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Tag: Star India

  • TS Panesar joins Hathway

    TS Panesar joins Hathway

    MUMBAI: TS Panesar, who recently quit Star India as EVP distribution has joined Hathway Cable & Datacom as head-video business.  

    Confirming the news to indiantelevision.com, Panesar, who had a few options to choose from, says, “Distribution has a long way to go and with Hathway leading the way, I think it’s a sector with a bright future.”

    As for the plans for the multi system operator (MSO) Panesar, who joined the company on 8 December, says it’s too early to comment.

    Hathway which has two verticals: broadband and video, created the new portfolio for head-video starting today. “Yes, Panesar has joined Hathway to head the video segment. In his new role he will look after carriage, subscription and placement,” informs Hathway Cable & Datacom MD and CEO Jagdish Kumar.   

    “He will help us grow the video business,” adds Kumar.

    Panesar had been entrusted with the responsibility of handling distribution for national DTH and digital addressable systems (DAS) earlier this year when the JV between Star and Zee- MediaPro was broken. He was earlier ESPN Software India VP for affiliate sales.

     

  • Star India CEO Uday Shankar is ‘Person of the Decade’

    Star India CEO Uday Shankar is ‘Person of the Decade’

    Mumbai: Uday Shankar, CEO of Star India, received a significant industry award, The Impact Person of the Decade – 2014. Maharashtra Governor Chennamaneni Vidyasagar Rao gave the prestigious award to Shankar late last evening in the presence of media visionary Subhash Chandra, Chairman of Esselworld and Zee, and Annurag Batra, Chairman of the exchange4media Group.

     

    The award recognises the one individual who has made maximum and far-reaching impact on and influenced and helped shape the media, marketing and advertising industry tremendously over the last ten years.

     

    Maharashtra Governor C Vidyasagar Rao, addressing an audience packed with leaders and professionals of Indian media, marketing and advertising, said, “Shri Uday Shankar’s journey from being a journalist to head a large media organization has been spectacular. His agenda of driving a social change through programs like Satyamev Jayate has had a huge impact. In a country where cricket is a religion, he has brought to the fore games like Hockey and Kabaddi and demonstrated how these games could also be popularized in a changing world.”

     

    Accepting the award, Shankar said, “This is overwhelming – there is nothing more special than peer recognition.  I consider myself a creation of this industry, and for this industry to recognize that I might have made some impact on the last decade fills me with a sense of both — pride and gratitude.”

     

    Introspecting on winning the Impact Person of the Decade, Shankar said, “When I was informed by Impact that I am the person of the decade, I couldn’t help but reflect on my journey and what led me here…  I can say it in one word – collaboration.  That seems to be the one thing that I have done better and better and better over the last 10 years.” However, he added that “the willingness to collaborate has always been built on a solid conviction to do the right thing – not just for Star but for the entire industry and society. The conviction to not do regressive content, the conviction to not compromise the larger interest of community.”

     

    Shankar attributed his success at Star to his excellent team. “I think my success at Star and the success of Star India are results of not just an extremely talented team that I could put together but that this team collaborates with and compliments one another extremely well… my amazing team at Star has always rallied around to die for every single ridiculous plan that I have come up with,” he said. “This recognition is yours!”

     

    James Murdoch, Co-Chief Operating Officer, 21st Century Fox, said in a recorded message, “Uday Shankar is really driven by a belief in communications, and a belief that media and storytelling can make a positive difference. We’re enormously proud of Uday for being named the Impact Person of the Decade. It’s a great honour for him — one that he richly deserves. Star has always been a great innovator, and under Uday’s leadership, it has taken that to new levels.”

     

    Superstar Aamir Khan, in a recorded message, said, “I’ve known Uday for about five years now — his razor-sharp mind, his intelligence, his courage, his boldness to take difficult decisions… He believes in the impossible, and that’s why he achieves the impossible.”

     

    Media captain Aroon Purie, Chairman, India Today Group, said of Mr Shankar in a message, “He is a good thinker; obviously a great leader… I am delighted that he is getting this award. He has made a great impact on the industry, and I am sure that his leadership in Star, and also as part of the industry, will have a great impact in the years to come.”

