ITV

Tag: Srinivasan KA.

  • Amagi appoints Sangeeta Chakraborty as chief revenue officer

    Amagi appoints Sangeeta Chakraborty as chief revenue officer

    MUMBAI: Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, announced the appointment of Sangeeta Chakraborty as its chief revenue officer. In this role, Chakraborty will lead all global go-to-market functions, including sales, customer success, marketing, services, and operations, to drive Amagi’s next phase of growth and customer impact.

    Sangeeta brings over two decades of enterprise software leadership experience, having scaled revenue and customer success organisations across both product-led and sales-led growth models. She has held senior leadership roles at high-growth technology companies, including Miro, Okta, Checkr, SymphonyAI, Accela, and VMware.

    Chakraborty was Miro’s chief customer officer from November 2021 to February 2023 and chief revenue officer from March 2023 to December 2024. During her tenure, the company scaled more than 250,000 customers worldwide while growing its user base to 80+ million. The company was valued at $17.5 billion and ranked #11 on the Forbes Cloud 100 list.

    “Joining Amagi at this juncture is incredibly exciting. The media industry is undergoing a profound transformation, and Amagi stands at the forefront with its cloud technology innovation that is purpose-built for today’s video economy. From live production to monetization, Amagi is powering critical workflows for the world’s top media brands. I look forward to working with our global teams and customers to unlock new growth opportunities, strengthen our market leadership, and deliver measurable value through innovation, scale, and trust”, said Chakraborty.

    A frequent industry speaker and strategist, Chakraborty brings domain expertise in SaaS and AI across diverse industries such as financial services, healthcare, government tech, and telecom. She holds an MBA from the Haas School of Business at UC Berkeley and a B.Tech. in Computer Science from NIT Warangal. Sangeeta will be based in the San Francisco Bay Area.

    Commenting on the appointment, Amagi co-founder & president -global business, Srinivasan KA said, “Media companies around the world are accelerating their shift to cloud-native, AI-powered infrastructure. Sangeeta brings the leadership and customer-first mindset that will help us lead the next chapter of our global expansion and market leadership.”

  • Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

    MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.

    Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.

    Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.

    “The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.

    Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.

    With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.

     

  • Amagi flips the script with AI tool to keep programmers off the ropes

    Amagi flips the script with AI tool to keep programmers off the ropes

    MUMBAI: In the OTT jungle, the bots are now doing the heavy lifting

    Gone are the days when content teams had to wrestle with Excel sheets and caffeine-fuelled late nights to build programming schedules. In a move that gives human schedulers their long-overdue coffee break, Amagi has just launched Amagi Smart Scheduler — an AI-powered scheduling solution designed to make sure your content hits the right eyeballs at the right time, without the daily data gymnastics.

    The company, a major player in cloud-based SaaS solutions for TV and streaming, announced the launch on 7 April 2025, positioning this slick new tool as a saviour for content teams, streaming platforms and broadcast networks alike. Built on Argoid’s AI scheduling platform — following Amagi’s acquisition of Argoid AI — Smart Scheduler marks the company’s latest bet on AI to revolutionise media operations.

    “The future of media programming lies in intelligent automation,” said Amagi co-founder & CRO Srinivasan KA. “With Amagi Smart Scheduler, we offer programmers and content owners a solution that reduces manual workload and enhances audience engagement and revenue potential.”

    Smart Scheduler doesn’t just slap AI on a spreadsheet and call it magic. It offers two modes of operation:

    1.    Fully automated mode: One click, and your channel schedule is AI-optimised using machine learning models trained on historical viewership data, content preferences, and real-world trends. No tarot cards involved.

    2.    Rules-based automation mode: Want a little more control? Teams can set custom rules and let the AI play within those lines — ensuring precision without paranoia.

    In both cases, editorial control stays intact. You can tweak, finesse, and fine-tune like the artsy genius you are. But now, you won’t need three screens, two assistants and a prayer circle to do it.

