ITV

Tag: Sriram Kilambi

  • Bloomberg TV India boomerangs back to Havas Media India

    Bloomberg TV India boomerangs back to Havas Media India

    MUMBAI: The Bloomberg TV India media account has bounced back to Havas Media. The business news channel has decided to part ways with Aegis Media’s Vizeum India which has handling its media spends for a while and go back to Havas. Bloomberg TV India’s estimated media spend about Rs 7 crore per annum, and the win means that another blue-chip brand – this time in the media space – has been added to its client roster.

    Says Bloomberg TV India President Sriram Kilambi: “Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship.”

     

    Havas officials are of course pulling out the bubbly and celebrating. “It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, says Havas Media Group CEO India & South Asia Anita Nayyar/

    “We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back”, adds Havas Media India Managing Directorn Mohit Joshi.

     

     

  • Messe Frankfurt Trade Fairs partners Business Broadcast News

    NEW DELHI: Messe Frankfurt Trade Fairs India and Business Broadcast News have formed a strategic partnership to introduce a series of trade shows in the Indian market.

    The Memorandum of Understanding (MOU) between the two is aimed at developing exhibitions in India around various themes including but not limited to infrastructure development, power and energy as well as telecommunications. The two companies are expected to synergise to deliver innovative offerings in the Indian market.

    Reliance Broadcast Network, which is part of the Reliance Group of India and is associated with Business Broadcast News, owns and manages a portfolio of media vehicles across India that covers everything from radio and television to print and digital media.

    The MOU was signed by Raj Manek, Managing Director of Messe Frankfurt Trade Fairs India, and Sriram Kilambi, President of Business Broadcast News, in Mumbai. Messe Frankfurt, through its own initiatives and experience, has already established a series of shows within India, including Light India, ACMA Automechanika and Techtextil India. These fairs have become highly-recognised staples in Messe Frankfurt’s global portfolio, which includes more than 100 exhibitions annually worldwide.

    Speaking at the ceremony, Manek noted: “Messe Frankfurt has received great success and recognition so far with the three shows we have in India. But in order to continue on the growth path, and tap emerging opportunities in the country, it is imperative that we form strong alliances with strategic partners where we complement each other’s strengths. To date we have received fantastic support from government departments and industry associations, and believe this will now only increase and further enhance after our tie-up with an experienced powerhouse Business Broadcast News, which will enable us to reach these new sectors in India and install both the heritage and proven professionalism of the Messe Frankfurt brand within this market. We very much look forward to working with our new partners, and I believe our firms will benefit greatly from this cooperation.”

    “We entered this new partnership because we truly believe that Messe Frankfurt is committed to the India market. They offer professional platforms which have been proven again and again to be effective, informative and well-rounded. Our goal is to present Messe Frankfurt a better understanding of key growth areas in India’s economy and ultimately work together to conceptualise and ideally position our joint exhibitions as the leading events within the chosen sectors. Through our extensive network of media channels and products, as well as our knowledge of the Indian business needs, Business Broadcast News plans to grow our influence in the Indian exhibition industry,” said Kilambi.

  • Bloomberg UTV to be rechristened as Bloomberg TV

    Bloomberg UTV to be rechristened as Bloomberg TV

    MUMBAI: English business news channel Bloomberg UTV will be shedding the UTV brand name from 13 August, giving it an identity that is known across the world as a news brand.

    The channel will be called Bloomberg TV, getting rid of a popular entertainment brand name in India.

    Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”

    The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.

  • Triton creates Bloomberg UTV’s new ad campaign

    MUMBAI: Triton Communications has created a new brand campaign for Bloomberg UTV. The new campaign lays stress on Bloomberg being the original source of news and information and that its competitors in India report what it delivers.

    According to the company, with the business objective to launch the channel as an organic extension of Bloomberg, the world‘s largest financial news network, the communication objective was to establish Bloomberg UTV India as distinctly different from competitive alternatives.

    The agency felt that the communication challenge was to differentiate the brand in the Indian context and consistent with the global Bloomberg image and identity. It was further compounded by the brand‘s need to broad base itself.

