ITV

Tag: Star Bharat

  • Zee TV leads GEC urban by dethroning Colors in week 18

    Zee TV leads GEC urban by dethroning Colors in week 18

    MUMBAI: No changes were observed this week in the Hindi GEC (U+R) and rural markets region according to Broadcast Audience Research Council (BARC) all India data for week 18 of 2018. Zee TV retained its leadership GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol, Rishtey, Star Bharat, Sony Pal and Zee TV retained their first, second, third, fourth and fifth positions respectively with 769222 impressions (000s), 642114 impressions (000s), 603720 impressions (000s), 594997impressions (000s) and 548150 impressions (000s)

    Star Utsav, Star Plus, Colors, Sony Sab and Sony Entertainment Television also retained their sixth, seventh, eighth, ninth and tenth positions with 460921 impressions (000s), 422988 impressions (000s), 395016 impressions (000s), 356192impressions (000s) and 330934 impressions (000s) respectively.   

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav, Star Bharat and Zee TV retained their first, second, third, fourth, fifth and sixth positions with 593662 impressions (000s), 458940 impressions (000s), 401210 impressions (000s), 323195 impressions (000s), 304376 impressions (000s) and 223931 impressions (000s) respectively.

    Big Magic, Dangal TV, Star Plus and Colors also retained their seventh, eighth, ninth and tenth positions with 211493 impressions (000s), 175654 impressions (000s), 121077 impressions (000s) and 120327 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV retained its first position with 324219 impressions (000s). Star Plus and Star Bharat stood at second and third positions respectively with 301911 impressions (000s) and 299344 impressions (000s).

    Colors, Sony Sab, Sony Entertainment Television,Sony Pal, Rishtey, Zee Anmol and Star Utsav retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 274688 impressions (000s), 255501 impressions (000s), 246399 impressions (000s), 193786 impressions (000s), 183174 impressions (000s), 175559 impressions (000s) and 137726 impressions (000s).

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

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    Owning IP not priority for Big Synergy

  • Lacklustre viewership may force SET to pull off ‘Prithvi Vallabh’: Anirudh Pathak

    Lacklustre viewership may force SET to pull off ‘Prithvi Vallabh’: Anirudh Pathak

    MUMBAI: Sony Entertainment Television’s (SET) bet on magnum opus Prithvi Vallabh didn’t go as planned for the channel. The show, according to its producer Anirudh Pathak, is likely to go off air from 1 July after completing its 45th episode.

    Since its launch in January, Prithvi Vallabh has been getting mixed reviews. The channel had earlier planned to divide the show into two seasons of 40 episodes each but the failure to garner the desired viewership has compelled SET to rethink this strategy.

    Speaking to Indiantelevision.com, Pathak said that there is a need to better think about characters while picking historical plots. “I thought Prithvi would do well as the story of an untold tale from the soils of Indian dynasty. But it’s unfortunate that it didn’t. It’s a learning for me. Now, I know that if one is producing a historical show, they should make sure that the audience knows about the character. For historical shows, only a well-known character can garner good ratings. I personally feel that shows with a classic storyline should not be run on the weekends. Had it been a daily soap, the show could have garnered better ratings,” he said.

    Prithvi Vallabh was the first show to come out of SET’s new sub brand SET Originals. Based on the book by well-known Gujarati writer Kanaiyalal Maneklal Munshi, it depicts the history, mystery, vengeance and a love story between two arch-rival warriors Prithvi and Mrinal living in a kingdom far away.

    Pathak is no stranger to the genre having produced titles such as Devon Ke Dev..Mahadev, Siya Ke Ram and Mahakumbh, which have done fabulously well. Prithvi Vallabh was also the first show under his own banner launched in 2015.

    A student of Sanskrit, Pathak has been keen on working on mythological and historical shows. His interest began in the early TV years when saas-bahu sagas were dominant and the mythological and historical genres were not even considered to be capable of engaging viewers. “When I was doing saas-bahu shows, nobody, at that time, wanted to invest their money on big-budget serials. But now, they do. And since I always had an inclination towards myths and history, I decided to work on these genres. After Devon Ke Dev..Mahadev became a hit I was pretty much convinced that the Indian audience has the appetite to consume such content,” he added.

    The storytelling format has also changed since families that once used to get together and watch TV are now watching independently on their phones. So much so that people even in remote areas are consuming and comparing content such as Breaking Bad and Game of Thrones with Indian shows.

    Pathak feels that channels will now focus on finite content and gradually long-running shows will cease to exist.

