Tag: Star India

  • Disney+Hotstar to create digital in-stadia experience for IPL viewers

    Disney+Hotstar to create digital in-stadia experience for IPL viewers

    KOLKATA: India and Indian Premier League (IPL) fans are all gung-ho as preparations are on for the country's biggest sporting spectacle. The latest edition of the Indian Premier League is set to bring with it  a new ray of optimism and cheer for millions across the country who have been homebound courtesy Covid2019. While social distancing norms have disrupted the way live sports are enjoyed, Disney+ Hotstar VIP has innovated to bring home an in-stadium experience that is unparalleled in the world of sports – fans can join a virtual community that will allow them to enjoy the matches with their friends and fellow cricket lovers real-time, whilst sharing selfies and videos.

    Upping the ante from the previous tournaments, this year Disney+ Hotstar VIP has added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform. Replicating the exhilarating roar of the stadium, fans will be able to determine the mood of the nation using an interactive emoji stream.

    In a global first, cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customized videos showcasing their rendition of famous shots and reactions of their favorite Dream11 IPL Heroes; the best of which will be broadcast on Star Sports.

    The Walt Disney Company APAC president & Star and Disney India chairman Uday Shankar said: “Over the past few years, IPL has become the most loved sporting tournament in the country. After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country. Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years.”

    The Dream11 IPL 2020 will only be accessible to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium. Notably, Starting 19 September, all live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.

    Additionally in an attempt to make it easier for people to subscribe, Disney+ Hotstar VIP has tied up with leading telecom companies in India – Jio and Airtel. Both partners will offer exciting prepaid recharge plans bundled with a 12-months subscription to Disney+ Hotstar VIP along with the convenience of buying these across either millions of Jio and Airtel retail stores using cash in or digital payments.

  • Can you Imagine That on Disney Channel India?

    Can you Imagine That on Disney Channel India?

    KOLKATA: Kids in India have been cooped in their homes all day due to the restrictions put in place on account of the pandemic. As per BARC data, they have been watching a lot of Disney Channel India as it has seen a viewership surge of 40 per cent. In a bid to give the kids something new to nibble on, it is all set to launch its most anticipated property Imagine That on 6 September.

    “We want Imagine That to inspire kids to express themselves while upcycling products through do it yourself (DIY). We believe recycling or repurposing through DIY can help you create a product in a simplistic way. With partners like Byju’s, Cello ColourUp, and Savlon, I think this property will stay in kids’ and audiences’ minds for a long time,” said Disney India and Star India infotainment & kids head Anuradha Aggarwal in a press briefing.

    The show’s teaser shows host creator and illustrator Rob teaching kids how they can make interesting objects from easily available materials in their homes: birds from paper, a rickshaw, an elephant and a dinosaur from a cardboard carton, and robots from tin cans. For those who don’t remember, Rob is Harun Robert who used to host the famous award-winning M.A.DDIY kids series on Pogo from 2005 till 2010. Rob also is the creator behind the YouTube channel Mad Stuff with Rob, under the Sony Music umbrella.

    With Imagine That’s launch, Disney Channel India expects to garner eyeballs from both kids and parents and is sanguine that its viewership growth will hold even as the country is opening up.

    Aggarwal disclosed that given the large percentage of single TV households, co-viewing has always been a reason for the increase in the channel’s viewership. For the new show, the channel is targeting a larger band of age groups – younger kids who can watch it with parents, older ones who can experiment with the DIY themselves.

    “All over the world, we use a lot of live TV or characters and stories that come with them. While DIY format works well, the format needed a real person. We have Rob with us for the show who is a legend at DIY,” she added further.  

    Media observers are convinced that Imagine That is a good idea. “Most parents have been logging on to YouTube and signing up for skill courses to help their kids self-learn at home,” said a media veteran. "With schools set to stay closed for some time at least now Imagine That should find a large audience on Sunday mornings. Also, it probably has given a lot of opportunities to integrate its brand partners which are in some way linked to learning and education into each episode.”

