ITV

Tag: Star Gold

  • Filmy to launch Hollywood dubbed movie block; revamps programming

    Filmy to launch Hollywood dubbed movie block; revamps programming

    MUMBAI: Sahara One Media & Entertainment Ltd’s Hindi movie channel Filmy is entering the second half of its first year with a slew of new initiatives. One key move on the programming front would be the launch of a Hollywood dubbed movie segment.

    “We want to explore the Hollywood action movie genre for Filmy. For this, we are planning to have a dubbed movie block. Filmy will be unveiling the segment very soon and we are working on the slots. At present we are in talks with a couple of foreign players for movie acquisition,” says Filmy business head Ashutosh, while not divulging further details.

    According to market sources, Sahara is in talks with at least three international studios for acquiring the international titles. The list includes Buena Vista Pictures Distribution, the motion picture and television feature distribution company owned by The Walt Disney Company.

    This move will see Filmy joining rival channels Max and Star Gold, which are already into telecasting dubbed versions of popular Hollywood movies. However, Zee Cinema has been distancing itself from the strategy of telecasting Hollywood movies dubbed in Hindi.

    As part of the programming revamp, Filmy is also increasing the footage of its wrap-around content, which includes film-based shows and spoofs. The channel’s anchors Rokki, Lal Gulab, Lallan and Ruchi Reporter will now do more shows on the channel during the breaks.

    The decision to up the wrap-around programming was taken on the basis of an audience study Filmy conducted after completing three months, according to Filmy marketing and content head Shailesh Kapoor.

    “We have received feedback from our viewers, asking us to increase the participation of our anchors in our programming. They want to watch more of the film-based content. Accordingly, We have a new segment ‘Filmy Hot Break’, which will be of the duration of 60 to 90 seconds. Our anchors will be presenting various forms of content, based on the particular movie on air at that time, during these breaks. This segment comes in 21 movies a week, in each time slot of 10 am, 3 pm and 8 pm,” says Kapoor.

    The learnings have inspired Filmy to take a re-look at its film news programming as well. Accepting the demand for the latest film news updates, the channel has now started airing 60 second capsules of film news throughout the day, Monday to Friday. In the weekends, the channel continues telecasting its 30 minutes film news programme Aaj Ka Filmy Khabar. “The effort is to break stories and offer our viewers live updates on the happenings in the entertainment industry,” reasons Kapoor.

    The Filmy Short Film Festival contest, which is positioned as one of its big ideas of 2006, will start rolling from the third week of August. Filmy will be telecasting the shortlisted entries Monday to Friday and during the weekends, it will air some of the best entries handpicked by the jury head Madhur Bhandarkar. The channel will be announcing the final winner in September.

    On the marketing front, Filmy is following the strategy of taking its lead anchors off air and positioning amidst the public. The channel recently associated with Rakesh Roshan for his latest release Krrish and had Lallan performing in the respective theatres. Similarly, Lallan will be doing a Shahrukh act in theatres where Kabhi Alvida Na Kehna would be releasing.

  • Paheli becomes the top rated premiere of 2006 on Hindi movie channels

    Paheli becomes the top rated premiere of 2006 on Hindi movie channels

    Mumbai, … Star Gold has begun the year with a Bang. Paheli which premiered on the channel on 29th January, has become the Highest Rated Premiere of 2006, with a TVR of 2.6 (CS4+, HSM). What’s more, this makes it the third biggest premiere in the last six months, right behind Swades (TVR of 3 on premiere) and Hulchul (TVR of 2.7 on premiere), which were also on Star Gold. During the airing of Paheli, Star Gold reached out to 6.9 million viewers and had a commanding channel share of 58% in the category, dwarfing, Zee Cinema with 25% and Max at 17%

     

    With Paheli, it has been proved once again movies get bigger on Star Gold. Swades and Paheli which were considered commercial disappointments on their theatrical release rated much higher than movies like Waqt (TVR of 1.5 on premiere) and Lucky (1.6 TVR on premiere) which were considerable box office successes. Even more interestingly, Hum Tum the smash theatrical hit, rated lower (2.5) on its premiere on SET than Swades, Hulchul & Paheli did on their premiere on Star Gold.

