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Tag: SS Rajamouli

  • “Indian stories told well, can move the world:” SS Rajamouli at Lumikai Insignia

    “Indian stories told well, can move the world:” SS Rajamouli at Lumikai Insignia

    Mumbai: Academy Award-winning filmmaker SS Rajamouli participated in a keynote session at Lumikai Insignia, India’s top interactive media and gaming summit. He shared the stage with global tech leaders, including Cevat Yerli, Raja Koduri, and Abdullah Alorainy of Saudi Arabia’s Public Investment Fund (PIF).

    Reflecting on his journey from Magadheera to Baahubali and RRR, Rajamouli discussed his focus on high-quality storytelling, blending technology and talent to realize his vision. He stated, “Belief finds believers. With faith that it can be done, we find people who help us achieve it.” Through films like Magadheera and Eega, he pioneered the use of VFX and graphics to enhance storytelling in Indian cinema.

    The success of Baahubali and RRR set new quality standards, bringing Indian cinema to global audiences and achieving both critical and commercial success.

    Rajamouli highlighted the importance of cultural authenticity and quality in his work, explaining, “When we created Baahubali or RRR, every bit was made for Indian viewers with an Indian psyche embedded within. And once audiences taste quality, they demand it. With access to incredible content on their mobile devices, they are expecting even better. Quality in entertainment is non-negotiable.”

    The panel also discussed the growth opportunities in India’s interactive media sector, driven by the country’s young, digitally native audience. They explored the expanding role of AI in entertainment, noting its rapid development.

    Commenting on the evolving audience palate for immersive entertainment, Lumikai founding general partner Salone Sehgal said, “With a young, increasingly affluent audience and a consumer base exposed to global best, the need for entertainment that is high quality and culturally resonant has never been higher. Visionaries like SS Rajamouli have paved the way for fusing storytelling with technology successfully taking Indian films global. It was our privilege to learn from him at Lumikai Insignia. His unique insights fuelled founders in interactive media gaming who have similar aspirations.”

    Capitalising on this one-of-a-kind congregation of industry leaders, Lumikai, an Indian interactive media and gaming VC fund, unveiled its highly anticipated ‘The Lumikai State of India Interactive Media and Gaming Report’ for 2024. This seminal research series has established itself as the authoritative resource for understanding India’s gaming landscape. It has been consistently referenced by government bodies guiding policy decisions and industry planning.

  • Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Mumbai: Within seven weeks, OPPO India received 34,000 plus entries from photographers across India for the imagine IF Photography Awards 2024 in round one which concluded on 15 June 2024.

    OPPO launched the Imagine IF Photography Awards globally in 2023 to spark creativity in mobile photography and showcase the prowess of OPPO camera technologies. The competition made its foray into India this year after the success of the inaugural edition.

    Round one invited Indian citizens over 18 years to share their smartphone photographs across nine categories: Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Of these 34,000+ entries, the ‘Portrait’ category emerged as the most popular and garnered 26 per cent of the submissions. This was followed by ‘Landscape’ which witnessed 20 per cent participation.

    OPPO India head of digital marketing Sushant Vashistha said, “We are thrilled with the overwhelming response to the platform. The high volume of entries uncovers new photography talent across India, and we are glad to present them with an opportunity and a platform to showcase their work on a global stage.”

    The top 50 photographers will move to round two by end of June and the final six winners will be announced on 25 July 2024. “The shortlisted photographers will get to shoot exclusively on our flagship OPPO Find X7 Ultra device and experience the world’s first Quad Main Camera while submitting their nominations for round two. We are excited to see the next set of photos and the creativity they will showcase.” added Sushant Vashistha.

    To generate excitement around the competition, OPPO India released a brand video on its Instagram featuring director, screenwriter, and Indian ambassador for the initiative, SS Rajamouli with TV producer and actor, Raghu Ram. The video presents Raghu as the judge of a photography contest, and in true Raghu fashion, he is shown losing his cool over the photography capabilities of the contestants. Raghu’s level of disappointment is consistently on the rise and so is his anger. Just then, SS Rajamouli enters the scene and advises Raghu to nurture creativity rather than shun it. Following this, Raghu’s attitude shifts, and he is shown sharing encouraging feedback with the contestants with a big smile.

    The Imagine IF entries are being judged by a panel of expert photographers including celebrity wedding and portrait photographer and OPPO Imaging expert Joseph Radhik, wildlife photographer Aarzoo Khurana, fashion photographer Arjun Mark, and other global jury members.

