Enterprises Limited (Zeel) or Sony Pictures Networks India Private Limited (SPN) have launched multiple channels in standard as well as high definition (HD) format.

    How have the channels performed during the first 13 weeks (Saturday 30 December 2016 to Friday 31 March 2017)? This paper, based on Broadcast Audience Research Council of India (BARC) data, attempts to throw some light the most watched Hindi GE channels during the first quarter of 2017. It is based on statistical analysis of Broadcast Audience Research Council of India (BARC) data from the following markets: HSM(U+R), HSM (Rural), HSM (Urban): NCCSAll : 2+ Individuals for weeks 1 to 13 of 2016 (Saturday, 30 December 2017 to Friday, 31 March 2017, HSM means Hindi Speaking Market).

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of channels per week. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

    So how did the Hindi GEC channels fare?

    While the overall networks’ primary channels – Star Plus, Colors, and Zee TV in that order were the three most watched channels in the Hindi GEC genre during the first quarter of 2017, the numbers for the Hindi GEC (Rural) during the same period tell a completely different story. The networks’ second or third channels ruled the Hindi GEC (Rural) roost. Rishtey, Sony Pal, Zee Anmol, Star Utsav were ahead of their older siblings in the Hindi GEC (Rural) markets during the first 13 weeks of 2017. Reliance Broadcast Network’s (RBNL) Big Magic also found a place in the top 10 most watched channels list for 10 of the 13 weeks of 2017 in the Hindi GEC (Rural) markets.

    The Hindi GEC (Urban) market was similar to the overall Hindi GEC market, except that the three most watched channels in this market were Star Plus, Colors and Sony Entertainment Television with Zee TV at fourth spot.

    Hindi GEC and Hindi GEC (Rural) audiences preferred the shortened versions of cricket on DD National more than the Hindi GEC (Urban) market during primetime, more specifically some One day internationals and some T20 matches between India and England, if one were to go by BARC’s top 5 most watched programmes list across the three markets (NCCSAll : Prime Time (1800 – 2330 hrs) : 2+ Individuals). Though DD National figured in the top 10 most watched channels list of all the three markets at different frequencies during the period under consideration, during primetime, its cricket programmes featured in the five top programmes list  for five and six weeks in the Hindi GEC and the Hindi GEC (Rural) markets respectively, but not in the Hindi GEC (Urban) market.

    Hindi GEC

    Eleven channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. The overall Hindi GEC space was dominated by Star India’s Star Plus during the first thireen weeks of 2017. The Combined Weekly Impressions for the channel were 1,91,85,359 (000s) Sums during the period under consideration. Network 18’s Colors with CWI of 82,58,798 (000s) Sums was second followed by Zeel’s Zee TV with CWI of 61,91,072 (000s) Sums. Network 18’s Rishtey with CWI of 61,25,507 (000s) Sums and SPN’s Sony Pal with CWI of 57,35,709 (000s) Sums were at fourth and fifth place respectively.

    Please refer to the figure below for other data:

    public://11111111111111111111.jpg

    In terms of frequency of ranks in a week, it was again Star Plus that was ranked 1 for nine weeks out of the 13, followed by Colors which was ranked 1 in three of the 13 weeks. Sony Pal was ranked 1 in one week (week 13) during the 13 weeks under consideration.

    Please refer to the Rank table below:

    public://222222222222222222222222_0.jpg

    Hindi GEC (Rural)
    In the Hindi GEC Rural space, twelve channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. Network 18’s Rishtey was the most watched channel in weeks 1 to 13 of 2017 with CWI of 45,99,618 (000s) Sums.SPN’s Sony Pal was next with 43,55,224 (000s) Sums followed by Zeel’s Zee Anmol with 42,19,032 (000s) Impressions at third place.

    Please refer to the list below.

    public://333333333333333333_0.jpg

    Rishtey was ranked 1 as the most watched channel in seven of the first 13 weeks of 2017 in the Hindi GEC (Rural) genre. Sony Pal was next – it was ranked 1 for five weeks during the same period, followed by Star India’s Star Utsav which was ranked 1 for one week during the first 13 weeks of 2017. Zee Anmol was next – it was ranked 2 for 7 weeks, followed by DD National which was ranked 3 for one week of 2017.

    Please refer to the list below.

    public://444444444444444444444.jpg

    Hindi GEC (Urban)
    Twelve channels appeared in the top 10 channels Hindi GEC (Urban) list during weeks 1 to 13 of 2017. Like the Hindi GEC genre, Hindi GEC (Urban) audiences preferred Star India’s Star Plus the most during this period. The channel had CWI of 61,17,130 (000s) Sums. Colors was the second most watched channel in the Hindi GEC (Urban) market with a CWI of 56,12,131 (000s) Sums followed by SPN’s Sony Entertainment Television with a CWI of 38,15,488 (000s) Sums. Zee TV was the fourth most watched channel in the Hindi GEC (Urban) market with CWI of  35,69,444 (000s) Sums.