     

    Annurag Batra, Chairman – exchange4media Group, said, “Across the years, Mr Shankar’s contributions to the entire space have been remarkable – whether through his mission for innovative and socially responsible content that is based on great storytelling, or the investments in and support of sports genres across Kabaddi, Football and Hockey and Cricket, and his remarkable efforts in aligning industry stakeholders for issues of industry and social significance. These, with several other reasons, are why the Impact editorial team selected Mr Shankar from a solid list of respected industry professionals for having impacted the industry and society in such a positive and significant way through his vision for both Star  and the industry. He is indeed a truly deserving winner of the top honour in the space of Media, Marketing and Advertising.”

     

    Click here to read Uday Shankar’s acceptance speech

  • Are you a Secret Keeper yet?

    Are you a Secret Keeper yet?

    MUMBAI: When you are passionate about something, success is inevitable. An initiative that was born out of such love and care, a movement that was long overdue in India – #StarMoviesSecretScreening. The reason for its success is testimony to the power and drive of its Secret Keepers – the elite community of movie lovers from across the country.

     

    The initiative began a few months ago and its first installment saw Star Movies launch the first ever #StarMoviesSecretScreening communication only on social media with one intention – celebrate good cinema with a great experience.

     

    The first #StarMoviesSecretScreening showcased ‘The Maze Runner’, two weeks before the international release starting off the cult movie movement. They repeated the experience again with another Hollywood masterpiece – ‘The Gone Girl’.

     

    Now in its third edition the secret was bigger than ever, the experience; grander than before. #StarMoviesSecretScreening along with Fox Studios treated the Secret Keepers to the cinematic brilliance of Ridley Scott’s EXODUS – a journey that set the screen ablaze on 3rd December 2014 in Mumbai, Delhi and Bangalore. This film is an interpretation of the exodus of the Hebrews from Egypt as led by Moses and related to the Old Testament Book of Exodus.

     

    The movie starring Christian Bale, Ben Kingsley and other mighty actors narrates the epic story of one man’s courage to take on the might of an empire. The Secret Keepers were thrilled to be a part of this journey and their love parted the twitter feeds as #StarMoviesSecretScreening was trending nationally.

     

    On the occasion, Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies we’ve always tried to create new and exciting experiences for our viewers. The Secret Screening was a result of great consumer insight meeting the perfect idea. We’ve had great response from our Secret Keepers and we are certain that this property will continue to intrigue and thrill audiences.”

     

    Shikha Kapur, CMO, Fox Star Studios India, added – “Exodus: Gods and Kings is as epic a movie as it gets. Mounted on a lavish scale with some stunning visual display, soldered with top notch performances from a solid cast, and with the solid reins in the hands of the master director Ridley Scott, this film has had audiences waiting for its release with peaking anticipation.

     

    #StarMoviesSecretScreening was just the right platform to debut this colossal movie experience with the legions of fans across cities. May the tribe of Secret Keepers flourish! We are confident that Fox Star Studios will be there at every secret screening, enthralling and exciting all, with our cinema.”

                                                                                                                                                                                              

    Secret Keepers rejoice. Our journey has just begun. Together, we shall and we will build our brotherhood, one secret at a time.

     

    #StarMoviesSecretScreening… Ssshhhh… it’s still the best kept secret!

     

  • Broadcasters want tariff to be left to market forces

    Broadcasters want tariff to be left to market forces

    MUMBAI: The Telecom Regulatory Authority of India’s (TRAI) latest tariff order that will come into effect from 1 January 2015 has already got a few stakeholders’ views on it. To be called the Telecommunication (Broadcasting and cable) services (seventh) (non-addressable systems) Tariff Order, 2014 (draft), it will be applicable to broadcasting and cable services provided to cable subscribers throughout India through non addressable systems.

     

    Tariff

     

    The main point that the stakeholders who have given their comments agree on is not having any regulation on wholesale tariff and there should be complete forbearance from the Authority. “The presence of a  plethora  of players in the market  clearly  indicates  that there exists enough competition  in  the  market  and  no  monopolistic  practices  or  unfair  trade practices can be practiced in such a scenario,” is the view of agent The One Alliance (A MSM and Discovery JV, which has now parted ways).

