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Tag: Star Maa

  • Star Maa offers Telugu viewers for the first time to be part of Bigg Boss (Season 2)

    Star Maa offers Telugu viewers for the first time to be part of Bigg Boss (Season 2)

    MUMBAI: Bigg Boss Telugu created history as the most watched Telugu show in the entertainment industry. Star Maa, popular Telugu GEC channel now gears up for its second season.

    In continuation of bringing innovation to its viewers, Star Maa invites its Telugu audience to be part of the Bigg Boss house for season 2 along with the celebrities. In the recent promo released by Star Maa a lazy boy starts involving himself in household works surprising the family members only to realize that he has a ticket to enter the Bigg Boss house. This ad film has gained lot of attention for commoners to apply through an audition process and enter in the Bigg Boss house with other celebrity contestants.  This is a great opportunity for any aspirants to make it Bigg in Bigg Boss Telugu. To be part of the Big Boss house one should log on to https://biggbosstelugu.startv.com and upload the video for auditions. Terms and conditions are clearly mentioned in the official website.

    Bigg Boss will have a set of contestants who will share a house that is constantly under surveillance. The contestants are given a series of grueling tasks and the winner takes home a cash prize.

  • Barc India: Star Maa No. 1 telugu entertainment TV channel

    Barc India: Star Maa No. 1 telugu entertainment TV channel

    MUMBAI: Innovative concept presentation has always been the forte of Star MAA, No.1 Telugu entertainment channel and it is proved again with the recent launch of Ohmkar-hosted reality show Sixth Sense which has registered record TRP ratings.

    Sixth Sense, which telecasts between 9.30 pm to 10.30 pm during weekends, went on air on March 31st and received a fantastic response from the first episode with 8.4 Mn viewers and highest launch TVRs of 9.1 (7 for Saturday and 11.3 for Sunday episode)

    Star Maa, Executive Vice President and Business Head, Mr. Alok Jain said “At Star Maa, we believe in entertaining our viewers with diverse and innovative programming. While we continue to dominate the prime time with our fiction, it has just been amplified further with the launch of our latest non-fiction Sixth Sense which marks the re-entry of Ohmkar as the anchor and producer. The stellar ratings of the show have helped Star Maa firm up its position even further. Be it the international format or home ground format, we have always created a unique presentation to our viewers.”

    The show has seen a wave of positive feedback. Millions of viewers, including some celebrities have expressed Ohmkar’s timing& mannerismand their breathe taking experience on the show. Many of them took their Twitter handle to express their opinion.

  • Sun TV, Star Maa only non-Hindi players in across genre list

    Sun TV, Star Maa only non-Hindi players in across genre list

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3 February 2018 to Friday, 9 February 2018). The Tamil channel occupied its normal numero uno place in the list with 984.137 million weekly impressions. Besides Sun TV and Star Maa, the eight other channels in the week under review were Hindi – six Hindi GEC and two Hindi Movie channels. In week 5 of 2018, Sun TV’s weekly ratings were less than 1 billion weekly impressions although the channel had scored slightly higher 998.106 weekly impressions in week 5 of 2018. Sun TV also topped the BARC’s top 5 Tamil channels in the Puducherry and Tamil Nadu markets, and as usual, all the 5 Tamil programmes in the week in BARC’s weekly list of top 5 Tamil programmes were aired on Sun TV.

    Three channels each from the Sony Pictures Network India (SPN) and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 and Sun TV Network comprised BARC’s top 10 channels across genre list for week 6 of 2018.

    Following Sun TV was Zeel’s free to air (FTA) Hindi GEC Zee Anmol also at it its regular second spot in the list with 769.300 million weekly impressions. Zee Anmol also topped the top 10 Hindi GEC channels in the Hindi Speaking Markets (HSM) – both urban and rural (U+R), and HSM (R). The Balaji Telefilms-produced Kumkum Bhagya and its spinoff Kundali Bhagya that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R). Kumkum Bhagya, Ganga and Jamai Raja were among the top 5 Hindi GEC programmes during primetime in HSM (R).

