ITV

Tag: Star Gold HD

  • Movies channel Star Gold Select HD goes live today on Tata Sky & Cable TV

    MUMBAI: One of India’s largest broadcaster of entertainment, movies and sports, Star India Network, has announced the launch of its fourth Hindi movies channel – Star Gold Select HD. An exclusively HD channel Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on television to a discerning audience. The channel will go live on 6 March, and will be available on Tata Sky and digital cable platforms.

    Star general manager – Hindi movies cluster Hemal Jhaveri adds “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”.

    Currently, movies on television are intermittently consumed and often times, breaks and repeats lead to a less-than-ideal viewing experience. Star Gold Select HD is committed to bringing the multiplex-experience of watching movies to the comfort of our homes. To stay true to this commitment, apart from its lineup of distinguished content, every movie will have just one break. The channel promises to premiere one movie every week at the 9 pm prime slot.

    “Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content. , with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience,” adds Jhaveri.

    Star India is all set to launch Star Gold Select HD with its integrated marketing campaign on television, leveraging the STAR network strength, on digital, and radio. Along with this, a multi-city cinema plan has been designed to drive awareness with passionate movie lovers. Star Gold Select HD is a step forward in the direction of bringing great stories to its viewers in an engaged, enjoyable manner.

  • Star Utsav Movies to launch on 28 May; focuses on being truly rural

    Star Utsav Movies to launch on 28 May; focuses on being truly rural

    MUMBAI: With an extensive portfolio of channels under it, Star India is all set to add one more feather to his hat. The network will launch its free to air (FTA) Hindi movies channel Star Utsav Movies on 28 May.

    The advent of BARC has led rural markets taking the center stage with more than half of the TV viewership coming from the heartland. Entering this space, is this new channel which is completely focussed at the rural market and will play popular Bollywood films for the homes that do not have access to these films.

    Following the motto of being the first truly rural channel, their tagline Har Din Utsav promises an indication of their endeavour to give its viewers a reason to celebrate every day with the biggest and best stars on screen. Aimed at building a strong footprint in the rural market, the new channel will cater to the rural tastes, consumption and need.

    Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri says, “We are excited to announce the launch of Star Utsav Movies on 28th May, India’s first ‘Truly Rural’ Hindi movie channel. Our analysis indicated that there was a clear need gap in this category since 25% of the total viewership came from movies, but the Hindi movie genre share is a miniscule 5 %. This is because of the non-availability of good content from the existing Hindi movie channels in the FTA space”.  

    The channel has done an extensive research over 8-9 months in multiple states like Rajasthan, Gujarat, Uttar Pradesh, etc to unravel the rural psyche before rolling out the channel. Through their survey, various key elements like afternoon slot, rural entertainment viewing pattern, the availability of screen, etc were considered before laying the channel’s programming schedule.  

    “The study shed light on the key usage and behavior patterns which has been the cornerstone for all acquisition, programming and marketing inputs on this new channel offering”, points Jhaveri.

    Through this data, the channel will look at their content vigilantly to have a sturdy family appeal policy being followed in their line-up.

    “What made this research unique and accurate was the fact that it was tailor made to each respondent surveyed basis their viewing behavior which was captured on close circuit cameras positioned in their homes. The rural markets are the last important frontier and we believe Star Utsav Movies will empower both the consumers and advertisers alike,” he further adds.

    The channel will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish and will later be made available on other platforms according to the channel’s distribution strategy.

    Various advertisers from FMCG, telecoms, tractors, agriculture equipment, etc sectors are expected to get on board. Whereas, the content offering on the channel will be different from the network’s other channels like Star Gold, Movies Ok and Star Gold HD.

    To drive reach and awareness for the new channel, a multi-media launch campaign has already kick-started. Besides a comprehensive high impact TV plan, the promotion also includes a high octane radio plan besides unique brand experiences on ground across villages in key markets which will bring alive the brand promise.

    The channel is leveraging the might of Star India Network to rapidly build awareness.

  • Star Utsav Movies to launch on 28 May; focuses on being truly rural

    Star Utsav Movies to launch on 28 May; focuses on being truly rural

    MUMBAI: With an extensive portfolio of channels under it, Star India is all set to add one more feather to his hat. The network will launch its free to air (FTA) Hindi movies channel Star Utsav Movies on 28 May.

    The advent of BARC has led rural markets taking the center stage with more than half of the TV viewership coming from the heartland. Entering this space, is this new channel which is completely focussed at the rural market and will play popular Bollywood films for the homes that do not have access to these films.

    Following the motto of being the first truly rural channel, their tagline Har Din Utsav promises an indication of their endeavour to give its viewers a reason to celebrate every day with the biggest and best stars on screen. Aimed at building a strong footprint in the rural market, the new channel will cater to the rural tastes, consumption and need.

    Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri says, “We are excited to announce the launch of Star Utsav Movies on 28th May, India’s first ‘Truly Rural’ Hindi movie channel. Our analysis indicated that there was a clear need gap in this category since 25% of the total viewership came from movies, but the Hindi movie genre share is a miniscule 5 %. This is because of the non-availability of good content from the existing Hindi movie channels in the FTA space”.  

    The channel has done an extensive research over 8-9 months in multiple states like Rajasthan, Gujarat, Uttar Pradesh, etc to unravel the rural psyche before rolling out the channel. Through their survey, various key elements like afternoon slot, rural entertainment viewing pattern, the availability of screen, etc were considered before laying the channel’s programming schedule.  

    “The study shed light on the key usage and behavior patterns which has been the cornerstone for all acquisition, programming and marketing inputs on this new channel offering”, points Jhaveri.

    Through this data, the channel will look at their content vigilantly to have a sturdy family appeal policy being followed in their line-up.

    “What made this research unique and accurate was the fact that it was tailor made to each respondent surveyed basis their viewing behavior which was captured on close circuit cameras positioned in their homes. The rural markets are the last important frontier and we believe Star Utsav Movies will empower both the consumers and advertisers alike,” he further adds.

    The channel will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish and will later be made available on other platforms according to the channel’s distribution strategy.

    Various advertisers from FMCG, telecoms, tractors, agriculture equipment, etc sectors are expected to get on board. Whereas, the content offering on the channel will be different from the network’s other channels like Star Gold, Movies Ok and Star Gold HD.

    To drive reach and awareness for the new channel, a multi-media launch campaign has already kick-started. Besides a comprehensive high impact TV plan, the promotion also includes a high octane radio plan besides unique brand experiences on ground across villages in key markets which will bring alive the brand promise.

    The channel is leveraging the might of Star India Network to rapidly build awareness.

  • Star Gold plans marketing blitz for ‘Bajrangi Bhaijaan’ TV premiere

    Star Gold plans marketing blitz for ‘Bajrangi Bhaijaan’ TV premiere

    MUMBAI: Salman Khan’s latest blockbuster Bajrangi Bhaijaan, which is still running at the Indian box office after eight weeks with more than Rs 300 crore in its kitty, is all set to premiere on television. And Star Gold has planned a marketing blitzkrieg to promote the movie’s world television premiere slated for October. The movie will be premiered on Star Gold as well as Star Gold HD.

     

    An extensive 360 degree marketing campaign comprising print, outdoor, radio, cinema and digital mediums kickstarted from 10 September and will lead up to the premiere day.

     

    Apart from this, a consumer engagement activity called ‘Selfie with Salman Contest’ will be initiated on social media platforms, giving Khan’s fans a chance to get a digitally modified ‘Selfie with Salman.’ The winner images will also be showcased on the channel during the movie’s premiere.

     

    A Star TV spokesperson said, “Staying true to our brand identity, home of blockbusters, Star Gold offers its viewers an opportunity to watch the most entertaining blockbusters on television. Bajrangi Bhaijaan with a Rs 620+ crore worldwide collection is Salman’s biggest blockbuster till date and it is all set to re-create that magic on the television screens. An extensive marketing campaign has been planned to enable our consumers to get more of their favourite star.”

     

    Bajrangi Bhaijaan also stars Kareena Kapoor Khan and Nawazuddin Siddiqui along with child actor Harshaali Malhotra.

     

    It has been directed by Kabir Khan.

  • Star Gold HD to premiere ‘Guddu Rangeela’

    Star Gold HD to premiere ‘Guddu Rangeela’

    MUMBAI: Star Gold HD, known for its exclusivity in curating unique movies for its audiences, once again astonishes them with the World Television Premiere of ‘Guddu Rangeela’. The movie is to be premiered first on the channel, adding a unique quotient to it. Known for his satirical comical dramas Phas Gaye Re Obama and Jolly LLB, Director Subhash Kapoor’s Guddu Rangeela is a quirky take on the real-life incident of Manoj-Babli honour killing case. Not to forget the music, the songs have been composed by none other than Amit Trivedi which has managed to please the music lovers with super catchy tracks like ‘Mata ka email’ that has minimal music and super quirky lyrics.

     

    Based in the dusty plains of north India, the story is about two cousins Guddu (Amit Sadh) and Rangeela (Arshad Warsi), trying to make ends meet in the crime infested surroundings. They are the members of a local village orchestra while moonlighting as khabris for the local gangs. The duo gets embroiled into a controversy and to escape from that they need a huge sum. To arrange the ransom money, they kidnap the deaf and mute girl named ‘Baby’ (Aditi Rao Hydari) only to be shocked to know that Baby has a hidden agenda. Suddenly the terror spilling villainous local political leader Billo (Ronit Roy) gets in action and the story later takes an interesting twist which leads to funny sequences.

     

    So gear up to watch this thought-provoking lighthearted film, ‘Guddu Rangeela’ only on Star Gold HD on 5 September at 8:00 pm.