     

    NDTV and Star India also have similar views on tariff. “Given TRAI’s own finding that TV channels fulfill only ‘esteem needs’ of consumers and are as such non-essential, there is all the more no reason whatsoever for regulating channel prices,” is Star’s opinion. The same is shared by The One Alliance.

     

    If in case TRAI decides that complete forbearance cannot be allowed, then Star India says that it can consider regulating prices at retail level only. The One Alliance on the other hand feels that TRAI needs to keep its nose out of even retail tariff since it will affect the consumer and the entire distribution chain. “The MSOs under the guise of regulated retail pricing would either further renegotiate with the broadcasters or fill their bandwidth with lesser priced channels,” it says.

     

    According to The One Alliance, in case the TRAI feels that it should control wholesale rate then only it has to consider inflation rate while if it leaves to market forces, it won’t have to do the same.

     

    The agent also feels that pricing on the basis of genre is illogical since the Ministry of Information and Broadcasting (MIB) recognises only two categories: News and Current Affairs and Non News and Current Affairs while TRAI seeks to differentiate the non-news category into many genres. “Movie channels like Max and Star Gold also show live sports which is another genre with a different price cap,” it states.

     

    On the issue of HD and 3D channels, The One Alliance feels that since these are niche channels and require high technology, it should not be subjected to any tariff restrictions whereas Star India feels that they should be kept out since they anyway cannot be transmitted in an analogue regime.

     

    While TRAI says that broadcasters must give all channels in bouquets as well as a-la-carte, Star India says that there shouldn’t be any mandate that channels have to compulsorily be given on a-la-carte. At the same time, the obligation that old bouquets must be offered as per 2007, needs to go away specially after the coming into force of the deaggregation paper.

     

    Carriage

     

    Carriage fee is the biggest burden on broadcasters which everyone has askedthe regulator to include in its order. The News Broadcasters Association (NBA) and Times Television Network have just asked for carriage fees to be included as a crucial element.

     

    The One Alliance on the other hand states that the authority has ‘blatantly ignored’ the issue of carriage fee even after its own view in a 21 July 2010 report which states, “The Authority is of the view that all carriage and placement fee transactions should be a part of inter connection agreements between the broadcasters and MSO/LCOs in the case of pay channels, or separately formalised as carriage and placement fee agreements in the case of FTA channels, and these should be filed with the TRAI. Such filings of carriage and placement fees will enable the authority to monitor carriage and placement fee transactions regularly and regulate the same through interventions where considered necessary.”

     

    NDTV says that if there is a price control on how much broadcasters can charge MSOs for content, MSOs should also be told how much they can charge broadcasters for carriage and placement. “The charges paid by MCCS have increased by 300 per cent over the years. It is estimated that the carriage and placement fee paid by broadcasters is between Rs 1200 crore to Rs 1500 crore,” reads NDTV’s reply.

     

    Declaration and reporting

     

    The fact that MSOs and LCOs have not been asked to provide any reporting requirement is a question raised by them. Broadcasters urge TRAI to ensure that MSOs and LCOs do not under-declare their subscribers.

     

    “We strongly believe and submit that the inter-connect regulations must allow for Broadcasters to conduct surprise audits and surveys with their respective technical teams to prevent under-reporting of subscriber base,” states The One Alliance.

     

    Star India opines that strict financial disincentives should be prescribed for illegal transmission, area transgression, under declaration, piracy or any other illegality or non compliance. “Operators who have been found to be violating rules should not be given the protection of the Must Provide or regulated Tariffs.”

     

    Both The One Alliance and Star India feel that details on advertising need not be declared as they don’t have any relation to tariff or other issues.

     

    While TRAI says that a new channel launch needs 30 day prior intimation, The One Alliance feels that a seven day notice is sufficient.

  • Starsports.com to show ICC WC 2015 in four languages

    Starsports.com to show ICC WC 2015 in four languages

    MUMBAI: As the year comes to an end, cricket fans are eagerly awaiting for 2015 to begin. Cricket mania is set to take over as ICC Cricket World Cup will begin in February next year. And waiting to cash in on the opportunity is starsports.com.

     

    According to Star India EVP and new media head Ajit Mohan, the portal will be following a three step strategy ahead of the mega event. “Firstly, we will create an immersive experience by launching a video timeline that will be available to all fans of starsports.com fans. It will allow them to catch up very quickly on a match, when they come to witness the action on the website. We were the first to introduce the video timeline and we will now take it to every fan,” he says.

