ITV

Tag: Star Movies Action

  • Star India launches Star Movies Select HD; to have 30 premieres in a year

    Star India launches Star Movies Select HD; to have 30 premieres in a year

    MUMBAI: Come 9 July, 2015 and Star India will unveil its new offering, this time in the English movie channel space. Christened Star Movies Select HD, the channel will be in addition to the network’s existing two English movie channels: Star Movies, Star Movies Action.

     

    Positioned as ‘Star Movies Select – 365 days 365 stories,’ the channel is based on the insight that the audience today seeks new and enhanced experience in life.

     

    Findings

     

    For a premium HD channel like Star Movies Select HD, the network undertook an extensive research amongst consumers and absorbed the feedback to ensure better connectivity.

     

    According to Star India business head – English cluster Kevin Vaz, the findings indicated that consumers were facing two problems: One, all movie channels were playing same movies with several repeats; secondly, most of the channels were airing only action movies.

     

    “Through our in-depth research, we understood that people wanted variety as well as movies from across genres,” informs Vaz. “Not more than 10-15 per cent of the movies being aired on the new channel will be from the action genre,” he adds. 

     

    The findings further revealed that consumers want to see drama, comedy, animation and thrillers amongst others. “Keeping all this in mind, we thought of coming up with a product that could address all these cravings of a consumer,” asserts Vaz.

     

    Catering to consumers’ demand for variety, the channel has come up with a unique proposition of telling consumers a fresh story everyday at 9 pm. Moreover, a chunk of international movies which do not release in India, due to lack of screen space, will also be shown on Star Movies Select HD every month. “They might be $100 million movies, but do not see a India release. We will give those to the consumers through our new offering. If you look at the ratings, 6+ and 7+ movies are considered to be the best rated movies. Everything on this channel will be a 6+ rating movie,” reveals Vaz.

     

    The network has tied up with three of the biggest Hollywood studios, viz 21st Century Fox, NBC Universal and Disney.  “With all these studios, we have the first output deal. Under the agreement, any movie released by the three studios will get aired on Star India’s English movie channels,” he says informing that close to 60 per cent of the movies made are from the banner of these three studios.

     

    Star Movies Select HD will see world television premieres of movies like Gone Girl, Fault in our Stars, The Grand Budapest Hotel, Boyhood, Theory of Everything and Birdman to name a few. The newbie claims to have over 30 premieres in the year, seven out of 10 Oscar winning premieres, movies that stood out at the Golden Globes and more.

     

     “Normally people feel that any new channel is a replica of the existing channel from the network, sharing the same library. But, we will ensure that 90 per cent of the movies being telecast are exclusive to Star Movies Select HD. For the 10 per cent, which may overlap, we will not air movies like X-Men or The Wolverine but a movie like Life of Pie which is a story and visual based movie,” opines Vaz.

     

    The channel plans to showcase 12-13 movies each day with weekends being a destination for special premieres and under released movies. It will celebrate the finest stories by creating festivals based on strong consumer insights – movies based on true stories, book adaptations, iconic movies, biopics and many more.

     

    Marketing it in a premium way

     

    The channel which goes live on 9 July is currently focusing on only direct to home (DTH) platforms. It will launch first on Tata Sky, Videocon d2h and Dish TV followed by Airtel Digital TV in the next couple of days.  

     

    Being a premium channel, it doesn’t plan to have a SD feed. “Being only on the HD feed will help in HD subscriptions and grow the HD base. If you see today all the HD channels are replica of SD channels, so it is only a clarity which is a plus point,” adds Vaz.

     

    The channel has seen a positive response from the advertisers. It has roped in Pernod Ricard as the channel partner. Other advertisers include, BMW, Yamaha, Flipkart, Bluestone, Hindware, Jockey etc.

     

    On the day of the launch, buzz will be created across Star Network’s SD and HD channels including other networks too. Radio and digital will also be used in a big way to promote the development.

     

    A media expert believes that there is no channel in the market who will give so many premieres. “Take the example of MN+, it’s been on for six months, but have consumers even talked about it? It’s been playing the same library that Romedy Now had. There is no differentiation. Star Movies Select HD looks a classy channel to me,” says the expert.

