ITV

Tag: Star Jhalsa

  • ETV Bangla set for revamp; launches new shows

    ETV Bangla set for revamp; launches new shows

    KOLKATA: ETV Bangla, a Bengali general entertainment channel (GEC), under the belt of Network18, is up for a revamp. The channel is working towards changing its existing look in order to cater to its target group.

     

    “In keeping with the plans we have launched Byomkesh Bakshi as well as a programme which has a mass connect like Rannagharer Roskstar with Mithun Chakraborty,” said ETV Bangla business head Sujay Kutty.

     

    ETV Bangla, in order to garner huge viewership, had a few months ago launched a dedicated afternoon time band called Duronto Dupur. The channel as part of this created original content. “There has definitely been an amazing response for the different kinds of programme as it spreads across viewers of all age groups,” Kutty added.

     

    The channel had recently premiered Byomkesh Bakshi for its viewers. “Premiere is usually for movies and not TV programmes, especially on ground. However, we had a grand premiere like a movie,” he said.

     

    ETV Bangla plans to compete with market leaders by producing original content in Bengal to increase its viewership.

     

    The Bengal GEC market is mainly dominated by Star Jhalsa and Zee Bangla. While earlier the noon slot had reruns of the evening programmes, ETV Bangla has differentiated itself by airing original content. The channel that first launched an afternoon time band has now also launched cookery and detective shows. With this, the GEC is also looking at some share in this monopoly market.

     

    Being a GEC, ETV Bangla provides a variety of programmes- including cultural events, family dramas, movies, debates, children’s programmes and tourism, among other shows. Some of the original programmes on the channel are Prathamar Rannaghar,  Jhalak Dikhlaja Bangla, Ranga Mathaye Chiruni, Bigg Boss Bangla and Sadhok Bamakhyapa among others.

  • Kolkata MSOs to meet Star officials on 30 Oct, again

    Kolkata MSOs to meet Star officials on 30 Oct, again

    KOLKATA: The cable TV industry is on its way to some major changes. While the industry got a shock, after Star India decided to provide its channels to multi system operators (MSOs) only on the basis of Reference Interconnect Offer (RIO), the immediate reaction that came was of increased prices of cable TV services.

     

    The decision of Star to provide channels on RIO, led to MSOs in Kolkata requesting for a meeting with the broadcaster in order to re-consider the decision as well as for increasing the time frame for implementation of RIO deals.

     

    The meeting which took place on 28 October saw Star India officials proposing their incentive scheme, which the broadcaster had announced on 27 October, to the platform operators in the state. The incentives, as earlier reported by indiantelevision.com will be based on three criteria: the number of channels the MSO takes, the number of subscribers it distributes the channel to and the ease of access that it provides to the consumers for the Star channels.

     

     “We will decide on Star’s incentive scheme in the next two-three days. We will do all the permutation and combination and then take a call on whether we should go with the incentive scheme or opt for normal RIO,” said Siti Cable Kolkata director Suresh Sethiya.

     

    The city based MSOs, who do not want to lose their subscriber base, are currently working on the various modules of the proposed incentive and will meet the Star officials again on 30 October, after thoroughly reading the new scheme internally.  

     

    Sethiya further said, “Star has a bouquet of channels and if a cable TV home in Kolkata, does not wish to watch Marathi channels, he may not pay for it. We are working on the price.”

     

    Another city-based MSO on condition of anonymity said that Star has offered an incentive of around 60 per cent for its Hindi GEC Life OK, 9 per cent for Star Plus and 15 per cent for Star Jhalsa.

     

    Star Network comprising Star Plus, Life OK, Star Jhalsa, Star Movies, Star Sports, National Geographic among others, could lose its viewers in Kolkata, if the MSOs fail to offer the channels at an attractive price. “The ground is not prepared for RIO rates. We will negotiate with Star on 30 October again,” said the MSO.

     

    A local cable operator said that the customers are worried as they will have to pay a hefty price for cable TV services again in a short span of 10 months.

     

    If the MSOs do not agree to the incentives being given by Star, based on the three conditions, the consumer could have to shell anywhere between Rs 35-40 for two Star channels, a source said adding that if the consumer wants more of the broadcasters’ channels they will definitely have to pay more.

     

    With most MSOs removing the Star channels from the different packages and providing the same on a-la-carte, the prices of the package will go down by Rs 9, Rs 12 and Rs18 respectively for their different packages.

  • Esha Media Research aims to monitor 200 channels in next 2 months

    Esha Media Research aims to monitor 200 channels in next 2 months

    KOLKATA: Esha Media Research, a media monitoring and research company, has plans of increasing its reach. The media monitoring company, which currently monitors 140 channels, across the nation in all languages, now plans to take this number to 200 channels in the next two months. 

