MUMBAI: There is no business like Hindi GEC (general entertainment channel) business. Just when media pundits were expecting some stability in the Hindi GEC order, the...
MUMBAI: Zee TV has made it to the top 3 after seven months. As per TAM data (C&S, HSM, 4+), in the week ended 25 February,...
MUMBAI: Leading Hindi general entertainment channel (GEC) from Star Network bouquet, Star Plus, has gained 25 GRPs in the week ended 18 February. As per TAM...
MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far...
MUMBAI: Star Plus, Sony Entertainment Television (Set) and Zee TV, three among the top four Hindi general entertainment channels (GECs), have seen an upswing in ratings...
MUMBAI: Several generations of marketing and management students have been brought up on the mantra of 4Ps framework: Product, Price, Placement and Promotion. But Pinstorm founder...
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC)...
MUMBAI: AkzoNobel, the paints and coatings company, has launched a new media innovation in India for its flagship decorative paints brand, Dulux. Exploring a new format...
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it...
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350...
MUMBAI: Ormax Media, the media research and consulting firm, has released a new research report called ‘The Success of Saathiya – Learning for Hindi GECs.‘ The...
MUMBAI: The top two Hindi general entertainment channels (GEC) – Star Plus and Sony entertainment channel (Set), which saw a dip in the GRPs (gross rating...
MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable, has seen a 32 GRPs (gross rating points)...
MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the...
MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in...
MUMBAI: Sony Entertainment Television‘s (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star...
MUMBAI: For Star India, the unconventional strategy of premiering a big-ticket film on its movie channel rather than on Star Plus seems to have worked. Powered...
MUMBAI: Star Plus, Colors and Zee TV continue to maintain their top 3 positions among the Hindi general entertainment channels (GECs). But the channel that keeps...
MUMBAI: Colors, which had dropped ratings to stand dangerously close to Zee TV, has now widened the gap as it gained 33 GRPs (gross rating points)...
MUMBAI: Star Plus, the leader among the Hindi general entertainment channels (GECs), saw a mighty fall in its ratings for the week ended 11 June, resulting...
MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier...
MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of...
MUMBAI: Consolidating its numero uno position, Star Plus has added 28 GRPS (gross rating points) to its previous week‘s tally to start 2011 with 396 GRPs....
MUMBAI: India‘s top Hindi entertainment show is coming at the 7 pm slot. In the last two months, Star Plus’ 7 pm show Saathiya has shown...
MUMBAI: The last episode of Star Plus’ popular fiction show – Sapna babul Ka … Bidaai has got a grand bidaai (farewell) from its viewers. The...
From time immemorial movies have served as an extra value pack to general entertainment channels. While fiction remained the staple diet for the lot, movies dished...
MUMBAI: The Hindi general entertainment channel (GEC) space is constantly changing and churning out fresh opportunities. In my opinion, it has been a year of shows...
It’s rearguard action time at Star Plus. Edged out after a nine-year life at the top, Star Plus is making moves to shed off the “saas-bahu”...
Star One was launched as an upmarket Hindi general entertainment channel, second to Star Plus. Pioneer of big ticket shows like Nach Baliye and The Great...
Zee is on an upsurge, driven by its flagship Hindi general entertainment channel. Kicking in ad revenues for the fiscal has not just been Zee TV...
The Hindi General Entertainment Channel (GEC) space is getting replete with strategies, counter strategies, experiments and innovations. While newbie NDTV Imagine has grabbed the number three...
Think television and what commonly springs to mind are Hindi general entertainment channels (GEC) like Star Plus, Zee TV, Sony, etc… That list keeps getting longer...
A lot of flip-flop happening in the Hindi general entertainment channels. Yet Star Plus is the leader in the game, while Star One has consolidated its...
Man, it’s been an eventful year if you have been faithfully stuck to the couch lapping up everything offered on the tube. So much happened on...
The Indian Hindi general entertainment space is heating up and could possibly be on the brink of a huge change as Subhash Chandra‘s flagship channel Zee...
Weekend primetime viewing is bracing up for some nail biting competition across the top general entertainment channels, each sprucing up its reality offerings to capture audiences....
The media industry has recently been eyeing the advantages that radio is promising to offer, but when it comes to the monies, advertisers are still apprehensive...
MUMBAI: In the first contraction in profit that Star has had since it began generating profits in early 2003, News Corp’s Asian arm has reported second...
MUMBAI: CNBC Universe gears up for the Budget with a line of special programming on the theme ‘OPPORTUNITY ECONOMY?’ But the emphasis is clearly on wooing...
MUMBAI: The opening week numbers of KBC, Star Plus’ big ticket show for the season, seem to have done the trick at least on one front...
MUMBAI: Anurradha Prasad’s B.A.G Films today announced its financial results for the quarter ended 31 December 2006. Net profit was up 33 per cent at Rs...
MUMBAI: Two new shows Durgesh Nandini and Jeete Hain Jiske Liye from the Sony stable will hit the small screen starting 5 February. The two soaps...
MUMBAI: Cricket has done a number on Star Plus’ Kaun Banega Crorepati, which opened with a big bang clocking 5.3 TVR, but saw a significant ratings...
MUMBAI: The game show Who Wants to be a Millionaire? will air in China for the first time. China Media Power (CMP) licensed the rights to...
MUMBAI: Star Plus has it, so too does Sony’s SET channel; and now Subhash Chandra’s Zee Entertainment Enterprises Ltd will soon have it as well –...
MUMBAI: Now you can catch King Khan mouthing the words ‘Vanakkam; neengal parthukondu irupadhu Kaun Banega Crorepathi’. Star Plus’ Kaun Banega Crorepati will be dubbed in...
MUMBAI: Paving the way for King Khan to make his grand re-entry onto the small screen with Kaun Banega Crorepati (KBC), Star Plus is rejigging its...
MUMBAI: Pan Asian broadcaster Star has announced the launch of Star One and Star Gold on the Sky digital TV platform in the UK. The launch...
MUMBAI: The leap theory has delivered yet again for India’s lead Hindi entertainment channel Star Plus. The channel’s second biggest show Kahaani Ghar Ghar Kii’s generation...
MUMBAI: The Popular Nite of India’s premier awards for excellence in television, The Sixth Indian Telly Awards 2006 brought to you by Sony Entertainment Television, were...