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Tag: Srinivas Reddy

  • Hrithik flexes with Own Your Body in star powered wellness push

    Hrithik flexes with Own Your Body in star powered wellness push

    MUMBAI: When it comes to health, Hrithik Roshan has always been the poster boy for balance, discipline, and a chiselled dose of motivation. Now, the superstar is lending that aura of fitness to Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy.

    In a move that fuses Bollywood muscle with modern nutrition, OYB has appointed Roshan as its official brand ambassador, hoping his pull among millennials, professionals, and fitness-conscious Indians will make wellness not just aspirational but accessible.

    “Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency,” said OYB co-founder & CEO Rama Krishna Reddy. “At OYB, we’re filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice, his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission.”

    Roshan, never one to shy away from a fitness philosophy, added his own spin: “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”

    OYB’s portfolio already covers the essentials of modern wellness: stress relievers, energy boosters, and daily health supplements made with 100 per cent natural, vegan, and organic ingredients. With no added sugar, gluten, or artificial fillers, the formulations are developed by leading AYUSH scientists and tested in NABL-accredited laboratories, ensuring safety and consistency in an often-crowded market.

    The brand’s offerings are available nationwide through leading e-commerce platforms, quick commerce services, and its own direct-to-consumer website. But the real flex begins now: OYB plans to roll out digital-first campaigns with Roshan and expand into new wellness categories, hoping to become the go-to label for mindful nutrition in India.

    For a brand that urges consumers to Own Your Body, adding Bollywood’s most disciplined body to its corner may just be the winning formula. After all, if Hrithik says wellness starts with what you consume, India is bound to listen.

  • PKL raids new turf with 8 languages and referee cam for Season 12

    PKL raids new turf with 8 languages and referee cam for Season 12

    MUMBAI: Kabaddi is no longer just heard in a single tongue, it’s shouting from the rooftops in eight. As the Pro Kabaddi League (PKL) Season 12 kicks off on 29 August, fans can expect a whole new playbook of innovation, from fresh formats and referee cams to commentary in eight languages.

    For the first time, the league goes truly multilingual. Alongside English, Hindi, Tamil, Telugu, Kannada and Marathi, viewers can now hear raids in Haryanvi and Bhojpuri a move that takes kabaddi deeper into its northern heartlands. Bhojpuri has already been a smash hit with cricket audiences, while Haryanvi adds a hyperlocal connect.

    And the voices leading the charge are just as starry. Ravi Kishan headlines the Bhojpuri feed, while Srinivas Reddy takes Telugu. Champions K. Prapanjan (Tamil), Mohit Chhillar (Haryanvi), Vishal Mane (Marathi), former India women’s captain Mamatha Poojary (Kannada) and raider Rishank Devadiga add insider flair. Add to that the likes of Sunil Taneja, Vrajesh Hirjee, Padamjeet Sehrawat, NC Kaushik and Chaitanya Sant, and the mat suddenly sounds richer than ever.

    The tech side gets a glow-up too. Fans can now experience two dugout views, a split screen revival tracker, and the big debut, the ‘Referee Cam’, which flips between live play and a bodycam perspective, plunging viewers into the heart of a raid.

    “Season 12 is about making the game more accessible and more engaging than ever,” said JioStar head of audience engagement Siddharth Sharma,  at . “By presenting the league in eight languages and adding immersive tools like referee cam, we’re creating a richer, more inclusive kabaddi story.”

    On the mat, the action is just as fierce. Tie-breakers will now settle drawn matches in the league phase, ensuring no game ends flat. A brand-new play-in phase has been added: the top two teams sail straight into the playoffs, 3rd and 4th contest a mini-qualifier, while 5th to 8th fight it out for the remaining slots.

    With every raid live on Star Sports Network and JioHotstar, Season 12 promises to be kabaddi like never before faster, louder, and more local, with the referee’s whistle now literally in your ear.

  • TV9’s Mumbai-centric Hindi news channel to convert into Marathi

    TV9’s Mumbai-centric Hindi news channel to convert into Marathi

    MUMBAI: Associated Broadcasting Company Limited (ABCL), which runs a clutch of regional channels, is converting its Mumbai-centric Hindi news channel into full-fledged Marathi.

    The decision to make TV9 Maharashtra a local regional-language news channel comes in the wake of losses from the city-specific Hindi news channel. “We are changing it into Marathi as it is the only loss-making channel in our entire bouquet. Earlier being in Hindi, we were not attracting any state government advertisements. Going local would also mean that we get more connected with people outside Mumbai,” said ABCL vice president operations KVN Murthy.

    The channel’s operational loses are estimated at close to Rs 300 million a year, according to market estimates. TV9 officials, however, declined to comment on the extent of these losses.

    TV9 Maharashtra has begun the process of transitioning into a full-fledged Marathi news channel as part of its strategy to go local. The news bulletin and the other prime-time shows have already made the shift to Marathi with the exception of the Entertainment bulletin which will eventually go Marathi.

    TV9 Maharashtra head Srinivas Reddy said that 90 per cent of the content is in Marathi while only 10 per cent is in Hindi. “We haven’t decided any date on when we want to become a Marathi channel completely. But that is the way we are moving.”

    ABCL had made its expansion into the Hindi language with the launch of TV9 Mumbai in 2009 focussed on local news. However, TV9 Mumbai was last year rebranded as TV9 Maharashtra to widen the viewership base. But language turned out to be a major impediment since Marathi is the most widely spoken language in Maharashtra.

    “Marathi is the language of the common people in Maharashtra. We thus decided to become a Marathi news channel,” Reddy said, talking about the shift to Marathi language.

    TV9 Maharashtra, which will have to compete with established players like Zee 24 Taas, ABP Majha (earlier Star Majha) IBN Lokmat and ETV Marathi, is betting on local content to drive viewership.

    “If you look at other Marathi news channels, they are covering more of other news rather than news of local relevance. We will be focusing only on local news. In fact, TV9 Maharashtra will have 90 per cent of local content and maybe 10 per cent of other content like sports,” he averred.

    TV9 Maharashtra has around 100 part-time and full-time journalists across Maharashtra and around 15 anchors. While most of the team is in place, the channel will hire new employees for its output division.

    The Marathi news broadcaster also has offices in different cities of Maharashtra including Nagpur, Nashik and Pune.

    So will there be a sizeable retrenchment because of this makeover exercise? “We are not sacking anybody. In fact, a lot of our employees were already Marathi speaking and we are also training existing employees in our output division in addition to hiring new people for output division.”

    However, Indiantelevision.com has been made to understand that the broadcaster has already told certain employees to look out for a new job as part of its resturcutring excercise.

    In addition to TV9 Maharashtra, ABCL runs four regional news channels including TV9 Karnataka (Kannada), TV9 Gujarat (Gujarati), Indiavision (Malayalam), Kolkata TV (Bengali), besides an English news channel News9. It also has a niche channel in Telugu devoted to Entertainment and News called TV1.