Tag: STACA

  • Srinivasan K Swamy inducted as trustee in STACA Trust

    Srinivasan K Swamy inducted as trustee in STACA Trust

    Mumbai: RK Swamy Hansa Group chairman and a leader in the marcom industry,  Srinivasan K Swamy was inducted as trustee in the Standing Committee on Advertising (STACA) Trust meeting held recently. STACA is the apex body whose operating arm is the Advertising Council of India (ACI).

    ACI is well-known in the advertising world as the organisation which had organised AdAsia in Jaipur 2003 and in New Delhi in 2011. It also sponsors young industry professionals for self-development in the widely acclaimed ‘fast-track’ program of the Asian Federation of Advertising Associations (AFAA) in Kuala Lumpur, Malaysia.

    “Srinivasan Swamy is a well-known advertising leader who had been associated with various prestigious industry associations globally – world president of the New York-based International Advertising Association (the first Indian to hold this position), President of Advertising Agencies Association of India (AAAI), President of the India Chapter of the International Advertising Association (IAA), Chairman of Advertising Standards Council of India, Vice Chairman of Asian Federation of Advertising Agencies, to mention a few,” said STACA Trust chairman Ramesh Narayan. “Mr Swamy’s grasp of industry matters and his enthusiasm for exploring new frontiers will go a long way in promoting the cause of the marcom space through STACA Trust and ACI.”

    STACA Trust was set up in 1981 as a public charitable trust. Its main objective is to impart education in advertising, marketing, and allied subjects. Besides, the trust organises various activities to promote growth & development of advertising and marketing and to promote better understanding amongst all the constituents in the field of advertising.

    “It’s an honour for me to be inducted as STACA trustee. I will do my best for this position and match the stature of some of the earlier trustees – Pradeep Guha, Gautam Rakshit, Dr Ram Tarneja, etc, and guide to upgrade the skills of advertising professionals so that our young people match the best in the world and bring laurels to our industry as well as the country,” Swamy stated. “My main emphasis will be on public service communication, which is the need of the hour and I look forward to supporting from media houses for these societal issues. It is important to activate ACI as the platform for all major industry bodies, which it is.”

  • AFAA to organise training programme for ad, media professionals in Malaysia

    AFAA to organise training programme for ad, media professionals in Malaysia

     MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique initiative in 2013, called Fast Track Professional Excellence Programme. In its third year now, the Fast Track Professional Excellence Programme, is a three day specialized training programme held in Malaysia. It is targeted at young professionals from advertising, marketing and media industry. This year, the specialized training programme will be held from 17-19 April, 2015.

     

    Fast Track Professional Excellence Programme was designed with an aim to support the up-and-coming-stars of the industry in their growth. It empowers young professionals (below 35 years and with at least five years of work experience) with the necessary skills to excel in their respective professions. This year, too, The Standing Committee on Advertising (STACA) will be sponsoring around four – six young professionals for this programme. It’s an expression of STACA’s and ACI’s commitment to the industry in India. 

     

    Commenting on the initiative AFAA chairman Pradeep Guha said, “Since its launch in 2013, the Fast Track Professional Excellence Programme has been a catalyst in accelerating the careers of many young professionals. This year too, the three-day specialized training programme will guide young professionals to reconnect with their passion for the industry, and enhance their skills as they face the challenges ahead. ”

     

    Young professionals can apply for Fast Track Programme sponsorship by writing an article on how communication can be made into a force for good. The article (not more than 100 words) should be mailed to acifasttrack@gmail.com along with their brief profile (age, valid passport number, jobs details, etc.) before 24 March, 2015.

  • ACI sends 4 young professionals to attend AFAA’s first Fast Track Programme

    ACI sends 4 young professionals to attend AFAA’s first Fast Track Programme

    MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian Federation of Advertising Associations (AFAA).

    This is the first year of the Fast Track Professional Excellence Programme and it will be held from 3 September to 7 September this year. The program aims to re-orient young professionals to build on their basic skills in marketing and advertising and become achievers. Veteran advertising professional Janet Lee will be conducting the five-day residential programme.

    AFAA chairman Pradeep Guha said, “This holistic training programme is aimed at identifying young talent and converting them into potential leaders. I believe they would emerge from this program far more productive and happier. They will receive a truly international experience with exposure to industry leaders.”

    AFAA was started in 1978 and has since then been in efforts to unify Asia‘s advertising associations and aims to upgrade standards, ethics and practices of advertising and to bring positive contributions from advertising activities at regional and national levels.

    ACI‘s members include The Indian Society of Advertisers (ISA) The Advertising Club Bombay, The Advertising Agencies Association of India (AAAI), The Indian Broadcasters Foundation (IBF), the India Chapter of the International Advertising Association (IAA) and the Standing Committee on Advertising (STACA).