    The Smart Scheduler uses a buffet of data sources — historical content performance, metadata, audience trends, and even social engagement signals — to craft schedules that are actually smart, not just buzzword-flavoured.

    Traditional content scheduling has long been the media world’s necessary evil — time-intensive, manual, and prone to human error (and burnout). With Smart Scheduler, Amagi says it will scale multi-channel programming, improve operational efficiency, and crucially, boost ad revenue.

    The product is now generally available, ready to enter the workflows of media companies everywhere that are sick of spreadsheets and starving for streamlining.

    The timing couldn’t be better. With audience behaviour evolving faster than Tiktok trends and ad budgets getting squeezed like toothpaste tubes, content teams need tools that are sharp, swift and smart enough to keep up. Amagi’s Smart Scheduler might just be the solution that gives programmers their weekends back — or at least, fewer panic attacks.

  • Amagi to showcase AI-powered cloud broadcast innovations at NAB 2025

    Amagi to showcase AI-powered cloud broadcast innovations at NAB 2025

    MUMBAI: Amagi, will showcase its latest cloud broadcast solutions at NAB 2025. From April 6 to 9 at booth [W1721], Amagi will unveil key innovations designed to enhance operational efficiency, monetisation, and AI-driven automation in the media and entertainment industry.

    Amagi’s smart scheduler harnesses AI and machine learning to automate scheduling, minimising manual workload and boosting efficiency. By analysing historical viewing patterns and audience engagement, the system enables Fast channel owners to make data-driven programming decisions and optimise content scheduling.

    To cater to increasing demand for master control operations in the United States, Amagi has expanded its Network Operations Centre (NOC) with a new facility in New Jersey. This addition will provide hands-on support for live sports and news broadcasts, complementing Amagi’s existing NOCs in Bengaluru, London, and New Delhi.

    “Broadcasters and content owners need agile, AI-driven solutions to streamline operations, enhance monetisation, and deliver seamless viewing experiences,” said Amagi co-founder & chief revenue officer Srinivasan KA. “With our expanded NOC in New Jersey and advancements in cloud-based automation, Amagi is empowering customers to optimise workflows, maximise ad revenue, and scale their streaming businesses.”

    Amagi continues to innovate with solutions that enhance content distribution and maximise advertising revenue,

    The upgraded Amagi Dynamic for single live events now features Electronic Programme Guide (EPG) integrations, advanced ad insertion via Amagi Thunderstrom, and comprehensive recording options to ensure seamless audience experiences.

    Amagi Analytics offers deep performance insights, enabling content owners to refine ad strategies and improve viewer engagement, ultimately driving higher returns on investment.

  • Amagi signs a definitive agreement to acquire Tellyo’s business

    Amagi signs a definitive agreement to acquire Tellyo’s business

    Mumbai: Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced it has signed a definitive agreement to acquire the business of Tellyo, a leading real-time live cloud remote production, clipping/editing, and social sharing platform. This development is set to enhance Amagi’s video toolset for live sports and news broadcasts and improve live video streaming and editing experience for customers worldwide.

    Tellyo empowers media and content teams to produce compelling live videos that can be streamed to multiple digital and social media destinations using Stream Studio. The company enables branded video clips, highlights, and compilations to be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo also helps deliver high-quality web conferences, events, and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Using Tellyo, athletes, actors, sponsors, ambassadors, and influencers amplify their reach and engagement across social media.

    Amagi’s co-founder & CEO Baskar Subramanian said, “We are excited about the opportunities this acquisition presents for Amagi. Tellyo brings a wealth of expertise, a strong team, and innovative products that align perfectly with our strategic vision of being a frontrunner in the cloud-based live broadcast technology space. Together, we will not only enrich Amagi’s product offerings, but also bring investments in the Eastern European region and create new possibilities for local talent and global customers.”

    Tellyo CEO Richard Collins expressed his optimism for the future: “This move is a testament to our commitment in delivering outstanding value to our customers, employees and investors. We believe that joining forces with Amagi will provide us with the resources and scale to reach new heights. We are excited about the potential of what both our companies can offer.”

