MUMBAI: The inaugural episode of TED Talks India Nayi Soch, which aims to inspire people across the country with a new way of thinking, has received a rousing response across platforms when it premiered earlier this month. The first episode of the weekly show—which aired on Sunday, 10 December, 2017-was telecast across six channels (Star Plus, Star Pravah, Star World, Star Gold, Star Jalsa, and Movies OK) and garnered an aggregated reach of 42.4 million (Source : BARC All India 2+) on opening day.
This, and the continuing momentum behind the seven-episode series, is borne by viewers’ reactions on social media as the show over two episodes so far has received over 140,000 mentions on social media from more than 31,000 unique users translating into over a billion impressions.
“We are extremely pleased with the way TED Talks India Nayi Soch has been received by our audiences. The show appeals to the intellect and inspires people to think about and bring about change,” says Star India CEO Entertainment Amit Chopra. “The objective with this show is to inspire young minds and more so to encourage them to share more and more ideas. It’s very heartening to see the response.”
Some of the innovations showcased in the first two episodes of TED Talks India Nayi Soch included Anirudh Sharma’s ink made from pollution particulates, Shubhendu Sharma, who quit his engineering job at Toyota to grow forests, Dr. Gautam Bhan’s work on rehabilitation and upgradation of slums. Also featured were outstanding personalities such as Javed Akhtar and Deepak Ramola.
Also Read:
Star Plus says #DontKillIdeas in first Ted Talks India campaign
