MUMBAI: Shrachi Sports Entertainment Network (SSEN), a dedicated sports OTT platform, has placed a bid for the broadcasting rights of the FIFA World Cup 2026 and 2030, valued at roughly 2 million dollars (Rs 18-20 crore). If successful, SSEN intends to stream both tournaments entirely free to viewers in India, Bangladesh, Sri Lanka, Bhutan, Nepal and the Maldives.
The bid signals a shift in sports broadcasting strategy, prioritising accessibility over subscription revenue. “This is more than a business move. It is a commitment to inclusivity and reshaping football consumption in the region. By offering the FIFA World Cup free to fans, we are democratising access and laying the foundation for a long-term legacy,” said SSEN chairman Tamal Ghosal.
SSEN already streams marquee events including the Calcutta Football League and the I-League, and is the first Indian platform to cover the Women’s Bundesliga and the German Handball Bundesliga. The network’s move positions India as an emerging hub in the global football narrative while placing fan access at the centre of its strategy.