    All top six winners will get an opportunity to attend the Paris Show 2024 and collaborate with OPPO India for photography-led projects in future. The Gold awardee will receive a cash prize of Rs 5,00,000, two Silver winners will get Rs 2,00,000 each and three Bronze winners will win Rs 1,00,000.

  • “The democratisation of smartphone photography is incredibly exciting.”: SS Rajamouli

    “The democratisation of smartphone photography is incredibly exciting.”: SS Rajamouli

    Mumbai: Rajamouli’s remarkable works in the cinema industry have left an indelible mark, weaving captivating narratives through frames that evoke raw human emotion. Today, we witness a convergence between parallel and commercial cinema, driven by an audience thirst for diverse narratives.

    Initiatives like the ‘OPPO Imagine IF Photography Awards’ democratise photography, empowering emerging creators to share their unique perspectives. As AI advancements reshape the photography landscape, collaborations like Rajamouli’s with OPPO India promise to advance visual storytelling, technology, and creativity, amplifying voices and enriching global conversations around photography.

    Indiantelevision.com in conversation with director & screenwriter, OPPO ambassador SS Rajamouli discussed his collab with OPPO India, convergence between parallel and commercial cinema, fusion of technology and creativity in photography and much more…

     

    Edited Excerpts:

    On perceiving parallels between filmmaking and photography in conveying emotions and narratives; do you foresee a convergence between parallel and commercial cinema today, and advocate for more diverse cinema beyond mainstream narratives

    Filmmaking and photography capture a moment in time, a single frame that can ignite many emotions. In cinema, we weave narratives through sequences of these frames, but a powerful photograph can achieve the same effect. With a camera, just as in filmmaking, it’s all about capturing light, composition, and the raw power of human emotion – a single tear, a look of joy. It’s about storytelling without words. We are witnessing a beautiful convergence between parallel and commercial cinema in contemporary filmmaking. This convergence is driven by the audience’s increasing demand for diverse narratives and experiences. Parallel cinema brings unique perspectives and artistic depth, while commercial cinema offers grandeur and entertainment value.

    OPPO’s constant innovation excites me. Their commitment empowers everyone to be storytellers, especially through initiatives like the recent ‘OPPO Imagine IF Photography Awards.’ This platform provides a space for new and established talents to share their unique perspectives, enriching the cinematic landscape and fostering inclusivity.

     

    On smartphone camera advancements democratising photography for emerging creators; why is the fusion of technology and creativity in photography exciting for professionals and aspiring creators

    The democratisation of photography through smartphones is incredibly exciting. Brands like OPPO keep innovating, pushing advancements that empower emerging creators to effortlessly translate their vision into reality. This accessibility levels the playing field, allowing anyone to explore their creativity and share their unique perspective with the world.

    This fusion of technology and creativity is a win-win for everyone. Professionals can experiment and capture fleeting moments on the go, while aspiring creators have the tools to hone their craft and build a portfolio. Initiatives like the OPPO imagine IF Photography Awards further fuel this movement by encouraging people to push the boundaries of mobile photography. It’s a fantastic time to be a storyteller, and I can’t wait to see the incredible stories these advancements will help bring to life.

     

    On initiatives like the Imagine IF Photography Awards and platforms like OPPO contributing to fostering creativity and supporting content creators through access to efficient camera technology

    I believe initiatives like the Imagine IF Photography Awards by OPPO are game-changers for nurturing creativity and supporting aspiring photographers.

    These awards recognise and celebrate exceptional mobile photography, inspiring everyday people to push their creative boundaries. The fact that it’s open to all Indians over 18 and has diverse categories like landscape, portrait, and travel, judged by a panel of expert photographers like Joseph Radhik, Arzoo Khurana, Arjun Mark, and other global juries, makes it incredibly inclusive.

    OPPO’s commitment to cutting-edge camera technology empowers these creators to capture their vision without limitations. This fosters a thriving mobile photography community, taking the art form to exciting new heights.

     

    On the role of AI advancements in shaping the photography industry, and have they influenced your own creative process

    The world of filmmaking is constantly evolving, and AI is at the forefront of this change. It has brought incredible advancements to photography, from perfecting image quality to streamlining the editing process. It’s like having a highly skilled assistant by your side. It can take care of tedious tasks like noise reduction and color correction, freeing filmmakers like myself to focus on the bigger picture: the narrative, the emotions, and the composition of the scene. This allows us to spend more time crafting the story we want to tell. I believe AI is a powerful tool that can elevate the storytelling process.

