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Tag: SRIKANTH

  • NueGo partner with T-Series film “SRIKANTH”

    NueGo partner with T-Series film “SRIKANTH”

    Mumbai: GreenCell Mobility’s NueGo, India’s leading electric intercity bus brand, is thrilled to announce its partnership with the much-anticipated Bollywood film “SRIKANTH”, starring the talented Rajkummar Rao. This collaboration further strengthens NueGo’s positioning as a sustainable inclusive brand and underscores T-Series’ commitment towards sustainability.

    Currently, NueGo is successfully serving customers in 100-plus cities across the country, offering a seamless booking process, safe and comfortable travel experience, and sustainable impact on the environment. With this partnership both brands are expanding its outreach to a diverse audience, advocating for eco-friendly travel solutions across India.

    As part of this venture, travellers can enjoy an exclusive 10 per cent discount on all routes by using the code “SRIKANTH” when booking exclusively through the NueGo app and website (www.nuego.in).

    This limited-time offer, valid until 30 May 2024, presents a unique opportunity for eco-conscious travellers to experience safe and comfortable intercity travel during the summer season.

    Speaking on the collaboration, GreenCell Mobility CEO & MD Devndra Chawla said, “We are excited to collaborate with the movie ‘SRIKANTH’ and its talented lead actor Rajkummar Rao. This partnership aligns with NueGo’s mission of providing a safe, comfortable, and sustainable travel experience to our guests, while also raising awareness about eco-friendly inter-city electric bus transportation among a broader audience.”

    NueGo, renowned for its emphasis on guest centricity and comfort, ensures a reliable and delightful experience for both corporate and leisure travellers. With a wide schedule of buses operating around the clock and multiple boarding points across cities, NueGo offers unrivalled flexibility and convenience to its guests. Positioned as the preferred choice for safe and sustainable travel, NueGo sets the bar high with an array of safety features.

  • Bates CHI&Partners to acquire Temple Advertising

    Bates CHI&Partners to acquire Temple Advertising

    MUMBAI: Bates CHI&Partners announces it has agreed to acquire the business and assets of Temple Advertising, a boutique advertising agency based in Bangalore.

     

    “Bates CHI&Partners defined business mission is to create big Ideas for ambitious brands,” said Bates CHI&Partners CEO David Mayo. “In developing our strategy in India we are building a creative network with scale,” he added. “Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.” 

     

    Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS.

     

    Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of managing partner of the group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.

     

    Srikanth said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”

     

    To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.

     

    Anchan said, “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”

     

    Temple has worked with clients across diverse categories such as automotive, education, fashion and retail, FMCG, foods, media & entertainment, real estate and technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.