ITV

Tag: Star Gold

  • Chhaava conquers TV with 39.2m viewers after Rs 800 crore box office run

    Chhaava conquers TV with 39.2m viewers after Rs 800 crore box office run

    MUMBAI: From storming cinemas to ruling living rooms, Chhaava has proved unstoppable. After notching up a staggering Rs 800 crore at the box office, Vicky Kaushal’s historical epic has broken fresh ground on television, with its World TV Premiere on Star Gold on 17 August pulling in a massive 39.2 million viewers across India the biggest non-franchise TV debut of 2025.

    Timed around Independence Day, the event was more than just a premiere, it was a cultural celebration. For the first time, Chhaava was simulcast in both Hindi and Marathi, bringing the saga of Chhatrapati Sambhaji Maharaj to audiences in the language of its land. Star Gold doubled down on the spectacle with a special roundtable featuring Vicky Kaushal, Divya Dutta, Vineet Kumar Singh and director Laxman Utekar, along with deleted scenes that gave fans extra reasons to cheer.

    The cast and creators couldn’t hide their excitement at the film’s record-breaking second act. “I’m overwhelmed by the love Chhaava continues to receive,” said Vicky Kaushal, calling it “truly special” that the story reached every home. Director Laxman Utekar hailed the response as proof that “audiences are eager for powerful, rooted stories,” while producer Dinesh Vijan credited the Maddock–Star Gold partnership for helping the epic connect with millions more.

    The emotional high was shared across the board. “This record-breaking premiere proves that hard work and a compelling story will always find its audience,” said Vineet Kumar Singh, while Divya Dutta called the film’s reception “a testament to the power of a good story.” With Rashmika Mandanna, Akshaye Khanna, and a stellar ensemble rounding out the cast, Chhaava has cemented its status as one of 2025’s defining blockbusters, a spectacle that’s as at home on TV screens as it was in theatres.

  • Star Gold brings Chhaava home this Independence Day

    Star Gold brings Chhaava home this Independence Day

    MUMBAI: This Independence Day weekend, Star Gold will deliver a television event of heroic scale with the World TV Premiere of Chhaava on 17 August at 8 pm. The historical blockbuster traces the extraordinary life of Chhatrapati Sambhaji Maharaj, son of Chhatrapati Shivaji Maharaj, blending action, emotional intensity, and sweeping cinematic grandeur.

    Backed by early sponsors Tide+ and Adani Ambuja Cement, the premiere is poised to become a magnet for both viewers and advertisers. Star Gold has a proven track record in turning TV premieres into cultural events: Stree 2 drew 41 million viewers—30 per cent of them first-time channel audiences—while Pathaan and Brahmastra pulled in 50 million and 42 million respectively, cementing Star Gold’s dominance in the high-stakes premiere space.

    Directed by Laxman Utekar and starring Vicky Kaushal and Rashmika Mandanna, Chhaava has already conquered the box office. It holds the No. 1 spot on IMDb’s “Most Popular Indian Movies of 2025” and has been declared the year’s biggest blockbuster by Ormax Media.

    With its tale of valour and sacrifice, Chhaava promises not just entertainment but a rousing television experience, bringing one of India’s most compelling historical chapters to living rooms nationwide.

    Mark your calendars: 17 August, 8 pm only on Star Gold.

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  • Bollywood TV premieres regain their charm among audiences and brands alike!

    Bollywood TV premieres regain their charm among audiences and brands alike!

    Mumbai: Bollywood has remarkably reinvented its storytelling, and the outcome is quite telling with its sharp resurgence. “Brahmastra” & “Pathaan” became the shining stars of this memorable comeback breaking various box office records and the spate of blockbusters hasn’t abated since. This growing interest in watching Hindi movies isn’t just limited to theaters alone with WTPs achieving huge reach and viewership making them an advertiser’s favorite for attaining high impact.

    “Munjya,” the latest movie to premiere in Aug’24 on Star Gold is a huge testament to this trend with a staggering unique reach of 35 Mn in the first TV airing itself! Likewise, other recent airings of blockbusters like Salaar (in Hindi) and Fighter also saw a 30m reach during their tv debut. Interestingly, even movies which haven’t exactly set the Box Office on fire have managed to reach 20 Mn+ viewers in their first airing over the last 12 months. The ability to deliver 2-3X reach relative to Top Hindi reality shows like Bigg Boss, Indian Idol and Kaun Banega Crorepati underlines the superlative impact potential of WTPs.