    OPPO truly understands this. By integrating AI into their smartphone cameras, they have put this powerful technology into everyone’s hands. Now, anyone can capture stunning visuals with ease. It’s a game-changer, not just for professional filmmakers like myself, but for aspiring creators and anyone who wants to capture those special moments perfectly. AI in photography is here to empower us all to be storytellers.

     

    On your collaboration with OPPO India and how do you think it will advance photography, technology, and visual storytelling

    As a filmmaker, I value the power of visual storytelling. When OPPO India invited me to become the ambassador for their Imagine IF photography competition, I was intrigued. OPPO India has been at the forefront of innovation in smartphone photography, pushing the boundaries of what’s possible in capturing moments with incredible clarity and detail.

    India is home to a rich tapestry of cultures, landscapes, and stories waiting to be told. By amplifying the voices of Indian photographers on the global stage, we can enrich the global conversation around photography and bring diverse perspectives to the forefront. As creators, we must embrace technological innovations to stay ahead of the curve and bring our creative visions to life. Hence, as an OPPO ambassador, I am always excited to see how their latest phones push the boundaries of mobile filmmaking/ photography.

  • OPPO India launches imagine IF Photography Awards 2024

    OPPO India launches imagine IF Photography Awards 2024

    Mumbai: OPPO India has announced the imagine IF Photography Awards in the country. The initiative—with renowned director & screenwriter, SS Rajamouli as its Indian ambassador—is designed to spark creativity in mobile photography. OPPO launched the imagine IF Photography Awards globally in 2023. The inaugural edition of the Awards witnessed over 7,00,000 entries from 51 countries. This is the second year for imagine IF, and its first foray into India.

    “As an artist, I’ve always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same,” S S Rajamouli said. “The OPPO imagine IF India Photography Awards 2024 represents a bold step towards celebrating innovation and imagination in mobile photography, and I am thrilled to be a part of this initiative. Let’s capture the extraordinary, let’s imagine the impossible, and let’s create a legacy of inspiration for generations to come.”

    Jury

    The competition, open to all Indian citizens over 18 years, features nine entry categories— landscape, portrait, colours, unfading moment, fashion, snapshot, light, travel, and collection — and will be judged by a panel of expert photographers: Celebrity Wedding and Portrait photographer and OPPO Imaging Expert Joseph Radhik, wildlife photographer Arzoo Khurana, fashion photographer Arjun Mark, and other global juries.

    OPPO India head of digital marketing Sushant Vashistha said, “OPPO India is proud to bring the Imagine IF Photography Awards to the country, providing a platform to showcase the incredible talent of Indian photographers. As the sole smartphone brand featured in Paris Photo 2023, OPPO showcased a collection of outstanding images, including those by renowned photographers and winning entries from the 2023 OPPO Imagine IF Photography Awards. This year, we can’t wait to see some incredible photographs from India being showcased on the global stage.”

    Participants can share their smartphone photographs for ‘Round 1’ until 15 June 2024 (Midnight IST). From these, 50 winners—announced in the last week of June—will proceed to Round two. This second phase will commence in early July, and the final six winners will be announced on 25 July 2024

    From the top winners, the Gold winner will be awarded a cash prize of Rs 5,00,000, two Silver winners will win Rs 2,00,000, three Bronze winners will win Rs 1,00,000. All five winners will get the opportunity to attend the Paris Show and the latest OPPO phone, besides getting an opportunity to collaborate with OPPO India for the photography led projects.

    For more information, please visit the official event website at https://imagine-if.oppo.com/in/?dataTab=theme. OPPO India welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life.

    The awards were announced on the sidelines of the OPPO Ambassador Conclave in Mumbai that commenced with the unveiling of the OPPO Find X7 Ultra, the world’s first quad main camera with HyperTone Image Engine. Renowned industry leaders, influencers, and OPPO Ambassadors, including Dharma Cornerstone COO Rajeev Masand; director Anubhav Sinha; DOP Sudeep Chatterjee, PHD Media India CEO Monaz Todywalla; and Famous COO Raj Kamble, led discussions on the evolution of smartphone photography, AI advancements, and the rise of content creators.

