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Tag: Srikanth Iyer

  • Nivea India gets new sales director in Srikanth Iyer

    Nivea India gets new sales director in Srikanth Iyer

    MUMBAI: He loves reading and sharing his thoughts about leadership. Former Kimberly-Clarke sales director Srikanth Iyer has hopped over to Nivea India with the same title. With a career of more than 16 years spent in sales, Iyer has had tenures with various multinational and Indian companies.

    The BE in computer science Mumbai university and IMT Ghaziabad PGDM in marketing joined Patni Computer System out of college, and then got into selling beer while at Sab Miller as area manager. He then spent a good six years at Pepsico looking after the Mumbai territory’s sales and customer marketing before developing a sweet tooth and joining Mondelez handling Eclairs, Halls,  Bournvita and Tang for a year and some months before being given charge of the largest territory for the company.

    Opportunity came his way from Himalayan Wellness Co to take over as business head for Bangladesh. He gladly took it up  and led a team of 500 across functions and developed the market for Himalaya face care , body care, hair care, baby care and animal care products. A position he held for two years.

    A short stint of less than a year followed at Metro Wholesale India which he joined as senior vice-president head of sales and marketing. He then joined Kimberly Clark India as sales director leading the company’s sales strategy and its execution.

    “Srikanth has led route-to-market transformations, implemented alternate distribution models, and partnered on product innovation. Over his career, he has built high-performing teams that drove profitability and achieved significant market share gains across categories such as personal care, baby care, wellness, and retail, establishing himself as a results-driven FMCG leader,” said Nivea India in a post on linkedin. “ At Nivea  India, Srikanth will lead our sales strategies, strengthen distribution networks, and enhance market presence, supporting our mission to provide trusted skincare solutions to consumers across the country.”

  • HomeLane launches its first experience centre in Kolkata

    HomeLane launches its first experience centre in Kolkata

    Kolkata: As part of its operational scale-up, interior design company HomeLane is expanding its footprint in West Bengal. The company has launched its first experience centre in Chinar Park, north Kolkata. Spread over 2,500 square feet, the HomeLane experience centre offers potential customers and visitors a taster with eight concepts and designs covering kitchens, bedrooms, living rooms and dining spaces for diverse customer demographics and interests. 

    Each of these eight setups are designed in a different mood and theme that would invoke different feelings in visitors. A dedicated interior designer will guide visitors through the experience centre presenting the array of choices available to the customer followed by a demonstration of spacecraft where their ideas and inspirations will be brought to life. Here, a customer can also see the actual products that will be used in designing their home including a library of materials that could be used in furnishing, upholstery etc. The company also offers free design consultation as part of this service offering.

    This year, the Kolkata market witnessed over 18,000 new home purchases, double the record purchases made in 2019.  In fact, this is the first time in the last five years that sales exceeded the supply in Kolkata, resulting in unsold inventory levels reaching the lowest in the previous half-decade. This inherent business opportunity has encouraged HomeLane to step-up its investments and operations in West Bengal, starting with its first experience centre in Kolkata.

    HomeLane co-founder & CEO Srikanth Iyer said, “West Bengal shows promising growth potential for HomeLane as the local demand for home interior design service has increased with the record rise in new home purchases, especially in Kolkata. We established our operations in 2019 and have been studying local market requirements to build in certain requirements that are very native to the West Bengal homeowner.  Kolkata’s residents look for sleek, contemporary interiors infused with traditional elements like Kalighat paintings, stained glass accents, large windows for natural lighting, or patterned-tile floors. This confluence of heritage and contemporary ethos is what we have considered while designing our first experience centre in the city. Through our experience centre, we are offering Kolkata’s homeowners the best of modern concepts combined with indigenous local nuances delivered within 45 days.”

    HomeLane plans to establish a network of four experience centres and four design studios across West Bengal over the next one year. They will provide local customers with a personal interface to interact with the company for their home interior needs. This network of experience centres and design studios will entail a capex investment of Rs 30 lakh to Rs 1 crore. The company is targeting over 5,000 orders from West Bengal and expects the local market operations to contribute over 10 per cent of business volumes in the next three years. HomeLane also has tied-up with various banks to provide easy financing options for its customers.

    HomeLane co-founder & COO Tanuj Choudhry said, “Kolkata has been our fastest-growing market across India, with adoption rates for home interiors higher than in any other metro city. Moreover, customers in West Bengal take 20 per cent less time to make decisions on home interior services since almost all of them look for a one-stop-shop solution provider for all home interior needs. The Kolkata market, as well as the larger West Bengal market, are witnessing a shift to the organised sector, marked by increased customer preference for factory-finished modular furniture and home decor. The pandemic has further accelerated this shift, with customers wanting high-end, low maintenance, quickly installable products, with customisation options.”

    Established in 2014, HomeLane has grown into India’s tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. The brand currently services 12+ cities across the country through 21 experience centres.

  • HomeLane.com appoints Naveen Raman as AVP marketing

    HomeLane.com appoints Naveen Raman as AVP marketing

    MUMBAI: Modular home furnishing solutions provider HomeLane.com has roped in Naveen Raman as its associate vice president – marketing.

     

    The company is looking at intensifying its marketing operations as it gears up for growth and pan-India expansion, with the signing up of Mindshare as its media buying agency. Raman will be driving the company’s overall marketing initiatives.

     

    HomeLane currently offers its services in Bangalore, Hyderabad, Chennai, Kochi, Pune and Mumbai. The company plans to expand its operations to 10 more cities, including Delhi/NCR in the coming months.

     

    HomeLane.com co-founder and CEO Srikanth Iyer said, “We are now ready to build on our success and turn HomeLane into a strong national brand loved by new home buyers in all major cities of India. I am delighted that HomeLane’s marketing efforts will now be steered by Naveen’s capable hands and supported by an illustrious media buying partner in Mindshare.”

     

    Raman added, “HomeLane has a great solution to a new home buyer’s furnishing problem and I am delighted at the opportunity to help bring this solution to as many new homebuyers around the country as possible. I am equally proud to join the exceptionally talented and passionate team at HomeLane, and welcome Mindshare as our partner to help us reach our consumers more effectively.”

     

    Mindshare India leader south Sriram Sharma said, “We are very proud to have partnered with HomeLane as they get ready for the next phase of growth. We hope to share a fruitful partnership with them to help them reach their vision of being the largest online home furnishing player worldwide.”