Tag: Star India

  • Most TV execs can’t sell streamlined multichannel ads, rely on homegrown tech: Study

    Most TV execs can’t sell streamlined multichannel ads, rely on homegrown tech: Study

    MUMBAI: Most TV companies are unprepared for advanced TV, a research has revealed.

    SintecMedia Survey finds that 69 per cent of TV media executives admitted their inability to sell streamlined multichannel advertising, while 59 per cent rely on homegrown technology.

    SintecMedia, a leading provider of broadcast and digital management software, has announced the results of a research study of TV media executives and agency media buyers about the future of TV, problems facing media companies, and how media companies plan to manage advanced TV advertising and delivery.

    The study includes results from a survey in partnership with MediaPost as well as interviews with executives from market-leading companies including Charter Spectrum Reach, Hulu, Scripps Network, and Turner.

    Fifty-nine per cent of TV media companies rely on homegrown technology to sell their inventory, a fact that will make it difficult for companies to adapt as advanced TV forces new technology and process into the advertising organization. The study also finds that the executives believe that their companies are unprepared for changes. Less than one third, 31 per cent believe that their company has what they need to sell digital and linear TV in a single streamlined process.

    SintecMedia is also a software partner for brands including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. SintecMedia and MediaPost surveyed TV executives, digital executives and agency media buyers.

    TV media executives, the study reveals, are not aligned with media buyers about several key advanced TV elements. While TV executives believe that TV ratings metrics will become the standard for multichannel and advanced TV advertising, agencies believe that the impression will become the significant metric. What’s more, TV companies feel confident that the TV department will take on more digital sales while agencies believe that digital will take on more TV sales.

    The study finds that demand for advanced TV inventory is founded on fast transactions, easy delivery and big scale. Technical and organizational friction within TV companies creates barriers that could frustrate media buyers looking for easy ways to buy audience-targeted campaigns from TV companies, potentially giving digital companies like Facebook and Google a window of opportunity.

    TV companies are, however, in a good position to grab market share in advanced TV if they can overcome technical and operational hurdles quickly.

    “TV companies and digital companies are both vying for advanced TV market share, with widely varying business models. The future of TV requires a profitable combination of quality content, multichannel distribution and ad sales built on a flexible, centralized technology stack. This strategy empowers the media company to control their transactions and make decisions quickly,” said SintecMedia CEO Lorne Brown.

    “Our research shows that many TV executives are facing critical trade-offs to reap small rewards from compromised projects now compared to more ambitions strategic initiatives that ensure that they preserve their control and profitability in the future,” Brown added.

  • Star Bharat’s Dusshera campaign shows why Dhoni, Mithali and Devgn advocated ‘Burn your Fears’

    Star Bharat’s Dusshera campaign shows why Dhoni, Mithali and Devgn advocated ‘Burn your Fears’

    MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

    Leading the movement “Burn your Fear” are icons of the natio — MS Dhoni, Mithali Raj and Ajay Devgn who come together in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who thought of the idea and drafted script. It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams. Their act of proclaiming their deepest fear and “burning it” sends the message that on the other side of fear lies glory, thus encouraging Indians to overcome fears, roadblocks and limitations.

    “As a society we instill fear from childhood right up to adulthood,” says Star India entertainment CEO Amit Chopra, “Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussehra will be all about burning one’s fears.”

    In the promo film, Dhoni talks about how he had to grapple with the security that his job with the Railways entailed and his dream of being a cricketer. “Cricket mein bhi career na bana, aur ye naukri bhi haath se gayi toh?, he says. “Agar life mein kuchh alag karna hai. Toh iss darr ka saamna toh karna hi padhega. Yaani iss darr ki wicket toh giraani padhegi.”

    Mithali Raj was dissuaded from pursuing cricket. “Jab maine cricket ko apna career banaane ka socha, toh sabne kaha main bahut badhi galti kar rahi hoon. Women’s cricket kaun dekhta hai, she notes in the film. “Per cricketer banna tha, toh banna tha.” Today, she is an inspiration to millions of girls and boys alike.

    Ajay Devgn’s debut film involved a stunt with two bikes. In the promo, he talks about how people around tried to stop him from undertaking this dangerous act. “Sabne samjhaya bevakoofi mat kar. Kuch gadbad ho gayi toh tera career shuru hone se pehle hi khatam ho jaayega, he reminiscences. “Jhoot nahi bolunga, darr toh bahut laga tha. Kahin meri pehli film meri aakhri na ban jaye. Par uss din, agar main darr se darr jata, toh jo aaj hoon vo kabhi na ban pata.”

    Actor Sidharth Malhotra along with the other Bollywood personalities will be seen joining the campaign later.

    The brand campaign will go live across Star India network along with social media; encouraging the nation to share their fears and take the first step towards overcoming them in the journey to achieving their dreams.

  • Prasar CEO reiterates implementation of SC verdict on DD’s shared sports feed retransmission

    Prasar CEO reiterates implementation of SC verdict on DD’s shared sports feed retransmission

    NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events’ live feed from Doordarshan that have originally been shared by rights-holding private broadcasters.

    This was conveyed through a tweet by Vempati. Interestingly, some tweets in response vowed to switch over from private DTH to FreeDish.

    This follows orders of the Supreme Court on 22 August 2017 which stated that shared feed of sporting events can only be carried on the terrestrial network of Doordarshan or DD FreeDish, and not retransmitted.

    In the judgment, a division bench headed by Justice Ranjan Gogoi had said though the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 allows the feed of a sporting event of national importance to be shared mandatorily with Prasar Bharati, the public broadcaster cannot utilise it on a notified channel which has to be compulsorily carried by private distribution platforms.

    While the judgment enables Prasar Bharati to expropriate the feed, the private sports channels will not be competing against Prasar Bharati on a commercial basis for the same content.

    The judgment came on an appeal by the pubcaster against an order obtained by Star India Pvt. Ltd. from a two-judge bench of the Delhi High Court comprising Justice B D Ahmed and Vibhu Bakhru.

    The judgment would help private broadcasters like Star India from possible losses in subscription and advertising revenues due to sharing of signals with Prasar Bharati which were eventually carried by private DTH and cable operators.

    ALSO READ :

    Star India wins: SC disallows Prasar from retransmitting shared sports feed live

     

  • Star’s Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

    Star’s Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

    From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green patches of land that could be seen below belie the image that it’s India. Until a Mumbai local train passes by, giving away the address of  Urmi Estate (which houses Star India’s Hq) , it could have been located anywhere in Hong Kong or Singapore for that matter.

