ITV

Tag: Srinivasan K. Swamy

  • IAA announces Fourth Edition of IAA Leadership Awards

    IAA announces Fourth Edition of IAA Leadership Awards

    MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.

    The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.

    For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

    This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.

    IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

    IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

  • IAA announces Fourth Edition of IAA Leadership Awards

    IAA announces Fourth Edition of IAA Leadership Awards

    MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.

    The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.

    For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

    This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.

    IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

    IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

  • ASCI appoints Benoy Roychowdhury as new chairman

    ASCI appoints Benoy Roychowdhury as new chairman

    MUMBAI: The Advertising Standards Council of India (ASCI) has appointed HT Media executive director Benoy Roychowdhury as its new chairman. As a member of the Board of Governors for four years, he has represented print media and provided active support to self-regulation.

     

    R.K. Swamy BBDO chairman and MD Srinivasan K. Swamy was elected as vice chairman and Media Brands CEO Shashidhar Sinha, was re-appointed the honorary treasurer.

     

    ASCI outgoing chairman Narendra Ambwani said, “It has been quite an eventful year for ASCI. We had set four key priorities for the year i.e. Collaboration with the regulators, easier consumer access to ASCI services, inculcate self-discipline among creators of advertising and be seen as fair adjudicator by all stakeholders. Not only were we able to deliver on all four priorities; but we also received recognition for all the good work ASCI has been doing. The Department of Consumer Affair (DCA) engaged ASCI as their “Executive Arm” to curb misleading advertisements and has entrusted ASCI to process complaints received on DCA’s portal “Grievances Against Misleading Advertisements (gama.gov.in).”

     

    Roychowdhury added, “There has been a remarkable transition in the last couple of years of how newer sectors like e-commerce and media such as digital advertising have changed the game. Over 90 per cent of consumers send in their complaints to ASCI online or via e: mail versus letters or phone calls. ASCI has also evolved to match the pace by significantly improving the efficiency and speed in ASCI’s consumer redressal process. These continuous efforts are now being backed by regulatory agencies such as the Ministry of Information and Broadcasting as well as the DCA, and more and more Government organizations are approaching ASCI to seek help in adjudicating on various complaints related to advertisements. Responsibility for the success of self-regulation rests with every player – Advertisers should advertise with a conscience, media which carry the ads should be more responsible and regulators should back self-regulation by lending their support.”

     

    Speaking exclusively to Indiantelevision.com the new chairman said, “I would like to strengthen the four pillars that we stand tall on. Educate through our E-Learning initiative, enhance consumer interaction and our app will play a pivotal role in it. I am also looking at more collaborations.  We had great success as Ministry of Consumer Affairs recognised us last year and lastly we need to advertise our presence so that more people are aware about ASCI.”

     

    ASCI promotes self regulation philosophy and Roychowdhury thinks it’s healthy for the fraternity as the alternatives can be difficult. “The alternative to self regulation is government regulation which I think is not what the industry is looking towards. Responsible advertising is much better than courts and judicial processes,” he added. 

     

    Other members of the Board of Governors are CIABC vice president Abanti Sankanarayan, Procter & Gamble Hygiene and Healthcare managing director and chief executive Al Rajwani, Bennett Coleman and Co Ltd president Arunab Das Sharma, Pepsico India chairman & CEO D. Shivakumar, Eanadu director I Venkat, Agrotech Foods Ltd director Narendra Ambwani, Provacateur director Paritosh Joshi, Genesis Burson-Marsteller Asia Pacific & principal/founder, Burson-Marsteller vice chair Prema Sagar, Google India managing director Rajan Anandan, Hindustan Unilever executive director personal care Sameer Singh, S.P. Jain Institute management educationist SK Palekar, BBH Comms India managing partner Subhash Kamath and Grey Group chairman and managing director Sunil Lulla.

  • TAM-BARC India JV: The King is dead, long live the King

    TAM-BARC India JV: The King is dead, long live the King

    MUMBAI: Merely four months after the new television ratings measurement body Broadcast Audience Research Council (BARC) India entered the fray, the battle of matrices saw a happy ending today (27 August) as Television Audience Measurement (TAM) gracefully bowed out of the ratings race.