    Pathak started his career as a writer with a crime show entitled Mujrim Kaun that aired on Sahara channel. After that, he worked with Balaji Telefilms as a writer for renowned shows like Kyunki Saas Bhi Kabhi Bahu Thi, Kavyanjali, KumKum and Karam Apna Apna. During his tenure with Life OK, he also helmed other acclaimed shows such as The Adventures of Hatim. Post Life OK, he was the name behind Siya Ke Ram, a show which depicted Ramayana from Sita’s point of view.

    Pathak has created Chandrashekhar for Star Bharat, a show honouring one of the greatest freedom fighters of India, Chandrashekhar Azad. The show captures the entire life of Azad and what made him one of the undisputed fearless freedom fighters of all times. He is also making another historical show named Shankaracharya- based on the life of Adi Guru Shankaracharya, an Indian philosopher.

    In the near future, he is in talks with Colors for his upcoming historical show, which is a recreation of magnum opus Mughal-E-Azam. He is also planning to crack a deal with Eros Now on the mytho-historical genre for his upcoming digital series.

    Also Read :

    Ace creative visionary Anirudh Pathak helms his first individual project ‘Prithvi Vallabh’

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    Star Plus readies new mythological series ‘Siya Ke Ram’

  • Zee TV leads GEC urban in BARC week 17

    Zee TV leads GEC urban in BARC week 17

     

    MUMBAI: Zee Anmol emerged as the leader whereas Rishtey and Star Bharat swapped their second and third positions in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 17 of 2018.

    Zee TV emerged as the leader dethroning Colors to fourth position in GEC urban market this week. Moreover, Zee Anmol also retained its top position in GEC rural markets.

    Hindi GEC (U+R)

    Zee Anmol retained its top slot this week with 771888 impressions (000s). Rishtey stood at second position dethroning Star Bharat which came to the third position this week with 672774 impressions (000s) and 638431 impressions (000s) respectively.

    Sony Pal, Zee TV and Star Utsav stood at fourth, fifth and sixth positions respectively with 605469 impressions (000s),579082 impressions (000s) and 513800 impressions (000s).

    Star Plus, Colors, Sony Sab and Sony Entertainment Television stood at seventh, eighth, ninth and tenth positions with 456054 impressions (000s), 430238 impressions (000s), 348831 impressions (000s) and 340856 impressions (000s) respectively. 

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav, Star Bharat and Zee TV retained their first, second, third, fourth, fifth and sixth positions with 598026 impressions (000s), 487676 impressions (000s), 406644 impressions (000s), 361995 impressions (000s), 325054 impressions (000s) and 222838 impressions (000s) respectively.

    Big Magic, Dangal TV, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions with 222838 impressions (000s), 194528 impressions (000s), 193226 impressions (000s), 133164 impressions (000s) and 124609 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV emerged as the leader dethroning Colors with 356243 impressions (000s). Star Plus and Star Bharat retained their second and third positions with 322890 impressions (000s) and 313377 impressions (000s) respectively.

    Colors jumped to fourth position from first position as compared to the previous week with 305628 impressions (000s). Sab, Sony Entertainment Television and Sony Pal stood at fifth, sixth and seventh positions respectively with 269382 impressions (000s), 253465 impressions (000s) and 198824 impressions (000s).

    Rishtey, Zee Anmol and Star Utsav retained their eighth, ninth and tenth positions with 185097 impressions (000s),173862 impressions (000s) and 151805 impressions (000s) respectively.

    Also Read:

    No reason for GECs to panic as IPL grabs eyeballs

    The era of dance reality shows

    Owning IP not priority for Big Synergy

     

  • Hrithik Roshan joins Star Bharat’s “Bhula De Darr, Kuch Alag Kar” crusade

    Hrithik Roshan joins Star Bharat’s “Bhula De Darr, Kuch Alag Kar” crusade

    MUMBAI: Fear holds you back, makes you rethink and ultimately stops you from achieving what you are really capable of. However, the real hero is someone who fights fear rather than getting consumed by it, emerging triumph in whatever they want to achieve in life thus inspiring others. The most successful figures of our country have overcome inner fears and social hindrances to succeed. After cricketers Mahendra Singh Dhoni and Mithali Raj, actors Ajay Devgn and Siddharth Malhotra shared their views on the importance of Star Bharat’s ideology – Bhul De Darr, Kuch Alag Kar, the latest one to join the brigade is none other than Hrithik Roshan. Hrithik, who wholeheartedly believes in the inspiring ideology, expressed the importance of self-belief.