    But in sharp contrast to the tranquil view of Mumbai from behind big glass windows of the thirty seventh floor, in most of the other 14 floors occupied by Star India in a tony building in South Mumbai’s Lower Parel business area, there is a sense of urgency — and excitement. And, why not? After all one of the biggest media companies in India — some say it’s the largest in terms of revenues — has many things on the plates of every employee, including the top honchos residing in the top floor. Bagging the global media rights for the  much-coveted IPL  is just one of the many issues engaging Star India’s employees. Though, in all fairness, it won’t be wrong to state that IPL probably could be one of the most important issues presently. Simply because, as the dust settles on the euphoria of this massive win , the difficult task of planning for returns on  the investment of $ 2.55 billion starts now.

    Ushered into the room with a view, its occupant and Star India chairman and CEO Uday Shankar shakes my hand warmly, exuding the same camaraderie that he did almost three decades back when we used to meet as journalist colleagues sometimes in the New Delhi house of one of his early mentors, Siddharth Ray (India’s first general manager  for Star TV  – yes, in the 90s it carried that name officially). Over tea (for him) and strong Espresso coffee for Indiantelevision.com’s consulting editor Anjan Mitra, a wide range of media matters were debated for about 90 minutes. Edited excerpts from a free-wheeling interview follow. Read on:

    How do you view the Indian broadcast and entertainment industry as of today?

    There are two or three things that I feel very strongly about. From a consumer point of view it’s a great time for them because large volumes and range of domestic and global content is being made available to them at increasingly competitive prices. But when it comes to the industry itself, it’s a bit of a mixed bag. Though the industry has grown dramatically in terms of the number of players in the last several years, the business case of the industry looks under pressure. When I say business case, I don’t mean just the profit model, which is under pressure for a large segment, but the sustainability itself for the whole industry. 

    I think, the IPL bidding is a very interesting case in point and an indicator of things to happen in future in the media sector.  This is probably the only place and example where for a major content right, the contenders included two very strong media companies (Star and Sony Pictures Networks India), two big telecom companies (Airtel and Reliance Jio) and a couple of global digital/technology companies (including Facebook). And, they all valued the property almost equally as important and almost in the same ballpark.

    So, media is no longer the sole domain of traditional media companies. We have heard this being said for some time now, but it played out for the first time in broad day light here. What is more significant is that such competitive bidding for content has not happened in the UK or the US, which are considered mature and big media markets with good broadband infrastructure, but in a country where the digital distribution of content is of very recent vintage.

    I think in some way we set ourselves up for such high inflation by creating Hotstar, which led everybody to realize that there is a value in that kind of a business model. So, for the industry this is time to wake up and take note.

    Third, while parts of the media and entertainment businesses have leaped forward as has the consumer, the distribution and the regulatory models remain locked up in legacy issues and that’s creating a bit of a mismatch. That’s a challenge that we need to solve together as an industry.

    What are the problems besetting video content distribution in India?

    There are various aspects. If you are talking about it in the digital domain, I think with the launch of Reliance Jio there has been a huge disruption. But access to data still remains limited and expensive. The broadband infrastructure has improved in the last 12 months or so, but is still nowhere where it should be. The number of smart phones has grown dramatically in India, but is still a small percentage of the total mobile penetration.

    On the TV side, the industry has done a great job on many fronts. Still, we have to realize that we are competing with global companies with great resources and scale, and the benchmarks too are global. Whether it is story telling or quality of production or marketing or brand strategy, benchmarks are global. So, we the content industry need to step up our game.

    The competition for Star will not be only from similarly placed media companies in India but will come from technology and other global companies; from the likes of Amazon, Alibaba, Google and Facebook. Are we ready for that as an industry? Individual companies may be ready for such competition, but I am not sure if we are ready as the content industry.

    Part of the problem is because the monetization models haven’t evolved much. We still have regulatory issues, which are challenges, though I don’t want to go into too many details on that aspect.

    Still, the entire TV distribution industry, according to me, has done an amazing job of creating 180+ million connected homes. Now that segment has to make sure each one of those homes is going up the value chain rather than trying to offer them discounts, etc. The stakeholders are competing only on the price front. If you are competing only on the price point, then you are compromising on the consumer experience and soon the consumer will start questioning whether it is worth having a cheap service, minus the experience. So, there is this whole challenge of getting the consumer up the value chain.

    Where do you see Star India placed in the scenario that you have painted where both challenges and the opportunities abound?

    There are things that an individual or a company can do with its own enterprise. Then there are things that all of us can do as an industry. I believe that if the whole industry is not progressing, individual companies can only progress so much. In that context, at Star India, we have done a good job and I am satisfied. Can we do more? Of course we can always do better. But we have managed to create a fairly deep and diverse entertainment platform on television and have leadership in a large number of entertainment markets.

    To give you an example of the enterprise we have shown, take sports for instance. Five years ago we got into sports (management and broadcasting) and have created, perhaps, some of the most exciting franchises anywhere in the world. We have not limited ourselves to the sport that guarantees success (cricket), but have gone and experimented too. We have put our faith behind new initiatives in sports whether they are kabaddi or badminton or hockey or football. Our mission is to try turning India from a one-sport nation to a multi-sport one, while maintaining the pre-eminence of cricket. Some progress in that direction has been made and it’s satisfying.

    Can Star make it a mission to get India the Olympic gold considering its continued investments in sports?

    Star is a media and entertainment company and I would not want to have the arrogance to say we can make India win an Olympic gold medal. All I can say is that we’d be happy to partner with any agency or initiative that is designed to get India closer to the Olympic gold(s). Our job is to make sure that we showcase sports’ growth and breakout stories. I think we have done that job very well. I would like to believe that with Star Sports we are able to showcase the new (sporting) heroes far more prominently today than what we could have done few years back. If national team members of various sports, who were relatively unknown, now are recognized by ordinary citizens, I think we have done our job — in fact we are doing just that.

    That being said, I would like to add that private investment in sports ought to be welcome as it is this investment that helps sporting organizations plough funds into infrastructure, training and facilities, which in turn contribute to sporting success.

    What are the changes on the content distribution front that you have seen and what are the continuing challenges for the industry, considering Star has had limited exposure to the distribution business?

    If you look at how much we have moved in the last 10 years, it’s an impressive story.  The problem is that the process of digitization, which started essentially with DTH, and then picked up steam in 2011-2012 hasn’t delivered the full value.

    Digitization still remains an unfinished agenda though it was meant to have been over quite some time back. It was supposed to have meant that people had access to better content at competitive prices and for good content to get easier distribution avenues. That hasn’t happened. The idea of digitization was also to allow content creators like us to offer integrated services to the consumers. That too hasn’t happened and the story has really not moved. Broadband access may have improved dramatically, but the participation of cable and DTH sector in that is miniscule.

    public://Uday Image--1_1.JPGDigitisation still remains an unfinished agenda. People should have access to better content at competitive prices, and for good content to get easier distribution avenues

    To put it bluntly, a bunch of people, who have got used to the idea of benefitting from an economy of shortages or scarcity, continue to create scarcities or continue to create conditions of scarcities (of content) and benefit. Fundamentally, it hurts the society and the industry. That is the disappointing side of the distribution business.