    Comaparision of Avg. Reach (Mn) – Hindi WTPs and Top Hindi Reality Shows

    Superior quality of Attention:

    The advantage of WTPs extends well beyond its massive reach to the high-quality attention that it receives from audiences across demographic segments. Unlike digital UGC video platforms, where ads are often skipped, most ads aired during WTPs tend to be watched in full, creating higher memorability and building stronger brand associations.

    Attention measurement studies on TV using Computer Vision technology illustrate the superiority of advertising attention during WTPs relative to Reality Shows and News.

    Comparision of Attention for a 15 sec ad on different mediums, indexed to news channels

    It is extremely critical for a brand to evaluate this attention garnered per reach & impression, given the low attention span on most mediums in today’s fragmented media environment. It lends credence to the belief that all reach and impressions are not equal, as brand outcomes can vary significantly in proportion to the attentiveness of the viewers.

    Advertiser Impact:

    Brands from the Auto and Cement categories associated with ‘Munjya’ WTP witnessed a sharp spike in Google search trends. This demonstrates the ability of WTPs to elevate consumer interest and consideration in brands through the power of co-viewing audiences.

    Spike in online search for brands which advertised on the WTP airing of Muniya on Star Gold

    The colossal reach and high level of audience engagement make WTPs a true tentpole of advertising, offering brands a unique opportunity to connect with a captive audience and derive disproportionate associative value. Investment in WTPs for marketers is more than just reaching a broad audience—it is about tapping into a highly engaged viewership that drives real business outcomes.

     

  • Star Sports seeking a marginal increase in ad rates for IPL’24

    Star Sports seeking a marginal increase in ad rates for IPL’24

     Mumbai: 1.      Star Sports seeking a marginal increase in ad rates for IPL’24 (16.4lakhs vs 16lakhs – SD/HD combined) in spite of historic IPL in terms tremendous growth in reach (36 per cent) and ratings (30 per cent )

    (Source: Reach: BARC 2+ All India | Ratings: BARC M15+ AB Urban Pay)

    2. Compared to LY, SD rates have grown from 12 lakh to 12.8 lakhs considering 30 per cent growth in ratings/ reach growth of 36 per cent and extremely efficient CPM 60 (almost half of digital)

    3. Considering market trend of premiumization and more brands looking for mid/ premium audiences, Disney Star has lowered the entry cost for HD audiences from 5.9lakhs to 5.5lakhs/ 10 secs. This is in-spite of massive growth in HD reach (3.8X growth in reach vs 2023), making HD accessible to larger client-base of India.

    Source: HD Reach – BARC 2+ All India

    4. Overall, it looks like TV rates offer a much better efficiency/ CPM. TV delivers 3X scale brand impact and ROI for brands e.g. (attached)

       * Rate for Mobile/Web is 16 lakhs, when compared to this SD rates on TV are 12.8 Lakhs – 20 per cent lower rates and 3X higher scale and impact

       * CTV rates which offers a reach of around 50million is available at 6.5 lakhs compared to 5.5 lakhs for HD which reaches 150 mn viewers – 3X of CTV (Attached)

       * At a combined level, Digital rate is 22.5Lakh (Mobile + CTV) vs 16.5lakh (SD+HD) on Star Sports – 27 per cent lower – thereby increasing the efficiency by 3-4times at a combined All India level.

     

  • Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Mumbai : Disney Star Network, India’s one of the leading TV network has capped off another remarkable year, with its six Hindi movie channels – Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies and Star Gold Select ending the year 2023 on a winning note as the #1 Hindi Movies Network on TV. These channels have together garnered an impressive market share of 25 per cent in the Hindi Movies channel space.

    Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee said, “We are happy to conclude another remarkable year as the #1 Hindi Movies Network in the country. The success of our Hindi Movies Portfolio lies in our content strategy to deliver top-notch entertainment to our viewers. Our diverse mix of movie channels encompass an unmatched variety of films ranging from the premieres of the biggest blockbusters to high-concept movies with relevant social messages and timeless classics, collectively reaffirming our position as the preferred destination for exceptional cinematic experiences on television. We look forward to continuing our commitment to entertaining viewers with the choicest of exciting and engaging Hindi cinema across genres,”

    Backed by a clear brand promise, Disney Star’s Hindi Movies Network has an impressive collection of differentiated brands, each of which enjoys leadership in their respective segments. Star Gold, the go-to destination for Premieres of Blockbuster movies dominated the year once again by airing 3 out of the top 4 World TV Premieres  It has consistently aggregated an impressive average reach of 79 Mn viewers every week, closing the year as the highest reach platform and the leader in the Pay Movies category. The channel’s promise of presenting TV premieres of the latest mega blockbusters continued in 2023 with movies like Pathaan, Brahmāstra: Part One – Shiva, Rajini The Jailer and Ram Setu.