    The renowned actor reminisces how he was discouraged from becoming an actor, but he kept believing in his dreams and earned respect and recognition. Not only did Hrithik posted the inspiring video on his social media account, but Star Bharat too shared the same to spread the strong message which has so far garnered more than two million views. Star Bharat, through its line-up of meaningful, inspiring and thought-provoking shows aims at encouraging viewers to chase their dreams and not let fear stop anyone from achieving their goals.

    The philosophical video effectively conveys the brand messaging that fear can be defeated with courage, determination and self-belief. So join Star Bharat in its movement to confront fear with its ideology, Bhula De Darr, Kuch Alag Kar!

  • Star Bharat unveils promo of ‘Mayavi Maling’

    Star Bharat unveils promo of ‘Mayavi Maling’

    MUMBAI: With the introduction of Mayavi Maling, Star Bharat aims to wow its audience with a visual effects extravaganza. The show, which aims at transporting the audience into a fantasy world, tells the saga of three princesses and their fight to save their kingdom.

    The show features Neha Solanki, Vaani Sood and Gracy Goswami as the three princesses Pranali, Eshwarya and Garima respectively. Actors Harshad Arora and Shakti Anand will be seen essaying pivotal roles. Internationally acclaimed VFX stalwarts Prana Studios has joined hands with creator of the show, Vivek Bahl, and Peninsula Pictures to offer a unique visual experience.

    Mayavi Maling is yet another original show for Star Bharat, which is a free-to-air channel.

  • Star Bharat announces the launch of Chandrashekar

    Star Bharat announces the launch of Chandrashekar

    MUMBAI: Star Bharat announces the launch of its marquee show Chandrashekar a finite fiction series that narrates the story of firebrand freedom fighter Chandrashekar Azad in about 110 episodes. Set to launch on March 12th at 10 pm the series will capture each incident which marks the change from an ordinary young boy to the maverick revolutionary who decided to stand up for what he believed in. The show echoes the channel’s brand proposition ‘Bhula De Darr Kuch Alag Kar’ and inspires its viewers to overcome their fears. 

     Produced by Anirudh Pathak of Mahadev, Siya ke Ram, and Mahakumbh fame, the show set in pre-Independence India, charts Chandrashekar Tiwari’s transition from a young carefree 8-year-old to Chandrashekar Azad, whose mere mention made the British government break out in cold sweat. This show projects Chandrashekar as a multi-faceted personality, driven by the core philosophy that to fear is to die many times over. Inspired by his life, writer’s galaxy production has recreated his formative years based on events documented about this great hero.

    Star Bharat Spokesperson said, “We believe in content that inspires change. Like our other clutter breaking shows, Chandrashekar too breaks the mould of a typical freedom struggle saga. Instead, it focuses on the minutiae of his life, the little details, the many twists and turns in his life that made him what he was – a towering revolutionary who knew no fear. Chandrashekar is a seamless fit with Star Bharat’s brand philosophy of ‘Bhula de Darr, Kuch Alag Kar’. We hope our show inspires our audience to work through their fears, overcome obstacles to meet their goals just like Chandrashekar did.”

    Accomplished writer-producer Anirudh Pathak added, “Chandrashekar, even while it narrates the journey of one of India’s greatest revolutionaries, is also an inspiration. It shows that if our focus is right then come what may we will achieve what we set out to. Not many people know that Chandrashekar belonged to a remote village and by his sheer grit, determination, and courage came to be regarded as the commander in chief of the revolutionary army. This is also the story of a mother-son relationship, a journey of mother to motherland story where the mother is the source of Chandrasekhar’s courage and bravery. Chandrashekar resonates powerfully with Star Bharat’s brand philosophy of “Bhula de Dar, Kuch Alag Kar.”

    Chandrashekhar will feature Ayaan Zuabir Rahmani as young Chandu, Sneha Wagh as Chandu’s inspirational mother Jagrani Devi and  Satyajeet Sharma as Sitaram Tiwari, Chandu’s father.

  • ‘Savdhaan India’ axed overnight by Star Bharat

    ‘Savdhaan India’ axed overnight by Star Bharat

    MUMBAI: Another shocking news from the television world is coming from the desk of TellyChakkar. According to our sources, popular crime show Savdhaan Indiais getting axed from Star Bharat.

    A little birdie informs us that the GEC has given the final verdict to the producers today. The show is produced by eight different production houses. The GEC has asked the producers to stop shooting for the series.

    Apparently, the reason behind the sudden shutdown is the criticism that the show is receiving due to poor execution of crime in the storyline. The decision was informed overnight, which led to a sudden uproar among the production houses. “The entire production unit, including the technicians and actors are jobless all of a sudden,” a source claimed.