    Star could have continued contributing by remaining a stakeholder in the distribution business. Comment.

    While we were a minority shareholder (in Hathway) our ability to influence the business was limited. That is why we decided to get out because we were not shaping the (distribution or the company) agenda. We do have a minority investment in Tata Sky, but, again, our ability to set the agenda of that company is limited.

    Will Star review its distribution business exit or its paring down, now that the government has liberalized investment norms for the DTH and cable sectors?

    Government has allowed (increased FDI in DTH and cable companies) only at a headline level. The problem is that we were restricted even before the FDI investment limits went to 100 per cent. I think the Prime Minister has eased the investment norms facilitating more FDI in this sector, but we are hampered by other regulations. Cross media restrictions, which in any case is a discriminatory piece of regulation, has only blocked a company like Star from investing in the distribution sector more aggressively. This restriction is applicable only to DTH/HITS ventures but not to cable or IPTV, which in itself appears to be an arbitrary measure. And, we don’t want to skirt around regulations to create business entities to be in a business. We don’t want to invest and create a value when our say in a company remains locked. In that sense, our ability to invest more in Tata Sky is still restricted.

    Is the business model in India changing for content aggregators and owners like Star? Has it now boiled down to free-to-air (FTA) vs. pay TV?

    I am glad you asked this question. It is amazing how in this country we indulge in polarized arguments where none needs to exist.  Where does the question on pay TV versus FTA arise? Why should it exist at all? In most other countries, there is a place for FTA and pay TV businesses. The problem starts arising when they start competing with each other and that does not need to happen. In this country, a major part of the broadcasting business that developed in the last 20 years was primarily done by pay TV broadcasters. As access to FTA broadcasting, which is mostly terrestrial, was not open to private broadcasters it remained in the hands of the public broadcaster. Until Doordarshan FreeDish came along.

    Now technology has opened up an opportunity creating a space for FTA and pay TV broadcasting.  I personally believe that the two should and could co-exist in this country — pay TV for those who want to pay and have access to a much diverse and richer range of content and FTA platform for those who don’t want to pay as much for all of it but still want to get some basic content.

    Does it happen vice versa too when pay TV content or channel is brought onto a free platform just to botch up the competitor’s business plans?

    I think that should not happen. My public position has been that we should not take pay TV content onto a free platform (like DD FreeDish) because it not only undermines a pay TV consumer, but also a pay TV platform. In my opinion that is a wrong strategy. I personally started a dialogue between platforms and broadcasters to stop such a practice but it has not been too fruitful. We launched Star Bharat on the FreeDish platform, but it has fresh content.

    Q: Will Star Bharat continue to remain a pay channel also as per media reports?

    Don’t trust everything that you read in the media. However, there is nothing that prohibits a channel being available on DD FreeDish and on pay TV platforms. A whole bunch of channels in the past have done this; almost the entire language news category is on pay TV and FreeDish platforms at the same time. A whole bunch of entertainment channels too have followed that practice. So, what you hear about Star Bharat is simply mischievous.

    Q: Please clarify whether for Star Bharat a consumer will have to pay if available on DTH or cable platforms?

    Yes, a consumer of a DTH service or a cable platform will continue to pay for Star Bharat just as he did for Life OK for the time being. We sought permission from the government saying the channel will be rebranded as Star Bharat and would be offered on DD FreeDish as well. So, the pricing issue remains where it is.  Some people have chosen to find a problem with Star Bharat, while being totally comfortable with their own friendly channels. We are the only ones to have fresh original content for a channel on FreeDish like Star Bharat. Quality of production is high on Star Bharat as we are spending the same amount of money per hour or per half hour that we would have spent on Star Plus, which is a premium channel.

    Q: James Murdoch said in an investor call that Star India is on course for $ 500 million EBIDTA for year 2018 and that cricket bids would have to be disciplined. Do you agree?

    (Smiles) If my bosses have said that we are on course, then I would have to follow the directions. However, those statements were made in a responsible manner as we do have a plan and are working towards the goal. If the Indian economy remains on course, we are on course for all that.

    As far as disciplined bids (for cricket rights) are concerned, of course it was a disciplined bid for IPL. Everybody has seen how close it was where the margin of victory was just three per cent. So, what more can I say in defense? Six years ago when we signed up for BCCI rights (media rights to Indian cricket), we paid Rs. 430 million (per match). At that time critics said Star had probably paid too much. It turns out now that we didn’t and that worked out really well for us. Today that (figure) has become the new normal. Now people are saying we are paying too much for IPL (US $ 2.55 billion for a five-year global media rights) only because 10 years ago it went at a much lower price. But then ten years ago the world was different, India was different and IPL was an untested product.

    Q: Would you agree with Indiantelevision.com’s analysis that Star actually got a good bargain for the $ 2.55 billion it bid for IPL rights?

    I don’t understand why people are so excited about it. Hardly ever a sports media rights been awarded at such a close margin. Why are people asking ‘why has Star paid so much’? Clearly there were a whole bunch of people who were willing to pay and it was evident in the bidding numbers.

    public://Uday Image--2_2.JPGEach media company has its strengths. I respect Zee enormously

    As an aside, my personal view is that BCCI (Indian cricket board) lost a lot of value because of the duration of the contract. If it had been for 10 years, the value would have gone up dramatically. And, I am not just saying so because of the length (of the contract). Had it been for a longer period, per year value too would have increased tremendously —shorter the period, lesser is the flexibility. 

    Q: What are your plans to monetize the IPL property?

    These are still early days, so you have to give us time to think through our strategies, which will unfold in due course. But I certainly won’t share with the media what I am trying to do.

    Whether we have bid high or not will be judged by the fans of cricket. All I know is that IPL’s a very powerful tournament and cricket runs really deep in everybody’s bones in this country. To be successful, you just need to work on intensifying and heightening the experience of cricket further.

    I believe that power of sports is such that you don’t need to give it steroids. You just need to be true to the spirit of the game and make sure that the experience for the fans is evolving continuously.  That is where our strength comes in and I would like to believe that as Star is the company that successfully created a few sports franchises that didn’t exist in the public domain earlier. We should be able to do that with IPL too. With cricket it’s not a one shot affair, it’s a process where you need to continuously evolve and we will work on that.

    Q: Will you continue to work on Pro Kabaddi League too and bring it up to the IPL level?

