Tag: Star Gold

Star Gold and Star Plus to premiere ‘Kalank’ on 2 October

MUMBAI: Star Gold and Star Plus brings an exclusive day-long property, ‘Blockbuster Family Day’ on 2 October. Both the channel will air three blockbuster movies ‘De De Pyaar De’, ‘Kalank’ and ‘Super30’ at 9 am, 12 pm and 3.30 pm respectively.

Mid-week holidays are always cherished than weekends as families get more time to spend together. And it gets even more special when you have something to binge-watch with everyone! This Wednesday gear up for wholesome family entertainment filled with romance, drama and laughter as Star Gold and Star Plus curate an exclusive day-long property, ‘Blockbuster Family Day’.

With magnificent sets, stunning costumes, mesmerizing music, a riveting storyline and poignant performances, this magnum opus features a stellar star cast – Varun Dhawan, Alia Bhatt, Aditya Roy Kapur, Sonakshi Sinha, Sanjay Dutt, and Madhuri Dixit. Set during India's pre-partition era, the movie revolves around the lives of six enigmatic characters whose long-buried secrets come to light when Roop (Alia Bhatt) is torn between respect for husband, Dev (Aditya Roy Kapur) and a newfound love for Zafar (Varun Dhawan).

Star India's Spokesperson said, “Owning the mid-week holiday, we aim to break through the monotonous clutter and present an entertaining offering for the entire family. Our promise to showcase the latest and most anticipated Bollywood Blockbusters is once again exemplified by bringing Kalank's premiere on Star Gold and Star Plus. "

Promising it to be a first-class entertainment, Star Gold has launched an interactive digital campaign for the satellite premiere of Kalank. A series of videos have been released on social media platforms where the star-cast of the film not only shares anecdotes about their ‘first-class moments’ in life but also urges the audience to send in their top-notch memories.

September 27, 2019
Star Gold & Star Plus announce mega movie line up before the festive season

MUMBAI: Star Plus and Star Gold together curate a special line-up of premieres of bollywood movies that includes some of the most talked about films of the year 2019! From a love triangle, De De Pyaar De; to the epic love-saga, Kalank; to the inspiring real-life story of a teacher with Super 30, the upcoming premiere slate promises to be engaging and entertaining.

Gold and Star Plus join forces to dominate the viewers’ TV screen with the simulcast of the biggest pre-festive line up of Bollywood blockbusters. Commencing this season with romance and humour, both the channels gear up to premiere De De Pyaar De starring Ajay Devgn alongside Tabu and Rakul Preet Singh, this Sunday at 1:00 PM.

Being a complete joy-ride full of fun, wit and quirk, De De Pyaar De is the perfect watch for the weekend with family. Also starring Jimmy Shergil, Javed Jaffrey, Alok Nath and Kumud Mishra, the film follows the journey of a 50-year-old single father, who faces disapproval from his family and his estranged wife when he falls in love with a 26-year-old woman. Taking forward the fun banter from the film, a series of videos featuring the lead actors have been released on social media to excite viewers, ahead of the film’s mega premiere.

“Star Gold and Star Plus have always entertained audience with their path-breaking content line-ups, and for the first time we are collaborating to provide our viewers with the latest Bollywood movies to celebrate the pre-festive season and thus taking the level a notch higher. We kick off with De De Pyaar De, which promises to be a delightful treat for the viewers. As each new movie is very special to us, we want to ensure that we make all the premieres as outstanding as possible,” says the spokesperson of Star India.

Actor Ajay Devgn says, “Home is where the heart is! Being home to my films, Star Gold impresses me by taking the film beyond a mere premiere. I hope the audiences shower their love for this movie of mine too, as they have done so far.”

Actress Tabu adds, “De De Pyaar De is made with lots of love and laughter. When I first heard the script, I thoroughly enjoyed it. It’s a total family entertainer and can be enjoyed by audiences across all the ages.”

