Tag: Sri Lanka

  • Ajit Sawant joins KnightsAD as MD

    Ajit Sawant joins KnightsAD as MD

    MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.

    With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.

    KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”

    Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments.”

    Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.

    KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.

  • Ajit Sawant joins KnightsAD as MD

    Ajit Sawant joins KnightsAD as MD

    MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.

    With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.

    KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”

    Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments.”

    Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.

    KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.

  • KnightsAD expands to Sri Lanka and Middle East

    KnightsAD expands to Sri Lanka and Middle East

    MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.

    KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”

    With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.

    KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.

    With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.

  • KnightsAD expands to Sri Lanka and Middle East

    KnightsAD expands to Sri Lanka and Middle East

    MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.

    KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”

    With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.

    KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.

    With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.

  • India lags in fixed broadband, but ahead in mobile: ESCAP

    India lags in fixed broadband, but ahead in mobile: ESCAP

    NEW DELHI: India had just over 100 million fixed broadband subscriptions in 2015 as compared to Iran and Japan which had more than 250 million.

    There were only 1.3 fixed broadband subscribers per 100 inhabitants in the country as against South Korea which had 40.2 per 100 inhabitants and China and Hong Kong which had 31.9. India stood at the 40th place, even below its immediate neighbours Bangladesh and Sri Lanka.

    However, a map of fixed broadband subscriptions per 100 inhabitants in Asia and the Pacific in 2015 shows India as the most developed country in this regard.

    These facts were revealed by the State of ICT in Asia and The Pacific 2016 Report by the Information and Communications Technology and Disaster Risk Reduction Division of the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).

    South and South-West Asia, Sri Lanka, Turkey, India and the Islamic Republic of Iran progressed well in both online services and telecommunications infrastructure development between 2008 and 2014. Other countries such as Bangladesh and Maldives performed well predominantly in the development of the telecommunications infrastructure.

    India has risen from just under 4 to around 5.5 out of seven in online services index among South Asian countries between 2008 and 2014.

    India was also among the top active mobile broadband subscriptions per 100 inhabitants in the Asia-Pacific region in 2015 with 120 million subscribers in 2015, the study showed.
    Disaster Risk Reduction Division.

    In 2015, China announced the One Belt One Road (OBOR) initiative, based on six economic corridors corresponding to the Silk Road. These economic corridors (China-Mongolia-Russia Corridor; New Eurasia Land Bridge; China-Central Asia-West Asia; China-Pakistan; Bangladesh-China-India-Myanmar; and China-Indochina Economic Corridor) aim to promote connectivity of these economies with China through infrastructure, trade and investment based on the original Silk Road’s pathway.

    The Global NGO Online Technology Report found that there are diverse regional differences in how NGOs worldwide utilize online technology. Within Asia Pacific, the report notes that the NGOs’ use of online technology varies greatly from subregion to subregion. For instance, India has hundreds of thousands of NGOs likely to come online in the next five years, while internet access throughout South-East Asia is growing as smartphone sales soar across the country. In Australia and Oceania, Europe and North America, NGOs’ use of web and e-mail communications, online fundraising tools, and social media is high, but NGOs in Asia, Africa and Latin America lag behind.

    Lack of a robust internet infrastructure is suggested to be a potential cause for this NGO divide. The report remarks that social, economic and political factors have either hastened or hindered the development of the infrastructure, and thereby also the uptake by the NGO sector.

    In a discussion on net neutrality, the paper says “Free Basics, formerly known as Internet.org, has sparked discussions in India and is one such case of net neutrality. This initiative pursues telecom companies in emerging markets, such as India — the world’s second largest market — to provide their customers free access to Facebook and entailing websites willing to play by its rule.”

    TechCrunch notes that these Facebook rules make it difficult to build competing social network or messaging applications. In February 2016, the Telecom Regulatory Authority of India (Trai) announced the prohibition of internet services such as Free Basics, claiming that they offer discriminatory tariffs for data services on the basis of content. While this may be a victory for neutrality supporters, others might be disappointed with the outcome as the goal of the Facebook initiative is to connect people who may otherwise not have internet access. The ruling will be in place for two years but may be open for review — it is still an open question whether the project will succeed in the long term.”

    The competition for spectrum has significant impact on the cost and affordability associated with broadband networks and access. As observed in the cases of the recent fourth generation (4G) spectrum auctions in India and Thailand, the quests for bandwidth and frequency would intensify along with the demand for mobile access and services, and subsequent need for more extensive broadband infrastructure.