    We have brought PKL already in the limelight. But to be honest, though PKL still has some distance to travel to reach the levels of IPL, its growth has been phenomenal. When we were looking for franchisees for the inaugural edition, it took Anand Mahindra’s personal charm to get people in. This time round, when we added four new teams, there was a problem of plenty — a large number of top corporate houses and individuals were extremely keen to get associated with PKL. So, clearly people believe in what we are trying to do. Look at the Indian Super League (soccer) story, which is in partnership with Reliance Industries. Except a few loyal pockets in the country, football nowhere figured in the country’s psyche or much in public debates. However, we have managed to turn the passion for football into a serious commitment for fans all over the country.

    Q) Is that why you are picking up another indigenous game kho-kho to try its rediscovery?

    Are we? We haven’t taken a decision on that sport yet. 

    Q) Which media company is the closest competitor of Star whom you respect?

    Each media company has its strengths. I respect Zee enormously.  I think it is very strong on discipline and doesn’t get distracted by what others are doing. It works hard to execute a plan it has. Similarly, other companies have their own strengths.

    This is a business where competition is very dynamic and the power lies in the hands of the consumer. One half hour gone wrong can swing things away from you. As we have such a diverse portfolio, it is not about one competitor. Even if we are the leaders in one segment, in some other part of the business we are facing heat. But the entire business, hopefully, will not face heat from any one competitor.

    Q: So Star is in a dominant position.

    I don’t like the `dominant’ word. Especially because I feel this whole idea of dominance in a business — especially a media business — is a spurious claim. Either it comes from a complete lack of understanding of the business or it’s a mischievous allegation. Simply because there is no one product called Star India. For viewers and advertisers, it is a combination of multiple TV channels and each of those channels consist of large number of shows. You may have a show at 8 pm that is chart-busting and then at 8.30 pm you may have a show that nobody is watching, which usually is the case. A show that was doing really well three months ago can go into a total free fall if one artist is not there or there’s twist in the story-line.

    Take sports, for example, again. You go and get rights of a property for a number of years and after that it goes to the public when anybody else can also bid for the rights and participate. On the digital front, the competition is even crazier. So this argument of anybody building dominance, not only Star, is totally mischievous and spurious.

    Q: Let us rephrase the question. Isn’t it a great feeling to continue being a leader?

    In some parts of the business, we continue to stay ahead and that’s because we work harder. We spend more money on our content and are less focused on profits. We reinvest (in the business) more than probably anybody else in this sector in the country. Media and critics have written for the last five years or so that Star was not making profits in sports after investing heavily in sports content and now people are saying otherwise. We have now started investing in Hotstar, a digital platform. I think the one big difference between us and everybody else, and which gives us leadership and a little more of steadiness, is that we are always trying out new things.

    We have tried to explore new horizons and boundaries. Not all such initiatives have been successful, though. I would like to believe that we have pushed the creative envelope in a responsible way far more than what has been done in the past. Are we trying to future-proof ourselves, as you ask? I wish it could have been possible. But, yes, we are investing in the future.

    Q: Critics and some industry players feel that Star India has become so big that it can challenge the sector regulator too. Comment.

    First, we have not taken on any regulator. We have had some fundamental and limited issues, which became sharper in the new tariff order (of TRAI, the broadcast regulator). Our understanding of the TRAI Act says that the regulator has jurisdiction over distribution/transmission of content, but not the content itself, which in our case can be determined only under the ambit of the copyright law of the country. The law of the land gives every aggrieved person the freedom to go to a court for adjudication. And, that’s what we have done. There is nothing like challenging the jurisdiction of the TRAI.

    Q: Is the India market over regulated compared to some other markets in Asia or the west?

    I would not make such a blanket statement. There are parts of the market that are over regulated and there are parts which are not. All I would like to humbly submit is that there are some parts in the existing regulations — especially those dealing in relationships between distributors and content owners — that are debatable. If the proposed regulations were to come into effect today as they are, any new entrant to the Indian broadcast industry would find it a difficult and expensive proposition.

    Q: What more would you like the government and regulator to do to be a bigger facilitator of doing business apart from what they have already done?

    We don’t have to create a shoe to fit every foot as there are different feet sizes. Similarly, there are different needs for different set of people in terms of content. However, let me make it clear that I am not making a case for smut because Star doesn’t do sleazy content.

    TV is a family medium and we should be mindful of that; Star certainly is. There may be families where kids also watch television along with elders, but there are homes where there are no kids. Hence, the need (for content) of the latter family might be different and mature. So, content creators should be allowed to factor in all such diversities and create a spectrum of content rather than just uniform content in a one shoe-fits- all model. TV is an instrument of change and also a huge driver of employment and wealth creation.

    While agreeing there are areas where some restrictions are needed, I would say policy-makers should allow the whole eco-system to come together and be more flexible. Take, for example, the number of people who are dependent, formally or informally, on the TV industry as a category. That number would be around five million if the whole value chain is taken into consideration. I feel the number can increase manifold.

    Q: How do you see the Hotstar growth story now that it has been launched in the US and Canada?

    I find that space very exciting. It’s a market with an affluent South Asian diaspora with huge appetite for Indian content whether sports or drama or movies. They pay high subscription money presently to watch Indian content on American platforms as the structure for getting access to South Asian content is complicated and expensive. We think with Hotstar we can make a difference by offering people living abroad high quality content and world class experience at prices far more competitive than what they are paying now.

    Q: Does Star have a time frame, say 12 months, to rollout Hotstar worldwide?

    I don’t have a hard and fast deadline. For me it is more important to first build a business, stabilize it and then scale it up. We are not playing a valuation or a stock market game. I would like to build things on a solid foundation. So, to answer your question, I think it is clearly not going to happen in one year’s time.

    Q: How closely is IPL’s monetization linked with Hotstar?

    We have got the global rights for IPL and we will explore internally what trade-offs we can do. We would have to examine whether we can get better business value by offering it (IPL) ourselves or we should license it to other companies. The financial case will influence those decisions.

    Q: Is Star still in the lookout for properties to acquire to fill gaps?

    We are not a big M&A company. In my 10 years at Star India, we have acquired MAA TV and before that Asianet (both companies located in South India).  In this company, my bosses, my colleagues and I like to build things ourselves as that way we can shape the business the way we want to. Such initiatives are also more sustainable and self-sufficient and, remember, we have an exceptionally high quality plan execution team.

    However, I would admit there are always gaps, but you need not fill all of them. Also, there are not many quality assets available in the media space presently.

    Q: What about the regional space? No opportunities there?

    There would always be opportunities, but I don’t think we are considering any (M&A) in the regional language side in the foreseeable future and going deeper in the regional markets. We already have much on the plate.

    Q: Would Star like to review an earlier decision and return to news business in India?