     

    “Secondly, we will provide the option for users to switch between languages. Currently we are looking at four languages; Hindi, English and two regional languages,” he adds.

     

    “Thirdly, we are going to have a lot more data and analytics on our site. Apart from this, there will be original stories written by a stellar list of writers like Harsha Bhogle,” he informs.

     

    The website currently is in a celebratory mood. According to data, recently released by comScore, the portal which was launched in June 2013 has beaten the dominant 20 year-old market leader ESPNcricinfo, by a slender margin. For the month of October, the website garnered 4.242 million traffic versus 4.233 million of ESPNcricinfo.

     

    The data also suggests that sports viewership in India is going through a rapid change due to a shift in viewership patterns. Consumers are moving away from basic text and scorecards to a more immersive sports experience on digital. The explosion in the sale of smart phones and increase in access to 3G and broadband explains this trend, says the study.

     

    When questioned what have been the ingredients that have helped starsports.com achieve this recent feat, Mohan explains that the portal has always focused on three areas – enhancing video experience, engaging data and analytics and lastly, storytelling.

     

    “We want to create a video experience that surpasses all constraints of data access and works even at low bandwidths,” says Mohan while adding that sports fans are avid consumers of statistical data too.

     

    Mohan credits his digital team for the website’s way forward. “The DNA of this company is that we are story tellers. We turn data and analytics into sports telling, in a way that can’t be done on television.  For example, we have short clips of matches that are curated to tell a story,” concludes Mohan.

  • Leading MSOs decide to put Star channels on a la carte in Mumbai

    Leading MSOs decide to put Star channels on a la carte in Mumbai

    MUMBAI: The leading multi system operators (MSOs) in Mumbai, except Hathway Cable and Datacom, have agreed to put all Star channels on a la carte. With IndusInd Media and Communications Limited (IMCL) being the first one to agree to the demands of Maharashtra Cable Operators Federation (MCOF), the others including Den Networks, Digicable and Siti Cable have also agreed to give the Star network channels only on viewer’s choice.

    Starting immediately, all the Star channels will go off air from all the platforms. “A landmark decision has been taken today. All the leading MSOs have agreed to put Star channels on a la carte, on the rate published by the broadcaster in the Reference Interconnect Offer (RIO),” informs MCOF president Arvind Prabhoo adding that the MSOs have agreed to forego their share and will sell the channels on the RIO price only.

    “The last mile owner (LMO), depending on the area he is dealing with, will add the collection charges and give it to his customer,” he says.

    As reported earlier by Indiantelevision.com, the cable operators in Mumbai have already started with their surveys to find out which customer wants which Star channels. “We will start informing the customers about the Star channels going a la carte and will switch on those channels which the subscriber wants,” informs Prabhoo adding that the only way to increase the Average Revenue Per User (ARPU) is by putting channels on a la carte.

    With all the other MSOs, at least in Mumbai moving to a la carte, one will have to wait and watch the packaging that Hathway comes up with. “We will be announcing the packages by 1 December,” says a source from Hathway.

     

  • IMCL has agreed to give Star channels on a la carte, says Arvind Prabhoo

    IMCL has agreed to give Star channels on a la carte, says Arvind Prabhoo

    MUMBAI: When Maharashtra Cable Operators Federation (MCOF) stepped into the office of IndusInd Media & Communications Limited (IMCL) today the agenda was clear: to get the Star network channels on a la carte and to get them to sign the interconnect agreement. 

     

    “We had a very positive and fruitful meeting with IMCL,” informs MCOF president Arvind Prabhoo.  The multi system operator (MSO) has not only agreed to give Star channels on a la carte, but has decided to even let go of its share on the channel’s pricing. “The MSO has said that until the consumers take the channels, the a la carte price of Star channels will be as per the price mentioned by the broadcaster in its RIO,” says Prabhoo adding that the last mile owner is free to either add his 33 per cent share to the channel pricing or give it to subscribers at subsidized rates.

     

    The a la carte availability of the Star channels to IMCL subscribers will start immediately. “Since InCable has decided to forego its share, subscribers can get Star Plus at around Rs 15-18, which otherwise could have gone up to Rs 27,” he informs.

