Tag: Star Plus

  • Ashish Golwlkar announces exit from SPNI after a seven-year stint

    Ashish Golwlkar announces exit from SPNI after a seven-year stint

    Mumbai: Indian media and entertainment industry veteran Ashish Golwalkar has left Sony Pictures Networks India (SPNI) after a seven year stint. A company spokesperson confirmed the development.

    He joined in December 2015 as senior VP and creative director of content before heading programming at SPNI’s flagship channel, SET, in April 2018. In his latest role, he was heading content at both SET and the digital business, which is SonyLIV.

    Prior to this, he had stints in WWIL, Zee Entertainment, and Disney-Star. He was with  ZEEl for over 11 years. He has over 20 years of experience spanning sales and marketing, content syndication, brand management, and content creation. He wrote and co-wrote multiple award-winning non-scripted formats in various genres across Zeel, Disney-FoxStar, and Sony Pictures. He has built content teams at Zeel and Star Plus.

  • Barc week 34: Sun TV regains pole position in all India market

    Barc week 34: Sun TV regains pole position in all India market

    Mumbai: Broadcast Audience Research Council (Barc) has released currency data for week 34 i.e. 20 August 2022 – 26 August 2022. Sun TV is number one in the top 10 channels – all India, 2+ with an average minute audience of 2339.22 (000). It was followed by Star Maa 2268.93 (000), Star Plus 2184.8 (000), Goldmines 2100.79 (000) and Dangal 1870.14 (000).

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi speaking market, Star Plus is in the top spot with with an average minute audience of 2112.24 (000) followed by Goldmines 2074.51 (000), Dangal 1862.07 (000), Sony Sab 1592.74 (000) and Star Pravah 1584.93 (000).

    In the South market, Sun TV is on top with an average minute audience of 2328.41 (000) followed by Star Maa at 2215.65 (000), Star Vijay 1470.12 (000), Zee Telugu 1464.92 (000) and Zee Kannada 1411.31 (000).

    In the megacities, Sun TV was number one with an average minute audience of 418.99 (000) followed by Star Plus 395.23 (000), Colors 343.16 (000), Sony Sab 315.65 (000) and Star Vijay 296.08 (000).

    In West Bengal market, Star Jalsha was number one with an average minute audience of    1105.92 (000) followed by     Zee Bangla 799.43 (000), Jalsha Movies 231.88 (000), Zee Bangla Cinema 155.76 (000) and ABP Ananda 140.45 (000).

    In Maharashtra/Goa market, Star Pravah was number one with an average minute audience of 1568.57 (000) followed by Zee Marathi 538.99 (000), Colors Marathi 430.36 (000), Sony Sab 419.22 (000) and Goldmines 346.87 (000).

  • Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

    Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

    Mumbai: Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetising journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, “MasterChef”, produced and distributed by Endemol Shine India.

    The show has been airing on StarPlus ever since it was adapted from the original international version, produced by EndemolShine India.

    The Indian version of MasterChef is based on the Australian show, MasterChef Australia, which itself is based on the original British MasterChef, created by Franc Rodaam. It is a top-rated show across the globe, from the UK to Australia, France to Israel, Italy to the Middle East, India and beyond.

    The show has been wowing audiences for more than thirty years. It is produced in over 50 countries worldwide and broadcast in over 200 territories, with over 64 local versions and more than 10,000 episodes, with over 500 milestone seasons. MasterChef is watched globally by over 250 million viewers and has transformed over 100 amateur chefs into professionals.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

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    Sony Entertainment Television (SET) head-programming (non-fiction) Sonal Yadav said, “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking.” The pandemic has seen a swift rise in home chefs who embark on culinary adventures, experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.

    Speaking on the collaboration, Endemol Shine India CEO Rishi Negi said, “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.”

  • Barc week 24: Star Plus regains No. 1 spot in HSM market

    Barc week 24: Star Plus regains No. 1 spot in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market.

    As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average minute audience (AMA) of 2394.13 (000). It was followed by Star Maa with 2272.03 (000) AMA, Star Plus at 2081.99 (000) AMA, Goldmines at 1843.02 (000) AMA and Sony SAB at 1678.96 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market, Star Plus was the most watched channel with 2011.23 (000) AMA. Goldmines fell into second place at 1815.44 (000) AMA followed by Sony Sab at 1638.03 and Dangal at 1623.97 (000) AMA.

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    In the South, Sun TV was the most watched channel with 2384.2 (000) AMA, followed by Star Maa at 2228.4 (000) AMA, Star Vijay at 1501.4 (000) AMA, Zee Kannada at 1500.36 (000) AMA and Zee Telugu at 1379.31 (000) AMA.

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    In the Maharashtra/Goa market, Star Pravah was the leading channel with 1450.45 (000) AMA followed by Zee Marathi at 589.26 (000), Sony SAB, Colors Marathi and Star Plus.

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    In the West Bengal market, Star Jalsha was the most watched channel with 1032.2 (000) AMA, followed by Zee Bangla at 754.58 (000) AMA, Jalsha Movies at 195.55 (000) AMA, Sony Aath and Zee Bangla Cinema.