    There is no plan to get back into the (television) news business. Moreover, with my limited understanding, news on television globally faces challenges these days as second on second updates are available on one’s hand-held devices. So, what new proposition can one create for people to come back night after night, 365 days on television, to spend some time watching you? Those who had created a brand on news television and are carrying on can continue to benefit from a legacy habit. But creating new news brands on television is lot more difficult today than in the past. People also have access to news on digital platforms as there is so much news available in one form or the other, including professionally produced and user generated. So, at the moment there are no plans to revisit our decision to exit news business in India.

    Q: Hotstar seems to have a special affinity for Republic TV and is it filling Star’s news need?

    (Smiles) In the same way Hotstar offers Sky News, Republic too is offered to consumers. If others are interested, we will give them a platform too. Don’t read too much into the agreement with Republic TV; it’s a simple distribution arrangement.

    Q: Would you agree that because of the audience ratings game, entertainment is becoming news and news is becoming entertainment in India?

    I would, rather, not get into that argument at all. However, since you have asked, I don’t think TRP(s) is a bad word. In the business that we are in, which is called mass media, if you take out the mass there is no business left. If it is mass media, measurement of the masses comes from ratings. The question is: what all would you do to get ratings? The answer lies in each individual and each company’s value systems. At Star, we have decided that we would do certain things and we would never do certain other things to get ratings. Some other people have defined that differently.

    Q: You have said in the past media and entertainment industry is not throwing up young talents because of inadequate human resources R&D. Do you still believe so and what has Star done to counter the inadequacy?

    The industry was not geared for creating so much of output as it is today between films and TV. Look at these small shops that have mushroomed all over.  We have been unable to expand the pipeline of training creative talent whether it is at the MCRC or the FTII, for example. In the meantime, requirement has grown manifold.

    I, generally, believe that our ability to compete with companies that are modern, resourceful and global will depend on the (human) resources and talent we create in the country. In a country where formal institutions are not geared to identify and shape new talent, the industry has to do it. I have been an advocate of that for a long time. Though we need to do this collectively as an industry, a beginning has been made by Star. We have created a big academy where we have got a respected name from Hollywood to be based in India to teach.

    Q: What are your thoughts on Made in India content for the world market?

    We are doing some things on that front by creating products that we can take outside India. We have succeeded in that endeavour with few Hindi films like `Neerja’ and ‘Dhoni’.  Hopefully, we will be able to open up that market more. At some stage, hopefully, some of the sports leagues that we have created, especially kabaddi, will be of interest to people outside India.

    public://60371509.jpg

    Technology has created space for FTA and pay TV. The two could co-exist — pay TV for those who want diverse and richer content, FTA for those who want basic content

    However, I don’t see Indian drama in its current form travelling outside India for a long time. Such shows are culturally too specific and too rooted in our family culture. Moreover, our business model is different that works the best when we offer large number of episodes. When you do that, given the monetization model, limited revenue comes from the investments made in a show with huge number of episodes. Until a totally distribution driven business model for premium content comes along, I think Indian entertainment content would not be competing in the global market.

    Q: What’s your perception on linear TV continuing as a medium in India?

    In this country TV will continue for a long time. I am not one of those who believe that linear TV would disappear in five years time and people would go completely digital. First, in a country where the family values are still strong, TV continues to act as glue for the family to get together. I don’t think, and hope, it would change very soon. Second, TV’s biggest comparative advantage comes from it being very affordable. Despite prices of broadband having dropped, if you take into account the cost of data and content, a digital platform is still way more expensive than TV. For anything between Rs 150-Rs 400, people can get more content than they can ever watch on TV.

    Then there is a long tail of households that is still waiting to get into the television world. The question is: can we create innovative price models for different user groups so it’s a win-win for the creative people and the business too? 

    It is also a mistake to think that television is only competing with television. No. TV also competes with digital platforms and people only have finite time to spend watching shows. Again, are we innovating enough? I think we are not innovating enough for TV to be at the cutting edge of competition with digital.

    Q: In terms of management of Star’s Indian operations some structural changes happened two years ago. Are some more in the offing?

    We created a new structure, as you have said, where we pushed decision making further down. I think Star India is, probably, the most decentralized media company in this country. We have different CEOs for sports, entertainment, digital and South Indian markets, and a head for international business. Not only it is fairly deep, but also diverse and aimed towards creating more entrepreneurship.

    Q: Having begun your career as a print media journalist, you have gone on to head Star India, an entertainment company. What would be the achievements over the last 10 years for the company, people and you?

    We have created a healthy and robust company with a bench of high quality talents across all segments of our business. Not only at Star we have encouraged innovation and entrepreneurship, but have created serious consensus on a whole bunch of issues in the industry ranging from content creation to brands. Personally, I take a lot of satisfaction in driving initiatives like self-regulation in content, etc. Above all, it is a matter of huge satisfaction that we have taken initiatives that have gone beyond the remit of a traditional media company like Star — like create and build sports leagues.

    I keep talking about it (various sports leagues) only because it’s only a matter of time before other companies will also get into it and then the transformation would really impact the country. I would like to see the same transformation in India that has been seen in places like parts of Latin America, Africa and Europe where the power of sports has acted as a social glue to create opportunities for people who would otherwise be totally on the margins of society. Being able to be part of such a transformation has been hugely motivating for me all these years.

    Q: Where do you see yourself five years from now?

    I am typically the kind of person who doesn’t forget his background and my base has been in news where I was extremely focused on tonight’s headlines as tomorrow is another day. So, I am very focused on clarity for today without worrying about tomorrow. I believe that one thing leads to another. Honestly, I have never planned my life, but it has been a great ride till now.

    ALSO READ:

    Major restructuring in Star India; Uday Shankar, chairman & CEO, Sanjay Gupta, MD

    Comment: With IPL rights Uday Shankar gambles audaciously, must plan pragmatically

    TRAI can only regulate transmission, not broadcast material: Star tells Mds HC

    Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

    Life OK rebranded as Star Bharat may start from 15 Aug

  • Zee Anmol tops Hindi GECs across genres as Star Bharat climbs

    Zee Anmol tops Hindi GECs across genres as Star Bharat climbs

    BENGALURU: Zee Entertainment Enterprises Limited or Zeel’s FTA Hindi GEC channel – Zee Anmol, at the second place in Broadcast Audience Research Council of India (BARC) weekly list for top 10 channels across genre, topped the Hindi GEC channels in that list.

    Zee Anmol garnered 821.210 million weekly impressions in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017) in BARC’s list of top 10 Channels Across Genre: All India (U+R): 2+ Individuals. Zee Anmol had obtained 778.876 million impressions in BARC’s weekly list across genres for week 35 of 2017 (the previous week) and hence gained in viewership in week 36.

    Star India’s newly-renamed FTA GEC — Star Bharat — climbed up to third spot in the weekly list of top 10 channels across genres with 678.781 million weekly impressions. Star Bharat was relaunched on 28 August 2017 and in its very first week under the renamed avatar, (and BARC week 35 of 2017), Star Bharat attained rank eight in BARC’s top 10 channels across genre list with 531.083 million impressions.

