Tag: Sridevi

  • Zee Lamhe is the third most viewed Asian Channel in UK

    Zee Lamhe is the third most viewed Asian Channel in UK

    MUMBAI: Lamhe proves its popularity as it comes in as third most viewed Asian channel in the UK in the latest round of BARB ratings.

     

    The channel that was launched in the UK market in the mid-2013 has made its own place among viewers with its unique offerings. And the recent BARB rating just affirms that. Lamhe beat many other longer standing channels and programmes and even boasted the top most viewed slots across various times of the day amongst all channels.

     

    The channel reaches an audience of over half a million each week, showcasing only the best of South-Asian entertainment, free, with classic Dramas, Bollywood Classics, lifestyle, travel, cookery and more. This offering is popular across a broad range of the audiences, with many of its slots topping amongst a young audience aged 16-34 years. The channel’s top show on 6 Jan was Astitva, attracting almost 50,000 viewers per minute at prime time 9:30pm, with over 25 per cent of these viewers being from the young age band.

     

    Free-To-Air Channels business head Archana Kanade said in a release: “Lamhe has been successful in offering to today’s audience a viewing experience that they do not find elsewhere. For Lamhe to consistently come out top at certain time slots week on week is a tough feat in today’s saturated TV market. Many channels today have one-off properties that help them to gather their audience numbers, whereas Lamhe’s schedule draws in viewers throughout the day and across various shows.”

     

    The line-up of the month includes critically-acclaimed shows including Amanat, Hasratein and Malgudi Days as well as classics celebrating the all-time sizzling actresses of Bollywood – such as Babita, Madhuri Dixit, Dimple Kapadia, Sridevi – on weekend movies at 7:30pm. Viewers can also watch out for new additions to the channel.

     

    Lamhe is free to enjoy on Sky 798 and is also available on Virgin Media 811. It has also recently launched on Freeview channel 53 in the Manchester region.

  • Sushmita Sen to make a comeback this year

    Sushmita Sen to make a comeback this year

    Bollywood actor Sushmita Sen is eyeing a comeback in Bollywood this year with a woman-oriented film.

     

    Though Sushmita Sen hasn’t signed any film yet, the former Miss Universe said she would love to do a female-oriented role like actress Sridevi in English Vinglish.

     

    The 37-year-old, who was in Kochi to inaugurate the first Kerala salon of accomplished hair and make-up expert Ambika Pillai, told reporters that she will make a comeback this year.

     

    Sushmita Sen was last seen in 2010 film No Problem and had taken a three year break to spend time with her adopted daughters – Alisah and Renee.

  • Wee stores rope in Sridevi as brand ambassador

    Wee stores rope in Sridevi as brand ambassador

    MUMBAI: Wital See Marketing has announced the launch of its flagship retail chain ‘Wee Store‘ in several cities across India. The brand is launching a TV commercial featuring its brand ambassador Sridevi.

    The ad film is directed by Pradeep Sarkar.

    Wital See Marketing executive director Jyoti Narain said, “With rising aspiration levels backed by higher disposable incomes Indians today are seeking a global shopping experience. Looking at the potential of the retail sector, the brand has forayed into retail with its flagship retail chain ‘Wee Store‘. With its tagline ‘Shopping Solutions‘ Wee Stores will cater to diverse needs of consumers by providing quality products at affordable prices. Each of our stores will cater to the specific needs of our customers. The plan is to take the number of stores to about 150 by the end of this fiscal.”

    For the current fiscal, the company is looking at revenue of around Rs 100 crore, a major chunk of which would come from their own private label-Wee.

    Speaking on the occasion Actress Sridevi said, “In my opinion Wee Stores are for everyone and the concept of these stores is practical and unique. Wee Stores will not only cater to the specific needs of a wide array of people but also cater to people in Tier-2 and Tier-3 cities.”

    Wee Stores has already launched its stores in cities such as Gurgaon and Delhi including 70 stores in various cities on a smaller format.

    Wee See is an Indian company which started operating its business since October 2011 The company has also opened hypermarkets in Delhi and Chennai and is operating an exclusive apparel and accessory store in Gurgaon.

  • Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier

    NEW DELHI: Bollywood actress Sridevi, who marked her comeback to acting with an award-winning appearance in ‘English Vinglish‘, has been appointed the brand ambassador of digital ROTM technology water purifier TulipsRed launched by Fiona Consumer Products Private Limited.

    The product was launched on a grand scale event at the Hyatt Regency on 8 March by the Chaalbaaz actress in the presence of Minister of Micro, Small and Medium Enterprises K H Muniyappa.

    The company designs, manufactures and domestic RO water purifiers under the Brand name Fiona.

    The primary reasons behind signing the coveted actress as the face of the brand was her popularity amongst all age groups irrespective of boundaries and languages, her continuous strive to be a perfectionist who delivers quality and exceptional performances every time. The face of the contemporary Indian woman, Sridevi aptly blends style with splendour, intelligence with care and the quintessential Indian woman who knows how to balance her home and career.