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    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 430.43 (000) AMA followed by Star Plus, Sony SAB, Colors and Star Pravah.

  • Star Plus collaborates with Nisha Madhulika for the show ‘Banni Chow Home Delivery’

    Star Plus collaborates with Nisha Madhulika for the show ‘Banni Chow Home Delivery’

    Mumbai: Disney Star flagship channel Star Plus and famous YouTuber Nisha Madhulika collaborated for its fiction offering Banni Chow Home Delivery, which started airing from 30 May 2022.

    A household name in the Hindi general entertainment channel (HGEC) space, the channel has taken the initiative to integrate Banni Chow Home Delivery, a show which features an empowered self-made woman’s journey, with Nisha Madhulika’s YouTube channel, featuring ‘Banni’ and Nisha herself.

    This show is aimed at showcasing the story of a young and vivacious entrepreneur, Banni, who runs a food delivery business where she cooks home-cooked meals for those who miss them. The character Banni is on a journey to becoming a self-made entrepreneur just like Nisha Madhulika.

    This first-of-its-kind collaboration takes the ‘traditional meets new-age media’ to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape.  

    Nisha Madhulika has been featured in YouTube’s own spotlight campaigns and encourages each of her viewers, mostly housewives who are eager to learn new things on a digital platform. They aim to bring content in a meaningful manner, to the new set of audiences who straddle both digital and television, through this never-seen-before collaboration of YouTube and HGEC.

    Nisha is a Uttar Pradesh (UP) based home chef who started her digital journey with a blog. She launched a YouTube channel with her recipes in 2011 eventually rising to become India’s #1 female YouTuber and 15th biggest YouTuber in India with a subscriber base of 13 million. The majority of her audiences are female with the highest viewership between ages 25-34 in Hindi-speaking markets.

    According to an official statement from the channel, “This first-of-its-kind collaboration takes the ‘traditional meets new-age media’ to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape.”

    “The traditional linear TV has realised the potential of the creator economy in catering to a wider entertainment hungry audience who are spoilt for choice with a plethora of avenues at their disposal. The result is the wonderful amalgamation of the traditional TV and creator economy,” the statement added.

    The initiative goes behind the usual format of short-term paid engagement to create a series of videos that bring out the synergies between the TV character (Banni) and a real-life YouTuber (Nisha Madhulika). This unique association will help Star Plus reach out to a wider audience and bridge the digital divide.

    Nisha Madhulika said, “It is a sure-fire way to expand the reach of niche audiences to offer more value to both brands. It’s about growing each other’s communities to build a strong content ecosystem. Such associations for content makers and content creators like me can be a crucial link for brands to leverage to tap more viewers across geographies.” 

  • Sun TV becomes most-watched channel in week 14: Barc

    Sun TV becomes most-watched channel in week 14: Barc

    Mumbai: Sun TV displaced Star Utsav to become the most-watched channel with 2462.15 AMA in week 14 (2 April to 8 April) according to data released by Broadcast Audience Research Council (Barc).

    Star Maa and Star Sports 1 Hindi were at second and third spots, with 2436.38 and 2354.46 respectively.

    Star Plus, Dangal, Sony SAB, Star Vijay, Star Pravah, Zee Kannada, and Colors followed.

    The mega cities and South markets were ruled by Sun TV at 434.64 and 2455.56 AMA, respectively.

    It was followed by Star Sports 1 Hindi, Star Plus, Sony SAB and Sony Vijay in the mega cities. The South market had Star Maa, Star Vijay, Zee Kannda and Zee Telugu in the remaining four positions.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1465.01 (‘000s), West Bengal by Star Jalsha at 1123.02, Odisha by Tarang (465.05), Karnataka by Zee Kannada (1349.6), Rajasthan and UP/Uttarakhand by Dangal at 159.45 and 456.67 respectively. 

  • Star Utsav retains top slot in week 13: Barc

    Star Utsav retains top slot in week 13: Barc

    Mumbai: Star Utsav was once again the most-watched channel with 2882.4 AMA in week 13 (26 March to 1 April) according to data released by Broadcast Audience Research Council (Barc). Tamil GEC Sun TV jumped from No. four in week 12 to number two with weekly ratings of 2448.39. Star Sports 1 Hindi was the new entrant at number three with 2270.12 AMA.

    Star Plus, Star Maa, Star Vijay, Zee Telugu, Sony SAB, Dangal, and Star Pravah followed.

    The mega cities and South markets were ruled by Sun TV at 433.93 and 2441.6 AMA, respectively. It was followed by Star Plus, Star Sports 1 Hindi, Colors, and Sony SAB in the mega cities. The South market had Star Maa, Star Vijay, Zee Telugu, and Zee Kannada in the remaining four positions.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1396.25 (‘000s), West Bengal by Star Jalsha at 1195.05, Odisha by Tarang (450.48), Karnataka by Zee Kannada (1313.33), and Rajasthan and UP/Uttarakhand by Star Utsav at 335.91 and 508.89 respectively.