    The pole position in BARC’s across genres top 10 channels list was yet again held by the Sun TV Network’s Tamil flagship GEC Sun TV, however with lower weekly impressions of 968.3564 million in week 36 as compared to the 1,009.285 million weekly impressions in week 35. Because of the fall in Sun TV’s weekly impressions in week 36, the gap between the top 2 channels in the across genres list –Sun TV and Zee Anmol has narrowed considerably.

    Three channels from Star India, two channels from The Sun TV Network, Zeel and Sony Pictures Network India (SPN) and one channel from Network 18 (or Viacom 18) made it to the top 10 channels across genre list in week 36 of 2017. From the market’s perspective, seven Hindi GECs’, two Telugu GECs’ and one Tamil GEC made it to the weekly top 10 channels across genre list for week 36 of 2017.

    Zeel’s flagship Hindi GEC Zee TV was placed fourth 667.948 million impressions in week 36 – the channel had been ranked fourth in week 35 with lower weekly impressions of 642.612 million. Star India’s flagship Hindi GEC Star Plus was ranked fifth in week 36 and 35 with 628.518 million weekly impressions and 626.212 million weekly impressions respectively.

    Viacom 18’s flagship Hindi GEC Colors was ranked sixth in week 36 of 2017 with 588.154 million weekly impressions, followed by the Sun Network’s flagship Telugu GEC Gemini TV with 532.878 million weekly impressions at seventh place.

    SPN’s flagship Hindi GEC Sony Entertainment Television was eighth in week 36 of 2017 with 522.701 million weekly impressions followed by the same network’s women focused Hindi GEC Sony Pal with 500.173 million weekly impressions at ninth place.

    Star India’s flagship Telugu GEC was tenth the top 10 channels across genre in week 36 of 2017 with 492.482 million weekly impressions.

  • Star Bharat debut ratings and reach impressive

    Star Bharat debut ratings and reach impressive

    MUMBAI: Well, Star India seems to be on a roll these days. No sooner had the euphoria dimmed after it outwitted others with a masterstroke $ 2.56 billion global bid for India’s premier cricket league IPL, it’s now time to savour the success of  rebranded-cum-rechristened channel Star Bharat, which is rubbing shoulders with category leaders in terms of ratings and reach — and that too within a short period.

    On 28 August 2017, Life OK was revamped with a new name, logo, tag line and, of course, a lineup of fresh original shows. It debuted on free-to-air DTH platform DD FreeDish with its parent having successfully bid for a place after coughing up a shade over Rs. 160 million. That Star Bharat continues to be available on other cable and DTH platforms could be another masterstroke.

    Now sample the data collated by audience measurement organization BARC India. In week 36, Star Bharat took the second position in the GEC category garnering 669588 (000s) Impressions and 378234 (000s) Impressions, respectively, in the urban+rural and rural markets. The two-week old channel’s reach too had gone up by 15 per cent from week 35-36, while the ratings or impressions grew by 29 per cent.

    In contrast, in week 34 of BARC India, Life OK (the earlier avatar of Star Bharat) was placed at 10th spot in the urban+rural market with 328571 (000s) Impressions, while  in the urban market it did slightly better at sixth position with 213162 (000s) Impressions.

    Cometh week 35 of BARC India. After an overhaul in name and programming, Star Bharat in its first week of operation climbed to the fifth spot in urban+rural market with 519743 (000s) Impressions. It also made an entry in the rural market at the fourth spot with 278785 (000s) Impressions and in urban market occupied the sixth position with 240958 (000s) Impressions.

    An independent observer of the TV industry, having seen many a channel strategy gone awry, admitted that Star’s planning and research regarding distribution and programming does seem to be working. Primarily the FTA platform approach, though audience data provided to indiantelevison.com regarding Star Bharat doesn’t specify whether the viewership and reach is coming from DD FreeDish or elsewhere.

    TG: HSM, 2+
    Top 10 Channels pre re-branding and post:

    public://barc_3.jpg
    Top 10 Hindi GECs in week 36:

    public://barc1_3.jpg

    Here the equation becomes interesting. According to information collated by Indiantelevision.com, a 10-second ad rate for Star Bharat is presently estimated at around Rs 10,000, whereas Life OK commanded a higher price in the range of Rs 30,000-40000/10 seconds.According to the BARC India data, the four-week average for Life Ok (Week 31-34) was 345621 (‘000s) Impressions.However, the average for weeks 35-36 shows a growth of 72 per cent in the viewership of Star Bharat with figures of 594666 (‘000s) Impressions.

    “The (sponsorship) rates will pick up once the ratings come. At present, it is just two weeks data. If there is stability in the ratings over the future weeks, there is a possibility that Star Bharat may increase its ad rates. Right now the marketing buzz and hype is pushing the channel, but after a few weeks it will not only stop, but may even out too,” a senior media planner told Indiantelevision.com, adding that the channel, as also the advertising world, will have to wait for at least “four to six weeks” to fairly evaluate the viewership data.
    Old shows  such as ‘May I come in Madam’, `Sher-E-Punjab Ranjeet Singh’, ‘Ghulam’ and `Chandrakanta’ have been taken off the air by the channel management of Life OK/Star Bharat, though crime series ‘Savdhaan India’ continues on Star Bharat. The channel in its new avatar has unveiled a content line up that is aimed at living up to the brand’s philosophy of ‘Bhula ke darr, kuch alag kar’ (forget the fear of the unknown and do something different).

    So, Star Bharat now flaunts shows like `Om Shanti Om’, `Kya Haal Mr. Panchaal’, `Nimki Muhkiya’, `Saam Daam Dand Bhed’ and `Ayushman Bhav’.

    Reach ‘000s for week 35 and 36

    public://barc2_3.jpg

    Star has three other channels on the DD FreeDish platform including Star Utsav, Star Utsav Movies and Star Sports First. The last one, which debuted earlier this year, again is a new FTA offering of sorts that has been riding the kabaddi league wave.Indiantelevision.com tried to reach out to Star India for its comments, but could not elicit a response till the time of writing this report. However, if we get some comments on Star Bharat from the channel owner, it’d be updated.

    The big question is: will this rebranding and repositioning strategy work for Star Bharat? To use a cliché, only time will tell… oops, sorry, BARC India will tell.

    ALSO READ :

    Life OK rebranded as Star Bharat may start from 15 Aug

    Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

    TDSAT ‘no’ to stay Star Bharat launch, DPO payments subject to adjudication

  • Prasar Bharati, Dish TV, Star, Zee and BES bat for KU-band open-sky policy

    Prasar Bharati, Dish TV, Star, Zee and BES bat for KU-band open-sky policy

    NEW DELHI: A number of stakeholders in the Indian broadcast and satellite industry, including the country’s first DTH service provider Dish TV, Star India, Zee, the pubcaster Prasar Bharati, and industry organisations such as Broadband India Forum and CASBAA are batting for an open-sky policy relating to KU-band transponders.

