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Tag: Srikanth Bolla

  • Salesforce’s first edition of the Great India Sales & Marketing Summit

    Salesforce’s first edition of the Great India Sales & Marketing Summit

    Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.

    The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

    Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.

    At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.

    Kapil Dev: Setting goals and achieving them together

    Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.

    He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.

    He discussed how business leaders can apply these principles to align their teams with business goals.

    Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend

    Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.

    He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.

    Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.

    Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset

    Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.

    He discussed how staying focused and true to his roots contributed to his professional achievements.

    Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.

    Session highlights:

    How Salesforce uses Salesforce

    Speaker: Salesforce India Sr director & head of marketing Nipun Sharma

    Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.

    Start with data, move forward with Tableau

    Speaker: Tableau India country head & regional VP Romil Agarwal

    Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.

    Mulesoft: Connect, automate & scale AI-powered experiences

    Speaker: Mulesoft India head of sales Nehal Mehta

    Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.

    AI masterclass

    Speaker: Dr. Dakshinamurthy V Kolluru

    Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.

    LinkedIn + Salesforce: A winning combination

    Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta

    They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.

    Accelerate growth with trusted AI

    Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.

    Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.

    Fireside chat with Suraj Dodeja

    Speakers: Vashi Integrated Solutions CEO Suraj Dodeja

    Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.

    Drive customer experience and loyalty with data and AI

    Speaker: Salesforce director, solutions engineering Ritesh Chauhan

    Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.

    Slack: The AI-powered platform for work

    Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma

    Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.

    Fireside chat with Satya Machiraju

    Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju

    Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.

    Elevating customer experiences with AI-driven service

    Speaker: Salesforce director, product management, service cloud Abhisek Dash

    Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.

    DPDP Act 2023: Stay ahead and secure your data with Salesforce

    Speaker: Salesforce principal specialist SE, Amin Rehman

    Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.

  • DBS Bank India announced as the exclusive banking partner for “Srikanth”

    DBS Bank India announced as the exclusive banking partner for “Srikanth”

    Mumbai: Marking a significant milestone in its brand journey, DBS Bank India was announced as the exclusive banking partner for “Srikanth,” a biopic that chronicles the extraordinary story of Srikanth Bolla, a visually impaired Indian industrialist.

    The film, starring Rajkummar Rao, Jyothika, Alaya F, Sharad Kelkar, sheds light on Bolla’s determination and resilience as he overcame challenges to establish Bollant Industries, an eco-friendly company that empowers the differently abled.

    Bolla, despite facing hurdles, tenaciously pursued his education, emerging as the first international visually impaired student in MIT. In 2011, he co-founded the Samanvai Center for Children with Multiple Disabilities, showcasing his dedication to inclusive education. The following year, in 2012, he established Bollant Industries. By 2016, he had extended his impact as the director of the Surge Impact Foundation.

    DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests. The bank will extend the reach of this collaboration through branding across its branches and offices, fostering a deeper connection with employees and customers alike. Select customers from the bank participated in a meet-and-greet session with the lead actor. Srikanth Bolla is also scheduled to speak at the upcoming Mumbai chapter of DBS BusinessClass, foundED, a forum that celebrates modern-day founders and innovators while fostering entrepreneurship.

    Commenting on the association, DBS Bank India MD and head – group strategic marketing & communications, Shoma Narayanan said, “DBS Bank India is honoured to be associated with “Srikanth” and to share this remarkable story with our customers and the wider community. It is inspiring to witness the journey of Bollant Industries, an enterprise dedicated to fostering both economic growth and societal good, unfold on the big screen. The film is a powerful reminder to trust our abilities, overcome challenges, and pursue our dreams, and we are confident that it will leave a lasting impact.”

    A spokesperson from T-Series Films said, “We are happy to associate with DBS Bank India on this very special movie, “Srikanth”, that promotes inclusivity for all.”

    DBS Foundation (DBSF) catalyses the growth of purpose-driven businesses that leverage innovation to make a positive impact. Earlier this year, DBSF awarded grants to six sustainability-focused enterprises featured on Shark Tank India Season 3. Among these, Trestle Labs, a previous recipient of the DBSF Grant, secured additional funding. Through their product Kibo (Knowledge in a Box), the enterprise makes education and employment inclusive. It also helps overcome barriers such as language, literacy, and print disabilities like blindness, low vision, and dyslexia.

    Through strategic partnerships, DBS Bank India shares uplifting stories that resonate with its customers. With these associations, the bank aims to engage a broader audience and reinforce its brand promise of ‘Live more, Bank less’. More recently, DBS Bank India sponsored the documentary “Netaji Subhas Chandra Bose: A Singapore Saga” commissioned by the Tagore Society Singapore. The film captured Netaji Subhas Chandra Bose’s role in spearheading the Azad Hind movement from Singapore.

    As a different kind of bank, DBS continues to break boundaries its campaigns have been seen as category-defying in the industry. The bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their clients’ challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.