ITV

Tag: Star India

  • Star Vijay TV strengthens its weekday programming with two non-fiction shows

    Star Vijay TV strengthens its weekday programming with two non-fiction shows

    MUMBAI: Star India’s Tamil general entertainment channel Vijay TV is all set to strengthen its nonfiction programming with two new shows.

    The upcoming stunt-reality show Achcham Thavir is all set to go live on Vijay TV from 2 June. The show will be aired at the 7pm time slot from Thursday – Sunday. The shows involves small screen celebrities taking part in reality shows and performing extraordinary and thrilling tasks. The show has Tamil female film and television actor Divya Dharshini as the anchor.

    Another show, that the channel has launched on 30 May was Neengalum Vellalam Oru Kodi Tamil version of KBC which is aired at the 7pm time slot.

    “A Star Studded line up lead by the Stylish Arvind Swamy to host the popular KBC Tamil and film celebrities doing daredevilry , the Tamil TV audience is sure to get enough and more of their Daily entertainment . What better way than to Start the Week and the Season with KBC and Arvind Swamy who’s on a phenomenal comeback in the entertainment Industry and is already a chartbuster. This is just the beginning of Bigger things to come, ” Star Vijay TV programming head Pradeep Milroy Peter.

    Talking to Indiantelevision.com, Star Vijay TV general manager K Sriram said, “Daily soaps dominate Tamil Television’s weekday’s prime slots and the canvas for most soaps barring the Vijay TV Soaps have remained the same for years now . Star Vijay took a leap when is begun to telecast non fictional programs during weekday’s prime slots. Neengalum Vellalam Oru Kodi and Achcham Thavir will multiply this genre offering on Prime time many fold . People want to move away from one dimensional Product offerings.”

    Competition based reality shows provides opportunity to people to showcase their talent. Whereas Factual entertainment shows is a genre of non-fiction television programming that documents actual events and people. Popular shows such as Kaun Banega Crorepati, Bigg Boss and Khatron Ke Khiladi are also part of this kind of programming.
    Star Vijay television is one of the channels which brought the concept of reality shows into Tamil television industry and it was successful too. Shows like Jodi No 1 and Super Singer has touched record breaking numbers in television rating points in Tamil Nadu. Super Singer had many seasons but it still tops the list.
    Produced by Big Synergy, Neengalum Vellalam Oru Kodi has roped in Amazon.in as the entitlement sponsor title. The show is powered by Idea 4G and Arun Excello, co-presented Chennais Amirtha, VBJ Chennai and Chennai silks. The show will be hosted by star celebrity the suave and handsome, Aravind Swamy.

    Speaking about the marketing planning, Star Vijay TV marketing & strategics planning SVP, R. Balachandran said, ” The Channel in the new measurement environment understands the need to cut across audiences across cities and towns as today the Viewer residing in smaller towns dictate the Viewership charts. The two properties are potential blockbusters as far as audience traction across Popstrata is concerned. An extensive and innovative marketing plan would ensure that Vijay TV surges ahead further in the cluttered and aggressive Tamil GEC and more importantly the launches are an assurance that the brand Vijay will always remain a forerunner in providing unique and alternate entertainment.”

  • SC rejects Star appeal on sharing sports signals with DD

    SC rejects Star appeal on sharing sports signals with DD

    NEW DELHI: The Supreme Court today upheld the contention by Prasar Bharati that enhancements embedded in the sports feed shared by sports channels with Doordarshan were commercial advertisements.

    Rejecting a special leave petition by Star India against a Delhi High Court order which had gone in favour of Prasar Bharati, The apex Court also held that the prohibition in Section 3 of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 (Sports Act) is not only against advertisements of the broadcast service provider but also those of the content rights owner and holder.

    The Court said the word ‘its’ in Section 3 of the Act refers to the the content rights owners, holder and broadcast service provider. Therefore it was immaterial as to who inserted the enhancements. Under the Act the signal to be provided had to be free of advertisements.