  • MIPCOM 2014: Star India eyes newer formats, greater reach

    MIPCOM 2014: Star India eyes newer formats, greater reach

    CANNES: It is a meeting place for the content industry across the globe. And this is precisely what the seven member team of Star India is doing in Cannes, at the ongoing MIPCOM 2014. The network, which includes Hindi general entertainment channels: Star Plus and Life OK as well as its movie cluster: Star Movies, Star Movies Action, Star Gold, and Movies OK is having a busy MIPCOM.

     

    While a three member team is here selling its content, which ranges from drama to mythology, a four member team: two each for GECs and movie channels is looking to buy formats that can be adapted for the Indian audiences, both fiction and non-fiction.

     

    Uncountable meetings have kept the seven member team busy on both day one and day two of the market, which will be here till 16 October, the last day of MIPCOM 2014.

     

    On sale is the entire cluster of shows from both Star Plus and Life OK. But what is being pushed more is Yeh Hai Mohabbatein, Ek Hasina Thi, Saraswatichandra and Mahabharat, apart from its other hit shows, including the just launched Airlines, Nisha Aur Uske Cousins and the biggest hit on Life OK, Mahadev.

     

    While the GEC cluster is looking at the entire world market for both selling and buying shows and formats, the English movie cluster is focusing on Hollywood movies.

     

    The number one channel in the Hindi GEC space, as per the TAM TV ratings, is also of key importance to 21st Century Fox co-chief operating officer James Murdoch.  “The business in India has been doing great. We are the number one network there. If we continue to innovate and lead in India, it will prove to be a game changer for us,” he had said during his keynote, here in Cannes.

  • Star Movies Action announces its superheroes movie line-up

    Star Movies Action announces its superheroes movie line-up

    MUMBAI: This May, Star Movies Action brings you the best of superhero movies to your homes. The channel announced the fantastic lineup of superhero movies including Spiderman 1 & 2, Ghost Rider and Iron Man 3 to be aired on on Sunday  11 May, 2014. The event called  “Superhero Sunday” will have the superhero franchise converging on one platform with super-human action at its definitive level.
     

    Ghost Rider (1pm) – When a motorcycle-riding stuntman offers his soul to Mephistopheles in order to save the life of the one he loves most, he is forced to play host to a powerful supernatural entity whose flaming skull visage strikes fear into the heart of his enemies in this feature-film version of the long-running comic series. By day, Johnny Blaze (actor and comic-book devotee Nicolas Cage) is one of the world’s best-known stuntmen, but when the sun goes down and he is in the presence of evil, the death-defying daredevil bursts into flames to become the indestructible, motorcycle-riding antihero known to the world as the Ghost Rider.

     
    Spider Man (3pm)  –  Spider Man is a 2002 American superhero film directed by Sam Raimi. Based on the Marvel Comics character of the same name, the film stars Tobey Maguire as Peter Parker, a high-school student who when bitten by a genetically modified spider gains spider-like abilities that he eventually must use to fight evil as a superhero after tragedy befalls his family.

     
    Spider Man 2 (6pm)- The sequel to the 2002 film Spider-Man, it is the second film in Raimi’s Spider-Man film trilogy. Set two years after the events of Spider-Man, the film focuses on Peter Parker struggling to manage both his personal life and his duties as Spider-Man, while Dr. Otto Octavius (Doctor Octopus) becomes diabolical following a failed experiment and his wife’s death. He uses his mechanical tentacles to threaten and endanger the lives of New York City’s residents. Spider-Man must stop him from annihilating the city.

     
    Iron Man 3 (8pm) – Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
     

    Speaking on the occasion Star India General Manager – English channels Kevin Vaz said, “We have always seen a demand of superhero movies every summer. This year we have a selection of all- time favorite superhero movies on one day consecutively so that our audience can engage with their favorite characters all day long. We have also initiated Superhero Contest for our viewers who get an opportunity to win original Marvel merchandise during the movie broadcasts.”
     

    The channel is giving its viewers a chance to win exclusive Superhero merchandise by watching their favorite superhero movies and answering simple questions via SMS. 100 winners will be given Original Marvel merchandize throughout the day with this contest.
     

    Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures.

     
    So be ready on 11th May for some super action with your favorite superheroes. Catch Spiderman 1 & 2, Ghost Rider and Iron Man 3 from 1pm onwards only on Star Movies Action.

