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Tag: Star-Lord

  • Marvel Entertainment and Audible presents Marvel’s Wastelanders: Black Widow

    Marvel Entertainment and Audible presents Marvel’s Wastelanders: Black Widow

    Mumbai Audible, a leading producer and provider of premium audio content, has today announced the upcoming release of the third season of the Hindi Audible Original podcast series Marvel’s Wastelanders.

    The new season, Marvel’s Wastelanders: Black Widow, launches on 8 November 2023, with Kareena Kapoor Khan as the voice of Black Widow/Helen Black and Masaba Gupta as Lisa Cartwright. Following the success of Marvel’s Wastelanders: Star-Lord with Saif Ali Khan and the launch of Marvel’s Wastelanders: Hawkeye with Jaideep Ahlawat and Prajakta Koli on 29 September, the six-season audio epic commences its third instalment. This season captures the spirit of celebrating strong female leads.

    Plot: Almost thirty years after The Day the Villains Won (aka V-Day), Helen Black (Kareena Kapoor Khan) arrives at her new apartment in The Onar, a 161-story apartment complex in what used to be Midtown Manhattan. Owned and operated by the U.S. American Secret Service S.H.I.E.L.D., The Onar has become the very embodiment of the dystopic wealth and inequality that’s engulfed New York City ever since V-Day. A collection of uber-rich families – including the media magnate Burge family – occupy the opulent penthouses in the DecaDomes, The Onar’s highest ten stories. Helen Black’s apartment is located in the much humbler ‘100 Block’. When her nosy neighbour Dr Brian Mizuno asks Helen (through the paper-thin walls) what brought her here, she cryptically alludes to “problems with an ex…”.

    On the same day that Helen moves into her apartment, Lisa Cartwright reports for her first day as a Junior Residential Security Analyst for Panopticog Solutions, a private security company hired by S.H.I.E.L.D. to monitor the residents of The Onar (without their knowledge or consent). Lisa is assigned to survey Helen’s corner of the 100 Block and quickly discovers that Helen Black is not at all who she says she is.

    Marvel’s Wastelanders is the first collaboration between Audible and Marvel Entertainment and will be released simultaneously in French, German, Hindi, Italian and Japanese in the respective countries as a global audio experience with top-quality production, featuring renowned and high-profile actors in the roles of Marvel’s legendary Super Heroes.

    More information on the premiere dates for subsequent seasons of the Marvel’s Wastelanders series, including Wolverine, Doom, and Marvel’s Wastelanders, will be announced at a later date. The six-season audio epic was originally launched as an English-language series in June 2021.

    The English language version of Marvel’s Wastelanders: Black Widow was written by Alex Delyle (Fear the Walking Dead), directed by Timothy Busfield (Thirtysomething, The West Wing), with sound design and original music by Daniel Brunelle (The Two Princes, Sandra).

  • Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

    Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie, Jagmag who grants wishes to enhance the mood and transform the room with just the flick of a switch. The TVC delivers the core premise of ‘three-in-one lighting modes ka magic – a humorous and fictional angle to a relevant message of lighting up our spaces and reimagining our home with Crompton. 

    “We wanted to find an interesting and engaging manner to build the story of our new product and this film does just that with a fresh twist to our usual style of communication. The narrative very interestingly communicates Crompton’s new-age innovation that can magically transform not just one’s home, but also one’s mood in a creative and playful manner,” said Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan.

    Conceptualised by BBDO, the TVC showcases a young couple in the midst of a tiring day working from home wishing for a change of mood. Out of nowhere, appears a magical lighting genie, Jagmag with big bright eyes and LED lights all over his jacket who completely transforms their home space with Crompton’s Star Lord ceiling lights that shine like diamonds.

    Absolutely amazed at this magical being, they start wishing for a different mood lighting from a workout gym to a romantic movie night. And Jagmag, ever so enchanting, switches up the room’s appearance and vibe based on their mood ranging from natural light for a gym setup to daylight for work from home and warm light for a romantic movie-time setup. The magical Jagmag, thereby, ends the film with the message of ‘Mood Jaisa, Lighting Vaisa’ with Crompton’s Star Lord three-in-one lighting modes establishing it as a much-needed feature today. 

    The 360-degree campaign will be launched on television and will further be amplified through various other media channels, announced the brand. 

    BBDO India (Mumbai) CCO Hemant Shringy said, “It’s amazing how everyday innovations can have a magical impact. Crompton’s Star Lord is one such innovation. With a simple toggle of a switch, it can elevate your space as per your needs. If that’s not Genie-like, what is?”