    Seeing more wisdom in forming a joint venture with its now erstwhile competitor BARC India, TAM joined hands with it to form a meter management company.

    Industry Cheers Move

    The move has brought much cheer from the industry as this means a unified single ratings sans any confusion week on week. Moreover, this move will benefit broadcasters and advertisers alike.

    Indiantelevision.com spoke to multiple industry stakeholders to get their first reactions on the coming together of TAM and BARC India. Here’s what they had to say:

         Viacom18 Group CEO Sudhandhsu Vats

         “It’s very good news for the Indian broadcasting industry. With BARC consolidating all the video audience measurement assets, we are happy       that stakeholders will have a greatly improved view on reach and impact. The aggregation of people meters and panel management powered by       BARC’s technology gives us an effective measurement system that expedites the solution on geographical coverage, sample size, and rural-           urban reporting.” 

    ZEEL MD and CEO Punit Goenka  

    “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

    R K Swamy Hansa Group chairman Srinivasan K Swamy

    “It’s a good development. It has become a larger sample and a more robust study. The techcom is strong in BARC and I am sure they will seamlessly integrate the inputs from two sources to great advantage.”

    Times Network CEO and MD M K Anand  

    “It’s a great move. The new system has launched quite well. The usual teething troubles are mostly getting addressed. The lingering presence of the erstwhile measurement system as a shadow was confusing. There have been faint mentions of TAM by clients and that chatter needed to end. With this move, the industry is truly and completely on BARC. The additional boxes and some talent from the older system will surely help in getting to maturity quicker. All in all, a great move for the industry and the two players.”

    Madison World and Madison Communications founder, chairman and MD Sam Balsara

    “This is a step in the right direction and achieves multiple objectives at one stroke:

    1.       It eliminates possible confusion in the market because of 2 currencies

    2.       It enables Barc to scale up cost effectively by putting the additional meters to good and effective use

    3.       It enables Barc to have ready access to trained people in the field

    4.       It ensures that a large number of people don’t go out of their jobs

    There are sufficient checks and balances in place to ensure that Barc in course of time will discharge its responsibilities, honourably.”

     Dentsu Aegis Network South Asia chairman Ashish Bhasin

    “I think it’s great that BARC and TAM have joined forces for the meters because definitely we don’t need two currencies for television ratings and BARC is the officially accepted ratings currency for the industry to use. Moreover, it is also good that the TAM meters will get utilised because that will help speed up the process of scaling to the meters required for BARC, so that the entire country can be quickly covered. We now look forward to robust viewership data, covering the entire country, and are particularly looking forward to rural data commencing soonest.”

    To start with, the new JV company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

    After an unrivalled run of almost 17 years in the Indian broadcast space, TAM Media Research, which started its function way back in 1998 with the mandate to work neutrally, will now no longer be rolling out television ratings.

    To say “The King is dead, long live the King” would be an apt proclamation to summarise this latest development.

  • IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    MUMBAI: The International Advertising Association (IAA) India Chapter hosted Razorfish India CEO Charulata Ravi Kumar as mentor guest at the recently concluded webinar.

     

    “It was good to have a senior media professional like Charulata Ravi Kumar spend valuable time to share her experiences in the digital media and advise young professionals speak in specific terms,” said IAA India Chapter president and IAA VP development Asia Pacific Srinivasan K Swamy.

     

    “Digital in India is at a very nascent stage, and there are trials and errors that we go through, but we understand in the long run where we need to take this forward,” said Kumar.

     

    “If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to Jurassic Park,” added Kumar.

     

    “There is much interest in the digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium but also take us through success stories and ways in which digital is influencing business,” opined Free Press Journal director Abhishek Karnani.

  • Vineet Jain, AroonPurie, Uday Shankar and CVL Srinivas bag top honours at 3rd IAA Leadership Awards

    Vineet Jain, AroonPurie, Uday Shankar and CVL Srinivas bag top honours at 3rd IAA Leadership Awards

    MUMBAI: The International Advertising Association’s (IAA) India Chapter today announced the winners for the 3rd IAA Leadership Awards at a glittering ceremony held in Mumbai. The event, presided by Honourable Union Minister of State for Finance Sri Jayant Sinha, brought together the most creative and strategic minds from the world of Marketing, Media and Advertising industry as they competed against each other for the coveted awards.