    Sridevi said, “Water is the important component of life and we at the entertainment world have always emphasized to add more value to life, hence there is definitely a strong connect to be associated with Fiona which is revolutionizing the quality of drinking water. I being the brand ambassador of Fiona, would encourage people to stay healthy, drink more water, pure water and use FIONA Water purifier at home.”

    Fiona managing director BSVSS Prasad said, “It is evident that Fiona‘s Digital ROTM water purification technology and Sridevi charisma will surely enable the brand to position itself as the best water purifier of India.”

  • Amitabh Bachchan and Sridevi voted most admired celebrities

    Amitabh Bachchan and Sridevi voted most admired celebrities

    MUMBAI: With 43 per cent votes in the ‘Vuclip Icons of the Year 2012’ mobile survey, Amitabh Bachchan has been voted as the most admired celebrity along with Sridevi who left behind the likes of Kareena Kapoor, Sonakshi Sinha and Vidya Balan with 33 per cent votes.

    "I am humbled to see the overwhelming response from my fans. I would like to take this opportunity to thank them once again for their love, blessings and unstinted support towards me and my movies. Whatever I have achieved in life is because of the love and support of my fans," averred Sridevi in a statement.

    Aditya Chopra was chosen as the most admired Bollywood filmmaker.

    "These findings reflect the opinions and expectations of a hundred thousand Indians on whom they view as an ideal leader. Being the most admired icon means more than just being successful," said Vuclip director India Business Nikhil Naik.

    Among the most admired Bollywood composers, A.R. Rahman emerged victorious with 70 per cent votes while Sonu Nigam bagged the title of the most admired male playback singer.

  • Shah Rukh Khan and Katrina Kaif together for the first time in an ad campaign

    NEW DELHI: ‘King of Bollywood’ Shah Rukh Khan and ‘Queen of Hearts’ Katrnia Kaif have come together for an ad campaign for the first time for beauty soap bar Lux.

    These Bollywood superstars will endorse two new sensuous variants Lux Peach and Cream and LuxStrawberry and Cream in their first ever endorsement together.

    In 2005, Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him ‘Bekaboo’.

    The magical fragrance of Lux that’s driving Khan ‘Bekaboo’ (helpless against his emotions) has been created by world renowned perfumer Didier Gaffet. Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that will make Indian woman feel elegant and polished.

    Says Khan, “The fragrance of Lux reminds me of being happy and being in love.”

    Khan and Kaif’s sizzling chemistry can be seen radiating through the campaign, that’s been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed Poet and Lyricist Gulzar and sung by the Voice of the Country Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

    At the shoot, Khan said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me”.

    Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”

  • English Vinglish: A competent first attempt

    English Vinglish: A competent first attempt

    MUMBAI: English Vinglish raises expectations on a couple of counts. First, the film marks the comeback of Sridevi, the sizzling superstar of 1980s and ‘90s. It is not only her return to Hindi cinema after 14 years, but it also marks her return to Tamil movies as the film has also been made in Tamil. Secondly, it is the directorial debut of Gauri Shinde, an ad film maker and the wife of R Balki, the director of acclaimed films, Cheeni Kum and Paa.

    Sridevi, away from the glamorous self of her heydays, is a middle class Marathi housewife in Pune and a mother of two. Hers is a happy, compact family of husband, Adil Hussain, two kids, Navika Kotia and Shivansh Kotia, and a supportive mother-in-law, Sulbha Deshpande. Sridevi herself runs a small business of preparing and supplying homemade snacks to her regular clients. Bundi laddoos are her speciality. However, she still finds herself incomplete as her lack of knowledge of English makes her feel excluded from a lot of her family activities such as attending a PTA meeting for her daughter or discussions with kids. To add to her misery, she is often reminded of her handicap and chided as being ‘born only to make laddoos‘.

    Then Sridevi is faced with a real challenge. She has to travel to the US for her niece‘s wedding; to help prepare. She is needed to travel alone, before her husband and kids can join her. With no experience or exposure of international travel and limited by language, Sridevi manages to clear the formalities and boards the flight. On board, she is lucky enough to have a helpful gentleman next to her to get her acquainted with international travel; he trains her on how to call a hostess in case of need as well as the use of in-flight entertainment and even convinces her to try a glass of wine. The gentleman is Amitabh Bachchan but not featured as the star Bachchan but as just a co-traveller.

    So far so good but Sridevi‘s lack of English communication is to be tested soon. Rather than cool her feet at home alone, her niece suggests she accompany her and have a look at the great city, hanging around while she went and finished her thing. Feeling hungry, she steps into a deli where she does not know how to go about ordering food. The big black woman manning the counter has no patience for her, adding to her nervousness and making her stumble and causing a customer‘s tray to spill all over. Humiliated and distressed, Sridevi runs out to cry but there she finds a sympathiser, Mehdi Nebbou, a French chef. Nebbou has taken great fancy to this sari clad Indian beauty instantly when he saw her in the Deli.