  • Movie channels gear up for the IPL onslaught

    Movie channels gear up for the IPL onslaught

    Season seven of the Indian Premier League (IPL) is just a couple of weeks away, but instead of worrying about possible loss of viewership and ad revenue, movie channels are gearing up to serve even more interesting fare to their audiences.

    Helios Media MD Divya Radhakrishnan opines: “IPL affects television across genres. GECs do not launch new shows, there are no reality shows, and no big blockbusters happen on movie channels. During IPL, everything comes to a standstill because that is the focal point during these months. However, the only thing posing a hindrance for IPL this time is the elections.”

    The 9:00 pm slot is typically lost in the IPL frenzy however, over the years, television channels have learnt to work around the hugely popular tourney. Besides, movie channels claim that movies serve as entertainment for both – the young and the old, and hence, they can be consumed at any point of time irrespective of other activities happening in the broadcast space.

    Yet, according to broadcasters of English movies, the 11:00 pm slot enjoys high ratings during IPL season, and strategising around this slot helps them compensate for erosion of viewership that takes place during the 9:00 pm time band. Broadcasters of Hindi movies on the other hand remain unaffected, and continue to mark their FPCs as per their preferences. Hindi movie channels mainly focus on catching viewers in the afternoon just before the beginning of the cricket match.

    About Star Movies’ and Star Movies Action’s plans during IPL 7, Star India business head English cluster, Kevin Vaz, says: “The strategy is that viewers can immediately switch to exhilarating blockbusters after an exciting match of cricket. Both channels have a fantastic line-up for their audiences and will provide the best Hollywood content.”

    With a view to amplifying the excitement of IPL, Star Movies has crafted an exclusive, on-air festival that brings together some of the biggest Hollywood premieres. “Riding on the heels of the IPL, Star Movies is bringing out a month-long movie festival titled ‘Super Star League’ in April and May, every night at 11:00 pm. We also have Amazon on board as a presenting sponsor,” says Vaz.  

    Additionally, Star Movies will continue to premiere the biggest Hollywood blockbusters every month and has a great line-up including Oblivion starring Tom Cruise and a host of films featuring Jackie Chan. “Viewers can also look forward to a host of animation movies next month,” Vaz reveals.

    Star Movies Action plans a contest round the special superhero line-up plus a speed demon festival featuring racing hits like Death Race, Ghost Rider, Gone in 60 Seconds and Speed. The Action@ 8 segment will see favourites like Predator, The Man with the Iron Fists and Hell Boy.

    “We have always placed a great importance on the digital medium as we feel that we can really connect with our viewers and gauge their preferences via online activities. In the new age, everyone is online and it is the best place to really interact effectively with our audiences,” says Vaz.

    As for HBO, the channel will air season five of its ‘Hollywood Premiere League (HPL)’ alongside season seven of IPL. Blockbusters including Jack Reacher, Pirates of the Caribbean: Dead Man’s Chest, The Dark Knight Rises, Lara Croft Tomb Raider: Cradle of Life, Wrath of the Titans, The Hunger Games and Parker will be telecast at 11:00 pm, Monday to Thursday, from April 14 to May 22, 2014.

    “The idea is to have a good content mix primarily driven by genres that are well received i.e. action and comedy. And that is what drives ratings, viewership and ad revenues in the end,” says HBO South Asia MD Monica Tata. “We will be doing on-ground activity, radio, on-air and social media promotions as well, building momentum for the two-month long festival that will offer blockbusters soon after the IPL matches get over.”

    Multi Screen Media’s Sony Pix, sister channel of official IPL broadcasters Sony Max and Sony Six, will air season four of its ‘Pix Premiere League (PPL)’ alongside IPL. “We will continue to program around IPL with the fourth season of PPL, as it is the biggest cricketing event in the country,” says Sony Pix business head Saurabh Yagnik. “The PPL has a line-up of our best titles and we have witnessed a spike in viewership during this time for the 11:00 pm slot as well. We want viewers to witness some of the best movies on our channel with the proposition, ‘Stay Amazed’.”