     

    Starting 1 December, MCOF will come up with the exact pricing for the channel. “We will be meeting Siti Cable and Den Networks on 26 November and based on the meeting with them, we will work out a strategy to come up with the exact pricing of the channel,” he says, adding that only 15-16 Star channels are viewed by 75 per cent of the cable TV subscribers in Mumbai.

     

    “Each LMO is surveying their customers to know the channels of their choice,” informs Prabhoo who has done the same for his 300 customers. The result shows that while 80 per cent of those surveyed want Star Plus, 75 per cent want Star Pravah and 60 per cent want Life OK.

     

    Not only this, IMCL has also agreed to sign the interconnect agreement. “They could sign it as early as next week,” says Prabhoo. 

     

    MCOF also met Hathway Cable and Datacom and submitted its charter of demands. “They haven’t revealed their strategy as yet,” he says adding that Hathway will sign the interconnect agreement towards January.  

     

     

     

  • LMOs demand Star channels on a la carte, or face switch off, non-payment of monthly charges

    LMOs demand Star channels on a la carte, or face switch off, non-payment of monthly charges

    MUMBAI: The multi system operators (MSOs) and broadcaster Star India could have moved into the no-war zone, after Star declared that it would give its channels only on the basis of Reference Interconnect Offer (RIO). While this led to MSOs going ahead and declaring that the network’s channels will now be given to consumers only on a la carte, the incentives given by Star, melted most.  Unhappy now are the last mile owners (LMOs), who fear losing their subscribers.

     

    Leading the way is Maharashtra Cable Operators Federation (MCOF) president Arvind Prabhoo, who today called for a meeting, which was attended by close to 400-500 LMOs. The agenda of the meeting was simple: Getting Star channels only on a la carte.

     

    “While the MSOs had earlier said that the Star channels will be available on a la carte, suddenly everyone is switching on the Star channels and including it in the existing packs,” informs Prabhoo.

     

    The LMOs in the meeting took two resolutions. “The first one is that we will meet at least two MSOs tomorrow (25 November) and tell them that they should remove the Star channels from the packages and sell it only on a la carte,” he says.

     

    MCOF will meet InCable and Hathway Cable and Datacom first and then move on to meeting Siti Cable and Den Networks. “We don’t want any of the Star channels in any of the packs. We will go to our customers and ask them for the channels they want to watch and bill them only for those as per the published a la carte rate,” he adds.

     

    The LMOs will first request the MSOs to put the channels on a la carte, on immediate basis. “But if this doesn’t happen, we will start switching off the STBs on our own and also will not pay the MSOs the monthly charges,” informs Prabhoo, who says whatever they are demanding is as per the Telecom Regulatory Authority of India (TRAI) regulation.

     

    The second resolution passed is on the interconnect agreement which was drafted months ago by MCOF as per the suggestion given to TRAI and also accepted by both InCable and Hathway. “Though they had agreed to the interconnect agreement drafted, they have still have not signed it. We are going to ask them to sign it or else have decided not to pay them the monthly charges,” he says.

     

    According to Prabhoo, the move has been taken as the LMOs are losing their subscribers to the direct to home (DTH) players. “It is getting difficult to manage the business,” concludes Prabhoo.

  • Pressure of work before HC leads to adjournment of ad cap hearing to 21 January

    Pressure of work before HC leads to adjournment of ad cap hearing to 21 January

    NEW DELHI: The ad cap case has been adjourned yet again – this time to 21 January – in view of a large number of pending cases before the High Court.

     
    During the last hearing on 25 September, News Broadcasters Association counsel Nisha Bhambani had sought adjournment in view of the senior counsel S Ganesh not being in Delhi.

     
    Earlier on 15 July, the Court had adjourned the case as the final hearing of the bunch of petitions challenging the ad cap sort to be imposed by TRAI as the authority had not finalised its rejoinder.

     
    The case had been previously heard in the High Court on 17 December last year and 13 March this year.

     
    While TRAI had earlier given an assurance that it would not take any action against any channel pending the petition, the Court had at the regulator’s instance directed that all channels keep a record of the advertisements run by them.

     
    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.

