ITV

Tag: Srividhya Srinivasan

  • Amagi’s Cloudport enables Horse & Country TV to go global

    Amagi’s Cloudport enables Horse & Country TV to go global

    MUMBAI: Horse & Country TV (H&C TV) has deployed Amagi’s Cloudport optimize the delivery of new channels around the world.

     

    The channel, which broadcasts exclusive sports event coverage, news, documentary, and personality-led programming, utilised Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud. With this, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

     

    “We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany. Amagi’s Cloudport platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer,” said H&C TV CEO and chairman Heather Killen.

     

    The Bengaluru-based company’s Cloudport platform offers 99.99 per cent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. 

     

    With Cloudport, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, Cloudport gives H&C TV the flexibility to monetise new markets through targeted advertising.

     

    “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” added Amagi co-founder Srividhya Srinivasan. “Through Cloudport, H&C TV is able to perform hyper-localised and cost effective international distribution of its channels.”

  • B4U partners Amagi for content delivery, playout operations

    B4U partners Amagi for content delivery, playout operations

    MUMBAI: B4U Television Network India has signed on Amagi, the cloud-based broadcast infrastructure and targeted TV advertising company, for a range of end-to-end cloud-based playout services.

     

    Through its flagship channel playout platform, Cloudport 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access and measurement systems leveraging satellite distribution from satellite operator AsiaSat.

     

    The development marks a step in the adoption of cloud-based managed playout services by TV networks in India and Amagi’s growing expertise in this area. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

     

    Amagi is known in the Indian market for geo-targeted advertising. It has served over 30 million ad seconds for more than 2,500 clients including names like HUL, Reckitt & Benckiser, Britannia, and Wipro.

     

    “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said B4U Network chief financial officer Sandeep Gupta.

     

    “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration,” he added.

     

    The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi at its headquarters in Bengaluru.

     

    “Cloudport is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Amagi co-founder Srividhya Srinivasan.

     

    “By supporting multisite workflows and collaboration, our Cloudport platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers,” he added.

     

    “We are pleased to continue to support our client, B4U, with high availability ground and space integrated monitoring/control and up-linking service from our Tai Po Earth Station in Hong Kong, along with Amagi who provides end-to-end playout services, enabling B4U to enjoy a total transmission solution for access to Asia-Pacific-wide audiences via AsiaSat,” said AsiaSat VP sales and business development Philip Balaam.

  • Amagi to unveil Stormplus Hybrid Sat+Cloud ird at BVE2015

    Amagi to unveil Stormplus Hybrid Sat+Cloud ird at BVE2015

    MUMBAI: Amagi, the leader in cloud-based TV broadcast infrastructure, will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), Stormplus at BVE2015.

     

    The Stormplus IRDs work as satellite receivers enhanced with support for local content and ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics.

     

    Stormplus can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements.

     

    Stormplus has a robust cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and Ads at remote headends.

     

    “For TV networks who distribute their content through satellite, Stormplus provides a cost-effective alternative to regionalise content on existing feeds instead of setting up new satellite feeds. Especially in cases where TV networks are slowly transitioning from traditional satellite broadcast to the cloud, Stormplus augurs well as it is fully equipped with satellite + cloud hybrid capabilities,” said Amagi co-founder Srividhya Srinivasan.

     

    Amagi is a pioneer in content regionalization and geo-targeting advertisements on satellite TV feeds. The company has developed innovative and proprietary content watermark technology for automatic detection of triggers and content replacement. Stormplus also supports traditional triggers such as SCTE-35 and DTMF cue-tones.

     

    “Amagi holds multiple patents in delivering targeted advertising and content. We are committed to invest in technology research and bring out products that are revolutionary in the TV broadcast industry,” added Srinivasan.

     

    Amagi will also showcase its channel playout, regionalization, linear OTT and monetization platforms at its stand #R06. The company has more than 4,000 edge servers deployed in over 15 countries across five continents.

  • Amagi deploys Cloudport playout for Magic of Cinema

    Amagi deploys Cloudport playout for Magic of Cinema

    MUMBAI: Amagi, the cloud-based broadcast infrastructure, has announced a full-fledged deployment of its Cloudport Edge Playout servers for Magic of Cinema (MOC), a 24×7 free-to-air movie channel across 17 digital cable platforms.

    Using cloud technologies, Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Center in Bengaluru. Amagi’s Cloudport edge servers and its cloud-based unified management user interface has dramatically simplified channel playout across multiple cable platforms for MOC.

    “We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth” said MOC CEO Sricharan Iyengar.

    Amagi’s Cloudport platform runs on the cloud, with benefits of unlimited storage and accessibility. Amagi has already implemented its cloud technologies in more than 10 countries covering multi-country feeds. The platform has advanced features such as dynamic graphic overlays and sub-parting that met MOC’s exacting quality and feature requirements.

    “MOC is a fast growing movie channel with a line-up of rich and contemporary content. Amagi’s advanced technology platforms coupled with uninterrupted 24×7 playout and monitoring service has successfully and consistently met MOC’s evolving needs. We are very positive about MOC’s potential and Amagi is fully equipped to support the channel’s growth aspirations” said Amagi cofounder Srividhya Srinivasan.

    MOC has a wide array of over 1,500 Hindi cinemas, and is available on leading digital cable platforms including Hathaway, DEN, Siticable, UCN and Incable.