    Star Bharat has surprisingly been doing very well on the rating charts. Therefore, the channel is wasting no time to eliminate shows that are not doing well. Just within few months of its revamp, the GEC has already pulled off two shows–Aayushmann Bhava and Jai Kanhaiya Lal.

    We couldn’t get through the channel spokesperson. While a source placed in the channel refuted the news, our credible sources confirm the development.

    Accordingly, the shooting has stopped and only the episodes that have been shot will air. Now, it is uncertain whether the channel will rerun the old episodes or completely pull off the show.

    The crime series is primarily hosted by Sushant Singh and has been hosted by guests such as Mohnish Behl, Pooja Gaur, Saurabh Raj Jain, Shivani Tomar, Hiten Tejwani, Divya Dutta and Siddharth Shukla.

    Savdhaan India has been the longest-running Indian television series in terms of episode count. So, with the plug pulled out, a legacy comes to an end.

  • FTA GECs bring in revenue despite low ad rates

    FTA GECs bring in revenue despite low ad rates

    MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free-to-air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has original content while others such as Zee Anmol, Rishtey, Sony Pala and Star Utsav show reruns of popular shows from their main channels. Though low on operational cost, are the channels making money?

    Dentsu Aegis Network chairman & CEO – South Asia Ashish Bhasin says that advertisers follow eyeballs, regardless of where it comes from. “Advertisers pay for total target audience. Unlike TAM [the earlier measuring system], rural market is measurable with BARC. It is a fact that many categories are seeing much more growth in rural than in urban since they have reached near saturation in urban markets but rural is untapped.”

    FTA channels are available without subscription but are digitally encoded and geographically restricted. According to SAB & MAX cluster senior EVP & business head Neeraj Vyas, “FTA is a zone which is growing and we are looking at a base between 25-30 million homes now. FreeDish is a very important platform to reach out to masses today. We reach out to those homes, which haven’t seen or sampled the kind of television viewed in the country. So, it is a critical platform to reach out to viewers and in turn, the viewers have also loved our content.”

    FMCG brands dominate ads on FTA channels. MediaCom national director-buying K Srinivas Rao attributes this to their deep penetration in tier II and III cities. He says that the channels get 75-80 per cent of contribution from FMCG while smartphones, telecom players and two-wheelers have scope too.

    For now, these channels don’t seem to be earning much but Vyas expects it to get better. “From an advertising standpoint, I think the bleeding levels will certainly get better. It is a matter of time and things are definitely on the right track. I think most of the channels in this space are making a reasonable amount of advertising money,” he says. Though ad rates are considerably lower, the operating costs are just one fourth of large GECs.

    According to industry sources, prime time ad rates of FTA channels are 30-40 per cent of paid TV ones.

    Rao believes that channels can make money because their only investment is staff cost even though ad rates are low for reruns. According to Bhasin, the ad rates can improve if these channels can increase viewership and sustain it over time.

    Wavemaker India’s managing partner Navin Khemka opines that the FTA channels are high in demand and they are catering to a segmented audience. He added, “The operations costs will only increase as they invest in original content. This trend is on the rise with Star Bharat investing in content. And the results are showing.” He believes that the success of FTA channels is due to DD’s direct feed and penetration in small towns and rural India. He also stated that FMCG players are playing a key role in the patronage of these channels. However, newer categories like two wheelers and telecom are also emerging in rural regions.

    Sony Pal is currently broadcasting Yam hai Hum, Baalveer, Taarak Mehta Ka Ooltah Chashmah, Kuch Rang Pyaar Ke Aise Bhi, Badi Dooooor Se Aaye Hai, Y.A.R.O Ka Tashan, Sankatmochan Mahabali Hanuman and CID. Sony Pal’s advertiser bouquet consists of Hindustan Unilever, Dabur, Colgate, Patanjali, Telcos brands, handsets brands etc.

    Rishtey’s shows Na Aana Is Des Laado, Belan Wali Bahu, Tere Sang Yaara, Chakravartin Ashoka Samrat, Veer Shivaji and Radhaa Ki Betiyaan Kuch Kar Dikhayeng. Zee Anmol shows Kumkum Bhagya, Ek Mutthi Aasmaan, Laddoo, Santoshi Maa, Jamai Raja, Qubool Hai, Gangaa, Kaala Teeka and more.

    Star Utsav is currently showing some epic shows of Star Plus and Channel V like Bhakton Ki Bhakti Mein Shakti, Ek Hasina Thi, Ishqbaaaz, Iss Pyaar Ko Kya Naam Doon?…Ek Baar Phir, Sadda Haq – My Life, My Choice, Suhani Si Ek Ladki, Saath Nibhaana Saathiya, Yeh Rishta Kya Kehlata Hai and more.

