Tag: Star Life OK

Star Life OK to show Asia Cup 2014 live in UK & Europe

MUMBAI: All the cricket hungry fans across UK and Europe have reason to celebrate. Star Life OK for the first time will be showing live cricket in the region.

This move comes as an effort to offer cricket as a live experience to the large Asian population in the UK and Europe and build a strong viewer connect.

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting 25 February at 8:00 am.

A total of 11 matches will be played with the opening game on 25 February and the final on 8 March 2014, scheduled to be held in Bangladesh.

Star UK & Europe sr. VP Yeshpal Sharma said: “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe, and offer them live cricket on television.”

This tournament certainly holds promise to be one of the most competitive cricket played in the Asian sub-continent for some time now.

It will feature one day internationals played between leading Asian countries – India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan. Afghanistan will be participating in a major ODI tournament for the first time.

February 17, 2014
Star expands presence in Netherlands with UPC deal

MUMBAI: UPC, the second largest cable operator in Netherlands, has further consolidated its Asian digital television entertainment offering to the South Asian diaspora by adding Star Gold and Star Life OK.

With the addition of Star Gold and Star Life OK, UPC now carries three Star network channels on its platform which also includes Star Plus.

On UPC Nederland, all the Star Network channels offer 24-hour Hindi language entertainment subtitled in English. The new channels will be available for a one-month free view from 15 April in the Hindi pack.

Star UK and Europe SVP Yeshpal Sharma stated, “The Netherlands is home to the second largest Hindi speaking population after the UK and we are delighted to partner with UPC to offer additional Star channels in this significant market.”

From 15 April, subscribers can watch Star Plus, Star Gold, Star Life OK, Zee TV, Zee Cinema and Zing as part of the new Hindi Pack for â‚¬15.25 per month, says UPC.

UPC Nederland VP marketing and service Hans Blom said, “Due to the large Hindi speaking population amongst our customers, the Hindi Pack is our leading ethnic premium pack. Our Hindi speaking customers requested us to bundle our Hindi offering and expand the number of channels. In collaboration with Star TV we did. We are happy we can now announce an interesting and entertaining bundle of Hindi channels for a competitive price.”

April 15, 2013
Star Gold now available on Virgin Media

MUMBAI: Star Network has announced the launch of Star Gold on the British pay-TV and broadband provider Virgin Media as part of their ‘Asian Mela‘ offering.

Star Network channels available on Virgin Media‘s ‘Asian Mela‘ bundle now include Star Plus, Star Life Ok and Star Gold.

Star UK and Europe SVP Yeshpal Sharma stated, "With the launch of Star Gold on Virgin Media – the UK‘s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers."

Virgin Media director of content acquisition Emma Jones said, "Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around."

Virgin Media‘s Asian Mela bundle now provides access to 13 South Asian channels for ?12 a month.

Star Gold is available on Virgin Media on EPG channel number 801.

December 17, 2012