    Star India’ FTA channel Star Bharat was also at its regular third spot in week 6 of 2018 with 737.259 million weekly impressions. Star Bharat was also ranked second in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U) during the week. Nimki Mukhiya and Kya Haal Mr Panchaal that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC was at fourth rank in week 6 of 2018 with 642.370 million weekly impressions. Sony Pal was also ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The programmes Taarak Mehta Ka Ooltah Chashmah and CID that were aired on the channel were among BARC’s weekly list of top 5 Hindi GEC programmes during primetime.

    Network18’s flagship Hindi GEC Colors was ranked fifth in week 6 of 2018 with 609.569 million weekly impressions. Colors topped BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R) during the week. Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan that featured on the channel were among BARC’s top 5 Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 6 of 2018 with 606.162 million weekly impressions. Kumkum Bhagya and Kundali Bhagya that were also aired on the channel were among BARC’s top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Another Star India FTA Hindi GEC, Star Utsav, was ranked seventh in week 6 of 2017 in BARC’s across genre list with 565.459 million weekly impressions. The channel was ranked third in BARC’s weekly list of top 10 Hindi GEC channels in HSM (R)

    Star Maa was ranked eighth in week 6 of 2018 with 529.864 million weekly impressions. The channel topped BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhara Pradesh markets. Four of the top 5 Telugu programmes in BARC’s weekly list of top 5 Telugu programmes during primetime featured on Star Maa during the week.

    SPN’s Hindi movies channel – Star Max was ranked ninth in week 6 of 2018 in BARC’s weekly list of top 10 channels across genre.  Sony Max topped BARC’s list of top 5 Hindi movies channels in HSM (U). The world television premiere of the Hindi feature film (HFF) Kanchana The Wonder Car on Sony Max was among the top 5 Hindi movies in HSM (U+R). HFF’s Kanchana 2 and Son Of Satyamurthy were among the top 5 Hindi Movie programmes during primetime in HSM (U).

    Another SPN Hindi Movies channel – Sony Wah completed BARC’s weekly list of top 10 channels across genre in week 6 of 2018 with 518.369 million weekly impressions. HFF-Sooryavansham that featured on the channel was among the list of top 5 Hindi Movie programmes during primetime in HSM (U+R) and HSM (R). Another HFF – Dangerous Khiladi which also featured on the channel was among the top 5 Hindi movie programmes during primetime in HSM (R) during week 6 of 2018.

    Also Read :

    Star Bharat continues leading Hindi GECs across genres

    ETV Telugu re-enters across genre list

    Sony Max returns to top-10 channels in across genre list

  • Viu partners Morris Street to launch Hollywood Squares India adaptation

    Viu partners Morris Street to launch Hollywood Squares India adaptation

    MUMBAI: Viu has collaborated with Morris Street Advisors to bring successful global format Hollywood Squares to India. Morris Street Advisors has acquired the format rights to Hollywood Squares from CBS Studios International for India. This collaboration will present the Indian version, titled Tollywood Squares, of the multiple Emmy-award-winning and internationally successful CBS show format for the Telugu audience. Viu has joined hands with Star Maa and GroupM’s Motion Content Group to deliver the content cross-platform as the show will be available on a digital platform and a television channel simultaneously.

    The 26-episode weekend show, created in Telugu, is set to go live on 27 January 2018 on the Viu app website and Star Maa simultaneously. One episode will release every Saturday and Sunday at 9:30pm. Hosted by television personality Navdeep Pallapolu, the series will be based on Tic-Tac-Toe, a universally popular game and will showcase nine new celebrities and two new contestants in each episode. Hollywood Squares is the first major game show format from CBS to be produced in India.

    Elaborating on the show and partnership, Viu India country head Vishal Maheshwari said, “We are thrilled to bring the most sought-after celebrity game show of Hollywood Squares regionalised for our Telugu audience. Our insights gave us the belief that a format like this, which is iconic in its own right globally, would be a timely new addition to our bouquet of differentiated content. We are happy to partner with StarMaa and Motion Content group to bring this internationally recognised show format for our audiences. The content can be viewed on the digital platform and main screen television.”