    PPL will be telecast at 11:00 pm Monday to Sunday from 16 April to 1 June. Only on Thursdays, there will be ‘Pix Doubles’ or ‘Super Pix’ or ‘Mega Premiere’ and Snapdeal.com will be the sponsor. With IPL being a MSM property, Pix will leverage Sony Max to get viewers to tune into PPL and catch some really good titles post the action on the field. The plan is to showcase 40 to 45 movie titles during IPL including The Amazing Spider-Man, Into the Blue, Rocky, The Terminator, Shaolin Soccer, Shutter Island, 2012, Kung Fu Hustle and After Earth. With less than two weeks’ time left, Sony Pix will premiere White House Down and Elysium to monetise well before the IPL begins.

    Zee Studio too is working on its programming around the IPL and will continue its Powerplay block that has been reloaded this year with a thrilling mix of Hollywood Action blockbusters through the month of May to attract viewers on to the channel. Powerplay starts 1 May, Monday to Friday at 10:00 pm.

    The block will see movies like: Cowboys and Aliens, Pirates of the Caribbean, Armageddon, Déj? Vu, Air Force One, John Carter and Enemy of the State.

    Talking about Powerplay Zee Studio EVP and business head Anurag Bedi says: “During the IPL, the English movie genre has historically witnessed a sizeable increase in male viewership and we will capitalise on the channel’s heavy online presence, of one million plus fanbase on Facebook and 50,000 followers on twitter by setting it abuzz with activities all through the month. Powerplay will also be promoted extensively via television and print in Mumbai, Delhi and Bangalore.”

    Unlike most English movie channels which are trying to create a property around IPL through packaging and programming blocks, the Times Television Network English entertainment channels will stick to what they do best. “We don’t want to come across as gimmicky by doing a ‘premier league’ though these things may help in generating more revenues, but it does not really add to the viewership,” says Times Television Network English entertainment channels’ CEO Ajay Trigunayat.

    Movies Now will compete with IPL through ‘Adrenaline Drive’, a block which has been successful for the past two and a half years for the channel. It will play at 11:00 pm, Monday to Thursday, beginning 7 April. Apart from high-octane movies like Commando, Iron Man, Salt, Transporter 2, Clash of the Titans, Batman Begins, Mr & Mrs Smith, Knight & Day, Behind Enemy Lines, 300, Collateral Damage and Superman Returns, Movies Now will also air the Matrix trilogy on 20 April, Sherlock Holmes – A Game of Shadows on 12 April, and Journey 2: The Mysterious Island on 5 April, all at 9:00 pm. While Movies Now gets around Rs 9,000 for a 10-second slot, it is pitching about Rs 12,000 per 10 seconds for ‘Adrenaline Drive’.

    Speaking of Romedy Now, Trigunayat says: “We have Friends With Better Lives launching from 1 April. It launched on CBS in the US at 8.30 pm on 31 March and we have done an interesting thing of launching a show at 11:00 pm, which is unprecedented, because prime time viewing has certainly shifted from 9:00 pm to 11:00 pm as that is a better viewed slot today than 9:00 pm.”

    In addition, Romedy Now will introduce two tent-pole properties in April i.e. Jolly Good Chaplin, a Charlie Chaplin special, and Romedy Weddings, a collection of unique movies keeping in mind the upcoming wedding season. The channel is also gearing up for the launch of a brand new series, 1600 Penn, which will be aired in May.

    Romedy Now’s current properties including Kitchen Confidential, Witches of East End, Sunny Sundays, Y So Serious and Happy Hours will continue.

    “Romedy Now is a content-agnostic channel. The content line-up consists of the best entertainment, keeping the core proposition of ‘Love. Laugh. Live’ intact. The content planned for the next two months is incredibly exciting. The Chaplin series will be quite a favourite, along with, of course, Friends With Better Lives, which is a brand new series written by Dana Klein (from the popular series F.R.I.E.N.D.S.),” says Trigunayat.

    Asked about the strategy deployed by English movie channels, a media observer said, “Properties based around IPL on English movie channels essentially serve two purposes. One, they allow channels to package these properties for the advertisers, and hence, monetise them better than their regular FPC. Two, it helps keep the buzz on the channel alive, so that the channel is not lost in the IPL hype.”

    Unlike English movie channels, Hindi movie channels are on a different route altogether.

