MUMBAI: Rediffusion DYR Bangalore has bagged the ETA Star Property Developers account.
ETA Star is the property development arm of ETA Ascon Group (Dubai) with a turnover of over $5 billion.
The multi-agency pitch also involved JWT and SSC&B Lintas. The annual size of the account is undetermined but budgets for the first project is expected to be approximately Rs 40 million.
On winning the pitch, Rediffusion DYR vice president – South Ramesh Srivats said, “Real estate is a booming industry in Bangalore and we are excited about partnering ETA in changing the skyline of our city. You can look forward to some spectacular work from us on this project very soon.”
ETA Star was established with the prime objective of serving the burgeoning commercial opportunity in UAE’s freehold market. ETA Star property developers is poised to bring the best international practices in design, construction and execution to Bangalore, India.
According to ETA Ascon director Ashraf Buhari, “Being new to the Indian market, we wanted to associate with an agency that combined stature with energy. Rediff’s understanding of the market, consumer and creative solutions that they presented is what made us decide to go with them.”