  • Star Utsav topples Star Maa in week 12: Barc

    Star Utsav topples Star Maa in week 12: Barc

    Mumbai: Replacing Star Maa, Star Utsav became the most-watched channel with 2738.73 AMA in week 12, according to data released by Broadcast Audience Research Council (Barc). The Hindi GEC was at number four last week.

    Hindi movie channel Dhinchaak, which was recently renamed Goldmine Movies, secured the second position with 2487.3 AMA. Star Maa stood third at 2447.26.

    Sun TV, Star Plus, Sony SAB, Colors Rishtey, Star Vijay, Colors, and Star Pravah followed.

    The mega-cities were ruled by Sun TV at 419.03 AMA. It was followed by Star Plus, Colors, Sony SAB, and Star Vijay.

    Star Maa maintained the lead over the South market for the third consecutive week with weekly ratings of 2385.45. Sun TV, Star Vijay, Zee Telugu, and Zee Kannada grabbed the other four slots.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1445.64 (‘000s), West Bengal by Star Jalsha at 1232.89, Odisha by Tarang (449.38), Karnataka by Zee Kannada (1310.38), and Rajasthan and Uttar Pradesh/Uttarakhand by Star Utsav at 280.32 and 481.61 respectively.

  • Star Maa maintains lead in week 11: Barc

    Star Maa maintains lead in week 11: Barc

    Mumbai: Star Maa maintained its lead over the All India and South markets for the second consecutive week as per Barc data for the period of 12 to 18 March 2022. The Telugu GEC had replaced Sun TV from the top position in these markets in week 10. In week 11, it garnered average ratings of 2772.45 (All India, 2+) and 2705.83 (South, 2+).

    Sun TV was second with 2446.61 AMA, while Star Plus finished third at 2324.76.

    Star Utsav, Dhinchaak, Sony SAB, Star Vijay, Dangal, Star Pravah and Sony Pal grabbed the remaining slots.

    Sun TV maintained its hold over the megacities with 408.76 AMA. Star Plus, Colors, Sony SAB and Star Vijay followed in that order. The remaining four slots in the south market were grabbed by Sun TV, Star Vijay, Zee Telugu and Zee Kannada.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1434.9 (‘000s), West Bengal by Star Jalsha at 1280.67, Odisha by Tarang (456.17), Karnataka by Zee Kannada (1300.55), and Rajasthan and UP/Uttarakhand by Star Utsav at 243.19 and 393.68 respectively. 

  • Star Bharat aims to expand its reach within HSM: Kevin Vaz

    Star Bharat aims to expand its reach within HSM: Kevin Vaz

    Mumbai: There was a buzz about Star Bharat’s revamp when many shows including “Meri Gudiya” and “Kartik Purnima” were axed during the lockdown. Now, in a conversation with IndianTelevision.com, Disney Star head for network entertainment channels Kevin Vaz confirms that with a new content lineup, the channel is gradually shifting towards its new concept philosophy of romance-laden family entertainment shows.

    “With new content lineup, Star Bharat is aiming to expand its reach to a larger Hindi speaking market (HSM). The channel already has a loyal viewer base in Delhi, Punjab, and Madhya Pradesh. We will commission new shows along this line targeting more Hindi speaking states including Uttar Pradesh, Haryana, Some part of Bihar, Rajasthan etc,” Vaz highlights.

    After Start Plus, Star Bharat is the second-largest Hindi GEC from the aegis of Star with a stronghold in the three largest Hindi-speaking markets – Delhi, Punjab, and Madhya Pradesh. And with its revamp plan, the channel is all set to grab more eyeballs from viewers as well as advertisers.

    Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup

    Throwing some light on their content strategy to fulfill their goal to reach a larger audience, Vaz says that the channel has no plans to stick to a particular genre. Rather they are aiming to establish Star Bahrat as a light-entertainment hotspot that offers something interesting to all age groups but romance and entertainment will remain the central theme for all programmes.

    “With our recent launches ‘Woh Toh Hai Albela’ and ‘Swayamvar: Mika Di Vohti,’ we have demonstrated that Star Bahrat will have a mix of shows themed on romance and entertainment,” he shares.

    Adding onto his statement, Vaz says that based on their research they have identified romance as a central theme and we can expect future launches crafted around the romance theme.  

    Last month the channel launched “Woh Toh Hai Albela”- a show already creating a buzz in the market, followed by their recent launch “Swayamavar: Mika Ki Voti.” The channel is also planning to launch “Gud Se Meetha Ishq” and “Kall Bhairav” in the coming months.

    “If we take a deep look at the shows being launched, it can be said that the channel is keeping love as its basic theme but the content is full of variety,” he says, adding that, “We have just begun with fresh content. We have more shows in the pipeline which will add value to its bouquet of content in the next six months,” he further adds.

    While the sponsors and advertisers are not yet revealed for the upcoming programming, it is expected that this expansion of content bouquet will help Star Bharat become a new favorite for advertisers across categories.