    As Star Gold & Movies OK executive VP & GM, Hemal Jhaveri says: “It is business as usual; it’s about forming the habit for viewers, and there is so much of cricket happening anyways, nothing really changes for us dramatically during the IPL. The premieres will get their share of the marketing push through our networks.”

    Star Gold’s highlight for the month of April is ‘Masaledar Hits’, where every day, the channel will dish out a ‘Masaledar’ movie in the early evening slot; this will be a key property to win share in the non-prime time band. Golmaal 3, Kuch Kuch Hota Hai, Agneepath (Amitabh Bachan), Ajab Prem Ki Ghajab Kahani, De Dana Dan and Bhagam Bhaag among others will be aired as part of this block.

    Similarly for May, Star Gold will have ‘Blockbuster Noon’, which Jhaveri describes as “a programming stunt that we are planning to pull off where we will showcase a slew of blockbusters in the afternoon time band on week days. As we believe weekdays are the new weekends.”

    Additionally, the first Rs 100 crore grosser of this year, Salman Khan-starrer Jai Ho will premiere on a weekend in May followed by the world television premiere of O Teri.

    Movies OK will continue running the Family OK Holiday Special Contest on weekdays, early evening. “The idea is to engage and interact with the entire family and at the same time, provide an opportunity to watch and win the contest,” says Jhaveri. The contest gives viewers a chance to win a smart phone every day and a lucky family to go for an all expenses-paid international holiday to Thailand. This band will see movies like Main Hoon Na, Khatta Meetha, Hum Aapke Dil Mein Rehtein Hain, Beta and Tere Naam among others.

    Bullett Raja will premiere on 27 April at 8:00 pm and in May; the channel will run the ‘SuperVeers – Action Blockbusters’ block at 8:00 pm on weekdays, apart from the channel premiere of the hit, Yaariyan in the weekend primetime band.

    Leveraging the election fever with an aim to provide viewers with iconic reel leaders, Zee Cinema is launching the ‘Hamara Neta Kaisa Ho’ festival which will air from 14-21 April, 2014 everyday at 9:00 pm. The festival will see titles like Nayak, Himmatwala and Aparichit – The Stranger.

    “Entering into our 20th year of entertaining our audiences with Movies, Masti and Magic, it has been our constant endeavour at Zee Cinema, to constantly provide our viewers novel offerings. We thrive to deliver the best to our audience hence have been rewarded with the highest GVTs, making the movie channel the undisputed leader in its genre. We are not aiming at combating IPL… in fact we look at it as an opportunity where television viewing will have increased eyeballs due to the election and IPL fervor,” explains Zeel deputy VP, head of programming – Hindi movie channels Ruchir Tiwari.

    Zee Classic is strengthening its programming line-up for the month of April by premiering movies such as Nasir Hussain and Shammi Kapoor’s Dil Deke Dekho, two Kishore Kumar classics like Dilli Ka Thug and Bombay Ka Chor and Biswajeet’s Bees Saal Baad for the first time on the channel. The month of April will also witness evergreen superstar Rajendra ‘Jubliee’ Kumar’s festival which will see films like Gawar, Doo Jassos and Saathi amongst others. Zee Classic will be airing a special movie Leader on Voting Day, starring Dilip Kumar and Vyjayantimala, which revolves around politics. The plethora of movies will recreate the magic of yesteryears.

     “Zee Classic being the only classic Hindi movie channel in India believes in showcasing the great works of cinema. We have an extensive and unique library of superhit classic movies, and hence have created two primetime slots – 5:00 pm and 8:00 pm daily. Apart from this, the channel will also be showcasing movies of the evergreen superstar Rajendra Kumar which will pay a tribute to the Jubilee Star by airing a month-long festival called ‘Jubilee Kumar’,” reveals Tiwari.

    The newest channel from the Zee’s stable – &Pictures – in anticipation of the upcoming IPL, has built up the Sunday 12 noon slot with ‘Hollwood Sundays’, a property that brings up a new Hollywood movie in Asli Desi Flavours every Sunday at 12 noon. “The creation of a destination Pictures@8 that shows high voltage entertainment daily at 8:00 pm was launched in order to develop a loyal viewer base for the daily prime time slot,” adds Tiwari.