Excited for the premiere, Rakul Preet Singh adds, “De De Pyaar De lies very close to my heart! What makes this film different from the rest is the quirky plot which is relevant in today’s scenario. As it premieres on Star Gold and Star Plus, I hope people enjoy this light-hearted drama with their loved ones!”

August 28, 2019
Star Gold celebrates Ajay Devgn’s 50th birthday with style and aplomb

MUMBAI: Superstar Ajay Devgn turned 50 today, and the home of his movies and the biggest blockbusters of the industry – Star Gold – left no stone unturned to make it a memorable one for the actor.

The channel created a custom made artwork and presented to him in presence of his fans to mark the actor’s golden jubilee of life.

Overwhelmed by this gesture of Star Gold, Ajay Devgn expresses his gratitude by saying, "So humbled by this very thoughtful gesture from Star Gold! The channel has been a home for all my films and today they made me feel like a member of their family. They have truly given me a memory I will cherish for life. I can’t thank them enough for going the extra mile and making my 50th birthday so special, not just for me but also my fans who I got to meet today”

Taking the celebrations from off screen to on screen, the channel will also treat the Actor’s fans with a special showcase of his best film with ‘Ajay Devgn Birthday Special’. This day long movie line-up includes Shivaay, Golmaal 3, Action Jackson, Raid, Singham, Golmaal Again and Gangajal and promises to the perfect treat for this quintessential hero’s ardent followers.

April 2, 2019
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

MUMBAI: Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday. With all the cricketing action and excitement that fans will witness this VIVO IPL 2019, Star Gold has added the element of family entertainment to cricket.

With a witty take on all things from sports news to cricketing anecdotes, the Khelkar’s will entertain guests to comic enactments, dance, music and lots more. Every week, on the couch will be a mix of cricketing experts and celebrities engaging audiences to a laughter riot like never before.

The show’s spotlight are the kids’ hilarious interactions with the experts and celebrity guests. Showcasing their talented reporting and interviewing skills, the bacha party will bring viewers a delightful experience. The light-hearted Super Funday show with these kids will undoubtedly set the tone for the Sunday matches.

On the opening day of the VIVO IPL 2019, the first special guests for the week were the ensemble cast of the much-awaited film Kalank, featuring Alia Bhatt, Varun Dhawan and Sonakshi Sinha who engaged in some cricketing humour with Star Sports Expert Irfaan Pathan. Showing their love for the VIVO IPL 2019, the cast were excited to try the much-talked about AI Coach; Varun scored 26% accuracy in Rohit Sharma's hook shot, whereas Sonakshi beat him in Dhoni's Helicopter shot with 31%. When asked who according to them was the 'First Class Player of the Season', they unanimously agreed on Rohit Sharma from Mumbai Indians.

Soon after, on the first Sunday of the tournament, Star Sports Expert Virender Sehwag showcased his humorous avtar on Super Funday where he discussed cricket, players and the upcoming matches with children who were bowled over by the legend’s wittiness and knowledge. The show highlighted the upcoming headers – Kolkata Knight Riders v/s Sunrisers Hyderabad and Mumbai Indians v/s Delhi Capitals.

March 25, 2019
Star Gold banks on latest Bollywood movies for viewership

MUMBAI: There’s no genre more cluttered with channels than Hindi movies. Channels need to bank on a mix of movies including Bollywood, Hollywood and regional dubbed ones to get audience attention.

According to BARC data, in 2017, the viewership in this genre raked an average at 4163 million GVTs, leading to 4733 million GVTs in 2018 in 2+, HSM U+R.

Speaking about Star Gold, the channel is Bollywood-heavy with 70 per cent viewership coming from Hindi content. The channel claims to deliver the top Bollywood premiers among the Hindi movie channels. The network had acquired TV and digital rights in 2017 of six unreleased films like Golmaal Again, Judwa 2, Sanju, Baaghi 2, Raid and Aiyaari.

