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Tag: Srikanth Kakani

  • Vdopia announces APAC launch of Chocolate

    Vdopia announces APAC launch of Chocolate

    MUMBAI: Vdopia, the global leader in mobile and online video advertising has announced Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising.

    The new marketplace product called, Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.

    “Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner,” said  Vdopia CEO Saurabh Bhatia and added, “With Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.”

    The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are vast compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.

    “One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability,” said Vdopia CTO Srikanth Kakani.

    “The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory” said Vdopia APAC senior VP Preetesh Chouhan. “Chocolate is the only marketplace that offers end to end functionality for scaling video ads on mobile and best monetisation opportunities for publishers”.

    Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user’s web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability. Chocolate takes advantage of Vdopia’s proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.

     

  • Vdopia realigns its top management

    Vdopia realigns its top management

    MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management.

     

    To meet the distinct demands and challenges of the ad tech industry, it has appointed Saurabh Bhatia, who co-founded Vdopia in 2007 and has served since as its chief business officer (CBO), as its chief executive officer (CEO), succeeding Srikanth Kakani (also a co-founder) who becomes the company’s chief technology officer (CTO), a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer (COO), becomes Vdopia’s president, also a new position.

     

    Bhatia believes that under Srikanth’s direction, Vdopia served video ads to 63 of the top 100 ad age advertisers and expanded globally opening up offices in nine countries. He says: “Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world. We are in the most exciting phase of our growth, as the mobile video ad market is expected to grow by more than 300 per cent in the next four years. As an organisation, we will build a stronger, growing business portfolio by further solidifying our core technology offerings. This structural reorganisation is indispensable for Vdopia to respond with agility to the changing business environment.”

     

    As Vdopia’s CEO, Bhatia will have global responsibilities for driving the company’s growth and vision, leading the company’s strategy, defining the product road map and be in charge of overall revenue growth.

     

    With over 10 years of sales and business development experience, prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.

     

    As Vdopia’s first CTO, Kakani will oversee the development, implementation and growth of Vdopia’s technology vision. This includes but is not limited to strengthening the core technology of VDO, Vdopia’s proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia’s approach to native advertising.

     

    Upadhyay, as the company’s president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development.

     

    “With these management changes we will focus on making internal and external processes at Vdopia more productive, efficient, simple and scalable,” adds Bhatia. “We will continue to focus our energies and efforts on building great products and providing value for our customers, stakeholders and the advertising industry.”