    Aggarwal stated citing an industry report that the kids’ genre has weathered the Covid2019 storm slightly better than the other genres in terms of advertising revenues. Reason: fresh episodes of animation shows continued to be produced from remote connected locations by India's animated producers even during the lockdown. Among these: Bapu,Guddu, The Hagemaru Show, Selfie with Bajrangi and Gadget Guru Ganesha, which it launched on 22 August.  

    Aggarwal  is happy that the unprecedented time has brought in a new paradigm as far as TV consumption is concerned. “There is no primetime anymore in TV. Viewing by both kids and parents has stretched the whole timeline as well as added to the non-primetime. So, it’s very hard to figure out the core-watching hours. What we are also seeing is morning-day part has seen a huge surge in viewership,” she says.

    Did someone say TV is dying?

  • Shyamala Venkatachalam joins Zee Entertainment Enterprises Ltd as chief legal officer

    Shyamala Venkatachalam joins Zee Entertainment Enterprises Ltd as chief legal officer

    MUMBAI: Shyamala Venkatachalam has been appointed as the chief legal officer of Zee Entertainment Enterprises Ltd (ZEEL). She started her career as legal and corporate affairs professional at Dynamatic Technologies which designs and builds highly engineered products for automotive, aerospace, hydraulic and security applications in Europe and India.

    After spending close to eight years there, she handled a wide range of issues related to domestic and international contracts, intellectual property, foreign collaborations, banking finance, indirect and direct taxation. 

    With over 15 years in the media industry, Venkatachalam was associated with several coveted brands like Zee Entertainment Enterprises Ltd, Sony Pictures Network, Discovery Communications and, Star India Private Ltd, a subsidiary of 21st Century Fox. She joined Star India in 2014 as executive vice president head business counsel.

    After her stint at Star India, she founded ‘The REMEDIATION Company’. Throughout her career, she continued to manage the legal, regulatory and corporate affairs in the television media and moved up to a senior leadership role over the years.

     Venkatachalam has also authored several media-related research papers and a book titled "Remediation – Digital Transformation of Television.”

  • Star India, Jio reach consensus for IPL 2020, report suggests

    Star India, Jio reach consensus for IPL 2020, report suggests

    KOLKATA: In the past couple of days, there have been speculations floating around a Star India-Jio deal for IPL 2020. The two companies have come to an agreement finally that will allow subscribers of select Jio mobile plans to watch IPL 2020 for free. In addition to that, Jio Fiber users of certain plans will also be able to watch it for free, according to media reports.

    The report also added that Jio will be providing free IPL 2020 streaming on its Rs 401 and Rs 2,599 mobile recharge plans. However, the plans mentioned already provide users access to Disney+ Hotstar.  Viewers without a subscription to Disney+ Hotstar or free access to the service will be able to stream only five minutes of the IPL 2020 matches.

    When the news broke out that IPL might not be available for Jio users to watch this year, experts suggested there might be a huge impact on the digital reach of the tournament. It has always been estimated that a large number of IPL’s digital reach came on the back of Jio deal.

    Given the fandom of the greatest cricket showbiz in India, Disney, which owns Star India, planned to launch Disney+ combining with Hotstar during March to exploit the popularity of IPL. Owing to the postponement of the league due to pandemic, it delayed the launch slightly. Hence, it can be assumed that Star India will leave no stone unturned to boost the digital reach of Disney+ Hotstar.

     

  • TRAI consultation: B’casters insist on framework, stakeholder-based industry body for CAS/SMS

    TRAI consultation: B’casters insist on framework, stakeholder-based industry body for CAS/SMS

    MUMBAI: While one of the prime targets of digitisation, the cable industry, was bringing transparency, the irregularities in the conditional access system (CAS) and subscriber management systems (SMS) have been major concerns for broadcasters. Bringing a ray of hope to many broadcasters, the Telecom Regulatory Authority of India (TRAI) released a consultation paper seeking comments on the issue. In their submissions, all broadcasters have strongly advised a need to define a framework for CAS/SMS systems and an industry body to be entrusted with the responsibility. 