    The report says Asia-Pacific countries are expanding their investments in the ICT infrastructure. For instance, in July 2015, the Chinese State Council announced the plan to develop underground telecommunication networks connecting 10 cities, which will be funded by the USD 160 billion bond programme designed for infrastructure projects.

    A mobile operator in India announced its plan to invest USD 9 billion for their mobile broadband network expansion in the next three years.

    Maldives will soon have USD 25 million nationwide fibre optic submarine networks of 1,200 kilometres to provide high-bandwidth services throughout the island nation. A mobile operator in Brunei announced plan for a nationwide Wi-Fi network rollout through more than 60 hotspots.

    The report found that connectivity still constrains not only ICT development but also various socioeconomic development opportunities. For instance, an UNCTAD report found that despite the unparalleled promise of the digital economy, the main barrier to B2C transactions in Asia and the Pacific appear to be the low internet penetration, the relatively poor postal reliability, and the low number of secure servers, which are essential for online shopping sites.

    China has demonstrated an exponential increase in fixed and mobile broadband, while slowest growths have been detected among LDCs, LLDCs and SIDs. The persistent challenge is that one-third of ESCAP member-countries have made only negligible progress over the last 15 years. In these countries, broadband access is still largely unavailable and unaffordable, while the gap as compared to the fast-growing economies is widening. Some sub-regions, such as Central Asia, seem to have made more holistic progress. The report also conducted descriptive statistical analysis using standard deviation on fixed broadband subscriptions per 100 inhabitants so as to statistically understand the digital divide.

    The results showed that Europe is the only region that has demonstrated a reduction in the broadband digital divide, while in Asia and the Pacific, it
    is in fact widening.

    Despite the increasing spotlight on newer technologies such as the IoT that aims to connect millions of devices and machines worldwide, the region still suffers from the lack of ICT connectivity, and mobile devices are mainly used for communication and entertainment.

    The report found that some countries have focused on broadband access expansion over online content and service development, but, in the long run, both infrastructure and content should be developed in tandem. The telecommunications investment seems to co-relate with fixed broadband subscriptions more strongly than with mobile broadband, indicating the investment-intensive nature of the fixed broadband infrastructure, which is a prerequisite for e-commerce.

    The report also found that weak regulatory framework might be associated with slow broadband growth.

    Regional broadband initiatives, such as the Asia-Pacific Information Superhighway, have become an essential and strategic development intervention that will shape the future of the region, the report concludes.

  • India lags in fixed broadband, but ahead in mobile: ESCAP

    India lags in fixed broadband, but ahead in mobile: ESCAP

    NEW DELHI: India had just over 100 million fixed broadband subscriptions in 2015 as compared to Iran and Japan which had more than 250 million.

    There were only 1.3 fixed broadband subscribers per 100 inhabitants in the country as against South Korea which had 40.2 per 100 inhabitants and China and Hong Kong which had 31.9. India stood at the 40th place, even below its immediate neighbours Bangladesh and Sri Lanka.

    However, a map of fixed broadband subscriptions per 100 inhabitants in Asia and the Pacific in 2015 shows India as the most developed country in this regard.

    These facts were revealed by the State of ICT in Asia and The Pacific 2016 Report by the Information and Communications Technology and Disaster Risk Reduction Division of the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).

    South and South-West Asia, Sri Lanka, Turkey, India and the Islamic Republic of Iran progressed well in both online services and telecommunications infrastructure development between 2008 and 2014. Other countries such as Bangladesh and Maldives performed well predominantly in the development of the telecommunications infrastructure.

    India has risen from just under 4 to around 5.5 out of seven in online services index among South Asian countries between 2008 and 2014.

    India was also among the top active mobile broadband subscriptions per 100 inhabitants in the Asia-Pacific region in 2015 with 120 million subscribers in 2015, the study showed.
    Disaster Risk Reduction Division.

    In 2015, China announced the One Belt One Road (OBOR) initiative, based on six economic corridors corresponding to the Silk Road. These economic corridors (China-Mongolia-Russia Corridor; New Eurasia Land Bridge; China-Central Asia-West Asia; China-Pakistan; Bangladesh-China-India-Myanmar; and China-Indochina Economic Corridor) aim to promote connectivity of these economies with China through infrastructure, trade and investment based on the original Silk Road’s pathway.