  • Star Gold HD to premiere ‘Miss Tanakpur Haazir Ho’ on 22 Aug

    Star Gold HD to premiere ‘Miss Tanakpur Haazir Ho’ on 22 Aug

    MUMBAI: Star Gold HD brings to its viewers a different cinematic experience with world television premieres of cult movies that belong to various genres. Upping the ante on entertainment, the channel showcases the World Television Premiere of ‘Miss Tanakpur Haazir Ho’ on 22 August at 8:00 pm which will be exclusively aired on Star Gold HD.

     

    Directed by National Award winning filmmaker, Vinod Kapri, Miss Tanakpur Haazir Ho is a political satire cum love story which is set in Tanakpur, a village of Haryana.  The story of the film revolves around a village in Haryana where Arjun (Rahul Bagga) an electrician and aspiring policeman is falsely accused by village Pradhan (Annu Kapoor) of raping his buffalo. Pradhan along with his dependable assistant Bhima (Ravi Kishan) and local Tantrik (Sanjay Mishra) plans this to seek revenge from Arjun for having an affair. Pradhan uses his influence to make Khap panchayat pass a verdict that Arjun has to marry the victim. What follows next is an agonizing ordeal for Arjun and his family.

     

    So gear up to watch the entertaining flick which is inspired by true events in India exclusively  on Star Gold HD on 22 August at 8:00 pm.

  • Star Gold HD to premiere ‘Bombay Velvet’ on 25 July

    Star Gold HD to premiere ‘Bombay Velvet’ on 25 July

    MUMBAI: Star Gold HD, continues to deliver as promised, an elevated television experience with yet another star-studded World Television Premiere of Bombay Velvet on 25 July, at 9:00 pm.

     

    With a stellar star cast comprising of Ranbir Kapoor, Anushka Sharma and Karan Johar, Bombay Velvet is a film about jazz clubs, a passionate love story, a growing metropolis and a phenomenal hunger for a good life.

     

    Directed by the acclaimed filmmaker, Anurag Kashyap, Bombay Velvet is a period crime drama film which is a tale of an ordinary man’s journey who goes against all odds and forges his identity to make it big in the city of dreams. Set in 1960s Bombay, the film tells the story Balraj (Ranbir Kapoor), a street fighter who is in love with the jazz singer Rosie. To become rich and woo Rosie, Balraj impresses a wealthy businessman Kaizad Khambatta (Karan Johar) who offers him to manage his club “Bombay Velvet”. The suspense unfolds as the dark secrets of the illegal tasks and activities of the club get disclosed. Stay tuned to find out how each character is related to the club and the on screen chemistry between Johnny and Rosie.

  • Star Gold HD announces ‘Director’s Cut’

    Star Gold HD announces ‘Director’s Cut’

    MUMBAI: Star Gold HD, India’s favorite destination of movies, is all set to entice its viewers by bringing the best of director’s movies starting from 1st June to 14th June, daily at 9pm. The festival will showcase blockbuster movies by renowned directors like Karan Johar, Rakesh Omprakash Mehra, Prakash Jha, Imtiaz Ali, Farah Khan, Zoya Akhtar and many others.

    The festival has curated 14 best films from the library of these renowned directors. The two week-long festival will begin with ‘Rajneeti’, directed by Prakash Jha starring Ranbir Kapoor & Katrina Kaif. Followed by ‘Om Shanti Om’ directed by Farah Khan, ‘Bhaag Milkha Bhaag’ & ‘Rang De Basanti’ by Rakesh Omprakash Mehra, ‘Highway’ and ‘Rockstar’ by Imtiaz Ali, Zoya Akhtar’s ‘Luck By Chance’ and ‘Zindagi Na Milegi Doobara’. Karan Johar’s blockbuster hits like ‘My Name Is Khan’ and ‘Kabhi Khushi Kabhi Ghum’, R Balki’s ‘Cheeni Kum’ and Sanjay Leela Bhansali’s ‘Guzaarish’ are also a part of the movie festival. 

    Experience the biggest hits of your favourite directors in Director’s Cut on Gold HD from 1st June to 14th June at 9.00 pm.

  • Dish TV adds Star India’s five HD channels to its bouquet

    Dish TV adds Star India’s five HD channels to its bouquet

    MUMBAI: Dish TV Monday said it has added five new HD channels from Star India bouquet comprising Star Plus HD, Star Gold HD, Star World HD, Star Movies HD, and Life OK HD effective 8 April.

    Star bouquet of HD channels will be included and made available in all existing HD packages starting from Rs. 399. With this addition Dish TV now boasts of 25 HD channels and 17 HD services.

    Speaking on the occasion, Dish TV COO Salil Kapoor said, “We are excited to add the most anticipated Star channels bouquet in HD and give our customers a viewing experience that is incredibly lifelike. We recognise that our customers have already been enjoying many of their favorite programmes in HD, and I‘m delighted that we can now broaden their choice with maximum 25 HD channels and 17 HD services.”