    Morris Street Advisors CEO Rohit Tiwari said, “This is a milestone moment for Morris Street Advisors. As an entertainment content provider, we are now placing more focus on producing popular programming that captivates Indian viewers. We are super excited to team up with CBS Studios International and our Indian partners to produce the show in India.”

    The launch of Tollywood Squares is aligned to Star Maa’s promise of delivering compelling content that appeals to the masses by breaking conventional boundaries of language. This show is in line with Viu’s continued focus on original regional content since launching in 2016.

    Commenting on this occasion Star Maa business head Alok Jain said, “We are pleased to now bring Hollywood Squares in India for the Telugu people. I am confident that this show will take our viewers across all age groups back to the memory lanes and the concept of this show will transform the TV viewers’ experience. We are extremely pleased to partner with Viu and together this show will entertain our viewers.”

    “Hollywood Squares has had success in many countries around the world, and we’re convinced it will appeal to viewers in India,” CBS Studios International VP (international sales and production) Roxanne Lettman Pompa said.

    Also Read:

    Branded content drives Viu

    Regional OTT content more than just catch-up TV    

    Viu brings best of korean shows to india

  • KBC returns SET to top 10 channels across genre list

    KBC returns SET to top 10 channels across genre list

    BENGALURU: The ninth season of the Indian spin-off of the very popular Who Will Become a Millionaire under the Indian moniker Kaun Banega Crorepati or KBC commenced on Monday, 28 August 2017.

    According to sources, this season has broken registration records of all previous seasons by registering 19.8 million citizens on the show. And,the viewership of the game show’s episodes over five days until Friday, 1 September 2017 was good enough to bring Sony Pictures Network’s flagship Hindi GEC Sony Entertainment Television (SET) into the top 10 channels across genre list for week 35 of 2017.

    SET garnered ninth rank with 504.095 million weekly impressions Broadcast Audience Research Council of India (BARC) list for week 35 of 2017 (Saturday, 26 August 2017 to Friday, 1 September 2017) – Top 10 Channels Across Genre : All India (Urban+Rural or U+R) : 2+ Individuals. The channel had last appeared in the top 10 channels list across genres in week 11 of 2017 (Saturday, 11 May 2017 to Friday, 17 May 2017) at eighth place with 472.118 million weekly impressions.

    KBC was the second most watched primetime programme in the Hindi GEC (U) markets in week 35 of 2017 with 6.253 million impressions according to BARC data for the top 5 Hindi GEC programmes in the Hindi Speaking Market (HSM) Urban NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals.

    Six Hindi GEC and two GEC channels each from the Tamil and Telugu markets made up the list of the top 10 channels across genres list in week 35 of 2017. A remarkable feature for week 35 of 2017 was the presence of four Star India channels in the top10 across genres list. Further, two channels each from the Sun TV Network and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 (Viacom 18) and Sony Pictures Network India (SPN) made up the top 10 channels across genre list for week 35 of 2017.

    The Sun TV Network’s flagship Tamil GEC Sun TV retained its pole position in the top 10 channels across genres list for week 35 of 2017 with 1,009.285 million weekly impressions. All five programmes in the top 5 Tamil programmes list for the TN/ Puducherry (Urban+Rural): NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals in week 35 of 2017 were from Sun TV.

    Sun TV was followed by Zeel’s FTA Hindi GEC Zee Anmol that also retained its week 34 position of second place in week 35 with 778.876 weekly impressions. The channel’s programmes Jamai Raja and Kaala Teeka were the ranked first and second respectively in the top 5 Hindi GEC programmes in the HSM (R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals. Further Jamai Raja on Zee Anmol was also ranked third in week 35 during primetime in the HSM GEC (U+R) markets in week 35 of 2017.