    Triton Communications CEO and national creative director Renton D‘Sousa, “Research reveals that the viewer is interested in how the channel is fundamentally different rather than the run of the mill differentiators claimed by the genre. Whilst all business channels subscribe to the Bloomberg terminal for information, to BloombergUTV it is “it‘s raison d‘etre”. Hence ‘The Original Source‘. The positioning arrived enables the creative to substantiate the same with a distinct tone and bring it alive with a unique personality. The functional take away centers around incisive information, useful knowledge and actionable wisdom. The emotional take away is intelligence for the intelligent.

    The brand promise is communicated via the fundamental difference between BloombergUTV and other business channels by stating facts upfront. For starters, “Others report what we deliver”, the company said.

    BloombergUTV president Sriram Kilambi added, “The business news genre is full of the same stuff, which is very stock led, basically buy-sell hold. We at Bloomberg are about the larger picture – infrastructure, macro-economics, judiciary, policy, stocks and real-estate. We are justifiably proud of our news gathering heritage and are indeed the original source for most of the information that you see in your newspapers and your news channels. When Triton made that our positioning statement, we naturally loved it.”

  • Sriram Kilambi to head BloombergUTV

    Sriram Kilambi to head BloombergUTV

    MUMBAI: BloombergUTV has appointed former Radio Mirchi marketing head Sriram Kilambi to head the channel.

    Kilambi joined today, replacing Deepak Lamba who put in his papers recently.

    Kilambi had quit Radio Mirchi in March this year. He had joined Entertainment Network India (ENIL) as vice-president and cluster head- east and was promoted as marketing head in May 2011.

    Kilambi has spent over 12 years across FMCG and media sectors in various roles like sales, marketing, and customer management. Prior to joining ENIL, he had worked with Coca-Cola India

  • Radio Mirchi marketing head Sriram Kilambi quits

    Radio Mirchi marketing head Sriram Kilambi quits

    MUMBAI: After a six-year stint, Radio Mirchi marketing head Sriram Kilambi has put in his papers at the radio station.

    Kilambi is currently serving his notice period. His last day in the organisation is 31 March.

    “Yes, Kilambi has resigned,” Radio Mirchi CEO Prashant Panday told Indiantelevision.com.

    Kilambi will be replaced by Radio Mirchi regional marketing head-South GG Jayanta.

    Kilambi had joined Entertainment Network India (ENIL) as
    vice-president and cluster head- east. He was promoted as marketing head in May 2011.

    He has spent more than 12 years across FMCG and media sectors in various roles like sales, marketing, and customer management. Prior to joining ENIL, he has also worked with Coca-Cola India.

  • Radio Mirchi makes appointments for senior positions

    Radio Mirchi makes appointments for senior positions

    MUMBAI: Soon after the launch of radio stations in Bangalore, Jaipur and Hyderabad, Radio Mirchi 98.3 FM gears up to launch new stations, including Nagpur, Lucknow, Surat and more.

    According to Radio Mirchi deputy-CEO Prashant Panday, “We are in the process of hiring professionals with a wealth of experience and knowledge for key positions like station directors and regional marketing heads. Each candidate is being carefully hand picked by the company with the objective of putting together the best team in the business. Each new recruit will be playing a pivotal role in sustaining the leadership position of the brand Radio Mirchi.”

    Radio Mirchi has appointed Mahesh Shetty and Sriram Kilambi as Station Director for Chennai and Kolkata respectively. As station directors both Shetty and Kilambi will be responsible for all operational related activities of the brand in their respective cities, such as sales, marketing, finance, programming initiatives, technical, HR and other expansion plans, informs an official release.

    The current station directors Anand Parameswaran, Chennai and Nipun Bhardwaj, Kolkata, will be moving into national level assignments.

    Shetty comes with over 10 years of experience in sales, marketing and operations. His last assignment was with Pepsi Co. where he was responsible for handling on-premise channels for the brand nationally. Kilambi was working with Coca Cola India, prior to joining Radio Mirchi and comes with over seven years of experience in marketing, sales and operations.

    To meet the growing need of marketing the brand Mirchi on a more aggressive basis, the radio station will be appointing regional marketing heads across India. Shivangini Jajoria has recently joined the Delhi team as AVP marketing north-India. Her previous assignment was with Bharti Airtel Ltd, in the broadband and tele services division and she was responsible for establishing the brand pan India. At Radio Mirchi, Jajoria will be able to utilize her invaluable experience in marketing Radio Mirchi across North India, according to the statement.