     

    Not only this, the company, which for the past 15 years has been monitoring news channels, is now planning to foray into the entertainment genre as well. Esha Media through this will look at recording, retrieving, transcribing and translating entertainment related content, do celebrity management and movie management.

     

    “Esha Media is a broadcast news monitoring agency and tracks close to 140 channels beamed into India. In next two months, we aim to increase the monitoring to 200 channels,” Esha Media Research managing director RS Iyer told indiantelevision.com.

     

    “News is our bread and butter now but sooner we will monitor entertainment related developments frame by frame,” he added.

     

    The monitoring of channels is done using state of- the-art equipment that allows the agency to record, retrieve, transcribe, translate and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. “This enables the client to log in and access news of their interest, anytime and anywhere,” he said.

     

    Esha Media tracks Star Jhalsa, ETV Bangla, 24 Ghanta, ABP Anando and Doordarshan Bangla among others in the Kolkata News television market.

     

    The agency had recently conducted a research monitoring television for the banking sector during the period of 1 April-30 April. The research showed that CNBC TV 18 had garnered lion’s share of programme sponsorship by banks followed by ET Now, a distant second. The study revealed that while CNBC TV18 got 39.58 per cent, ET NOW commanded 20.66 per cent.

     

    The ‘Television Monitoring Intelligence Report’ further revealed that private sector banks occupy more television media space than public sector banks.

     

    “Private sector banks enjoy a higher multiple in terms of price to book value over their public sector cousins and thereby a better valuation on the stock market. Our monthly report for April also endorses that the private sector banks have been able to occupy more TV media space than public sector banks, deriving better perception points,” he added.

     

    The research report further found that Reserve Bank of India (RBI) occupies 22 per cent space of the total news in the banking sector on TV. And RBI’s credit policy governs the news coverage. “Reserve Bank of India governor Raghuram Rajan occupies more space than the vocal deputy governor K C Chakrabarty,” the research further added.

     

    RBI’s share of space in the total news coverage was around 22.16 per cent.  CNBC TV18 has 6.85 per cent, while CNBC Awaaz and ET NOW has 3.08 per cent and 3.87 per cent respectively.

     

    On the other hand, the share for NDTV Profit, Bloomberg TV and Zee Business are 3.73 per cent, 3.45 per cent and 1.18 per cent respectively.

     

    Total coverage of private banks far exceeded the public banks with ICICI Bank garnering 880 clips, HDFC Bank 831 clips and Axis Bank 638 clips. State Bank of India (SBI) commanded 634 clips.

  • ETV Bangla’s new game reaches every ‘para’ and ‘bouthan’

    ETV Bangla’s new game reaches every ‘para’ and ‘bouthan’

    KOLKATA: Regional general entertainment channel (GEC) ETV Bangla has just launched a unique game show called Parar Shera Bouthan which claims to reach every para (locality) and give every bouthan (sister-in-law) an opportunity to participate in it.

     

    FishEye Productions principle owner Nilanjan Banerjee who is also the producer of the game show said, “We have shot more than 12-13 episodes, which will be on air for two weeks. After the telecast of the first episode itself, we have officially registered 150 calls from viewers.”

     

    FishEye Productions plans to produce the game show for a year initially, after which, the contract will be renewed depending on the viewers’ response.

     

    Parar Shera Bouthan unfolds over five rounds with an elimination in each of the first three rounds and attractive prizes to be won at the end. Every round is unique and involves games testing mental and physical abilities of the women as also the chemistry they share with their better halves.

     

    ETV Bangla has even created an afternoon slot called Duronto Dupur and is looking at airing Parar Shera Bouthan to keep viewers hooked onto the channel as well as carve a niche for itself in the regional entertainment space.

     

    “The programme Parar Shera Bouthan aims at creating a niche for itself in the Bengali market, which has had several progressive shows,” said Banerjee.

     

    “We go with the set to different localities in Kolkata and that is the USP of it. In the next two to three months, we plan to cover suburbs like Barasat and Sonarpur among others. We will also visit the different districts of West Bengal in the long run,” he added.  

     

    Banerjee informed that they have a research team of four to five people who continually visit different localities. 

     

    While Zee Bangla already airs a similar game show called Didi No 1, Parar Sherar Bouthan, according to experts, is very different from other shows. They further said that to shoot such a game show, the channel would easily spend between Rs 2 lakh and Rs 2.25 lakh, including the fees of anchor, Aneek Dhar.

     

    FishEye Productions has previously produced content for broadcasters the likes of Star Jhalsa, ETV Bangla, Zee Bangla, ABP TV, BBC and Miditech among others.