    The Global NGO Online Technology Report found that there are diverse regional differences in how NGOs worldwide utilize online technology. Within Asia Pacific, the report notes that the NGOs’ use of online technology varies greatly from subregion to subregion. For instance, India has hundreds of thousands of NGOs likely to come online in the next five years, while internet access throughout South-East Asia is growing as smartphone sales soar across the country. In Australia and Oceania, Europe and North America, NGOs’ use of web and e-mail communications, online fundraising tools, and social media is high, but NGOs in Asia, Africa and Latin America lag behind.

    Lack of a robust internet infrastructure is suggested to be a potential cause for this NGO divide. The report remarks that social, economic and political factors have either hastened or hindered the development of the infrastructure, and thereby also the uptake by the NGO sector.

    In a discussion on net neutrality, the paper says “Free Basics, formerly known as Internet.org, has sparked discussions in India and is one such case of net neutrality. This initiative pursues telecom companies in emerging markets, such as India — the world’s second largest market — to provide their customers free access to Facebook and entailing websites willing to play by its rule.”

    TechCrunch notes that these Facebook rules make it difficult to build competing social network or messaging applications. In February 2016, the Telecom Regulatory Authority of India (Trai) announced the prohibition of internet services such as Free Basics, claiming that they offer discriminatory tariffs for data services on the basis of content. While this may be a victory for neutrality supporters, others might be disappointed with the outcome as the goal of the Facebook initiative is to connect people who may otherwise not have internet access. The ruling will be in place for two years but may be open for review — it is still an open question whether the project will succeed in the long term.”

    The competition for spectrum has significant impact on the cost and affordability associated with broadband networks and access. As observed in the cases of the recent fourth generation (4G) spectrum auctions in India and Thailand, the quests for bandwidth and frequency would intensify along with the demand for mobile access and services, and subsequent need for more extensive broadband infrastructure.

    The report says Asia-Pacific countries are expanding their investments in the ICT infrastructure. For instance, in July 2015, the Chinese State Council announced the plan to develop underground telecommunication networks connecting 10 cities, which will be funded by the USD 160 billion bond programme designed for infrastructure projects.

    A mobile operator in India announced its plan to invest USD 9 billion for their mobile broadband network expansion in the next three years.

    Maldives will soon have USD 25 million nationwide fibre optic submarine networks of 1,200 kilometres to provide high-bandwidth services throughout the island nation. A mobile operator in Brunei announced plan for a nationwide Wi-Fi network rollout through more than 60 hotspots.

    The report found that connectivity still constrains not only ICT development but also various socioeconomic development opportunities. For instance, an UNCTAD report found that despite the unparalleled promise of the digital economy, the main barrier to B2C transactions in Asia and the Pacific appear to be the low internet penetration, the relatively poor postal reliability, and the low number of secure servers, which are essential for online shopping sites.

    China has demonstrated an exponential increase in fixed and mobile broadband, while slowest growths have been detected among LDCs, LLDCs and SIDs. The persistent challenge is that one-third of ESCAP member-countries have made only negligible progress over the last 15 years. In these countries, broadband access is still largely unavailable and unaffordable, while the gap as compared to the fast-growing economies is widening. Some sub-regions, such as Central Asia, seem to have made more holistic progress. The report also conducted descriptive statistical analysis using standard deviation on fixed broadband subscriptions per 100 inhabitants so as to statistically understand the digital divide.

    The results showed that Europe is the only region that has demonstrated a reduction in the broadband digital divide, while in Asia and the Pacific, it
    is in fact widening.

    Despite the increasing spotlight on newer technologies such as the IoT that aims to connect millions of devices and machines worldwide, the region still suffers from the lack of ICT connectivity, and mobile devices are mainly used for communication and entertainment.

    The report found that some countries have focused on broadband access expansion over online content and service development, but, in the long run, both infrastructure and content should be developed in tandem. The telecommunications investment seems to co-relate with fixed broadband subscriptions more strongly than with mobile broadband, indicating the investment-intensive nature of the fixed broadband infrastructure, which is a prerequisite for e-commerce.

    The report also found that weak regulatory framework might be associated with slow broadband growth.

    Regional broadband initiatives, such as the Asia-Pacific Information Superhighway, have become an essential and strategic development intervention that will shape the future of the region, the report concludes.

  • Raj TV to launch mystical thriller ‘Kaakha Kaakha

    Raj TV to launch mystical thriller ‘Kaakha Kaakha

    MUMBAI: Tamil entertainment television channel, Raj TV is all set to launch its new mystical-thriller series titled Kaakha Kaakha. Starting from 5 September, it will be 30 minutes show from Monday- Saturday at 6.30 pm time slot.