  • Is Rajamouli RRR-egretting not upgrading to CRED UPI?

    Is Rajamouli RRR-egretting not upgrading to CRED UPI?

    Mumbai: The third in a series of celebrities facing existential dilemmas over UPI is none other than SS Rajamouli, who’s been spotted in CRED’s latest ad RRR-equesting David Warner for discounted match tickets.

    Warner presents him with an impossible proposition – let him helm Rajamouli’s next magnum opus (or more likely, a flop), or just upgrade to CRED UPI instead. Imagine what the legendary director must have been thinking or see for yourself in the latest ad for switching to CRED UPI – an upgraded payment experience in which users can earn cashback on every transaction and slash their credit card bills.

     

     

     

     

  • ‘RRR’ records 1000 minutes watch time on Zee5

    ‘RRR’ records 1000 minutes watch time on Zee5

    Mumbai: The film ‘RRR’ received 1,000 million streaming minutes and was trending #1 in all four languages on ZEE5. The movie has already broken all box office records and is receiving an overwhelming response by the audience on OTT as well, according to a company statement.

    Helmed by SS Rajamouli and produced by D. V. V. Danayya of DVV Entertainment, starring Jr. NTR, Ram Charan and Alia Bhatt in the lead roles, the film turns out to be a blockbuster hit. With ‘RRR’, ZEE5 adds another feather to its cap post the success of ‘The Kashmir Files’.

    Talking about the huge success of the film, ZEE5 chief business officer Manish Kalra said, “After the enormous success of ‘RRR’ in theaters, audiences have again rewarded the Magnum opus with an outstanding response on ZEE5. With the release of the film in 4 languages on ZEE5, the story was brought closer to the audience across languages in India. At ZEE5, we strive to offer the best in content and stories to our loyal and potential audience, and ‘RRR’ was yet another attempt from us to delight our subscribers.”

    Commenting on the success of ‘RRR’ actor Nandamuri Taraka Rama Rao said, “Gratitude is what I feel when I see the love you are all showing to ‘RRR’ on ZEE5. It is so exciting to be in front of our audiences in Telugu, Tamil, Kannada and Malayalam. We are so glad to see your tremendous response.”

    Elated by the response, actor Ram Charan said, “We are overjoyed to see the love for ‘RRR’ on ZEE5! With the film’s awaited release in Telugu, Tamil, Kannada and Malayalam, we are as excited as you all. Thanks for appreciating the film.”

  • ZEE5 announces RRR OTT premier in regional languages

    ZEE5 announces RRR OTT premier in regional languages

    After registering a tremendous success on theatrical release, RRR is all set to hit the OTT screens. On the eve of superstar NTR’s birthday, ZEE5 has announced the release of the blockbuster movie ‘RRR’ on ZEE5 on 20 May 2022. Expanding its TVOD portfolio, ZEE5 is set to launch the movie in multiple regional languages Tamil Telugu Kannada Malayalam with English subtitle across the globe in TVOD.

    According to the trade reports, the film remains at the top of box office charts with Rs 1100+ Cr box office collection worldwide.

    RRR- Rise Roar Revolt is based on the journey of two legendary revolutionaries depicting fire and water far away from their homeland. The superlative performance by Young Tiger Jr NTR and Mega Star Ram Charan has captivated audiences’ minds across geographies making it a landmark movie in Indian film industry.

    The film, directed by SS Rajamouli and produced by D. V. V. Danayya of DVV Entertainment, featuring Jr. NTR, Ram Charan & Alia Bhatt in the lead characters, had its worldwide theatrical release on 25 March, 2022. The film went on to become a national rage and a milestone in the southern entertainment industry; clocking a roaring success at the box office, and is now set to be released on ZEE5 for viewers across the globe to watch in their preferred language with English subtitles.

    Commenting on the announcement, ZEE5 chief business officer Manish Kalra said, “We are happy to bring RRR for our audiences in multiple languages, enabling them to consume in their preferred format. At ZEE5 the focus has always been to democratise content, making it accessible and economical for the larger audience. We have invested in building a diverse and strong portfolio for TVOD, in line with our plans to enhance in-home entertainment experiences. We are excited to see the response for the most celebrated movie of 2022.”

