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Tag: Srinivasan K. Swamy

  • IAA Mentorship with Maarten L Albarda

    IAA Mentorship with Maarten L Albarda

    MUMBAI: The International Advertising Association (IAA) India Chapter has organised its next webinar on ‘World Goes Digital’, which will be addressed by Maarten L Albarda, renowned marketing consultant, former Coca-Cola media and communication innovation global director.

     

    L Albarda has around 30 years of experience in advertising and marketing and started his career at JWT Amsterdam as a media planner.

     

    “We are delighted to have someone of the stature of Maatren L Albarda to address the IAA mentorship webinar. I am sure brand managers and digital media practitioners would use this opportunity to interact with him,” said IAA India Chapter and IAA development Asia/Pacific region vice president Srinivasan K Swamy.

     

    Free Press Journal director Abhishek Karnani and Mahindra Special Services Group marketing and public relations head Manish Advani are co-chairing the IAA webinar series.

     

    The webinar will be aired live on the IAA YouTube channel – www.youtube.com /iaaindiachapter on 16 October 4pm onwards.

     

    The International Advertising Association (IAA) India Chapter has earlier hosted speakers like Sajeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO, Bookmyshow.com; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, Rediff.com; Julie Roehm, Chief Story Teller, SAP and Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd and Paul Berney, Co-Founder & Managing Partner EMEA of mCordis.

  • IAA Young Turks Forum to host Prasoon Joshi on his ‘journey down memory lane’

    IAA Young Turks Forum to host Prasoon Joshi on his ‘journey down memory lane’

    MUMBAI: IAA Young Turks Forum of the International Advertising Association (IAA) India Chapter, has invited the Chairman Asia Pacific & CEO of McCann World Group India, Prasoon Joshi, to share his multi-faceted professional journey.

    Kaushik Roy, President, Brand Strategy & Marketing Communication at Reliance Industries Limited will interact with him to uncover this journey, which will be followed by discussions with the young audience.

    An acclaimed advertising industry leader, Prasoon exemplifies a rare breed of creativity and leadership. An icon who has built mega brands, a writer who’s been honoured with the prestigious National Award twice by the President of India and one who has garnered glory at International Awards like Cannes, D&Ad, Clio, Media, Adfest, and plethora of others, Prasoon has also authored 4 books.

    Kaushik Roy has spent over three decades in the sphere of media and communication. He started his career with Hindustan Thompson Associates (JWT), Kolkata, in the Creative Department and later moved on to Account Management. Kaushik has held the positions of General Manager – South, Clarion Advertising (now Bates); Executive Director and Chief Creative Officer – Mudra Communications; Head – Corporate Brand Strategy, South Asia, at Philips.

    Srinivasan K Swamy, IAA India Chapter & Vice-President, Development Asia/Pacific Region of IAA said, “IAA Young Turks Forum in its three prior events has shown how the young professionals find this very useful. We are happy to have brought out this series, which is giving an opportunity for them to listen, learn and get inspired by successful communication experts from different genres.”

    “HBO has always had a strong connect with youth audiences and we are delighted to be associated with this platform that gives young professionals a chance to interact with experts from different fields,” said Monica Tata, Managing Director HBO South Asia, and Presenting Partner of the IAA Young Turks Forum.

    “The IAA Young Turks Forum is very excited to bring two well-known speakers from Media, Advertising and Communication background who will connect to the audience to share a few lessons from the world of creativity and strategy and what actually inspire them, on how they could use these inspiration in their business personal & professional dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chairman of the IAA Young Turks Forum Series.
     

  • IAA Young Turks Forum hosts mentorship programme

    IAA Young Turks Forum hosts mentorship programme

    MUMBAI: The International Advertising Association (IAA) India Chapter played host to 25 leaders from across Indian industry to mentor 720 students at the first ever mentorship programme conducted under the aegis of the IAA Young Turks Forum.

     

    JSW Foundation chairperson Sangita Jindal launched the initiative on 19 September at the Bombay Stock Exchange’s International Convention Hall. Hailing the initiative, Jindal scored the importance of mentorship for young professionals.

     

    Earlier, an interactive session with the theme ‘Engaging with the Audience – Lessons from the Entertainment Industry’ was held with film-maker and Lowe Lintas chairman R Balki and Hollywood director and entertainer Stefan Haves. Theatre personality and author Anish Trivedi moderated the discussion.

     

    “There is no need to panic in the race to achieve things,” advised Balki. He also added, “Chill, it’ll happen. Don’t panic.”

     

    Highlighting the difference between a great juggler and a not-so-great juggler, Haves said, “A great juggler has dropped the balls more and made more mistakes in public.” Underscoring the need to not fight shy and be scared of going in front of people, Stefan said, doing public discourse feeds your own soul and that of people around you.”

