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Tag: SSC&B Lintas

  • SSC&B Lintas appointed as Essar Oil’s communication partner

    MUMBAI: SSC&B Lintas has been awarded the Essar Oil Limited’s advertising and marketing communications account after a keenly contested, multi-agency pitch, involving almost all the key agencies. The estimated account size is pegged between Rs 250 -300 million in the first year and is expected to go up to 400 million in the second year.

     
     
    Essar Oil, which is a part of the Essar Group has decided to foray into the retail space and has been licensed to open petrol pumps across the country. SSC&B Lintas will be involved in launching the retail brand and the products to be sold at these over 2000 outlets.

    Speaking to Indiantelevision.com SSC&B Lintas President Ashish Bhasin says, “We are very excited to be taking on this mega challenge of launching a national brand in the oil sector. We will be using an integrated marketing approach to build the Essar Oil Brand and the world famous SSC&B Lintas creativity to get it salience, Also, as an agency we pitch for very select clients but when we do, we go all out”.

     
     
    Interestingly, the agency in the last three months has won several new business accounts, the last being MTNL. The agency also upgraded its people through training and recruitment of internationally experienced managers, introduced latest systems, processes and technology; all the initiatives being steps towards becoming a world-class agency.

    Videocon Group, Hyundai Motors, Giny & Johny, Cybermedia Dice, TDV, ICICI Direct, Indian Express Group and MTNL are some of the clients of SSC&B Lintas

  • SSC&B Lintas Bangalore grabs Indian Institute of Hardware Technology (IIHT) account

    MUMBAI: SSC&B Lintas, an Interpublic Group company, has bagged the account of the hardware and networking training centre in Bangalore, Indian Institute of Hardware Technology (IIHT), which currently has 150 branches and is rapidly looking at increasing its network.
    IIHT will be primarily looking at recruitment ads spread across local newspapers. The institute is also considering outdoor advertising to promote the brand.

     
     
    Says SSC&B Lintas president Ashish Bhasin, “We are very happy that our Bangalore office is progressing so well and IIHT’s win is another feather in their cap. We have totally revamped SSC&B Lintas Bangalore under Mahendra Bhagat’s leadership and have launched new systems and tools to make SSC&B Lintas Bangalore the only integrated world class agency in that market.

    SSC&B Lintas in its endeavour to revamp its offices, after Delhi has now completed the upgradation processes with its Bangalore arm. The business drive has also kick started in an aggressive mode and Bhasin stated that a lot of pitches have been made, the results of which were awaited this week.

     
     
    SSC&B Lintas has in the last 100 days won several new business accounts like MTNL and Essar Oil. They have upgraded their people through training and recruitment of internationally experienced managers, introduced latest systems, processes and technology; all steps towards the vision of becoming a world-class agency.
     
     
    Videocon Group, Hyundai Motors, Giny & Johny, Cybermedia Dice, TDV, ICICI Direct, Essar Oil and MTNL are some of the clients of SSC&B Lintas.

  • SSC&B Lintas adorns a new corporate identity

    MUMBAI: After the recent re-vamp of its Delhi arm, SSC&B Lintas has adopted a new corporate identity. This move comes in keeping with the endeavour of being a world class agency providing internationally acceptable communications product.
     
     
    Speaking on the same to SSC&B Lintas Aashish Bhasin, he says, “The contemporary new logo captures the heritage of the agency and creates an emotional bond for today’s new age client. Since SSC&B Lintas is endeavouring to become a world class agency, we felt that our logo should reflect the same spirit and quality”.
     
     
    SSC&B Lintas is currently in the process of upgrading its people, systems and its communication services product. After the revamp of its Delhi arm the agency is going to revamping all their offices in due course.

  • SSC&B Lintas B’lore appoints Shridhar as creative director & branch head

    MUMBAI: SSC&B Lintas Bangalore has appointed G S Shridhar as creative director and branch head.

    Shridhar, who has over two decades of advertising experience, has been the creative director of Lowe Chennai and the creative head of Mudra Chennai. Post that he ventured into film production and also set up a consultancy catering to clients and agencies in India and in Sri Lanka.

    “I am really happy to have Shridhar lead our Bangalore team. With his experience, he will take SSC&B Lintas Bangalore to new heights. Given the huge wins that SSC&B Lintas Bangalore has had in the last few months, he has his task cut out, which is to make SSC&B Lintas Bangalore a world class agency. Considering the wide portfolio of accounts, ranging from the UB group to CyberMedia Dice, from Harrisson Malayalam to Motul, there won’t be a dull moment in Shridhar’s life”, said SSC&B Lintas president Ashish Bhasin.

     
    Shridhar is also known for the articles he writes, workshops he conducts and the lectures he delivers at leading business schools.