    Star India said that there is an urgent need to define a framework for CAS/SMS systems to benchmark the minimum requirements of the system before these can be deployed as presently there are many CAS and SMS systems deployed that do not have required features and capabilities for securing content and reporting accurate subscriber numbers. It added that robust framework is required in order to ensure that there is no possibility of manipulation of records and piracy/illegal retransmission of signals of channels by deployment of sub-standard CAS and SMS systems as the same leads to loss of revenue to the operator, broadcaster as well as to the government in form of taxes.

    It also recommended that the technical framework must be strengthened by forming an autonomous body that will be responsible for defining the framework, accreditation of the vendors, ensuring timely upgradation of Schedule III technical specification and operational requirements and continued compliance by the CAS and SMS vendors with the requirements of Schedule III. The broadcaster added that the autonomous body may be set up by representatives of broadcasters or DPOs or CAS and SMS vendors only. This body shall be entrusted with the task of accreditation, upgradation of specifications with the involvement of technical experts, and through a consultative process with relevant stakeholders defining the framework. 

    “However, till such time the autonomous body is set up, it is imperative that Schedule III of the interconnect regulations be amended at the earliest to reflect the proposed changes and to enable strict compliance of the requirements of the amended Schedule III by DPOs and CAS and SMS vendors in order to eliminate under-declaration, manipulation of subscriber numbers and illegal retransmission of TV signals and to enable the integrity of CAS and SMS systems. In the interim until the finalisation and setting up of the autonomous body, the CAS and SMS vendors shall be held responsible for compliance of Schedule III, through the DPO and the SLA between them, it added further.” 

    Schedule III of the interconnection regulation specifies the benchmark features or technical criteria that the systems are required to comply with. In addition, there are provisions in Schedule III that entail CAS and SMS systems to conform to certain technical features to check the piracy.

    Zeel Entertainment Enterprises Ltd (Zeel) said there is a need to define the minimum basic functionality (MBF) for every CAS/SMS system to be approved in the country. Irrespective of the technology deployed, the few basic criteria should be met. 

    However, Zeel has suggested different entities rather than one autonomous body. “There are different roles which need to be performed by a different set of entities so that checks and balances are maintained and there is a concept of maker, checker, reviewer, auditor and adjudicator. The role of setting standards for CAS, SMS, MUX and DHE should ideally reside with a multidisciplinary body which has representation from relevant ministries of the government, TRAI, CDAC, STQC, broadcasters, major distribution platforms, major CAS, SMS, MUX, STB, DHE vendors, chip manufacturers, device manufacturers and noted academicians of international repute and TRAI empanelled auditors.

    “Such an agency could work under the direct supervision of TRAI as they are well versed with the intricate issues of the industry and can bring realistic elements in a timebound manner. The body/agency drafting standards should not overlap with either the body/agency providing the certification and/or the body/agency in the role of audit of these systems at a later stage. All these three units should be watertight and completely mutually exclusive,” it added. 

    According to Zeel, there should be a designated agency to carry out the testing and certification to ensure compliance with such a framework. It mentioned that TEC is the agency which is appropriately placed to carry such testing as they have been doing the same for Telco equipment and have processes and procedures in place for same. In addition to that, TEC has no direct involvement with the routine activities of the broadcasting sector, it will be able to act as an independent accreditor. 

    Times Network also feels that changes are needed. “We feel that there is a need to define a standardised technical framework for CAS/ SMS systems to benchmark the minimum requirements of the system before these can be deployed by any DPO in India. The deployment of CAS/ SMS systems is suggested to be based on advanced embedded system backed by mandatory tests and necessary. CAS must comply with CSA-2 or CSA-3 standards of scrambling algorithm and embedded in SoC (“Security on Chip”) in STB,” it said.