    Pen Studios’ CMD Jayantilal Gada said, “We are happy to associate with ZEE5, and proud that Pen Studios is instrumental in enhancing the reach of S.S. Rajamouli Ji’s RRR, which is one of the finest films and the pride of Indian cinema. RRR will now be available in four south Indian languages Telugu, Tamil, Malayalam and Kannada to its viewers in TVOD format from 20 May.”

  • Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Mumbai: Last week, Pen Studios’ “Gangubai Kathiawadi” starring Alia Bhatt joined the 100 crore club, despite the strong competition (“The Batman”) and theatres still running at 50 per cent capacity in Mumbai and Delhi circuits. The film grossed Rs 92.22 crore at the box office in its second week, with the worldwide box office gross standing at Rs 108.3 crore. The success of his latest production notwithstanding, Pen Studios founder Jayantilal Gada is hopeful about the future of digital, even as the industry returns to normalcy post the Covid-19 pandemic.

    In a quick chat with IndianTelevision.com, he spoke about how the digital medium has grown to become indispensable for the film business today.

    “Digital is today the biggest market for films, having replaced television as a medium of film advertising and promotion as well as distribution,” says Gada, adding that, “the 80:20 ratio between TV and digital in terms of marketing budgets and distribution deals has been reversed completely.”

    For all Pen Studios productions, while the theatrical window of 60 days remained sacrosanct even during the pandemic, digital has already overtaken TV as the second release platform, enjoying another exclusive 60-day window before the satellite premiere.

    However, despite all of digital’s merits, Gada maintains that the cinema experience is irreplaceable. “The market for digital grew by leaps and bounds during the pandemic. Even though it is stabilising at a higher value than pre-pandemic, it can never replace cinema,” he asserts. “The theatrical market will bounce back to what it used to be; in fact, it already has, as shown by the success of Gangubai. The audience will continue to go for the theatrical experience while digital takes over as the second screen, surpassing TV.”  

    In the last couple of years, Pen Studios has shifted focus to digital for film promotions in a big way. “Gangubai Kathiawadi” was the first-ever Hindi film promoted by Instagram Global to its 475 million followers. The film based on the journey of real-life madam Gangubai of Kamathipura, was released in over 5000 screens worldwide.

    https://www.instagram.com/reel/CabOSMuDNdA/?utm_medium=copy_link

    The teaser of the company’s forthcoming production, John Abraham starrer “Attack,” garnered 227,000 engagements and 24.2 million total views across all platforms, in addition to trending on YouTube in number one position.

    “Digital is the fastest medium to reach out to the audience today. The share of TV has diminished in the recent past. As a perception building and reminder medium, outdoor gets the same weightage as before,” Gada tells. “The last two years have been a great learning experience which gave us the time to remodel our processes to come up with new strategies for upcoming releases.”

    While Pen Studios’ 2022 slate is yet to be out, for now, it is looking forward to its next big release, SS Rajamouli’s magnum opus “RRR” on 25 March. The company also has Shahid Kapoor starrer “Jersey” and Chiranjeevi and Ram Charan starrer “Acharya” in the pipeline.

  • Sun TV, Zee Anmol almost neck-to-neck in across genres

    Sun TV, Zee Anmol almost neck-to-neck in across genres

    BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee Anmol had then topped Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres, only to be overtaken by the normal occupant of the numero uno rank Sun TV in the following week. In week 23 of 2018 (Saturday, 2 June 2018 to Friday, 8 June 2018), the difference in the ratings between the top channel in the list, Sun TV, and Zee Anmol narrowed to just 1.073 million weekly impressions as compared to the normal difference between Sun TV and the second ranked channel of around 2-5 million weekly impressions in the previous year.  Of course, during IPL weeks, it was generally the channel that aired the world’s richest cricket league competition that was ranked first in BARC’s weekly across genres lists.

    Six Hindi GECs’, two Telugu GECs’ and one channel each from the Hindi Movies and the Tamil genres comprised BARC’s top 10 channels across genres list during the week under consideration. From the network’s perspective, three channels each from Star India and Zeel, two channels from Sony Pictures Network India and one channel each from the Sun TV Network and Viacom 18 made up BARC’s list of top 10 channels across genres in week 23 of 2018.

    As mentioned above, Sun TV topped BARC’s across genres weekly list with 807.338 million weekly impressions in week 23 of 2018 as compared to 856.341 million weekly impressions in the previous week. The channel also was ranked first in BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and the first four programmes during primetime based on average rating across all airings (original and repeat) in the week were aired on Sun TV in these markets.

