Tag: SSC&B

SSC&B Lintas Delhi bags the Orix account

MUMBAI: Close on the heels of several other recent business wins, SSC&B Lintas has bagged the Orix auto and business solutions (OABS) account. A joint venture between Orix corporation, Japan,which is a leasing company, and Infrastructure Leasing and Financial Services, India (IL&FS), OABS is an eminent player in the business transport solutions, car rental services and related areas. Currently operating in 12 cities in India, OABS is all set to expand into several other cities and towns in the large Indian market.

“We are delighted to have bagged the Orix account and am sure that SSC&B Lintas Delhi, under the able leadership of Suresh Tiwari, will create an exciting partnership with ORIX. We at SSC&B Lintas are thrilled that our efforts to build India’s first integrated world class agency are bearing fruit so rapidly,” said SSC&B president Ashish Bhasin.

SSC&B Lintas Delhi was upgraded earlier this year with the introduction of new systems, technologies, best practices, managers with international experience and a new creative team, as a part of the revamp drive.

October 3, 2005
Sahara TV to take on a new look 15 August; slew of new shows being readied

For long a has-been, Sahara TV is now gearing up to stand up and be counted. In preparation for a major programming revamp that is rolling out in September, the channel is going in for a new look on 15 August. Aimed to coincide with Independence Day, the channel will sport new graphics as well as a couple of new shows.

The channel also has plans to introduce a special weekend programming line-up within the next two months, says Sahara TV president Satish Menon.

Among the new programmes that are to be launched on the channel in a phased manner in the next few months is Parchhaiyan, a suspense soap that premiered on Monday. Slotted in the 9 pm prime time band Mondays to Thursdays, the Ravi Rai directed series starring Milind Gunaji and Reena Wadhwa is pitched directly against family soaps on mainstream satellite channels, says Menon.

The channel’s Independence Day programming line up includes a mega entertainment show titled Bharat Parva featuring Bollywood’s top stars. And continuing in that nationalistic vein, an hour long weekly show Mission Fateh, an ode to soldiers on the battlefront, launches 16 August at 9 pm. Each episode will feature the saga of a martyr fighting for the country in the unfriendly terrain of Kargil.

Among the channel’s new shows lined up for September is an adapted version of the classic hit series I Love Lucy with retired former Bollywood superstar Sridevi in the lead role. Post-September will also see Sahara coming out with a strong weekend programming line up, says Menon.

The channel recently appointed SSC&B to promote its programmes, Shubh Mangal Savdhan and Parchhaiyan in a multi media campaign encompassing print, outdoor and radio. The task of making the new graphics and new look of Sahara TV has been given to graphics major Crest Communications, says Menon.

August 6, 2002
ZILS focus on Zed Career Academy

Zee Interactive Learning Systems Ltd, the multimedia education subsidiary of Zee Telefilms, is currently in the middle of a major drive to increase awareness around its Zed Career Academy.

The initiative is part of the increased activity being witnessed in ZILS after the twin appointments recently of promoter Subhash Chandra’s son Amit Goenka as managing director and Dilip Mahapatra as COO. As director of learning centers, Mahapatra has been instrumental in expanding Zed Career Academy from 156 centres to a 300-plus strong nationwide ground network of comprehensive learning network consisting of learning web portals, multimedia and the print, supported by a network of learning centres, equipped with interactive learning, across South Asia with the capability to address a variety of learning needs, an official release states. While Mahapatra handles day-to-day operations, Goenka’s brief is to drive the business of ZILS, official sources say.

And in what is termed as a long-term relationship, ad agency SSC&B has been assigned the task of handling press publicity. The main focus is on print campaigns, which are being done through inserts in newspapers. Zee organises which paper and on what date they will appear while SSC&B provides the design. The agency is positioning Zed Career Academy as a “unique interactive computer learning institute” with the tagline – Classrooms of the future.

ZILS is also concentrating on below the line activities. For example, it is organising seminars in colleges. They also run show reels in cinemas, both in the suburbs and in the city. Touch screen kiosks have also been set up in some locations. The possibility of hoardings in important city locations is also being studied, the sources say. On the television front ZILS is regularly being promoted on through the Zee bouquet.

August 24, 2001