    It has also highlighted that the standards should be made keeping in mind that these are at par with global standards and are also useful from middleware perspective. It added that there may be a specific SOC for CAS TO minimise the chances of hacking. It should be endeavoured that no sub-standard systems can be deployed.

    “We feel that an independent, autonomous, neutral body should be set up for defining the framework for CAS and SMS in India. The autonomous body may be set up by representatives of broadcasters, DPOs, CAS and SMS vendors, technology vendors, manufacturer or importers of devices, representatives of R&D Centres, members of regulatory bodies etc. who can be assisted by trained investigators, legal and law enforcement members, cryptography analysts and system/network security auditors,” the broadcaster added. 

    Echoing the tone of Zeel, Times added that the autonomous body should take into consideration global best practices and standards while proposing and suggesting the framework or technical standards for India. 

    Sony Pictures Networks India (SPN) is also of the opinion that there is an urgent need to define a framework for CAS and SMS/Systems to benchmark the requirements of the systems due to the reasons as stated in the foregoing clauses. Such new frameworks should be effective for all the existing systems as well. 

    “We firmly believe that this would also help protection of content, removal of rampant piracy and under-declaration of subscriber base and enhancement of consumer choices and experience thereby benefiting all the stakeholders. Hence the urgency to create a framework that would look at resolving the issues as raised herein. Further, the CAS and SMS vendors supplying their systems to the DPOs within India should also be mandated to follow the Schedule III requirements read with the TRAI regulations strictly and they should be made accountable for the same,” it added. 

    SPN has also proposed an independent industry body comprising mainly the technical members from all the stakeholders including government, broadcasters, DPO and the OEMs to define a framework for the concerned issue in the country. The task of this body should be to primarily define and set the framework for CAS and SMS/Systems, which should be a benchmark for future deployments. 

    “A standardised framework is required for CAS/SMS systems to benchmark the minimum requirements of the systems before it can be deployed by any DPO in India. Unsecured CAS/SMS system may lead to theft of broadcaster’s content and cause loss to the public exchequer. Substandard CAS/SMS system also impacts the performance of STBs thereby leading to unnecessary harassment of end-users,” TV18 stated. 

    Like its competitors, the broadcaster reiterated that industry body comprising of stakeholders from every level of the value chain should be entrusted with the task of defining the framework for CAS and SMS in India and that an industry-led body is best-suited solution that ought to be considered for the same. 

    “The industry body, thus, incorporated should take into consideration the framework adopted worldwide such as Movie Labs, IBCAP, DVB, etc. while defining the framework for India. However, it is necessary that DPOs, as well as CAS and SMS vendors, are made amenable to the Industry Body. In this regard, requirements such as, mandating CAS and SMS vendors to register as other service providers should be introduced,” it added. 

  • Nestlé Munch, Star India celebrate ‘Crunch Ka Attitude’

    Nestlé Munch, Star India celebrate ‘Crunch Ka Attitude’

    MUMBAI: Nestlé MUNCH, one of the leading confectionery brands reaching over 80 million households every year, and Star India network, which reaches 700 million viewers a month, have launched #CrunchKaAttitude campaign. The campaign celebrates the confidence and spirit of many young Indians and their families during these testing times and aims to spread hope and positivity. It will be rolled out across Star India’s network of channels as well as select digital platforms in Hindi, Tamil, Telugu, Malayalam and Kannada.

    Nestlé India director – foods & confectionery Nikhil Chand said, “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. Nestlé MUNCH, with a range of delicious, light, affordable treats, has stood for crunching any anxiety with the power of this positive attitude. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude. Nestlé MUNCH proudly collaborates with Star India network to celebrate this inventiveness and positivity, this #CrunchKaAttitude of millions of youngsters across India.”

    “We are excited to collaborate with Nestlé MUNCH to roll out ‘Crunch Ka Attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger,” said Star and Disney India head – ad sales Nitin Bawankule.