     

    In the last six months, Star Gold has clearly walked away with the laurels. Six Star Gold premieres: Swades, Hulchul, Viruddh, Khullam Khula Pyar Karenge, Black and Paheli, made it to the list of top ten movie premieres in the Hindi movie genre with the top three going to Star Gold. Not only this, Star Gold has been uniquely successful in attracting the cream of the audiences with 6 of the top 10 movies among SEC A viewers being aired on Star Gold – with Swades and Paheli delivering whopping 4.5 and 3.8 TVR’s respectively in this SEC. And if that were not enough, Star Gold also delivered the most top rated premieres in the last one year with eight out of top fifteen premieres in the Hindi Movie Genre airing on the channel.

     

    Ever since the revamp in July 2005, the channel has consistently kept its promise to the viewers of getting them closer to Bollywood than anyone else. Not just the premieres of the big movies but properties like Jabardast Janamdin and Uncut Premiere have got viewers up close and personal with the world of Hindi movies. Not to mention the annual Sabsey Favourite Kaun, the nation’s only barometer to recognize the absolute popularity of stars; and exclusive tie-ups with the most acclaimed hits, from Black at the start of the year, to Bluffmaster at the end, and many more in between

     

    Said, Puneet Johar, Sr. Vice President Marketing & Communication, “ The ratings for Paheli prove once again that movies get bigger on Star Gold. Premieres of fresh titles, backed by promotional blitz have delivered rich rewards for us, and for the brands on Star Gold. With the Pure Gold Triple Premiere of the blockbuster Maine Pyar Kyun Kiya coming up this month, we are confident that Star Gold will continue the winning trend”

     

    And with Schwarzkopf Palette Sabsey Favourite Kaun to hit the airwaves soon, there is no doubt that Star Gold will continue to delight audiences throughout the year in 2006

    ABOUT STAR

    STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

  • Catch the ultimate in “Ab Aakhri Jung”on Star Gold’s Sabse Favourite Kaun

    April 1, 2006: The Sabsey Favourite Kaun Election Express vans have covered 45 towns, traveled 24,000 kms and collected almost 1 Lakh votes across the length & breadth of the country. In the last two weeks we have announced the nominations of the zonal short list. However that’s not all…. That’s not where the fun stops…there’s a whole lot more… because here comes the final short list.

    Who Is In…? And Who Is Out ….? Nomination Special
    If you have not clipped your fingers nails… then you don’t need to… For this week Schwarzkopf Palette Sabse Favourite Kaun brings you Suspense Sunday. The channel is not airing “Bhoot” but is airing the final nominations. Who will it be? Who will make it to the top 10?…If the election express has come to your zone and you have voted then you cant miss this final nomination episode. Even if you know who the winner of your Zone is, you can never be sure if he has made it to the final short list. It’s full of surprises!!! Every zone has its own super star. A hit in one zone might be a complete miss in the other. To find out more tune into “Ab Aakhri Jung” On Schwarzkopf Palette Sabse Favourite Kaun starting Sunday April 9, 2006 at 12: 30 pm Only On Star Gold.

    Election Commissioner T.N. Shoshan played by none another than veteran actor “Asrani” will announce the shortlist for every category. And the nominees are….Oops … we do not want to give it out…. You just have to watch it on Star Gold Catch“ Ab Aakhri Jung” On Schwarzkopf Palette Sabse Favourite Kaun starting Sunday April 9, 2006 at 12: 30 pm only.

    A sneak peak into Arshad Bole To:

    Bhataodekar says, “Arre baba…Aajkal murgi aani porgi…donoich danger hai…” to which Himmesh Chammiya Tara Singh harmoniously hums “Ek baar aaja aaja aaja aaja”! but Jumman Miyaan does not wish to be left behind so he along with his two-shayar friends Irshaad & Barbaad say…. “Kajra Re Kajra re tere gijre gijre naina… Aaj kal to tu free hai Zara akele mein aakar milna…”

    Dekho Kya Kehna Hai Angrezon Ke Zamane Ke Jailer Ka:

    Election Commissioner T N Soshan orders… “Below 18 no problem, already voted no problem, Age no bar… Only Voting Baar Baar…Don’t let your favourite stars down … keep those fingers clicking … just so that YOUR NUMBER ONE can be INDIA’S NUMBER ONE.”

    Once all the votes in the zones are tallied, the nominees are picked. Voting is now thrown open to the entire nation to vote for the winners in all categories. Voting in the final phase happens through SMS(7827); Internet (www.indya.com) and televoting, apart from it, all the INOX multiplexes across the country will also be a part of this voting process. To find out more about Schwarzkopf Palette Sabsey Favourite Kaun keep watching Star Gold or log onto www.indya.com to get loads of action and excitement as it happens!

