ITV

Tag: Star CJ Network India

  • Star CJ Alive to start selling cars from April

    Star CJ Alive to start selling cars from April

    KOLKATA: STAR CJ Alive, a home shopping channel, will start selling cars from April, said Kenny Shin, chief executive officer, STAR CJ Alive.

    The home shopping channel owned by STAR CJ Network India, a joint venture of STAR Asia and South Korean home shopping major CJ O Shopping, has already entered into agreements with two car manufacturers, said Kenny Shin, chief executive officer, STAR CJ Alive.

    Shin declined to name the two car manufactuers.

    Star CJ Alive earlier planned to start selling cars from this month but the 3-6 per cent reduction in excise duty across different class of vehicles in the interim budget resulted in its plan getting delayed.
     

    CJO Shopping which sells cars in China and Korea since 2003, garners good business from the auto segment. “In the year 2012-13, out of $1.5 billion turnover, around Rs 1,000 crore (about $161 million) was contributed by auto sales in China,” he said.

    Shin said about 15 per cent of the enquiries get translated into deals. The shopping channel has around 50 million viewership.

    Shin expects cars priced between Rs 4 lakh and Rs 10 lakh to sell the most.

     
    He said the shopping channel will also start selling products like insurance and travel packages in another three to four months. It has earlier carried programmes for creating awareness about ICICI Lombard and Tata AIG products.

     

    Star CJ Alive was launched about four years ago and is one of the fastest growing shopping channels in the country. “The television shopping industry is growing at a rate of 35-40 per cent whereas in the current fiscal, we are growing at a rate of around 60 per cent,” he said.
     

    The size of the television shopping business in India is around Rs 2,000 crore and STAR CJ Network India enjoys a market share of around 30-35 per cent at present, Shin said.

     

    Star CJ Alive is in the third position in terms of sales. Home Shop 18 is at the top. Star CJ Alive gets 90 per cent of its business through the television channel and 10 per cent from online shopping.
     

    “Looking at the change in the consumer behaviour in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base,” he said. Star CJ Alive offers an array of products ranging from fashion, lifestyle, home appliances, kitchenware to digital products.
     

    On buying preference and trends, Shin said home shopping trend has changed and consumers now also buy personal care products and products like sarees and jewellery. Earlier, home shopping was restricted to digital products.

    The channel has 5 million registered customers and aims to increase the customer base to 8 million in the next 2-3 years.

     

  • Paritosh Joshi joins India TV as strategist

    MUMBAI: News broadcaster India TV has appointed Paritosh Joshi as strategist and will be responsible for its revenue and business development.

    Joshi‘s earlier stint was as CEO of Star CJ Network India, a joint venture between Star Group and CJ O Shopping of South Korea. He resigned from the post in April 2012.

    In his new role, Joshi will be primarily responsible for optimising and leading the revenue function of India TV‘s existing businesses. He will also look at the company‘s business development for future ventures.

    Apart from working with the management at the strategic level, as a mentor Joshi will also actively connect and engage India TV‘s business teams including sales, new media and brand.

    India TV MD and CEO Ritu Dhawan said, “Immensely experienced Paritosh will be a tremendous resource in formulating the strategy for our new, ready to roll business plans. While we look forward to his contribution in taking Independent News service to the next level, we feel delighted in welcoming Paritosh on the team. With his outstanding record, we are confident that he will be making most significant contributions in increasing our lead over competition as the most profitable media company.”

    Joshi said, “I have had the pleasure of knowing Mr. Rajat Sharma as a senior industry colleague and fellow IBF Board member for the last six years and we have had many lively conversations on the television business. It is from such a conversation earlier this year that the idea of this engagement began. With a solid revenue engine already in place supported by a talented sales team, India TV is poised for even bigger achievements. It is a privilege to be invited to participate in this exciting journey and I look forward to a stimulating, inspiring assignment.”

    Joshi has 27 years corporate experience. He has worked in sectors like FMCG ( P&G, ITC , the Maharaja Organisation) and media (Business Standard and STAR, Advertising). He has also worked briefly at Lintas, Commodity Futures and Industrial Perfumery at Quest International.