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Tag: srilanka

  • Dsport acquires India rights of tri-nation tournament in SL

    Dsport acquires India rights of tri-nation tournament in SL

    MUMBAI: Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket for Nidahas Trophy.

    The Nidahas Trophy 2018, played in celebration of Sri Lanka’s 70th year of independence, will follow a round robin format with all the three teams playing each other twice, and the top two progressing to the final to be played on 18 March 2018. All the matches will be played at the R Premadasa Stadium in Colombo.

    “We are delighted to partner with the Sri Lankan Cricket board and showcase this important tourney to the cricket aficionados in India,” said Discovery Communications India senior vice president and general manager South Asia Karan Bajaj. “Nidahas Trophy 2018 will also mark the first time when the Men in Blue will feature live on Dsport. This will give a further fillip to the channel and bolster our efforts to showcase world class sporting events to our fans in the country.”

    Sri Lanka Cricket Board president Thilanga Sumathipala said, “Dsport is fast emerging as an important destination for premium sports in India. We are happy that cricket fans in India will join in and celebrate Sri Lanka’s 70th independence anniversary via Dsport. We look forward to a closely contested tournament.”

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  • Starsports.com sets a new benchmark for sports on digital

    Starsports.com sets a new benchmark for sports on digital

    MUMBAI: The video streaming site from Star India – starsports.com – has garnered unprecedented traction on the digital domain.

     

    The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video on the destination, delivering an unprecedented 37.6 lakh visits.

     

    While public figures are not available, the previous record for a single game is believed to have been achieved on IPL last year, with around 14.8 lakh visitors watching the video on 23 April 2013, when Chris Gayle scored 175 for Royal Challengers Bangalore. The final also beat the views registered for the retirement test match of Sachin Tendulkar, 10.3 lakh visitors, which marked the previous high point for starsports.com.

     

    Speaking on the occasion, Star India EVP and head new media Ajit Mohan said: “This is a proof that the fans are ready to embrace a completely new destination conceptualised around video. We are emerging as the best way to follow cricket. The success of ICC World T20 really positions us well for Pepsi IPL 2014, which is debuting on starsports.com this year, and where we have the opportunity to really deliver a whole new experience for IPL fans. Our aspiration is to break the 20 lakh mark for a single game.”

     

    Overall, starsports.com attracted more than 80.9 lakh users during the fortnight long tournament delivering more than 2.24 crore visits. The consumer engagement on starsports.com is continuing to grow dramatically. A total of 101 million live minutes of video were consumed by users during the last four matches played by India in the tournament, with an average of more than 30 minutes per live view. 

     

    Starsports.com offered live matches of ICC World Twenty20 as an ad-free subscription service on its advanced sports video player. In addition, the portal also offered a free, five-minute delayed service.

     

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