    The main attraction for the month of May will see the premiere of Total Siyappa, a co-production of &Pictures. The romcom directed by E. Niwas, released in theatres on 7 March.

    On the marketing and digital strategy Tiwari says: “The activities are being constantly supported with on-air promotions and constant digital buildups and this will continue throughout the year.”

    Looks like the stage is set… not just for the biggest cricket tourney in the shortest format of the game but also for the movie channels vying for eyeballs during this period. Game On!

  • Star Movies Action – Biggest Blockbusters of 2013

    Star Movies Action – Biggest Blockbusters of 2013

    MUMBAI: The current movie premiere calendar for Star Movies Action is marked with the biggest action blockbusters vying for your patronage. With the winter receding,  the entertainment lineup for action is just getting warmed up on Star Movies Action, the first English action movie channel in India. Star Movies Action treats its audiences to some of the biggest action blockbusters with a TV premiere scheduled every month. For 2014, the channel has planned the a thrilling lineup ensuring that its viewers can watch the best content from the latest releases to classic action hits.

     

    The premieres celebrate the timelessness of action movies and the channel has announced a grand showcase of  two of the biggest action sequels.  The television premiere of Tom Yum Goong 2 will take place on March 23rd at 1 PM & 8PM. The second big premiere lined up for April this year is 12 Rounds 2: Reloaded to be aired on April 20th at 1pm & 8pm.

     

    Tom Yum Goong 2 is a martial art thriller that picks up where the first part left where a young fighter named Kham had to travel to Australia to retrieve his stolen elephant. With the help of a Thai-born Australian detective, Kham took on all comers, including a gang led by an evil villainess. In the much anticipated sequel, Kham’s elephant is abducted once again and he has a single minded purpose of fighting against all odds to find him. The movie is headlined by Tony Jaa whose his unique fight sequences and strong bond with his elephant moves the audiences. Not to be missed, Tony Jaa and his original team re-create martial arts magic on your television screens this month.

    12 Rounds 2: Reloaded is the sequel to the highly successful 12 Rounds. A commanding performance by WWE Wrestler Randy Orton who portrays Nick Malloy, an EMT who finds himself caught in a fatal 12-round game of hide and seek with a vigilante tied to his past. With little time to spare and his wife’s life hanging in the balance, he has to successfully complete 12 challenges in order to secure her safe release. The movie boasts of some amazingly choreographed action sequences spurred on by Randy’s huge physical presence and charisma.

    High octane action sequences spawn these epic movie premieres with large doses of action and stunning creativity as Star Movies Action brings to you a host of unforgettable action movie moments. 

  • Star Movies Action presents a Bigger Dose of Action in 2014

    Star Movies Action presents a Bigger Dose of Action in 2014

    MUMBAI: Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures. New movie premieres and the biggest action hits of 2013 are slated to air in 2014 on Star Movies Action.

    Kick-starting the New Year on a high note, the channel has announced the television premiere of Iron Man 3 – the highest grossing movie of 2013 that will be aired for the first time on Indian Television on 26th January 2014 at 1PM & 8PM. Other upcoming premieres in the first quarter include The Wolverine,The Man with the Iron Fists and R.I.P.D. The channel has scheduled an action blockbuster  premiere every month in 2014 ensuring that its viewers view the best content on the channel.

    Action has emerged as a very successful genre along with drama and comedy in India. The action genre acts as a stimulator with the audience driven towards heroes triumphing over their adversaries and justice being served.  The popularity of this genre stems from car chases, explosions, fight sequences and death defying stunts that keep the viewers on the edge of their seats. Driven by this, Star Movies Action shows the best of action movies to its viewers in this thrilling segment.

    Speaking on the occasion, Kevin Vaz, General Manager – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”

    Star Movies Action has a programming schedule that ensures viewers watch two incredible back to back action movies at 8pm as well as at 10 pm each night, an initiative that has made Star Movies Action a pioneer in the movie channel space. The channel has several other great movie programming coming up for their Indian fans, including blockbuster hits such as The A-Team, Transporter, Aliens Vs Predator, Terminator 3 Death Race, Ghost Rider, True Lies and the Karate Kid 1 along with the complete series of Resident Evil, Taken, Helloby, Rambo and The Hulk franchise.