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Tag: Star China Media

  • Star China Media’s ‘The Voice of China’ 4 premiere breaks rating records

    Star China Media’s ‘The Voice of China’ 4 premiere breaks rating records

    MUMBAI: Star China Media’s The Voice of China (TVOC) season 4 has received top ratings for its 16 July premiere on Zhejiang Satellite TV.

     

    The premiere of TVOC season 4 saw 5.418 per cent rating and 16.597 per cent share of CSM 50 cities. With this, the show broke the record of all premieres of Chinese entertainment programmes.

     

    The rating of the first episode of season 4 increased 28 per cent over the final episode of season 3, and it was also higher than the finale of season 2. The premiere ratings for the show have shown an upward trend season after season. So while season 1 rated 1.48 per cent, the ratings from season 2-4 were 3.52 per cent, 4.16 per cent and 5.31 per cent. The main audience comprised young people below age 35, representing 24 per cent of the audience. Additionally, 27 per cent of the audience has a higher education.

     

    “Star China is thrilled that our production The Voice of China remains very popular with the Chinese audience and won the time period, breaking records. We expect this season to surpass last year’s big success. Our CEO, Tian Ming, is a visionary in China in the formats’ arena – both in raising the production standards and in creation of new formats and his dream is being realized with The Voice of China. We also want to thank our broadcast partner, Zhejiang Satellite TV, for all their generous support around the show,” said Star deputy general manager Iris Xia.

  • Star China Media appoints Iris Xia as deputy GM

    Star China Media appoints Iris Xia as deputy GM

    MUMBAI: Star China Media has appointed Iris Xia as deputy general manager of the organisation.

     

    Xia has replaced Vivian Yin, who left the company in June this year. 

     

    “I am very pleased to announce that Iris Xia will take over as the GM of Star’s global division. Xia has been a long-time, dedicated production and programming team member. Our company has enjoyed being at the top of the ratings with The Voice of China and several other international Formats. Last year we ventured outside China with our own original Format and I am confident Iris will bring Star to the next level both within, and outside of, China,” said Star China Media CEO Tian Ming.

     

    “It is with great excitement that I accept this new position at Star China. I am honored that our CEO, Ming, has placed his trust in me to handle this very important role and I look forward to delivering his vision to the world. We have a great team of creative producers and dedicated staff at Star, along with fantastic programming to promote. I look forward to expanding on the already-established successes we have earned,” added Xia. 

     

    Additionally, The Format People, under the direction of CEO Michel Rodrigue, has renewed its retainer contract to continue consulting and negotiating on all aspects of the international television business.  Rodrigue will work closely with Xia in carrying out the global program initiatives.

     

    Xia has been with Star TV Group and Star China Media for over 11 years, in charge of media content global sourcing, programming, channel operations and original program development, including five years producing TV entertainment programs and live music concerts. 

     

    Prior to Star China, Xia worked as a producer and director for Shanghai Media Group.