    Network 18’s flagship Hindi GEC Colors moved up one place to third rank in week 35 with 645.973 million impressions on the back of strong support from the HSM (U+R) and the HSM (U) markets during primetime for the eighth season of its reality and stunt television show Fear Factor Khatron Ke Khiladi. Zeel’s flagship Hindi GEC moved down one place to fourth place with 642.612 million impressions. Three of its shows – Kumkum Bhagya and its spinoff Kumkum Kundali and reality singing show Sa re ga ma pa Little Champs were present in the top 5 programmes list during primetime for HSM (U+R) and Kumkum Bhagya was present in the top 5 programmes list during primetime for HSM (U) for week 35 of 2017.

    Star India’s flagship Hindi GEC Star Plus was placed fifth with 626.212 million weekly impressions followed by the Sun TV Networks flagship Telugu GEC Gemini with 538.077 million impressions. Star India’s flagship Telugu GEC Star Maa was ranked seventh with 531.41 million weekly impressions followed by Star India’s FTA Hindi GEC and newly christened Star Bharat with 531.083 million weekly impressions at eighth place.

    As mentioned above SET was ranked ninth followed by Star India’s flagship Tamil GEC Star Vijay at tenth place with 486.959 million impressions.

  • Kumkum, its spinoff and Amul Sa Re Ga…help retain Zee channels at top slots across genres

    Kumkum, its spinoff and Amul Sa Re Ga…help retain Zee channels at top slots across genres

    BENGALURU: Over the past few weeks, either Zee TV or its free to air (FTA) network peer channel Zee Anmol have been topping the Hindi GEC’s in the top 10 channels Across Genre : All India (U+R) : 2+ Individuals weekly lists. Both the channels are from the Zee Entertainment Enterprises Limited (Zeel) stable. In Broadcast Audience Research Council of India (BARC) list for week 34 of 2017 (Saturday, 19 August 2017 to Friday, 25 August 2017), the pole position continued to be held by the Sun TV Network’s Tamil flagship GEC Sun TV with 1,057.511 million weekly impressions.

    Following behind with 817.317 million weekly impressions was Zee Anmol at second place among BARC’s list of top 10 channels across genres. Zee TV was placed third with 661.541 million weekly impressions.

    Zee TV was followed by Network 18’s flagship Hindi GEC Colors with 649.852 million weekly impressions at fourth place. Star India’s flagship Hindi GEC Star Plus was at fifth place with 648.518 million impressions followed by its network peer and flagship Telugu GEC Star Maa at sixth place with 568.169 million weekly impressions.

    Network 18’s FTA Hindi GEC Rishtey with 524.829 million weekly impressions was seventh with the Sun TV’s flagship Telugu GEC climbing up one place as compared to last week at eighth place with 523.591 million weekly impressions. Sony Pictures Network India (SPN) women oriented Hindi GEC Sony Pal was at ninth place with 511.107 million impressions while Zeel’s flagship Telugu GEC Zee Telugu completed the list of top 10 channels with 502.844 million impressions.

    In brief, three channels from the Zeel network, two channels each from the Sun TV Network, Star India and Network 18 stables and one channel from SPN made up the top 10 channels across genre list for week 34. All the ten channels were general entertainment channels or GECs’. From the language perspective, six Hindi GECs’, three Telugu GECs’ and one Tamil GEC made up the top 10 channels across genre list for week 34 of 2017.

    Four properties in the Hindi GEC (Urban+Rural), two properties each in the Hindi GEC (Urban) and Hindi GEC (Rural) spaces have helped Zee TV and Zee Anmol retain places in the top 10 channels lists of these markets for week 34 of 2017.

    For Hindi GEC (U+R), Zee Anmol topped the top 10 channels lists with Zee TV at third place. Four programmes – three on Zee TV – Kumkum Bhagya and its spinoff Kumkum Kundali and Sa re ga ma pa little champs and one on Zee Anmol – Jamai Raja were among the top 5 programmes list for week 34 in Hindi GEC (U+R) market.