    At second rank in BARC’s weekly across genres list was Zee Anmol with 806.265 million weekly impressions in the week under review as compared to 824.521 million weekly impressions in week 22 of 2018. Zee Anmol also topped BARC’s list of top 10 Hindi GECs’ in the combined urban and rural Hindi speaking markets or HSM (U+R) and in HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya that was aired on the channel was ranked third in the HSM (U+R) and was ranked first in HSM (R) in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Climbing up three ranks was SPN’s women focused Hindi GEC Sony Pal with 654.741 million weekly impressions in week 23 as compared to 581.109 million weekly impressions in week 22 of 2018. Sony Pal was ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The sitcom Tarak Mehta ka Oolath Chasma was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Zeel’s flagship Hindi GEC Zee TV climbed up a rank to fourth place with 634.961 million weekly impressions in week 23 of 2018 as compared to fifth rank and 624.069 million weekly impressions. Zee TV was ranked third in HSM (U+R) and second in HSM (U).  Kumkum Bhagya, which was aired on Zee TV, and its spinoff Kundali Bhagya were ranked second and fourth in HSM (U+R), Kumkum Bhagya was ranked fifth in HSM (R), while in HSM (U) three programes on the channel – the two Bhagyas’ and Ishq Subhan Allah were among BARC’s top 5 Hindi GEC programmes based on average rating across all airings (original and repeat) in the week. 

    SPN’s Hindi Movies channel Sony Max was ranked fifth in week 23 of 2018 with 592.577 million weekly impressions as compared to rank four and 664.599 million weekly impressions in week 22. Sony Max also topped BARC’s weekly list of top 5 Hindi Movies channels in the week in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). In week 23 it was the airing of the first part of SS Rajamouli’s two film tale – Bahubali the beginning that helped the channel to its ranks in various BARC’s weekly lists including in the top 5 Hindi Movies programmes list based on average rating across all airings (original and repeat) in HSM (U+R) and HSM (R). Other films aired on the channel during the week under consideration that were among the top 5 programmes lists were Kanchana Returns and Sultan.

    The Balaji Telefilms produced supernatural seasonal soap Naagin has always catapulted Viacom18’s flagship Hindi GEC Colors to amongst the ranks in BARCs’ top channels and programmes charts. Colors re-entered BARC’s top 10 channels across genres list in week 23 of 2018 at rank six with 571.151 million weekly impressions. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). The third season of Naagin or Naagin 3 started in week 23. In the week of commencement itself, the programme entered BARC’s weekly list of top 5 Hindi GEC programmes based on average rating across all airings (original and repeat) in HSM (U+R), HSM (U) and HSM (R). Another offering from the channel, the reality show  Dance Deewane also entered BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Retaining its previous week’s seventh rank in week 23 of 2018 was Star India’s FTA Hindi GEC Star Bharat with 559.746 million weekly impressions as compared to 540.519 million weekly impressions in week 22.  Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (U) and HSM (R).

    Pushing its Telugu sibling channel Star Maa one rank to eighth place was another Star India FTA channel Star Utsav with 531.697 million weekly impressions in week 23 as compared to ninth rank and 501.065 million weekly impressions in week 22 of 2018.  Star Utsav was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked fourth in HSM (R).

    At ninth rank was Star India’s Telugu GEC Star Maa with 513.783 million weekly impressions in week 23 of 2018 as compared to eighth rank and 539.206 million weekly impressions in week 22.  Star Maa was ranked second in BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhra Pradesh markets three of its programmes were among BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in these markets.

    Also re-entering the list was Zeel’s Telugu GEC Zee Telugu at tenth place with 510.127 million weekly impressions in week 23 of 2018. Zee Telugu topped BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhra Pradesh markets and one of its programmes was included in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in these markets.

  • BARC Wk 22: Sun TV back on top across genres

    BARC Wk 22: Sun TV back on top across genres

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back at the pole position in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre – All India (U+R): 2+ individuals for week 22 of 2018 Saturday, 26 May 2018 to Friday, 1 June 2018 (week under review).

    The Tamil GEC was followed at second place by Zee Entertainment Enterprises Limited (Zeel)’s free to air (FTA) Hindi GEC Zee Anmol.

    Three channels each from the Star India network and Zeel, two channels from the Sony Pictures Network India (SPNI) and one channel each from the Sun TV Network and Viacom18 made up BARC’s weekly list of top 10 channels across genre in week 22 of 2018.