    All is not lost and Sridevi spies an advertisement: Learn English in Four Weeks. Just what the doctor ordered to get her life on level with a world that was leaving her out because she could not communicate in English. Nothing can stop her now and, on the sly, without informing anybody, she enrols. And so does Nebbou, as he says, look at Sridevi everyday! That is a silent romantic angle in the film, albeit one-sided! The class of learners consists of a variety of immigrants: one from Pakistan, one from South India and one from China and another from Spain. This part is mildly funny and on the lines of popular British TV series of 1970s, Mind Your Language. While she learns English, Sridevi also learns that as a domestic snack maker, she is an entrepreneur, which is how she is described in the English language. This gives her confidence a great boost.

    Happy endings cannot be all that happy if some hurdles were not faced and anxieties not caused in the plot. A few days to go before Sridevi ends her four week course with a test and earn a certificate, her husband and kids surprise her by landing up earlier than she was told. Also, the date of her niece‘s wedding coincides with day of the test. These are the parts which lead to a pleasantly satisfactory ending to the story.

    This is one of those films where, though the film revolves heavily around one character, the casting and performances of other characters have to be convincing and that has been achieved by the first time director, Shinde. She has done a competent job as the writer as well as the director of English Vinglish. Songs are situational and have been used very well with one Marathi wedding song included for good measure because the farther one goes away from native land, the more the urge to retain what one grew up with.

    An absence of 14 years from films has not rusted Sridevi‘s acting abilities and she carries the film on her shoulders with no glamour, song and dance or romance coming to her aid. However, she has an able supporting cast in Hussain Mehdi Nebbou, Sujata Kumar, Priya Anand as well as Shivansh and Kotia besides a nice cameo by Bachchan.

    English Vinglish, as was expected, has not opened to encouraging houses and may only end up with acclaim sans rewards. Making it in a vernacular would have made better business sense.

    KLPD Kismet Love Paisa Dilli: Crass and un-watchable

    The title of the film, KLPD Kismet Love Paisa Dilli, aptly serves as a forewarning about the merits of the film as well as what is in store for the viewer. The maker of KLPD, Sanjay Khanduri, who earlier made Ek Chalis Ki Last Local, claims that the film‘s title has been inspired by Manoj Kumar‘s 1974 film Roti Kapada Aur Makaan which is an insult to the great filmmaker Manoj Kumar to say the least. Even Mohan Choti‘s production, Dhoti Lota Chowpaty, can be termed a classic compared to KLPD.

    The basic plot in KLPD remains the same as the director‘s earlier film, Ek Chalis Ki Last Local in that Vivek Oberoi, a Delhi lad, boards the last Metro and tries to project himself as a true blue Delhi boy by trying to flirt with the women in his compartment. What follows after that is a banal chain of events lacking imagination about anything but vulgarity. The film is replete with double meaning dialogue in which finding the clean meaning would be difficult; the idea is to be unabashedly filthy.

    The writer knows no subtlety or, may be, they did not plan to be subtle as everything in the film revolves around sex of all kind till it becomes repulsive.

    No self-respecting artistes would have done this film nor could the best available talent have saved it and, hence, no miracle expected from Vivek Oberoi.

    There is nothing to say about the box office potential of KLPD since the film does not have any.

  • Mughda Godse to do a Sridevi in Marathi film 36 Cha Akada

    Mughda Godse to do a Sridevi in Marathi film 36 Cha Akada

    MUMBAI: The trend of remakes that has got into Bollywood is slowly creeping into the Marathi film industry also.

    In 36 Cha Akada, Mugdha Godse will portray a negative role. She will be seen playing Sridevi‘s role in the film in which the actress has been paired opposite her ex-beau Mithun Purandare who will play Anil Kapoor‘s role in the film.

    The film is a Marathi remake of Nitin Manmohan‘s popular Hindi film, Laadla. Directed by Mangesh Hadawale of Tingya fame, the film goes on floors soon.

  • Bachchan felicitates South star Chiranjeevi in Zee Telugu event

    Bachchan felicitates South star Chiranjeevi in Zee Telugu event

    MUMBAI: Amitabh Bachchan was the star attraction at the Gachchibowli Stadium in Hyderabad on 23 April at an event which was organised by the Telugu Film Industry to honour megastar Chiranjeevi on receiving the Padma Bhushan.

    The star-studded event was interspersed with songs and dances from the megastar’s films presented by Saakshi Sivananda and Reema Sen.

    The heroines paired with Chiranjeevi starting from Sridevi, Jaya Prada, Radhika, Jaya Sudha, Rambha, Radha, Reshmi Roy, Shobhana, Saakshi Sivanand to Shriya attended the event amongst directors, producers and other co-stars.

    Zee Telugu will be airing the event on 7 May at 9 am.