    Star Gold 2, the twin channel of Star Gold, is the second-highest reach platform on TV aggregating an average of 72 Mn audiences every week, consolidating Star Gold’s position as the No. 1 Hindi Movies Network in India.

    Star Gold Romance, India’s only channel exclusively dedicated to the romance genre launched on March 23. With movies such as Dilwale Dulhania Le Jayenge, Dil Toh Pagal Hai, Mohabbatein, 2 States, including highly acclaimed movies from South such as Sita Ramam & Fidaa and iconic titles from Hollywood such as Titanic, Disney’s Aladdin & Cinderella, and Star Gold Romance has won the hearts of audiences offering a unique space for love, warmth and feel-good romance.

    Star Gold Thrills was the most disruptive and successful channel launched in 2023. It has curated high-octane movies from genres like Thrills, Action & Adventure, Sci-fi, Horror and dubbed these movies in Hindi. Through this, it has introduced India to Hollywood’s world-class entertainment. The channel has notched up 57 per cent of male viewership, highest in its category. A well-rounded portfolio of franchises such as Marvel Studios’ Avengers, 20th Century Studios’ Avatar, Godzilla and The Chronicles of Narnia, has kept the viewers on the edge of their seats.

    Star Utsav Movies is amongst the leading movie channels on DD Free Dish with blockbuster movie premieres like Ram Setu, Cuttputlli and Babli Bouncer. The channel is also home to the biggest Bollywood movies like Laxmii, Rowdy Rathore, Singham, Total Dhamaal and Chup Chup Ke.

    With a robust value proposition and star-studded portfolio, Disney Star’s Hindi Movies network continues to entertain 378 million viewers (monthly reach) with top-quality entertainment and continues to be the preferred destination for movies on television.

    Source:

    [1] BARC | HSM U, MF 15-50 ABC | TV | 2023 | AMA (Mn)

    [2] BARC | HSM U, Univ | 2023

    [3] BARC | HSM U, Univ, TV + OOH* |2023

    [4] BARC | HSM U, MF 15-50 ABC | 2023

    [5] BARC | HSM U, Univ, TV + OOH* | 2023

    [6] BARC | HSM U, Univ, Week 16-52’23

    [7] BARC | HSM U+R | Universe | TV+OOH* | Week 49-52’23 | Cum Rch (Mn)

  • ‘Rajini The Jailer’ to have its world TV premiere on Star Gold this Diwali

    ‘Rajini The Jailer’ to have its world TV premiere on Star Gold this Diwali

    Mumbai: This Diwali, fans of the legendary actor Rajinikanth are in for a spectacular treat as Star Gold presents the world TV premiere of the mega-hit movie ‘Rajini The Jailer’. This action-packed extravaganza, which set the box office on fire with a staggering box office collection will be aired on Star Gold on 11 November at 8 pm.

    “Rajinikanth is a true sensation and each of his movies transform into a national event eagerly anticipated by the entire country. We are elated to announce the premiere of Rajini The Jailer on Star Gold this Diwali, a time when families come together. Our commitment lies in bringing the biggest blockbusters and iconic cinematic experiences to our viewers on Star Gold. As a part of this unwavering commitment, we are proud to bring in yet another sensational hit that our viewers can enjoy from the comfort of their homes,” said a Star Gold spokesperson.

    Rajini The Jailer, a 2023 Indian action thriller directed by Nelson Dilipkumar and produced by Kalanithi Maran of Sun Pictures boasts a star-studded cast led by the iconic Rajinikanth. The ensemble includes Vinayakan, Ramya Krishnan, Vasanth Ravi, Tamannaah Bhatia, Sunil, Mirnaa Menon, and Yogi Babu, with special guest appearances by the eminent Mohanlal, Shiva Rajkumar, and Jackie Shroff. The film’s captivating soundtrack was composed by the brilliant Anirudh Ravichander.

    Upon its theatrical release on 10 August 2023, ‘Rajini The Jailer’ received widespread acclaim from critics who lauded its exceptional screenwriting, dynamic direction, outstanding performances by the cast, well-defined characterizations, and gripping background score. The film swiftly climbed the ranks to become one of the highest-grossing Indian films of 2023, both domestically and internationally. Rajini The Jailer follows the journey of Muthuvel Pandian, a retired police officer who stands up to a perilous smuggling gang to protect his family.