    From the genres perspective, six were Hindi GECs, two were Hindi Movies and there was one channel each from the Tamil and the Telugu genres, respectively, in BARC’s weekly across genres list for week 22 of 2018.

    Sun TV moved up one rank in week 22 of 2018 to first place with 856.341 million weekly impressions as compared to second rank and 842.114 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top five Tamil channels in the Puducherry and Tamil Nadu markets. The first four programmes in BARC’s weekly list of top five Tamil programmes during primetime based on average rating across all airings (original and repeat) in the week in the same markets were aired on Sun TV.

    Zee Anmol slipped a rank to second place in week 22 of 2018 with 824.581 million weekly impressions as compared to 893.536 million weekly impressions in week 21. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking or HSM (U+R) and individual rural Hindi speaking or HSM (R) markets during the week under review.

    Two programmes, the Balaji Telefilms-produced soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were among BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).

    Moving up a rank after the exit of the IPL 11-airing Star India’s Star Sports 1 Hindi was Viacom18’s FTA Hindi GEC Rishtey. Rishtey garnered 669.004 million weekly impressions in week 22 as compared to 691.066 million weekly impressions in week 21 of 2018. Rishtey was also ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and (HSM (R).

    Buoyed by the strong performance of the concluding part of the Hindi version of SS Rajamouli’s magnum opus Bahubali: The conclusion or BB2 in all the three markets — HSM (U+R), HSM (R) and HSM (U) — SPN’s Hindi Movies channel Sony Max jumped up four ranks to fourth place in week 22 of 2018.

    Sony Max garnered 664.599 million weekly impressions in the week under review as compared to 541.020 million weekly impression and eighth rank in week 21 of 2018. Sony Max topped BARC’s weekly list of top five Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  BB2 was ranked first in BARC’s list of top 5 Hindi Movies programmes in all the three markets. Another Hindi feature film (HFF) Hichki, which aired on Sony Max, was also among the top 5 Hindi Movies programmes during primetime in HSM (U+R) and HSM (U) markets.

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank, fifth, in week 22 of 2018 with higher ratings. The channel scored 624.069 million weekly impressions in week 22 as compared to 612.352 million weekly impressions in week 21 of 2018. Zee TV, ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), was ranked first in HSM (U) and sixth in HSM (R). Three prgrammes from the channel, Kumkum Bhagya, its spinoff Kundali Bhagya and Mahek, were among the five most watched programmes during primetime in HSM (U+R), while the former two were among the five most watched programmes during primetime in HSM (U) and HSM (R).

    SPN’s women focused Hindi GEC Sony Pal also retained its previous week’s rank, sixth, with 581.109 million weekly impressions in week 22 as compared to 605.098 million weekly impressions in week 21 of 2018.

    Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five programmes during primetime in HSM (R) in BARC’s list of the top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Ranks seventh, eighth and ninth in week 22 of 2018 were held by three Star India channels. The FTA Hindi GEC Star Bharat retained its previous week’s seventh rank in week 22 of 2018 with 540.519 million weekly impressions as compared to 568.156 million weekly impressions in week 21. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi GECs in all the three markets – HSM (U+R), HSM (U) and HSM (R).

    At eighth rank in week 22 of 2018 was Star India’s Telugu GEC Star Maa with 539.206 million weekly impressions as compared to the ninth rank and 509.836 million weekly impressions in week 21. Star Maa topped BARC’s weekly list of the top 5 Telugu channels in the Andhra Pradesh and Telangana markets. Three of the top five Telugu programmes during primetime in these markets were aired on Star Maa.

    Re-entering the list in week 22 of 2018 was another FTA Hindi GEC channel Star Utsav with 501.065 million weekly impressions. Star Utsav was ranked sixth in BARC’s weekly list of top10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (R).

    Zeel’s Hindi Movies channel Zee Cinema entered BARC’s across genres list for the first time in calendar year 2018 in week 22. The channel was also ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R) and HSM (U). The world television premier of the Akshay Kumar-starrer HFF PadMan, which was among the top five Hindi Movies programmes during primetime in the HSM (U+R) and HSM (R) and the Rajshree Productions’ hit Hum SaathSaath Hain from the year 1999 in HSM (U) were also responsible for the channel’s entry into the top 10 channels list