     
    Apart from the NBA, the petition have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

     
    The news and regional broadcasters fear that the capping of commercial airtime will curtail their ad revenues. They also argue that the ad cap must be brought only after the benefits of cable TV digitisation start kicking in.

     
    Earlier this year, the Court also granted interim relief to Hyderabad-based MAA Television Network against the ad cap regulation. However, the court had also observed that the cap on advertisements is a ‘reasonable exercise’.

     
    Four major broadcast networks—Star India, Zee Entertainment, Multi Screen Media and TV18 Group—are following the regulations.

     

  • NGC sees 19 per cent jump in ad revenue

    NGC sees 19 per cent jump in ad revenue

    MUMBAI: The number of channels might be increasing, but niche segmentation is on a rise too. In the past few years, one has witnessed that there has been a shift in the TV viewing habits of the Indian audiences with preferences for specific kinds of content giving a boost to niche channels.

     

    One of the channels that is steadily growing in the infotainment genre is National Geographic channel.

     

    “There has been a significant growth in the genre thanks to knowledge-driven shows which is what the audience wants to see,” says NGC and Fox International channel MD Keertan Adyanthaya while adding that during the analogue time, it was the GECs and movie channels that were growing while infotainment channels were edged out.

     
    One of the reasons which have driven the viewership numbers for the channel is localisation. He says, “We pushed for localisation through two ways. One, by customising the language feed beyond English like Hindi, Bengali, Tamil etc. This helped audiences to understand superlative terms that was otherwise difficult to comprehend. Secondly, we started commissioning shows in India like Mission Udan, Mission Army, Mission Everest and various documentaries like the recent one on the Kedernath tragedy.”

     

    The channel, which adds 400 hours of fresh content every year, in India, has been working with production houses like Big Synergy and a number of independent documentary filmmakers. However, 90 per cent of the content is still produced internationally.

     

    But what ails the domestic production houses to produce shows for the niche channels? “Our imagination is lacking to none, but we lack in-depth research and the way we operate. Our planning is sometimes short sighted,” he says.

    In line with the preference for special interest programming, the target audience, this from an earlier age group of 18 to 28 years has now become 12 to 40 years of age. “Our earlier shows like Taboo and Banged Up Abroad were for older audiences which is what made viewers either watch them alone or late at night, but not anymore,” says the executive.

     
    The channel’s Entertain Your Brain (EYB) programming has been designed keeping in line with the resurgence of Smart TV as a genre and is packed with engaging content. Its new line of shows like Brain Games, The Number Game, Do or Die and more recently Science of Stupid, combine interactive and relatable content which is not only entertaining but also informing.

     
    In addition to this, it has changed the tonality of its shows to suit the Indian taste. John Abraham has been brought on board as the brand ambassador of the channel. Celebrities like Lisa Haydon for Supercars, Arshad Warsi for Brain Games and Manish Paul for Science of Stupid have also been roped in.

     

    The channel’s core audience lies in 5 million plus households while the other viewership comes in from 1.2 million household cities. Adhyanthaya says that the channel currently commands a market share of 26 to 28 per cent in the genre and has seen a growth of 35 to 36 per cent in the last one year.

     

    Keeping pace with the increase in viewership, the channel has also increased its ad revenue by 18 to 19 per cent. While the channel sees various brand categories advertising on it, AFPs like My Endevour With Ford have also been created. The IP in such shows is either shared by the channel or completely owned by it.

     

    As for the lowlight, distribution of the network’s six channels has become a major challenge Adhyanthaya points out that digitisation getting postponed has surely crept a few hurdles on their ways. “Broadcasters have been champions for the cause right from the start by asking audiences to install Set Top boxes. But now why push the deadline?” he questions.

     

    On the ongoing Star-MSO RIO case he says, “Our pricing is not high. The RIO price for NGC is Rs 3 per month and FOX Life is Rs 2 .90 a month. It is  a lie clearly that we are highly priced as the bouquet offered by Star is  less than Rs 30 and is a fair offering, he says while comparing the price to a movie ticket of RS 300.

     

    “Our ratings have not suffered as we have pretty strong audience driven programmes. But we have seen short term downswings, which we can work upon. Soon, operators will realise that it is not easy to drop the channels as the audiences can’t wait for long without  smartainment progamming offered by us” he concludes.