    The Sports Act is clear that live signals of sporting events of national importance have to be shared by the content rights owners or holders and broadcast service providers with Prasar Bharati without advertisements. Furthermore, a clean feed is to be provided.

    Prasar Bharati in its petition in the High Court had claimed that the feed being provided contained commercial enhancements. But Star took the plea that the commercial enhancements were not advertisements and the enhancements were in any case being inserted by International Cricket Council.

    Star also said the prohibition in Section 3 of the Sports Act was only against advertisements of the broadcast service provider (Star) and not those of the content rights owner (ICC). It claimed that the word ‘its’ in Section 3 of the Act only referred to the broadcast service provider and not the content rights owner.

    While senior counsel Abhishek Manu Singhvi had appeared for Star Sports, Prasar Bharati was represented by Attorney General Mukul Rohatagi.

    Taking up the case in Febuary last year, Justice Ranjan Gogoi and Justice Prafulla C Pant had said ‘we are of the view that the interim order passed earlier to the effect that the impugned order dated 4 February of the High Court shall remain suspended should continue until further orders.’

    The Court had at that time said it was ‘not inclined’ to consider the suggestion made by Star Sports that Doordarshan should set up an extra/special channel which has been contended by Prasar Bharati to be unviable and technically unfeasible within any reasonable period of time.

    On the second suggestion about ‘putting up a scroll to the effect that ‘the channel displaying the sports event (concerned ICC World Cup 2015 matches) is meant only for Doordarshan’, the Court said ‘acceptance of the said suggestion would be understanding the provisions of Section 3 of the Sports Act 2007 and Section 8 of the Cable Television Networks (Regulation) Act 1995 in a particular manner which is not warranted at this stage of the proceedings. We, therefore, decline to accept the said second suggestion advanced on behalf of the respondents.’

    Star India had in an additional affidavit at the time said that it was losing around Rs 290 crore every year by sharing its sports signals with Doordarshan and was expecting to lose around Rs 120 crore by sharing the telecast of the World Cup this year. (Under the Sports Act, the rights holder gets 75 per cent of the revenue from the telecast on DD which keeps the balance 25 per cent.)

    The Delhi High Court had declined to set aside the must carry clause as well as the Sports Act in its judgment.

  • SC rejects Star appeal on sharing sports signals with DD

    SC rejects Star appeal on sharing sports signals with DD

    NEW DELHI: The Supreme Court today upheld the contention by Prasar Bharati that enhancements embedded in the sports feed shared by sports channels with Doordarshan were commercial advertisements.

    Rejecting a special leave petition by Star India against a Delhi High Court order which had gone in favour of Prasar Bharati, The apex Court also held that the prohibition in Section 3 of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 (Sports Act) is not only against advertisements of the broadcast service provider but also those of the content rights owner and holder.

    The Court said the word ‘its’ in Section 3 of the Act refers to the the content rights owners, holder and broadcast service provider. Therefore it was immaterial as to who inserted the enhancements. Under the Act the signal to be provided had to be free of advertisements.

    The Sports Act is clear that live signals of sporting events of national importance have to be shared by the content rights owners or holders and broadcast service providers with Prasar Bharati without advertisements. Furthermore, a clean feed is to be provided.

    Prasar Bharati in its petition in the High Court had claimed that the feed being provided contained commercial enhancements. But Star took the plea that the commercial enhancements were not advertisements and the enhancements were in any case being inserted by International Cricket Council.

    Star also said the prohibition in Section 3 of the Sports Act was only against advertisements of the broadcast service provider (Star) and not those of the content rights owner (ICC). It claimed that the word ‘its’ in Section 3 of the Act only referred to the broadcast service provider and not the content rights owner.

    While senior counsel Abhishek Manu Singhvi had appeared for Star Sports, Prasar Bharati was represented by Attorney General Mukul Rohatagi.

    Taking up the case in Febuary last year, Justice Ranjan Gogoi and Justice Prafulla C Pant had said ‘we are of the view that the interim order passed earlier to the effect that the impugned order dated 4 February of the High Court shall remain suspended should continue until further orders.’