    The 3rd IAA Leadership Awards celebrated the hard-work and efforts put in by professionals from across industries that have enabled their brand promise and message to further their respective brands’ propositions with consumers.

    Congratulating the winners, Chief Guest for the evening, the HonorableUnion Minister of State for Finance Sri Jayant Sinha said, “It is an honour to be present in a room full of achievers. Politics much is like marketing in many ways. In my experience I have learnt that Indian consumers are a very different lot, very different from consumers internationally. They are emotional, relational and definitely need value for money – paisa vasool is a must. So when we are speaking to the Indian consumers as marketers, much as we in politics do, we need to keep these aspects in mind. Having said that, I would like to congratulate the winnerstonight, and hope they celebrate their success over years to come.”

     

    Speaking on the occasion, Srinivasan K Swamy, President of IAA’s India Chapter said, “It is wonderful to be in the amidstof a collection of individuals who are seekers of excellence. I am humbled and proud at the same time. Humbled, because I am in the midst of a distinguished audience and proud, because this is only the third year of IAA Leadership Awards and it has already established itself as an industry standard. I would like to thank for the support I received from Raj Nayak for putting steam behind an award that the industry looks forward to.”

    The 3rd IAA Leadership Awards were presented by COLORS. Speaking about the initiative, Raj Nayak, CEO – COLORS said, “IAA is undoubtedly the best platform in the industry bringing together creative minds, and the IAA Leadership Awards celebrates the leaders who empower like-minded individuals to push their boundaries with great campaigns and hard work. Associating with the event is an absolute honour and we would like to extend our heartiest congratulations to the winners for their contribution towards the development of the industry. We look forward to further our association with IAA and continue to applaud the efforts put in by professionals on this national platform.”

    Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance IndustriesLimited, announced the Hall of Fame award to I Venkat – Director, Eenadu Group along with the Srinivasan K Swamy and the Chief Guest – Jayant Sinha. He ended the proceedings by thanking all the winners, the judges and the hosts and the Chief Guest for gracing the occasion and making it a memorable evening.

     

  • “Agencies are not rapidly reinventing to stay relevant to changing advertiser needs”: IAA

    “Agencies are not rapidly reinventing to stay relevant to changing advertiser needs”: IAA

    MUMBAI: The India chapter of the International Advertising Association (IAA) is all set for the big debate.

     

    To be held on 16 February, the theme for the new season of IAA Debate is: ‘Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs.’

     

    Speaking for the motion (that is agencies are not reinventing themselves) will be Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico). Those presenting the points against the motion (that is agencies are reinventing themselves) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej).

     

    The debate will be moderated by CNBC – Storyboard editor Anant Rangaswami.

     

    IAA India Chapter president and IAA Asia Pacific VP-development Srinivasan K Swamy said, “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this.”

     

    D B Corp chief – marketing & corporate sales officer Pradeep Dwivedi added,  “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, VikramSakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, PunithaArumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and ZerinRahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

  • IAA invites entries for 5th Olive Crown Awards

    IAA invites entries for 5th Olive Crown Awards

    MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced its call for entries for Olive Crown Awards.

    In its fifth year, the Olive Crown Awards are Asia’s first and only awards that recognise excellence in communicating sustainability. Run along with the Asian Federation of Advertising Associations (AFAA), these awards have been attracting entries from India and Asia. Run as a cause, there is no entry fee charged.

    IAA Asia Pacific development VP and IAA India chapter president Srinivasan K Swamy said, “These awards have grown from strength to strength. This is our way of showing that we as professionals in the communications industry are not just custodians of the brands we work for, but are also custodians of Brand Earth. We are very happy with the warm response we have received from all sections of our industry.”

    IAA vice president and Olive Crown Awards Committee chairman Neeraj Roy added, “I feel the Olive Crowns have pulled the green message back on top of the strategic agenda. More corporates and Agencies are realizing how important it is to do their bit for the environment as evidenced by the increasing interest and stature of these awards.”

    Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha said, “I am pleased that IAA and AFAA are partners in the Olive Crown initiative. This remains the first and only such effort in Asia and needs to be encouraged at every level. I am also glad the Corporate Social Crusader Award, which was launched last year and received such a great response from corporates has been continued this year.”