    Though Zee TV was placed third and Zee Anmol seventh in the top Hindi GEC (U) channels lists, Amul Sa re ga ma pa little champs and Kumkum Bhagya were in the top five programs list for week 34. For the Hindi GEC (R) market, Zee Anmol was placed first and Zee TV fifth in the top 10 channels lists for week 34. Jamai Raja and Kaala Teeka on Zee Anmol were among the top five programmes in the Hindi GEC (R) lists during week 34 of 2017.

  • Bigg Boss on Star Maa & Vijay captivate viewers

    MUMBAI: Bigg Boss, the reality show has done it again! After captivating the audience in Hindi, Kannada and Bangla, the show has emerged a winner in the Telugu and Tamil markets as well.

    Endemol Shine India’s Tamil and Telugu versions of Bigg Boss were recently launched on Star Vijay and Star Maa respectively. The Tamil and Telugu shows hosted by Kamala Hassan and Jr NTR respectively have been well received and have garnered a lot of viewer appreciation.

    Endemol Shine India CEO and MD Deepak Dhar said, “The format of the show has been well received. Now in its fifth language and 18th season, it is the most popular show across the country entertaining viewers from all strata’s of the society. The amazing ratings garnered by Telugu and Tamil version of Bigg Boss are a testament to the acceptance of the show.”

    Endemol Shine, the only production house in India to produce the Big Brother format (Bigg Boss in India) in multiple languages, produces over 500 episodes in a calendar year.

  • Zeel channels continue to lead, Star Vijay makes maiden entry

    BENGALURU: Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV, last week, led Hindi GECs’ in Broadcast Audience Research Council of India (BARC) list of top 10 channels across genre list.  

    Zee TV was the second most watched channel across genre following the Sun TV Network’s Tamil flagship GEC Sun TV and followed one rank behind by its sister FTA Hindi GEC channel Zee Anmol at third rank in week 30. This week – week 31 – Saturday, 29 July 2017 to Friday, 4 August 2017, it is Zee Anmol that stands second in BARC’s list of top 10 channels across genre list, following Sun TV and followed by Zee TV.

    Star India’s Tamil flagship GEC made its maiden entry in 2017 in the top ten channels across genre list. It is also for the first time in 2017 that two Tamil channels have made it to the top 10 across genre list

    Three Star India channels, and two channels each from the Zeel, Network 18 (Viacom 18) Network, and Sony Pictures Network (SPN) and one channel from the Sun TV Network made it to BARC’s top 10 channels across genre list in week 31 of 2017. Putting it from the markets point of view – Two Tamil channels, one Hindi movie and Telugu channel each and six Hindi GEC channels formed the list.

    Sun TV once again took its fixed pole position with 989.801 million weekly impressions followed by Zee Anmol with 713.472 million weekly impressions at second spot. Zee TV was at third rank with 696.319 million weekly impressions followed by Network 18’s Hindi flagship GEC with 665.958 million weekly impressions.   Star India’s Hindi flagship GEC Star Plus was at fifth rank in week 31 with 650.130 million weekly impressions. Last week, Star Plus was fourth and Colors fifth.

    Network 18’s FTA Hindi GEC Rishtey came in sixth with 572.328 million weekly impressions followed by Star India’s Telugu flagship GEC Star Maa at seventh with 569.216 million weekly impressions. SPN’s women show centric channel Sony Pal was eighth with 552.221 million impressions followed by its sister Hindi Movies channel Sony Max with 509.365 million impressions. Star Vijay at tenth place with 502.284 million impressions completed the list.

    Zee Anmol and Zee TV have also topped BARC’s Hindi GEC (U+R) list with three of its shows – one reality show and two family dramas (Kumkum Bhagya and its spinoff Kumkum Kundali) among the top five programmes in the Hindi GEC genre. Further, Zee Anmol also topped the ratings in the Hindi GEC (Rural) market and two of its shows were ranked second and third in BARC’s list of top five programmes. Zee TV was ranked four in the Hindi GEC (Rural) genre. However, the two channels were ranked third (Zee TV) and ninth (Zee Anmol) in BARC’s list of top 10 channels in Hindi GEC (Urban) market. Zee TV’s reality show Sa Re Ga Ma Pa Little Champs topped the top five programmes in the Hindi GEC (Urban) market list.