  • Catch the stars of Chup Chup Ke break their silence only on Star Gold

    Catch the stars of Chup Chup Ke break their silence only on Star Gold

    Mumbai, June 07, 2006 : All the stars going “Shhh Shhh Shhh” in the promos of Chup Chup Ke will finally break their silence on 8th June at 8.00 PM only Star Gold’s Gold Preview. Star Gold has also purchased the rights for Chup Chup Ke and viewers can expect to watch the film on the channel in future.

    Produced by UTV and directed by Priyadarshan, Chup Chup Ke is a romantic comedy, set to release on June 2006 in cinemas across India on 9th June 2006.. The film stars Shahid Kapoor, Kareena Kapoor,, Paresh Rawal, Neha Dhupia, Suniel Shetty, Rajpal Yadav and Sushma Reddy..

    Star Gold’s Gold Preview is your only chance to get up, close and personal with the cast and crew of the film before its release.

    Rajpal Yadav will host the show, sharing his experience of working in Chup Chup Ke and all the behind the scenes scoop. “Of all the 60 –odd movies that I have done, other than Main Madhuri Dixit Banana Chahti Hu and Main, Meri Patni Aur Who, Chup Chup Ke has been the most satisfying film experience”, said Yadav. If this is not exciting enough, watch never – before – seen footage of the film on the show.

  • Star Gold to premiere “Jai Santoshi Maa” this May

    Star Gold to premiere “Jai Santoshi Maa” this May

    Mumbai, 6th April-2006…Pray, there is immeasurable power in it! The last week of May brings divine blessings in the form of the blockbuster-hit film “Jai Santoshi Maa” when it premieres on Star Gold. A Vijay Sharma film starring- Anita Guha, Ashish Kumar, Kanan Kaushal, Music composed by C. Arjun, lyrics by Pradeep, cinematography by Sudhendu Roy, story by R. Priyadarshini, produced by Bhagyalakshmi Chitra Mandir; Jai Santoshi Maa broke all records at the box office. IN terms of return on investment, Jai Santoshi Maa remains the biggest hit ever at the Indian box office. And it is currently in the news for two reasons: the first ever satellite premiere of the movie (on Star Gold), and the fact that it is being remade.

    There have been innumerable films, which have proved that films can have a big impact on society. But none of them can even come close to the monumental 1975 hit, ‘Jai Santoshi Maa’. The film almost brought to the limelight a new Goddess, leaving everlasting impression on the Indian masses.

    The music by C. Arjun was highly popular, especially the song, “Main to aarti utaaru re, Santoshi Mata ki”. The number became the nation’s new anthem and even today, it’s heard at all religious functions and ceremonies.

    The film depicts hardships, tough times and sufferings can be overcome by being tolerant, patient, enduring pain and lastly – worshipping Goddess – “Santoshi Maa”.

    And it can now be viewed by millions of Santoshi Maa bhakts, as well as everyone else, as it will be premiered on Star Gold this May.

    Jap, Tap, Vrat- the three simple ways to attain Nirvana:

    These are the simple rules of life in which Satyavati believed and followed religiously. Satyavati (Kanan Kaushal) –was a devoted wife and firm believer of “Santoshi Maa”. Her dedication was put to test; in many ways…But it was her immense faith in “Santoshi Maa” which helped her sail through high tide every time.

    “Santoshi Maa” puts her true devotees to test:

    “Santoshi Maa” has a unique way of bestowing blessings upon the deserving devotees: not until she has put them through an acid test.

    Some facts about the film-“Jai Santoshi Maa”

    Did you know????

    *Until this film’s release, Goddess Santoshi was not a very well known idol of worship. But this movie’s spectacular success made her a household name all over India. Housewives across the country began observing Fridays as the day of worship of Santoshi Maa.

    *The film had such a phenomenal effect on people’s minds that in most theatres where the film was being screened, audiences would remove their footwear outside the cinema halls, as a mark of respect to the Goddess

    *Such was the impact on the mind of people that the moviegoers would bring aartis to cinema halls and actually perform the pooja; threw coins at the screen during certain scenes and songs! It was during this phase the whole country saw an upsurge in a unanimous feeling of religiousness

    A treat for all “Santoshi Maa” devotees only on the small screen for the first time. Do not miss the exclusive premiere of “Jai Santoshi Maa” in the last week of May -2006, only on Star Gold.