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  • Applause Entertainment appoints Yogesh Manwani as head of marketing & revenue

    Applause Entertainment appoints Yogesh Manwani as head of marketing & revenue

    MUMBAI: Applause Entertainment today announced the appointment of Yogesh Manwani as head–marketing and revenue. Taking over the reins from Ashok A Cherian, Manwani will be driving the integrated brand and revenue mandate.

    Manwani comes with over two decades of expansive experience in content marketing, brand strategy and business management and has held leadership positions at reputed media organisations like Star India, ZEE5 and others. A UCLA Anderson Alumnus, Manwani shouldered responsibilities entailed devising and executing multiple aspects of the Go-to-Market strategy – to grow market share for new and challenger brands.

    “Applause Entertainment is definitely the most uniquely positioned content studio in the country today, one that is blazing a new trail in the premium content space. Under the able leadership of Sameer Nair, Applause has created path breaking premium content across genres & languages. I am looking forward to contribute towards the growth and success of Applause Entertainment,” said Manwani.

    Promoted by Aditya Birla Group chairman, Kumar Mangalam Birla and headed by Sameer Nair, Applause Entertainment is the leading content studio in the country committed to investing and co-investing in the creation of content across shows, movies, unscripted and short-form. Since its inception in 2017, Applause has created 19 marquee shows that include the likes of Hasmukh, Criminal Justice, Hostages, Bhaukaal, Mind the Malhotras, The Office and many more.

    “These are difficult times, but we are confident that innovation in content creation and distribution will be a key outcome of this crisis. At a crucial juncture like this, I am delighted to have Yogesh come onboard to lead the marketing and revenue mantle. His repertoire of work is exemplary and exhaustive, and I am confident that he will add immense value to Applause’s journey ahead. I would also like to take this opportunity to thank Ashok for his invaluable contribution to brand Applause; he has been a very critical part of our success so far and I wish him all the best for his future endeavours,” signed off Nair.

  • Star India, Disney+Hotstar join hands with Project Mumbai in Covid2019 battle

    Star India, Disney+Hotstar join hands with Project Mumbai in Covid2019 battle

    MUMBAI: When the entire world is hobbled by a never-before-seen pandemic of this scale, what the world wants is an unwavering sense of camaraderie that is rooted in humanity. In such a crisis, people and organisations, transcending all man-made restrictions, help each other so as to put up a collective fight against the Covid2019 pandemic.

    The country has already seen how the entertainment industry has come out to help those in need of succour.    

    Now, media organisations are coming to the forefront in this hour of crisis to do their bit for the health and safety of individuals who are at the forefront in their battle against the pandemic.

    Star India and Disney+Hotstar have joined hands with the NGO Project Mumbai by donating 200,000 personal protection equipment (PPE) kits to the health workers at BMC and an additional 10,000 khakhi-coloured kits for the Mumbai police.

    Mumbai, which is seeing a spike in cases with each passing day, needs the consistent support and help of non-governmental organisations in dealing with a massive crisis like this one. This is where Star India and Disney’s contribution matters. The support will help the ongoing efforts in meeting the demand for PPE kits for almost four weeks. Showcasing solidarity with the numerous medical, health, and protection warriors, the initiative seeks to equip the selfless warriors who are at the frontline, battling the pandemic.

    Project Mumbai CEO-founder Shishir Joshi told Indiantelevision.com that Uday Shankar, president of The Walt Disney Company Asia Pacific, and chairman of Star India, was very keen to extend a helping hand to help Mumbai tide over the crisis.

    “Uday Shankar was very keen to do something for Mumbai. Star has its base prominently in Mumbai. He himself has lived in Mumbai for a longer period of time. He asked us what needs to be done. We told him that doctors need to be helped out. They need PPE,” he said.   

    According to him, this is biggest contribution of its kind by a media company in India after Covid2019 has broken out. People need to come to help the city, especially given the fact that Mumbai has been seeing spike in cases.