    The reason for this support for an open-sky satellite policy is rooted in the need for increasing KU-band transponder capacity. The allotment of KU-band transponder on foreign satellites is regulated by the country’s space agency Indian Space and Research Organisation (ISRO) when it is unable to provide space on Indian satellites to domestic customers.

    While Dish TV does not see “any justification” in the closed-door or regulated policy regime followed for KU-band transponder capacity, Star India is of the opinion that absence of such a policy is limiting DTH platforms’ capacity to provide additional services. Though Prasar Bharati, managers of Doordarshan and All-India Radio, gets preference on Indian satellites, it has also supported an open policy.

    “At present, KU-band is permitted for HITS, DTH, uplinks and DSNGs/VSATs. These applications should be enabled for open-sky policy, which will allow the broadcasters/DTH operators to negotiate long-term contracts. As satellite life is 15-17 years, operators give benefit in long-term contracts to the extent of 50 per cent,” Dish TV has said, adding that, at present, ISRO executes only three-year contracts.

    According to Star India (its parent 21 Century Fox has a minority in DTH operator Tata Sky), “With the introduction of new satellite TV channels, DTH operators require more KU-band capacity with footprint over India to enable to uplink all such channels on such DTH platforms… (but), owing to the lack of open-sky policy in KU-band, DTH platforms are restricted to provide limited value-added services. The open-sky policy for DTH will unlock such value-added services and enable viewers to consume such immersive and interactive content.”

    Why is this clamour for an open-sky policy regarding KU-band transponder?

    At present, any request for additional KU-band capacity on foreign satellites to expand business by Indian customers is hampered as they are unable to negotiate directly, and have to go through ISRO’s commercial arm Antrix that acts as a gate-keeper and, after a deal is concluded with a foreign satellite for KU-band transponders, also charges a commission.

    This happens when ISRO is unable to provide space on Indian satellites, which are increasing in number but have failed to keep pace with the demands of the domestic companies. Incidentally, there is no restriction on leasing C-band transponder capacity on a foreign satellite.

    “For DTH services, acquisition of KU-band transponder capacity is highly regulated and is done through an intermediary (Antrix that is a government organisation). As a result, there has been considerable delay in acquiring KU-band transponders…and also due to non-availability of adequate transponders, DTH service-providers are unable to chalk out their business plans. This is necessitated as the current procedures are fraught with restrictive practices,” said Broadband Forum India, an industry organisation comprising member-companies providing services via satellites.

    Hong Kong-based Asian industry body CASBAA, pointing that it has been seeking a “less restrictive policy” for KU-band for over a decade, has said a PwC-researched paper for it mid-2016 concluded that the policy for KU-band was “in effect a very restrictive satellite policy as presently operated in India,” which “artificially suppress(es) demand, which in turn leads directly to a reduction in growth, profits, and therefore lower tax revenues.”

    Though the bogey of national security is often raised when liberalisation of satellite policies are talked about, CASBAA, while discounting such fears, suggested following medium-term policy tweaks to ease KU-band capacity crunch, which were also listed out by some other stakeholders too:

    i) ISRO/Antrix can regularly publish a list of pre-cleared satellites and operators who are permitted to supply transponders to the Indian market. Indian DTH operators should be free to negotiate and contract capacities directly from them.

    ii) An efficient procedure can be established for DTH operators to obtain security clearance from ISRO before contracting the transponder capacity directly from foreign satellites.

    iii) Contracting for incremental capacity or extending the contracts of existing suppliers can and should be completely left for DTH operators without any need to seek additional, duplicative approvals from ISRO/Antrix. DTH operators would need to keep the ISRO updated with the contracted capacities and contract durations.

    The issue of freeing up KU-band transponder lease regime has been discussed for years, but its gaining momentum as the present PM Modi-led government in New Delhi has been talking about furthering economic liberalization and easing norms for doing business in India.

    Broadcast Engineering Society (BES), a government organisation, too is in favour of  an open-sky policy. “Keeping in view the growing number of TV channels and their carriage on various platforms, it has become inevitable for the government to go for an open-sky policy for KU-band,” BES stated, adding technological advancement and growth of HD channels, apart from experimental 4K services, has necessitated this.

    The stakeholders were expressing their views on KU-band satellite capacity vis-à-vis an open-sky policy as part of a consultation process initiated by sector regulator TRAI on ease of doing broadcast business in India. Incidentally the regulator has been recommending in vain an open-sky policy for several years now.

    ALSO READ :

    ISRO stresses on indigenization; TRAI for Open Sky policy

    ISRO’s ‘South Asia Satellite’ to carry 12 ku-band transponders

    Could India blocking ABS’ FTA TV signals lead to breach of ITU norms?

    MIB: No DPO request for infra sharing, DTH ops’ transponder demand up

  • KBC returns SET to top 10 channels across genre list

    KBC returns SET to top 10 channels across genre list

    BENGALURU: The ninth season of the Indian spin-off of the very popular Who Will Become a Millionaire under the Indian moniker Kaun Banega Crorepati or KBC commenced on Monday, 28 August 2017.

    According to sources, this season has broken registration records of all previous seasons by registering 19.8 million citizens on the show. And,the viewership of the game show’s episodes over five days until Friday, 1 September 2017 was good enough to bring Sony Pictures Network’s flagship Hindi GEC Sony Entertainment Television (SET) into the top 10 channels across genre list for week 35 of 2017.

    SET garnered ninth rank with 504.095 million weekly impressions Broadcast Audience Research Council of India (BARC) list for week 35 of 2017 (Saturday, 26 August 2017 to Friday, 1 September 2017) – Top 10 Channels Across Genre : All India (Urban+Rural or U+R) : 2+ Individuals. The channel had last appeared in the top 10 channels list across genres in week 11 of 2017 (Saturday, 11 May 2017 to Friday, 17 May 2017) at eighth place with 472.118 million weekly impressions.

    KBC was the second most watched primetime programme in the Hindi GEC (U) markets in week 35 of 2017 with 6.253 million impressions according to BARC data for the top 5 Hindi GEC programmes in the Hindi Speaking Market (HSM) Urban NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals.

    Six Hindi GEC and two GEC channels each from the Tamil and Telugu markets made up the list of the top 10 channels across genres list in week 35 of 2017. A remarkable feature for week 35 of 2017 was the presence of four Star India channels in the top10 across genres list. Further, two channels each from the Sun TV Network and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 (Viacom 18) and Sony Pictures Network India (SPN) made up the top 10 channels across genre list for week 35 of 2017.