     

    HBO south Asia was the presenting partner and Mahindra Special Services Group and NASSCOM were the knowledge partners of the IAA Young Turks Forum.

     

    IAA India Chapter president and IAA development Asia/Pacific region VP Srinivasan K Swamy said, “It was heartening to see so many industry leaders spare their precious time to come and mentor youngsters. I am delighted that so many individuals came forward to avail this opportunity. I am also thankful to both Balki and Stefan Haves for talking about their craft and offering true words of wisdom to the 1000-plus audience.”

     

    “We at HBO encourage and value youth engagement opportunities. Our channels have a significant youth connect and we are delighted to have partnered with IAA for this event which had a particularly interesting mix of an interactive session and mentorship programme,” said HBO south Asia MD Monica Tata.

     

    Mahindra Special Services Group marketing and public relations head Manish Advani added, “This was the third edition of the IAA Young Turks Forum and the fact that we had over a thousand youngsters present speaks a lot for the need to have such events.”

  • How Cinema influences Culture & Marketing: Mahesh Bhatt and Stuart Sender

    How Cinema influences Culture & Marketing: Mahesh Bhatt and Stuart Sender

    MUMBAI: The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Director and Producer Mahesh Bhatt in turn was matter-of-fact. He said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

  • Arnab Goswami’s rendezvous with Sir Martin Sorrell

    Arnab Goswami’s rendezvous with Sir Martin Sorrell

    MUMBAI: World’s most respected marketing professional WPP CEO Sir Martin Sorrell and India’s popular news anchor Times Now editor-in-chief Arnab Goswami will meet up this August.

     

    Courtesy, International Advertising Association (IAA), as both will be part of a discussion on 18 August as part of IAA’s Conversations series of the Indian Chapter.

     

    “We find the IAA Conversations offering an excellent opportunity to engage two well-known media professionals in a meaningful dialogue on wide-ranging professional and personal topics. Sir Martin Sorrell, is one of the most important powerful media professionals in the world and our own Arnab Goswami is one of the most popular faces of news television in the country,” said IAA India Chapter and vice president-development Asia Pacific Srinivasan K Swamy.

     

    Event chairperson Dr Bhaskar Das added, “Both Sir Martin Sorrell and Arnab Goswami are great to listen to. And now when they sit together at the IAA Conversations, we are sure to not just have a lively session but also see some interesting insights coming up. People who follow ‘Frankly Speaking with Arnab’ will see a similar program but in a live format. An open-to-audience Q&A will follow the discussion.”

     

    The event will be held at the ITC Grand Central Hotel in Mumbai.

  • IAA launches IAA Young Turks Forum

    IAA launches IAA Young Turks Forum

    MUMBAI: The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives who are keen to interact and learn from industry leaders.

     

    This will be a bi-monthly series and for the inaugural one, Akzo Nobel India’s chairman Nihal Kaviratne, has kindly agreed to meet the young professionals to address as well as mentor them. Kaviratne will initially present an analysis of consumption trends in Asia and then interact with the audience on leadership in turbulent times. HBO south Asia is the presenting partner for IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours list in the UK and was awarded as the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia.

     

    Currently, Kaviratne is director of DBS Group & Bank, StarHub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore, GlaxoSmithKline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    IAA India Chapter president & IAA VP development Asia/Pacific region Srinivasan K Swamy said, “IAA has been thinking of doing something for young executives who are the backbone of industry tomorrow. With the launch of IAA Young Turks Forum, we hope to fill this gap. We are delighted to have someone like Nihal Kaviratne who has rich global experience to be our guest at the inaugural IAA Young Turks Forum series. We are sure young professionals will take full opportunity to learn from his insights on whatever he expounds.”

     

    “HBO has always had a strong connect with youth audiences and we are delighted to be associated with this thought exchange platform for young leaders,” said HBO south Asia’s managing director Monica Tata, presenting partner of the IAA Young Turks Forum.

     

    Mahindra’s special services group’s head marketing and public relations Manish Advani who is also chair of the IAA Young Turks Forum series added, “The IAA Young Turks Forum is a unique effort to bring together international gurus and young professionals face-to-face. We are confident in presenting top notch leaders every two months to this young audience”.

     

    Meanwhile, in an attempt to generate interest in the topic, the IAA (India Chapter) has invited Young Turks to send their thoughts on “Asia, Who’s Consuming” or “Leadership in Turbulent Times” in about 500 words to IAA. The chosen best article will win a Nokia cellphone along with a Certificate from the International Advertising Association.