     

  • One-in-four digitally connected Indian will ensure growth of medium: IAA

    One-in-four digitally connected Indian will ensure growth of medium: IAA

    MUMBAI: The International Advertising Association (IAA) India Chapter conducted its 12th Webinar on 19 December 2014 as part of the ‘World Goes Digital’ webinar series.

     

    GroupM South Asia, veteran digital media specialist and managing partner, Tushar Vyas was a guest speaker in this series of the webinar.  As part of the GroupM South Asia ExCo, Vyas leads the digital media practice for GroupM South Asia. He is also responsible for investments and corporate business development.

     

    Commenting on the importance of the digital medium, Vyas said “The number of people who have embraced digital as a medium is a testimony to its growth and importance. There are 5 million smartphones being bought every month in India, which has ensured that 25 per cent of the Indian population is digitally connected.”

     

    IAA India Chapter & vice president, development (Asia pacific region) Srinivasan K Swamy commented, “Having experts like Tushar Vyas, ensures that our members and the fraternity in general gets the latest and most authoritative view on the digital media.”

     

    The Free Press Journal director and Webinar Series chairman Abhishek Karnani said “We were delighted to have Tushar Vyas addressing the 12th in the series of ‘World Goes Digital’ Webinar series hosted by the IAA India Chapter. These sessions go a long way in spreading the awareness of the digital media.”

     

    The International Advertising Association (IAA) India Chapter has hosted speakers like Citi India CMO Sanjeev Kapoor, Bookmyshow.com founder and CEO Ashish Hemrajani, Google India managing director Rajan Anandan, Linkedin India managing director Nishant Rao, Rediff.com founder Ajit Balakrishnan SAP chief story teller Julie Roehm, Hungama Digital Media managing director and CEO Neeraj Roy and mCordis co-founder & managing partner (EMEA) Paul Berney.

     

    Recently, Ram Subramanian and Rajjat Barjatya were also invited as guests on ‘World Goes Digital’ webinar series.

  • IAA debate: Metro markets are losing their sheen to tier II & III towns?

    IAA debate: Metro markets are losing their sheen to tier II & III towns?

    MUMBAI: The first in a new season of IAA Debates, organised by the International Advertising Association (IAA) India Chapter and presented by the Dainik Bhaskar group, will be held on Friday, November 28, 2014 at Gallops, Mahalakshmi Race Course, Mumbai.

     

    Industry captains will speak for and against the motion on: Metro Markets are losing their sheen to Tier II & III Towns for Consumer Products/Services. The speakers are

     

    •             Sadashiv Nayak, CEO, Future Retail Ltd

    •             Ronita Mitra, Senior VP, Brand Communication & Insights, Vodafone India

    •             Amitabh Pande, Senior Director – Consumer Insights and Strategy, PepsiCo India Region

    •             Atul Phadnis, CEO, Whats-On and GM (APAC), Gracenote

    The debate will be moderated by Mini Menon, Executive Editor, Bloomberg TV India.

     

    Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group,  on the new season of IAA Debates said, “The IAA Debates has traditionally seen industry leaders deliberate on topics of vital importance to the stakeholders we serve. We have had debates on the relevance of print and TV in the digital age – whether social media is a good business, the role of creative becoming more critical with media fragmentation. I am happy that the new season of IAA Debates is kicking off with a topic of much relevance to the fraternity.”

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added,  “We are delighted to partner with IAA in  bringing the thought-provoking industry debates again to the entire advertising & marketing fraternity. The great French essayist, Jospeh Joubert, once famously said that ‘It is better to debate a question without settling it than to settle a question without debating it.’ At Dainik Bhaskar, it is our constant endeavour to contribute to this spirit of discovery and hence be a harbinger of change and evolution. We look forward to the upcoming Dainik Bhaskar-IAA debates as an important step in that direction.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, Punitha Arumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and Zerin Rahman, speaking for and against the motion.

     

    Delegates (including media) wishing to attend the IAA Debates on November 28, need to pre-register at execseciaa@gmail. Or call: +91 22 2874566 (Extn 162). Please send in your name, designation and organisation represented. A limited number of seats are available and you will be intimated by the IAA India Chapter.