    “We are committed to ensuring a smooth transition for Tellyo’s clients, employees, and partners during this exciting phase. Our collective team is energized and ready to embark on this journey, leveraging our shared values, vision, and passion for excellence.” said Amagi co-founder & chief revenue officer Srinivasan KA.

    With this agreement, Amagi expands its footprint in Europe. Earlier last year, Amagi had set up its development center in Croatia, its first outside India. By bringing together Tellyo’s product development center in Poland and Amagi’s technology centers in India and Croatia, Amagi expects to drive cloud innovation in the region in an accelerated manner.

  • Subscription fatigue drives 103% growth in FAST viewing hours in 2021: Amagi report

    Subscription fatigue drives 103% growth in FAST viewing hours in 2021: Amagi report

    Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the average session duration increased by eight per cent. Ad impressions grew by a robust 134 per cent, reminiscent of the $50 billion in ad opportunities up for grabs for content owners each year across FAST platforms, as per the latest edition of the FAST industry report by Amagi. With this, FAST is quickly becoming the content model of choice for viewers and brands alike.

    The Amagi Global FAST Quarterly Report reveals 99 per cent growth in number of channels, 134 per cent growth in ad impressions, and 103 per cent growth in viewership hours on the Amagi platform. A global player in cloud-based SaaS technology for broadcast and connected TV, FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences. 

    In a trend that’s picking up, audiences are increasingly watching FAST TV via their mobile devices, in addition to Connected TV (CTV).

    Across the board, these strong indicators of engagement mean now is the time for media players to leverage FAST’s rapid momentum and establish or extend their presence in the space. Amagi’s analysis of viewership and content monetisation trends for top ad-supported platforms across the US & Canada, EMEA, APAC, and Latin America for 2021 further suggests that FAST content is exploding, with channels ranging from niche to mainstream.

    Global content brands are entering the FAST space at a rapid pace, adding a wide variety of mainstream and niche genres to the mix. While news continues to be the most sought-after content on ad-supported platforms, FAST channels are also offering audiences everything from movies, documentaries, music, horror, crime, food, travel, anime, sports, and more. In 2021, the genres with the greatest increase in channels were movies, sports and entertainment, closely followed by music, documentaries and news, reflecting their popularity among consumers in this increasingly crowded space.

    Ad-supported streaming platforms are starting to see steady growth in their ad revenues. As top FAST services like Pluto TV and Tubi continue to up the game by investing in quality content, bringing audiences with them, advertisers are clearly following. In 2021 alone, ad impressions grew by a robust 134 per cent, reminding of the $50 billion in ad opportunities up for grabs for content owners each year across FAST platforms.

     “With the remarkable rise of FAST TV, we’re seeing the promise and potential of ad-supported models begin to come to fruition,” says Amagi co-founder Srinivasan KA. “Consumers are exhausted by the cost and overwhelming choices of subscription services. Increasingly, they are clamoring for linear, ‘lean back’ viewing experiences across a wide range of genres—and our latest FAST report reflects that clearly.”

    “As brands enter and expand into the FAST space at a rapid rate, competition is only growing fiercer. Our latest industry report confirms that continued investment in FAST remains essential. We expect 2022 to be a big year for innovation in the FAST universe—across programming, advertising and distribution—and will continue to report the data-backed insights content owners, streaming platforms and advertisers need to stay ahead in the streaming game,” he adds.

    This third edition of Amagi’s FAST industry report aggregates data from its proprietary platform, Amagi Analytics, on viewership and content monetisation trends to uncover insights on top ad-supported platforms across the US & Canada, EMEA, APAC, and Latin America for 2021. The report analysed year-over-year growth of total hours of viewing (HOV) and ad impressions between December 2020 – December 2021, across 2000+ channels on 50+ FAST platforms on Amagi’s dynamic server-side ad insertion platform.