    The Sun TV Network’s flagship Tamil GEC Sun TV retained its pole position in the top 10 channels across genres list for week 35 of 2017 with 1,009.285 million weekly impressions. All five programmes in the top 5 Tamil programmes list for the TN/ Puducherry (Urban+Rural): NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals in week 35 of 2017 were from Sun TV.

    Sun TV was followed by Zeel’s FTA Hindi GEC Zee Anmol that also retained its week 34 position of second place in week 35 with 778.876 weekly impressions. The channel’s programmes Jamai Raja and Kaala Teeka were the ranked first and second respectively in the top 5 Hindi GEC programmes in the HSM (R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals. Further Jamai Raja on Zee Anmol was also ranked third in week 35 during primetime in the HSM GEC (U+R) markets in week 35 of 2017.

    Network 18’s flagship Hindi GEC Colors moved up one place to third rank in week 35 with 645.973 million impressions on the back of strong support from the HSM (U+R) and the HSM (U) markets during primetime for the eighth season of its reality and stunt television show Fear Factor Khatron Ke Khiladi. Zeel’s flagship Hindi GEC moved down one place to fourth place with 642.612 million impressions. Three of its shows – Kumkum Bhagya and its spinoff Kumkum Kundali and reality singing show Sa re ga ma pa Little Champs were present in the top 5 programmes list during primetime for HSM (U+R) and Kumkum Bhagya was present in the top 5 programmes list during primetime for HSM (U) for week 35 of 2017.

    Star India’s flagship Hindi GEC Star Plus was placed fifth with 626.212 million weekly impressions followed by the Sun TV Networks flagship Telugu GEC Gemini with 538.077 million impressions. Star India’s flagship Telugu GEC Star Maa was ranked seventh with 531.41 million weekly impressions followed by Star India’s FTA Hindi GEC and newly christened Star Bharat with 531.083 million weekly impressions at eighth place.

    As mentioned above SET was ranked ninth followed by Star India’s flagship Tamil GEC Star Vijay at tenth place with 486.959 million impressions.

  • How broadcasters and studios can harness ERP, innovative tech to run content biz

    How broadcasters and studios can harness ERP, innovative tech to run content biz

    MUMBAI: India’s Prime Focus, which was in news in connection with the leak of an upcoming episode of ‘Game of Thrones’ to be broadcast by its partner Star India’s Hotstar, recently signed technology deals with prominent traditional and digital broadcasters. Now, its technology arm Prime Focus Technologies (PFT) will be unveiling a host of industry-first upgrades to its flagship product, CLEAR Media ERP Suite, at IBC 2017.

    CLEAR now offers a brand new functionality for end-to-end Work Order Management, pre-integrated with its Media Asset Management (MAM), Workflow Engine and Video Tools.

    This further elevates CLEAR’s promise of enterprise digitization to the next level, by enabling users to manage all of the following on ONE system:

    * Assets, with associated metadata and essence.
    * Resources, including internal and freelance resources, as well as 3rd party vendors.
    * Tasks, including generation, timeline estimation, scheduling, assignment and execution (using tools within or outside CLEAR)
    * Orchestration of content workflows across the content supply chain.

    While users have been able to track business processes in previous versions of CLEAR, the new Work Order Management now allows the tracking of every incoming work request including all of its associated processes, tasks and deliverables, through completion. Additionally, its Resource and Task Assignment modules enable assignment of manual tasks to best-fit resources based on skill, availability and cost. Users can assign tasks across their pool of internal, vendor and freelance resources, thus ensuring optimal resource utilization in alignment with business objectives.

    With BPM driven tasks, due date based Work Order monitoring dashboards, in-depth data analytics and reporting, Work Order Management is a vital ingredient that helps Media and Entertainment enterprises improve quality and maintain on-time delivery alongside increases in scale. It lays the foundation for streamlining content operations and helps M and E players enhance efficiencies across core processes like acquisition, review and approval, cataloguing, QC, mastering, distribution, promos and localisation.

    “To lead in the industry, broadcasters and studios have to move beyond managing just content and focus on successfully running the business of content by harnessing the power of enterprise software and innovative technology,” said Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.

    “For the first time ever, media and entertainment organisations can have both assets and work related details for the entire supply chain on one system. This will usher in extreme transparency across the content lifecycle, and reduce manual effort drastically to help M and E enterprises lower their Total Cost of Operations,” he added.

    PFT will also be showcasing the latest additions to its Hybrid Cloud-enabled CLEAR Media ERP Suite at IBC 2017. These include:

    DAX® Production Cloud: ONE Software for Dailies and Post Workflows that enables all stakeholders within the production supply chain to collaborate, service and distribute media, all on the same software

    Promo Operations: A never-before functionality that provides end-to-end business process orchestration for promo creation including versioning automation.

    Mastering Automation: An efficient and cost-effective way to create masters for domestic and international syndication
    Interoperable Master Format (IMF):

    * World’s first IMF Media Player for playback over streaming proxy
    Future-ready solution for IMF content exchange, with support for SMPTE’s upcoming Applications (beyond 2 and 2e).

    * Technology to transform IMF Packages into deliverables for DPP and iTunes.

    When both, assets and work-related details, for the entire supply chain would be on one system, life would certainly be much easier for the media and entertainment organisations.

    Also Read:

    Comment: War on online video piracy, which matters, is here for India to fight

    Hotstar tech partner Prime Focus signs deals with Turner & sports broadcasters

    DD Kashir: Prime Focus, Beehive & Grasshopper shortlisted for packaging

    Prime Focus reports flat results for first quarter

  • Aussie Sab Jaanta Hai: Star Sports launches  second Ind vs Aus series TVC

    Aussie Sab Jaanta Hai: Star Sports launches second Ind vs Aus series TVC

    MUMBAI: Barely after 48 hours of pulling off a major win — of global IPL media rights, Star India has taken up its upcoming project with full force. It is their efforts in the run-up to Paytm India versus Australia five-match ODI and three T20Is, starting from 17 September — Aussie Sab Jaanta Hai TVC.

    Star Sports promises the upcoming India vs Australia ODI and T20 lineup to be the most-anticipated series of the season. 

    Star Sports’ in-house creative communications team has conceptualised the film, aptly setting the tone for a sensational cricketing season. It has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.

    The film is live on TV and Star Sports’ social handles. 

    With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions, the film is set to “Aussie sab jaanta hai” jingle which brings alive the creative idea that the Australian cricket team is more at home in India. So, they know the ‘home turf’ as well as the Indian cricket team.The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.

    The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quint essential Indian (history, cuisine and culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”

    The film is the second in a series of TVCs released by Star Sports for the series.The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.

    This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas, starting with the series.

    Which other creative ideas Star India has up its sleeve before the series breaks.