    Please refer to the chart below for the list of most watched channels in the Hindi GEC (Urban) genre during the first quarter of 2017.

    public://555555555555555555.jpg

    Star Plus was ranked first as the most watched channel in the Hindi GEC (Urban) space for 11 of the first thirteen weeks of 2017. Colors was ranked 1 for two of the first thirteen weeks in the same space, followed by Sony Entertainment Television which was ranked third for 10 of the first 13 weeks of 2017. Zee TV was next, with a frequency of three for rank 3 during the same period.

    Please refer to the list below:

    public://66666666666666666.jpg

  • Creative Abby Awards 2017: Star Plus & Colors win a gold each in broadcaster category

    GOA: The 12th edition of the annual marketing and advertising event Goafest on Friday announced the winners of Creative ABBY Awards 2017.

    Star Plus bagged eight metals this year including a gold in the category of the best original music score for the TV programme P.O.W, and four silver and three bronze.

    Viacom 18’s Hindi general entertainment channel Colors bagged a gold in the category of the best original music score for the show Shakti. Also, its English entertainment channel, Comedy Central won silver in the same category.

    Sony Pictures Network India’s English movie channel Le Plex won silver for best movie promo by a TV channel.

    On winning eight awards and gold for P.O.W, Star India president and content studio head Gaurav Banerjee shared, “P.O.W is an awesome show and deserves all the accolades it can get. My good wishes to Saugata Mukherjee and Nikhil Advani who made the show.”

    In the next category, that is radio, Scarecrow Communications, that bagged 10 metals last year, managed to improve its tally with 12 metals, with six each in bronze and silver.

    Dentsu Aegis Network’s Dentsu Creative Impact, that bagged nine bronze in 2016, became the joint winners in metal tally along with Scarecrow with 12 metals, five bronze and seven silver. With two gold and four silver recognition, Taproot Dentsu came in third in the metal tally.

    JWT India bagged one gold, and two silver and bronze each in this edition of Creative ABBY Awards.

    Law and Kenneth Saatchi & Saatchi Pvt. Ltd. failed to grab any gold, however, succeeded in collecting three silver and one bronze metal.

    Red FM’s Vodafone Super Cheer Hakke Bakke for IPL 2016 earned a bronze in ‘Original Music Score’. Radio Mango’s ‘Women’s Day’ programme helped the station win a silver in the recently-concluded edition of Goafest.

    In Brand Activation category, The Social Street bagged nine metals, two gold, three silver and four bronze. Taproot is the second winner in the same category, and won a total of seven metals which include one gold, three silver and three bronze.

    In branded content category, Maxus and Famous Innovation Digital Creative Pvt Ltd won a total of six metals. Maxus bagged two gold and four bronze whereas Famous Innovation Digital Creative won two gold, three silver and one bronze.

    Mindshare won three metals, one gold and two silver in the same category. Dentsu Webchutney won a gold.

    In Public Relations category, Adfactors PR won total eight metals which include three gold, two silver and three bronze. Isobar India and Dentsu Webchutney won a gold each in the same category. Marico Limited won seven bronze.

    2017 ABBY’s received 3,456 entries this year, in which the total number of entrants were 348 including 254 creative agency entrants.

  • Sun TV continues ratings dominance across genres in BARC week 13

    BENGALURU: The Kalanithi Maran-headed Sun TV continued its dominance over ratings in week 13 (Saturday, 25 March 2017 to Friday, 31 March 2017) Top 10 Channels Across Genre: All India (U+R) : 2+ Individuals as per Broadcast Audience Research Council of India (BARC) data.

    Three channels each from the Zee Entertainment Enterprises Limited (Zeel – Zee TV, Zee Telugu and Zee Anmol) and the Network 18 (Colors, ETV Telugu and Rishtey) stables were present in the top 10 channels across genres list for week 13. They were joined by two channels from the Sun Network (Sun TV and Gemini TV), one channel each mentioned above from Star India and SPN networks.

    From the languages or market’s point of view, six channels from the Hindi-speaking market, three from the Telugu market and one from the Tamil market were present in the top 10 channels list based on Impressions (000s) Sums.

    Sun TV clocked ratings of 12,14,083 Impressions (000s) Sums in week 13, followed by Star India’s Star Plus with a distant 7,45,942 Impressions (000s) Sums at second place. Sony Pictures Network’s (SPN) Sony Pal moved up to third place in the list with 7,09,372 Impressions (000s) Sums from last week’s fifth place.

    At the fourth place was Network 18’s Colors with 670812 Impressions (000s) Sums followed by Gemini TV which retained its week 12 fifth spot in week 13 with 6,66,919 Impressions (000s) Sums. Zee TV with 5,79,994 Impressions (000s) Sums was sixth followed by a sister channel – Zee Telugu with 5,43,129 Impressions (000s) Sums at the seventh spot.

    Network 18’s ETV Telugu was at eighth spot with 5,24,475 Impressions (000s) Sums, followed by Network 18’s Rishtey at the ninth spot with 5,01,508 Impressions (000s) Sums. Zeel’s Zee Anmol completed the list at the tenth spot with 4,85,640 Impressions (000s) Sums.