  • IAA announces its new Initiative ‘World Goes Digital’

    MUMBAI: The International Association of Advertisers (India Chapter) has announced its series of webinars with the theme ‘World Goes Digital‘. Through this initiative the body hopes to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.

    IAA India Chapter president Srinivasan K Swamy said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world.”

    Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head – marketing and public relations Manish Advani will be co-chairing the IAA webinar series.

    Speaking on the same Karnani said, “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series.”

    “We are using the Google Hangout platform for the interaction. And coincidentally, we have Google India managing director Mr. Rajan Anandan, in our inaugural session on Wednesday, 25 April at 3pm,” said Advani.

    Anandan who heads Google in India has also been he was managing director of Microsoft‘s sales marketing and services business in India. He is currently also on the Advisory Board of Innovize Tech and 24/7 Techies.

    In the last few months, the IAA India Chapter has conducted a series of activities like the IAA Leadership Awards, IAA Mentorship Webinar, a Gender Sensitization Seminar, and the IAA Olive Crown Awards apart from the monthly “IAA Debates” on topical issues concerning the industry.

  • IAA India collaborates with AFAA for IAA Olive Crown Awards

    MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced the organisation of IAA Olive Crown Awards in collaboration with the Asian Federation of Advertising Associations (AFAA).

    The event will be held on 1 April at the Shangri-la Hotel, Parel, Mumbai.

    IAA president Srinivasan K Swamy said, “These are India’s first and only awards that salute excellence in communicating sustainability. They are now acquiring the stature of a cause and I am very happy with the great acceptance they have received from all sections of the industry specially advertisers.”

    Union Minister for Heavy Industries and Public Enterprises, Government of India Praful Patel will be the chief guest of the event.

    IAA Olive Crown Awards Committee chairman M.G. Parameswaran said, “The number of entries have registered a very satisfying increase, and the eminent jury were more than happy with their quality. We have received entries from across the Asian region and in fact some senior professionals based abroad will be flying into Mumbai to attend this prestigious awards function.”

    IAA (Asia-Pacific region) vice chairman Pradeep Guha said he was very happy that for the first time the IAA had collaborated with the Asian Federation of Advertising Associations (AFAA) in an event like this. “Such regional cooperation is the shape of things to come in the future and it is admirable that the Olive Crowns have gone pan- Asian in their third year itself,” he added.

    It is expected that the who’s who of the advertising, marketing and media industries would be present at this function.

    The event is presented by 9X Media and the Green partners for the awards are Hungama.com, Rajasthan Patrika and Panasonic India.

  • IAA announces ‘Gender Sensitisation Drive’

    IAA announces ‘Gender Sensitisation Drive’

    MUMBAI: India Chapter of the International Advertising Association (IAA) has announced “IAA Gender Sensitisation Drive” the components of which seek to fundamentally change the deep routed bias against women.

    The initiative has an acronym “VOW” standing for “Violence on Women” which we seek to stop consciously doing our bit and taking a vow to get rid of this bane in our society.

    The initiative consists of two segments. Gender sensitisation Seminars for content creators: The first part of the drive would be to hold a series of Seminars across India to sensitise content writers in film and TV industry, story writers (in print media) and in advertising, to guard against typifying women and on other gender nuances, and create focused awareness about the right way to project women across media.

    The Seminars would be addressed by experts in the field and also people of the communications industry.

    The first one is scheduled in Mumbai on 16 February. IAA is hoping to have Union Minister of Women and Child Development Krishna Tirath to inaugurate it.

    Seminars are also being planned in Delhi, Kolkata, Hyderabad and Pune in the next few months.

    The second segment is multi-media advertising campaign against ‘eve teasing‘: The initiative is a national advertising campaign that will use the creative resources of the communications industry and the strength of media linkages to use creative communications to try and change behavioral patterns in a manner that would benefit women. Eve Teasing has been identified as the critical issue that needs to be addressed.

    IAA president Srinivasan K Swamy said, “eve teasing is seen as the mother of most evils affecting women. Today‘s eve teaser is tomorrow‘s molester, and could be a future rapist. It is necessary to nip this in the bud itself. Research and experience of experts in the field like UNFPA and leading NGO‘s like Laadli have also suggested this subject as the critical one to address.”

    A national contest would be run inviting entries from creative people all over the country on how to tackle this issue through effective communication.

    The entries for this Contest would be judged by the best creative minds in the communications industry and short list some good campaigns; and a jury consisting of leaders from a cross section of society and NGOs would then select the winning campaign.

    The IAA would fund the production of this winning entry and use its media linkages to run the campaign on all newspapers and TV channels across the country.