Star Gold will continue to focus on Bollywood blockbusters. The channel’s upcoming line-up includes Stree, Kaala, Total Dhamaal, Kalank, Super 30 and Ranveer Singh’s next film on the 1983 world cup. Among previous premieres Bajrangi Bhaijaan garnered 17.7 million, Prem Ratan Dhan Payo raked 17.3 million, Judwa 2 received 10.9 million and Golmaal Again received 12.1 million impressions in the urban market.

Star India Hindi movie business EVP and GM Hemal Jhaveri said that the last three biggest premieres, Judwa 2, Golmaal Again and Baaghi 2 rated above four TVR on Star Gold. “A consistent strategy of always maintaining a bank of top Bollywood titles every year has worked for us. We have never strayed away from Bollywood. We are no longer a snacking category. Both premieres and repeat airings get consistently high ratings,” he said.

When asked about his strategy for the acquisition of movies, Jhaveri said, “Our strategy is very simple and perhaps it has really worked for us. We are not content racist about dubbed content, English or Hindi content, it is the content which a viewer would love to watch and we acquire it.” He said that the basis of any channel that doesn’t produce anything is curation and Star Gold heavily works on curated content.

More than 40 per cent viewership of the Hindi movie channels comes from the releases of the last three years from the urban 15+ males viewers. Women delivered higher ratings on the premieres of Golmaal Again as well as Judwaa 2. The cluster’s rural reach portfolio is 189 million individuals on an average for the last 13 weeks (2+, HSM rural).

In BARC week 30 in HSM (U+R) : NCCS All : 2+ Individuals, Sony Max emerged as a leader with 693696 impressions (000s) sum. Sony Wah, Star Utsav Movies, Zee Cinema and Star Gold stood at second, third, fourth and fifth positions with 592195 impressions (000s) sum, 551341 impressions (000s) sum, 547194 impressions (000s) sum and 445783 impressions (000s) sum respectively.

August 3, 2018
World Television Premiere of Raid on Star Gold

MUMBAI: This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

The Home of Blockbuster gives you an opportunity to witness the latest action-crime thriller, “Raid”, telecasting within 2 months of its theatrical release. Helmed by Raj Kumar Gupta, who is known for directing movies like No One Killed Jessica and Aamir yet again brings another gripping story which is rooted in reality.

Based on a true incident from the 1980s, Raid explores one of the most high-profile raids executed in the country, boasting power dialogues and eminent star cast. Starring Ajay Devgn as an honest government officer and masterful Saurabh Shukla in the role of a wealthy goon, the drama also features Ileana D’Cruz portraying the role of Ajay’s wife. The couple seem to have teamed up together for the second time after Baadshaho.

Centered around the longest and well-crafted Income Tax raids of the country, Raid showcases the struggle an of an upright Income Tax Officer, Amay Patnaik who conducts a raid at the mansion of the most powerful man in Lucknow.

May 21, 2018
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

MUMBAI: On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Star Pravah will carry the first ever Marathi language broadcast of the IPL with Madhuri Dixit-Nene and Swwapnil Joshi joining the celebrations on the channel while the Malayalam language feed will be broadcast on Asianet Movies. Star Gold will also join in with the Hindi broadcast.

The showdown will be telecast on 17 different feeds across the Star network – Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies.

Star Plus will telecast a two-hour prelude Cricket Finals…Party to Banti hai hosted by Ranbir Kapoor. Other celebrities joining the party include Salman Khan, Jacqueline Fernandes, Kareena Kapoor and Sonam Kapoor.

The Dugout on Star Sports Select will continue to cater to core cricket fans who want to stay ahead of the game. The ball-by-ball coverage of the playoffs will entail predictive and prescriptive analysis – covering deep insights, rich data and video analytics and demonstrations by Dean Jones, Scott Styris, Anil Kumble, Kumar Sangakkara, Darren Sammy, Brett Lee, Mike Hesson etc.