    The Court had at that time said it was ‘not inclined’ to consider the suggestion made by Star Sports that Doordarshan should set up an extra/special channel which has been contended by Prasar Bharati to be unviable and technically unfeasible within any reasonable period of time.

    On the second suggestion about ‘putting up a scroll to the effect that ‘the channel displaying the sports event (concerned ICC World Cup 2015 matches) is meant only for Doordarshan’, the Court said ‘acceptance of the said suggestion would be understanding the provisions of Section 3 of the Sports Act 2007 and Section 8 of the Cable Television Networks (Regulation) Act 1995 in a particular manner which is not warranted at this stage of the proceedings. We, therefore, decline to accept the said second suggestion advanced on behalf of the respondents.’

    Star India had in an additional affidavit at the time said that it was losing around Rs 290 crore every year by sharing its sports signals with Doordarshan and was expecting to lose around Rs 120 crore by sharing the telecast of the World Cup this year. (Under the Sports Act, the rights holder gets 75 per cent of the revenue from the telecast on DD which keeps the balance 25 per cent.)

    The Delhi High Court had declined to set aside the must carry clause as well as the Sports Act in its judgment.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Star India’s Channel V to go music only by July

    Star India’s Channel V to go music only by July

    MUMBAI: Star India’s youth destination Channel V will be revamped as a youth music brand. The shows which are currently on air will continue till end of June.

    “Channel V will be revamped as a youth focused music brand effective July 1,” said a Star India spokesperson.

    Currently, the channel hosts an array of shows like Sadda Haq, D4- Get Up and Dance, Mastaangi, Ishq Unplugged, etc. 

    Await further details

  • Star India’s Channel V to go music only by July

    Star India’s Channel V to go music only by July

    MUMBAI: Star India’s youth destination Channel V will be revamped as a youth music brand. The shows which are currently on air will continue till end of June.

    “Channel V will be revamped as a youth focused music brand effective July 1,” said a Star India spokesperson.

    Currently, the channel hosts an array of shows like Sadda Haq, D4- Get Up and Dance, Mastaangi, Ishq Unplugged, etc. 

    Await further details

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • After Star Jalsha, Star India all set to launch Star Pravah HD on May Day

    After Star Jalsha, Star India all set to launch Star Pravah HD on May Day

    MUMBAI:  Star India is all set to celebrate the occasion of Maharashtra Day on 1 May  with the HD offering of Star Pravah HD in the Marathi general entertainment (MGE) space. The network had recently launched its Bengali GEC offering Star Jalsha HD.

    The move to introduce Star Pravah HD is in line with the objective of enabling viewers of Marathi content to experience the world of high definition television.
    Now MGE viewers will enjoy the world television premiere of Dagdi Chawl with superlative picture quality and great sound in HD at 1pm and 7pm on 1 May. Among the new shows for Star Pravah viewers, includes a multi-starrer new fiction show Lek Majhi Laadki to be launched on 2 May at 9 pm coming up in the same week as Mother’s Day.

    Lek Majhi Laadki is an emotional story of a mother and daughter, who are separated at birth, longing to unite. Maharashtra’s favourite real life couple Aishwarya and Avinash Narkar will be coming together on screen in this show.

    Since its inception in 2008, Star Pravah has been at the forefront of entertaining Maharashtrian viewers with culturally relevant stories like the megahistorical saga of Raja Shivchatrapati, family dramas like Agnihotra, Pudhcha Paaul and Devyani.

    Speaking on the launch of Star Pravah HD, Star India’s spokesperson said, “With the increasing demand for High Definition TV viewing, this was a great opportunity for the channel to enter the space. We have always strived to offer the best to our viewers. With the launch of our HD channel, the Marathi general entertainment viewers will now be able to enjoy their favourite shows, events and blockbusters in richer colours, greater clarity and sharper images.”

    With the launch of Star Pravah HD, among the first few Marathi channels to be available in high definition, Star India is reinforcing the start of a new HD revolution in the regional genre. Star Pravah HD will available on all leading carriers. To begin with, the Star Pravah HD schedule will be similar to that of the SD Channel.