    Project Mumbai has been at the forefront of helping the needy in these times. “We are feeding over 2,000 doctors every day. We are also feeding 70,000 homeless people,” said Shishir Joshi.

  • Lalit Agrawal moves on from OMD India, joins ZEEL

    Lalit Agrawal moves on from OMD India, joins ZEEL

    MUMBAI: Senior media professional Lalit Agrawal joined Zee Entertainment Enterprises Limited (ZEEL) in April after ending nearly a decade-old stint with OMD India. He has joined as vice president – sales planning and strategy, as updated on his LinkedIn profile. 

    Prior to that, Agrawal was serving as senior vice president in OMD India. He has worked across the media vertical including Times of India, Star India, Mediacom, and Group M. 

  • Star India rolls out national campaign for consumer safety

    Star India rolls out national campaign for consumer safety

    MUMBAI: Star India Network which reaches 700 million viewers a month has launched a special nationwide campaign with consumer safety as its theme: TV Entertainment Recharge Ka Safe Tareeka.

    The campaign promotes the urgent need for safety awareness, tokeep families entertained while staying safe at home. Through its uniquecreative, it urges families to keep problems out of their homes by not steppingout — not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe.

    “Our campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV entertainment bills online. We are leveraging the unparalleled reach of our popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times,” Star India distribution and international business president and head Gurjeev Singh Kapoor said.

    “I would also like to take this opportunity, on behalf of Star India, to applaud the brave teams of Cable and DTH partners working on-ground, and to salute their efforts that have ensured continued services to viewers,” he added.

    Star India has added even more to the entertainment quotient across its network of channels by bringing back on popular demand, classic shows like Mahabharat, new comedy show Maharaj ki Jai Ho, and Hotstar Specials presents Hostages on Star Plus; Dr Babasaheb Ambedkar- Ek Maha-Manav ki Maha-Gatha on Star Bharat; Raja Shivchhatrapati and World TV premier of Baban on Star Pravah. Consumers can watch the original episodes of Super Singer shot exclusively on mobile phone and iconic show Bojhena Shey Bojhena on Star Jalsha; new show Odavum Mudiyathu Oliyavum Mudiyathu and sketch comedy show Lollu Sabha making a comeback on Vijay and Muddulakshmi and Aarathigobba Kirthigobba on Star Suvarna. Maa TV viewers can revisit favourite episodes of Karthika Deepam and Vadhinamma along with new and exciting movie premieres; Asianet viewers can also look forward to an exciting movie line-up.

    Star Gold has been entertaining its viewers with a series of latest movie premieres such as the biggest action-thriller, War, the biggest comedy Housefull 4, and many more including Bala, Darbar and Chhapaak.

    Star Movies will be airing premiers of kid-friendly movies such as Mary Poppins Returns, Dumbo and The Nutcracker and the Four Realms on Playdate – property
    with Star Movies, along with popular Marvel movies selection and the best of action blockbusters with ‘Action@9’ property. Viewers can also look forward to some fine English entertainment with latest season of American Idol and best of Koffee with Karan and Masterchef Australia.

    With 100 hours of fresh content added to the kids network, the summer bonanza across Disney Channel and Hungama TV includes local and home-grown series like Bapu, a pure and positive story of a wise old leader along with an all-animal story of a joyful circus troupe of friends in Guddu and a soft toy with innovative gadgets in Gadget Guru Ganesha. Kids can also enjoy The Hagemaru Show which narrates the tale of the mischievous Hagemaru in addition to new episodes of Selfie with Bajrangi, Doraemon, Chacha Chaudhary and Miraculous.

    Sports fans can enjoy Cricket Connected, where cricket legends engage with fans through video calls every week; Best of IPL, and nostalgic games from Vivo PKL on the Star Sports Network.

    Viewers can exercise their brains daily with interactive games and experiments on the show Brain Boosters on National Geographic. Also watch the journey that defined India’s fight against the deadly contagion in a new show Lockdown: India’s fight against Coronavirus, which was shot from home.

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