    Star Bharat has a big bouquet of original shows which include Kya Haal Mr. Paanchal, Jai Kanhaiya Lal Ki, Jiji Maa, Kaal Bhairav Rahasya, Nimki Mukhiya, Saam Daam Dand Bhed and more.

    There are few regional FTA GECs but they will mushroom over time as soon as regional advertisers see the merit in them. Advertisers are keen on tapping rural India and with growing viewership, these channels are likely to form an important part of their budgeting portfolio.

    Also Read :

    Sony to launch Marathi GEC

    ‘Porus’ viewership soldiers on

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

  • BARC ratings: Zee Anmol leads GECs in U+R

    BARC ratings: Zee Anmol leads GECs in U+R

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) genre dethroning Star Bharat according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.

    Star Plus came down to fourth position from second position in GEC urban markets this week as compared with week 2. Zee Anmol and other channels, however, retained their respective positions this week in GEC rural markets as against the previous week.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 736,662 impressions (000s) swapping its position with Star Bharat at second position with 691,997 impressions (000s).

    Colors retained its third position with 627,061impressions (000s), whereas Sony Pal and Zee TV exchanged their positions to fourth and fifth positions, respectively, with 612,393 impressions (000s) and 605,654 impressions (000s).

    Star Utsav, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions with 547746 impressions (000s), 472,073 impressions (000s), 453,939 impressions (000s), 424,273 impressions (000s) and 376,493 impressions (000s), respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey retained their first, second, third, fourth and fifth positions, respectively, with 562,416 impressions (000s), 419,826 impressions (000s), 394,693 impressions (000s), 352,927 impressions (000s), 329,434 impressions (000s).

    Zee TV, Dangal TV, Big Magic, Colors, Star Plus also maintained their sixth, seventh, eighth, ninth and tenth positions with 238,911 impressions (000s), 236,393 impressions (000s), 166,794 impressions (000s), 163,428 impressions (000s), and 138,850 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 453,621impressions (000s) sum. Zee TV climbed to the second position with 366,742 impressions (000s).

    Star Bharat stood at third position with 339,070 impressions (000s). Star Plus dropped down to fourth position from the second position with 333,222 with impressions (000s) as compared with week 2.

    Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their fifth, sixth, seventh and eighth positions with 304,688 impressions (000s), 281,841 impressions (000s), 192,567 impressions (000s) and 174,245 impressions (000s), respectively.

    Star Utsav and &TV also retained their ninth and tenth positions with 153,052 impressions (000s) and 132,949 impressions (000s).

    Also Read:

    ‘Kumkum Bhagya’ hits the 1000-episode milestone

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

    Sony Pal and Star Utsav exchanged their second and third positions in GEC urban markets this week as compared to week 1 2018. Moreover, Colors climbed to ninth position from tenth position this week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 713443 impressions (000s) swapping its position with Zee Anmol at second position with 674543 impressions (000s).

    Colors, Zee TV, Sony Pal, Star Utsav and Star Plus retained their third, fourth, fifth, sixth and seventh positions with 627061 impressions (000s), 571781 impressions (000s), 561707 impressions (000s), 532146 impressions (000s) and 501448 impressions (000s) respectively.

    Sony Entertainment Television and Rishtey exchanged their eighth and ninth positions with 434651 impressions (000s) and 421999 impressions (000s) respectively. Sony Sab retained its last position with 401334 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position with 5028221 impressions (000s). Sony Pal and Star Utsav exchanged their second and third positions with 384965 impressions (000s) and 379734 impressions (000s) respectively. Star Bharat and Rishtey stayed with their fourth and fifth positions with 371722 impressions (000s) and 298159 impressions (000s) respectively.

    Zee TV jumped to sixth position with 225491 impressions (000s), pushing Dangal to seventh position with 224788 impressions (000s). Big Magic kept its eighth position with 171562 impressions (000s).

    Colors and Star Plus swapped their ninth and tenth positions with 169408 impressions (000s) and 145360 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Star Plus, Zee TV, Star Bharat, Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their second, third, fourth, fifth, sixth, seventh and eighth position with 457653 impressions (000s), 356088 impressions (000s), 346290 impressions (000s), 341721 impressions (000s), 310921 impressions (000s), 297416 impressions (000s), 176742 impressions (000s) and 166321 impressions (000s) respectively.

    Star Utsav and &TV exchanged their ninth and tenth position respectively with 152412 impressions (000s) and 151782 impressions (000s).

    Also Read : Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Star Bharat leads Hindi GEC (U+R) in BARC week 52