Also Read:

Star to share select IPL matches with DD with an hour’s delay

Nielsen on changing landscape of global sports

May 21, 2018
Star Gold delivers the biggest bollywood premiere Golmaal Again with 12.1 million impressions

After concluding 2017 by breaking TV records with the premiere of ‘Judwaa 2’, Star Gold attracts a whopping 12.1 million impressions (HSM, Urban 2+) for the World Television Premiere of Golmaal Again. Breaking its own record of 10.9 million impressions (HSM, Urban 2+) for the TV premiere of Judwaa 2, the Home of Blockbuster has delivered 12.1 million impressions on TV with Golmaal Again.

Having previously premiered chartbusters like BajrangiBhaijaan, PremRatanDhanPaayo, Kick, Dishoom, Housefull 3 and now delivering back to back hits like Judwaa 2 and Golmaal Again, the channel has reinforced its position of being the ultimate destination on television for Bollywood premieres. In 2017 itself, the channel delivered 6 of the top 10 premieres shown on Hindi movie channels.

Hindi Movie Business at Star India, General Manager and Executive Vice President, Hemal Jhaveri says, “In an industry like ours, it is vital to always up the notch year after year. The stupendous success of Golmaal Again on Star Gold authenticates the channel’s on-point content strategy. We are overwhelmed by the support. We will continue to bring the best of Bollywood to our viewers.”

February 1, 2018
2017 blockbuster hit ‘Golmaal Again’ will make its television premiere on star gold this friday

MUMBAI: Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘rolling on the floor’ moments will make its television debut this Friday, 26th January at 12PM on the Home of Blockbusters.

Rohit Shetty’s fourth installment of the superhit franchise sees a unique mix of horror, melodrama and comedy making it one of the most entertaining and engaging films of recent times. The film also marks Ajay Devgn and Rohit Shetty’s 10th collaboration, making them an unbeaten duo of Bollywod. The comic caper makes room for horror to the storyline by welcoming Tabu and Parineeti Chopra to the original cast that includes Arshad Warsi, Kunal Kemu, Shreyas Talpade and Tushar Kapoor.

This horror-comedy is a fun filled ride about two gangs who are unable to stand each other since their childhood, encounter with some spiritual bodies and find out the truth about the Jamnadas Orphanage where they were brought up.

Filled with unlimited dozes of entertainment and laughter, Golmaal Again is all heart and fun, a perfect plan for the upcoming long weekend!

January 23, 2018
TED Talks India’s first episode garners 42.4 million reach

MUMBAI: The inaugural episode of TED Talks India Nayi Soch, which aims to inspire people across the country with a new way of thinking, has received a rousing response across platforms when it premiered earlier this month. The first episode of the weekly show—which aired on Sunday, 10 December, 2017-was telecast across six channels (Star Plus, Star Pravah, Star World, Star Gold, Star Jalsa, and Movies OK) and garnered an aggregated reach of 42.4 million (Source : BARC All India 2+) on opening day.

This, and the continuing momentum behind the seven-episode series, is borne by viewers’ reactions on social media as the show over two episodes so far has received over 140,000 mentions on social media from more than 31,000 unique users translating into over a billion impressions.

“We are extremely pleased with the way TED Talks India Nayi Soch has been received by our audiences. The show appeals to the intellect and inspires people to think about and bring about change,” says Star India CEO Entertainment Amit Chopra. “The objective with this show is to inspire young minds and more so to encourage them to share more and more ideas. It’s very heartening to see the response.”

Some of the innovations showcased in the first two episodes of TED Talks India Nayi Soch included Anirudh Sharma’s ink made from pollution particulates, Shubhendu Sharma, who quit his engineering job at Toyota to grow forests, Dr. Gautam Bhan’s work on rehabilitation and upgradation of slums. Also featured were outstanding personalities such as Javed Akhtar and Deepak Ramola.

Also Read:

Star Plus says #DontKillIdeas in first Ted Talks India campaign

TED Talks Nayi Soch on Star Plus, Hotstar: Content should feed passion for knowledge, says Uday Shankar

TED Talks to get Hindi version on Star with SRK as host

December 23, 2017