    Get ready to make this Diwali truly memorable as Star Gold presents the world television premiere of ‘Rajni The Jailer’ on 11 November 2023, at 8 pm. Brace yourself for a cinematic journey that will keep you on the edge of your seat.

  • Asian Games: Indian women’s cricket team’s victory echoes across brands

    Asian Games: Indian women’s cricket team’s victory echoes across brands

    Mumbai: The Indian women’s cricket team achieved historic success, securing their first-ever gold medal at the Asian Games by defeating Sri Lanka Women in the final. This remarkable victory marked India’s second gold medal at the 2023 Asian Games in Hangzhou, the People’s Republic of China.

    Here’s how brands, companies, and platforms celebrated the victory.

    Muthoot

     

     

    Nick India

    Kotak Securities

     

     

    Cordelia

     

     

    Croma

     

     

    Dream11

     

     

    Star Gold

     

     

  • Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

    Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

    Mumbai: On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, “Parents wanted urgently”. The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs. Star Gold used the space for innovative marketing, to promote the world television premiere of “Hum Do Hamare Do”.

    The movie will have its world television premiere on Star Gold this Sunday at 8 pm.

    Per the ad posted by Star Gold, a man, who already has found his life partner, is searching for parents who are understanding and loving. The unusual ad is in sync with the story of Rajkumar Rao and Kriti Sanon starrer, “Hum Do Hamare Do”, which revolves around Dhruv and Anya. Dhruv is a self-made man whose life takes a major turn when he decides to engage an elderly man and a senior woman to fake being his parents in an attempt to fulfill his girlfriend’s wish of marrying someone with a family.

    Agreeing with the advertisement idea, actor Aparshakti Khurana said, “It’s not easy to grab readers’ attention as newspaper pages are filled with advertisements. I am sure this innovative ad by Star Gold must have stood out as it’s not every day that you get to read about a person searching for parents.”

  • Housefull 4 premiere on Star Gold records 15.5 million impressions

    Housefull 4 premiere on Star Gold records 15.5 million impressions

    MUMBAI: Star Gold has registered a new TV viewership record. The channel ended the year 2019 on a high note with a World TV Premiere of the family comedy, Housefull 4. Riding on its record box-office success and heavy digital promotions, the Akshay Kumar starrer got the highest viewership ratings for the year when it premiered on Star Gold.

    The channel achieved a massive reach of 57 million and 15.5 million impressions, making the madcap multi starrer Housefull 4 TV's biggest premiere of 2019 across Hindi Movies or GEC channel. Set in modern-day London, Housefull 4 is the story of Harry, Max and Roy,
    three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol and Riteish Deshmukh played the three lead roles.

    Thrilled at the TV success, Producer Sajid Nadiadwala commented, “Housefull 4 has been a dream come true, first with its box office success and now with a record-breaking premiere on Star Gold”.

    Actor Akshay Kumar said “Housefull as a franchise has always been loved but this is unbelievable. I want to thank all the fans for making Housefull 4 such a big blockbuster on Star Gold.”

    “We are delighted to see the love and appreciation that Housefull 4 has received on its world television premiere. The success of this premiere has also validated our content strategy to back family friendly entertainment that can reach out and touch everyone”, signs off a Star
    India Spokesperson.

  • Star Gold to air World Television Premiere of Housefull 4 on 22 Dec

    Star Gold to air World Television Premiere of Housefull 4 on 22 Dec

    MUMBAI: Flashbacks, memory-loss, reincarnation and love will have you rolling with laughter in the new instalment of Akshay Kumar’s blockbuster franchise – Housefull 4. Directed by Farhad Samji, Housefull 4 reunites some of the original cast and brings in fresh new faces as well.

    Set in modern-day London, Housefull 4 tells the story of Harry, Max and Roy, three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol and Riteish Deshmukh play the three lead roles.

    The plot twist and ensuing hilarity comes from the fact that the brothers in present time are in love with each other’s love interests from the past and are now stuck figuring out how to fulfil their centuries old love quests without ruining everything they have planned in their present lives.
    Tune in exclusively to Star Gold on Sunday, December 22nd at 12:00 PM to see how things unfold.

    “It is always wonderful to be associated with films that make it big at the Box Office and that can be appreciated by wider audiences. The success of Housefull 4 is a testament to the skill and talent of the entire cast and crew of the movie and we are certain that its success on the big screen will only be multiplied through its premiere on Star Gold.” said a Star India Spokesperson.