  • Sony Pal dislodges Star Plus, Zee Anmol surprises in rural genre: BARC week 13

    MUMBAI: Sony Pal vaulted from the third position to the top in BARC week 13 pushing the leader Star Plus to the second slot in the Hindi GEC genre and also retaining its reign in the GEC rural genre. Zee Anmol made a surprise entry in the Top 10 channels in the GEC rural genre, pocketing the second position.

    Hindi GEC (Urban + Rural)

    In BARC India Week 13’s Hindi GEC genre, Sony Pal led with 702603 impressions (‘000s), followed by Star Plus with 681474 and Colors slid to third position with 638786 impressions (‘000s) even as Naagin 2 retained its top show slot.

    Zee TV, Rishtey and Zee Anmol bagged the third, fourth and fifth position with 550619, 498807 and 483395 impressions (‘000s). Sony Sab, Sony Entertainment and Star Utsav were next three in the descending order with 430939, 425621 and 422858 impressions (‘000s). Life OK was on the tenth position with 390161 impressions (‘000s).

    Hindi GEC Rural

    In the GEC rural genre, Sony Pal with 516042 impressions (‘000s), Zee Anmol with 380436 impressions (‘000s) and Rishtey with 376774 impressions (‘000s) pocketed the top three slots in the descending order.

    Star Utsav, Zee TV and Star Plus respectively bagged the fourth, fifth and six positions with 319757, 236545 and 219731 impressions (‘000s). Channels on the seventh, eighth, ninth and tenth positions respectively were Colors, Life OK, Sony Sab and Big Magic with 207754, 143177 142749 and 142112 impressions (‘000s).

    Hindi GEC Urban

    In the GEC urban genre ratings of BARC week 13, Star Plus, Colors and Zee TV were the top three channels in the descending order with 461742, 431032 and Zee TV    314073 impressions (‘000s), respectively. 

    Next in the order of top ratings at the fourth, fifth and sixth positions were Sony Entertainment, Sony Sab and Life OK respectively with 294285, 288189 and 246983 impressions (‘000s). Among the last four of the Top 10 channels rated in the descending order in BARC week 13 were Sony Pal, &TV, Rishtey and Star Utsav with 186561, 141510, 122032 and 103101 impressions (‘000s), respectively.

  • Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

    MUMBAI: Week 12 of Broadcast Audience Research Council (BARC) India saw no major change in the rankings. Star Plus and Sony Pal continued to lead their respective markets. Zee TV in Hindi GEC Urban market grabbed the third slot, and Sony Entertainment Television slipped to fourth. 

    Colors’ Naagin season 2 remained the undisputed leader in top five programmes of Hindi GEC. 

    Hindi GEC

    Star Plus continued to remain the leader of the space, and grabbed the first spot with 728340 Impressions (000s) followed by Colors on second slot with 630806 Impressions (000s) and Sony Pal on third with 603135 Impressions (000s). 

    Zee TV witnessed a hike in ratings this week but remained on number four with 550272 Impressions (000s) against 537768 Impressions (000s) in week 11. Rishtey stood at number five in week 12 with 508839 Impressions (000s) and Zee Anmol bagged sixth spot with 492092 Impressions (000s).

    Sab TV, Star Utsav and Sony Entertainment Television garnered seventh, eighth and ninth spot with  439697 Impressions (000s), 433212 Impressions (000s) and 429864 Impressions (000s), respectively. Life OK registered 417957 Impressions (000s) on tenth spot.  

    Hindi GEC Rural 

    This week too, Sony Pal garnered the first position with 438102 Impressions (000s) followed by 389971 Impressions (000s). Though Naagin season 2 has been the number one show in top five programmes, the show could not manage to make Rishtey the number one channel this week. The channel grabbed the third position with 381221 Impressions (000s). 

    Star Utsav stood on number four with 322143 Impressions (000s) and Star Plus bagged the fifth position with 243528 Impressions (000s). Zee TV and Colors grabbed sixth and seventh spot with 231431 Impressions (000s) and 209359 Impressions (000s), respectively.

    Life OK, Sab TV and Sony Entertainment Television bagged 164765 Impressions (000s), 149431 Impressions (000s) and 133861 Impressions (000s) respectively. 

    Hindi GEC Urban 

    Star Plus led the chart with 484812 Impressions (000s) followed by Colors on the second position with 421446 Impressions (000s). In week 12, Zee TV managed to grab the third slot with 318840 Impressions (000s) and pushed Sony Entertainment Television to the fourth spot. The channel registered  296003 Impressions (000s). 

    Sab TV maintained its fifth spot with 290265 Impressions (000s). 

    Life OK stood at number six with 253191 Impressions (000s). Sony Pal,  &TV and Rishtey bagged seventh, eighth and ninth slot with 165032 Impressions (000s), 140559 Impressions (000s) and 127618 Impressions (000s) respectively.

    Star Utsav grabbed tenth spot  with 111069 Impressions (000s).