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Tag: Srinandan Sundaram

  • Vim celebrates India’s cleanest cities with sparkling tribute and floor cleaner discounts

    Vim celebrates India’s cleanest cities with sparkling tribute and floor cleaner discounts

    MUMBAI: Hindustan Unilever’s home care brand Vim has rolled out a spirited, city-specific campaign to honour the winners of Swachh Survekshan 2024–25—India’s largest cleanliness survey spearheaded by the ministry of housing and urban affairs. As a nod to the residents of the nation’s cleanest cities, HUL is offering exclusive discounts on its Vim Ultrapro Floor Cleaner range—reinforcing its message that cleanliness begins at home.

    Now in its 10th year, Swachh Survekshan has become a national benchmark for urban hygiene and sanitation. In this year’s edition, Indore, Navi Mumbai, and Surat clinched the top ranks in the premier Super Swachh League, while cities like Ahmedabad, Bhopal, and Lucknow were spotlighted as rising stars. Prayagraj earned special praise for its sanitation efforts during the Mahakumbh. A total of 43 national awards were conferred.

    Vim’s hyperlocal campaign targets these winning cities with outdoor hoardings, local radio integrations, and hyperlocal influencer content. More than just a promotional push, the initiative is a celebration of civic pride and a bid to trigger sustained behavioural change around cleanliness—both inside homes and across communities.

    HUL home care general manager Srinandan Sundaram said, “Cleanliness has long been woven into the fabric of our culture, and Vim proudly stands by this enduring value. Along these lines, Vim has recently gone beyond dishwash and launched Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives- which offers deep cleaning and enhanced performance. This campaign reflects our conviction that the path to cleaner cities starts from building the culture of cleanliness & we are celebrating the people from the winning cities for exhibiting the same. By echoing the spirit of Swachh Survekshan, we hope to inspire citizens to embrace cleanliness as a daily habit—and as a shared responsibility that strengthens our communities.”

    The campaign also doubles as a spotlight for Vim’s newly launched Ultrapro Floor Cleaner range, which features patented biodegradable polymer technology and probiotic actives. The product promises 100 per cent stain removal, deep cleaning, and exotic fragrances that last up to four hours—a technological upgrade aimed at India’s evolving home hygiene needs.

    With this initiative, HUL strengthens its alignment with national cleanliness drives, seamlessly connecting personal hygiene with civic responsibility—one mop at a time.

  • Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    NEW DELHI: Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram, currently executive director – customer development. The appointment will be effective 1 July 2021.

    Sitapati is leaving the organisation to pursue an external opportunity.

    He joined HUL as a management trainee in 1999 and has successfully managed roles across sales and marketing. As executive director – foods and refreshment, he led the transformation of the brand’s Tea portfolio into a purpose-led category that regained market leadership and gained shares for the last three years.

    During his tenure, he also led the merger of Adityaa Milk and more recently, GSK Consumer Healthcare business into HUL, bringing iconic brands like Horlicks and Boost into the Unilever family. The Unilever Food Solutions business was also rewired and transformed into a growth engine.

    Sundaram joined HUL as a management trainee in 1999 and over the last 22 years, has had a strong track record in both customer development and marketing. In his current role, Srinandan has been at the forefront of bringing in leading-edge technology and transforming the company’s CD organisation into a high tech – high touch team. The Shikhar app, launched under his leadership, has lent a competitive edge to the business, especially during the pandemic and is the largest eb2b app in India today.

    HUL chairman & MD Sanjiv Mehta said, “I would like to thank Sudhir for his immense contributions to the company over the last two decades. We cherish iconic ad campaigns like Daag Acche Hain and Swad Apnepan Ka that were created under his leadership. He played a pivotal role in the merger of GSK CH into HUL. I wish him the very best as he embarks on a new chapter in his career. I am delighted with the appointment of Srinandan as head of foods and refreshment and I’m certain that he will take the business to the next level of performance.”