    Also Read :

    Two Zeel channels top Hindi GECs in Across Genre list

    Zee TV continues to dominate urban weekend ratings

    ZEEL gets NCLT approval for restructuring acquired Anil Ambani GEC business

  • Two Zeel channels top Hindi GECs in Across Genre list

    BENGALURU: Two Hindi GEC channels from the Zee Entertainment Enterprises Limited (Zeel) Network topped the ratings among the six Hindi GEC channels that were present in the latest Broadcast Audience Research Council of India (BARC) top 10 channels Across Genre list (All India (U+R) : 2+ Individuals). Zeel’s flagship Hindi GEC Zee TV (pay TV) and its free to air (FTA) channel Zee Anmol scored 704.522 million impressions and 693.027 million impressions respectively for week 30 of 2017 (Saturday, 22 July 2017 to Friday, 28 July 2017). The channels were ranked second and third, just after the Sun TV Network’s Tamil GEC flagship channel – Sun TV which scored 989.709 million impressions and retained its pole position.

    As mentioned above – one Tamil GEC, six Hindi GECs’, two Telugu GECs’ and one Hindi Movies channel made it to the top 10 channels across genre list in week 30. From the network’s perspective – two channels each from 5 networks – The Sun TV Network, Zeel, Star India, Network 18 (Viacom 18) and Sony Pictures Network India (SPN) made up the top 10 channels across genre list.

    Star India’s flagship Hindi GEC Star Plus was ranked fourth with 647.026 million impressions followed by Viacom 18’s flagship Hindi GEC Colors with 614.528 million impressions. Star India’s associate Telugu GEC channel Star Maa with 603.792 million impressions was sixth followed by Viacom 18’s FTA Hindi GEC Rishtey with 596.039 million impressions at seventh place.

    SPN’s women centric shows channel Sony Pal was eighth with 538.710 million impressions. Its network sister and Hindi Movies channel Sony Max was ninth in the list with 529.383 million impressions with the Sun Network’s flagship Telugu GEC Gemini TV at tenth place with 515.418 million impressions.

  • Star Maa to launch reality show ‘Bigg Boss’ with Junior NTR as host

    MUMBAI: In line with its commitment of “Sarikotha Uttejam”, Star Maa is all set to bring to its viewers an unprecedented and explosive viewing experience with one of the biggest reality shows, Bigg Boss. And hosting this show will be none other than the sensational and talented Junior NTR.

    This is Junior NTR’s first foray into television. Indeed, it is one of the biggest small screen forays in south India in recent times. With his natural spontaneity and talent, NTR will play an extremely crucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house.

    “Television is one of the biggest mediums for entertainment. When I was approached by Star MAA to host Bigg Boss, the biggest ever show on Telugu Television, I was intrigued by the challenge. I believe that the show will be a game changer,” said NTR.

    Bigg Boss is the Indian version of the international format Big Brother one of the most successful reality television series ever. The Endemol owned format Big Brother has had 10 blockbuster seasons in Hindi with Salman Khan as the host.

    About a dozen participants will be locked inside a house and provided with all necessary amenities but they will be completely cut off from technology and the outside world. Everything they do will be watched by a large number of cameras and ultimately the audience. The format promises a fascinating view on a group of strangers learning to live with each other.

    Alok Jain, Business Head of Star Maa, said, “We are extremely excited to launch Big Boss, the biggest reality show in the world, for the first time in this market. This is in line with our ambition to entertain & provide Telugu audiences with the best content ideas from across the globe. With Junior NTR, one of the most popular and revered Telugu stars as the host, we look forward to engage a diverse spectrum of viewers. On the show, our endeavor will be to continuously innovate keeping in mind the sensibilities of this market. This will be an experience unlike any seen-on Telugu TV before”

    Over the last few months, Star Maa has started reshaping its programming strategy and business approach and has launched a lot of new shows, garnering new viewers and reach. This has resulted in a very positive consumer response. “Bigg Boss is the most significant step we are taking to drive our growth further,” Alok added