    Produced by DI Films, the series has the right mix of thriller, mystery, drama and devotional elements weaved into a gripping screenplay to glue the audience to the TV sets. The show is produced by Ajay Krishna. To start off with the show will have 312 episodes.

    Kaakha Kaakha, is about the story that revolves around mystical power of Lord Murugan’s Vel protecting their devotees from evil forces.

    The story takes place in Sri Lanka, where Srinivasan, a wealthy industrialist is expecting her daughter Karthika’s return from London after her graduation. Karthika is the only daughter of Srinivasan, who has spent most of her life in London. On the day of his daughter’s arrival to Sri Lanka, Srinivasan incidentally meets a saint who warns him to send his daughter back to a place far, as there are evil forces awaiting to cause threat to Karthika’s life. What she unfolds about the mysteries surrounding the evil forces targeting her and her family forms the rest of the story.

    The channel has roped in Pepsi Slice as the title sponsorship, Godrej Hit as powered by, Women’s Horlicks as the co- presenter and Saravana Stores and Airtel as associate sponsors.

    Raj TV owns 13 television channels under its umbrella group ‘Raj Television’ catering to wide range of audience across the country who speak different languages.

  • Raj TV to launch mystical thriller ‘Kaakha Kaakha

    Raj TV to launch mystical thriller ‘Kaakha Kaakha

    MUMBAI: Tamil entertainment television channel, Raj TV is all set to launch its new mystical-thriller series titled Kaakha Kaakha. Starting from 5 September, it will be 30 minutes show from Monday- Saturday at 6.30 pm time slot.

    Produced by DI Films, the series has the right mix of thriller, mystery, drama and devotional elements weaved into a gripping screenplay to glue the audience to the TV sets. The show is produced by Ajay Krishna. To start off with the show will have 312 episodes.

    Kaakha Kaakha, is about the story that revolves around mystical power of Lord Murugan’s Vel protecting their devotees from evil forces.

    The story takes place in Sri Lanka, where Srinivasan, a wealthy industrialist is expecting her daughter Karthika’s return from London after her graduation. Karthika is the only daughter of Srinivasan, who has spent most of her life in London. On the day of his daughter’s arrival to Sri Lanka, Srinivasan incidentally meets a saint who warns him to send his daughter back to a place far, as there are evil forces awaiting to cause threat to Karthika’s life. What she unfolds about the mysteries surrounding the evil forces targeting her and her family forms the rest of the story.

    The channel has roped in Pepsi Slice as the title sponsorship, Godrej Hit as powered by, Women’s Horlicks as the co- presenter and Saravana Stores and Airtel as associate sponsors.

    Raj TV owns 13 television channels under its umbrella group ‘Raj Television’ catering to wide range of audience across the country who speak different languages.

  • Goa Fest: Rajdeep Sardesai in talks with Arjuna Ranatunga

    Goa Fest: Rajdeep Sardesai in talks with Arjuna Ranatunga

    Goa: For the first session on the day two of Goafest, the audience were amused with the presence of minister of ports and shipping and former Sri Lanka cricket captain Arjuna Ranatunga in conversation with senior journalist, author and founder of the IBN Network Rajdeep Sardesai.

    The session kick-started with Sardesai asking Ranatunga about ICC World Cup win in 1996, at a time the country was faced with internal issues. Recalling the mindset at the time of the tournament, “I wanted a team of 14 cricketers who would give their life and dedication to the country. Winning the World Cup did not happen overnight. I asked my players if they wanted to win. I only picked committed players and not the best players. We didn’t care about the money. I led the team like a school principal. I would order my players to get back to their rooms at 10 pm, even if they couldn’t get sleep early, said Captain Fantastic.

    It could be well remembered that during the Sri Lanka-Australia final of the World Cup, Ranatunga hit Shane Warne for a six and then stuck his tongue out. A puzzled Sardesai asked the reason behind his reaction and whether the captain is supposed to be this aggressive. Putting blame on his size which makes him pant, pretending to be innocent he riddled, “I don’t remember sticking a tongue out to Warne. I walk between the wickets”.

    He further noted that this issue was created by two Indian journalists who had come to interview him. “Two journalists met me post our semi-finale win and said ‘Rana you need to give Australia a short before you start. The two guys told me where they’ll be sitting in the audience, during the press conference and told me to answer their questions. One of them asked me about Shane Warne. I said he was mediocre bowler, highly rated in his country and I don’t think he’s a match winner against us.Then the other asked me about the Waugh brothers. I said the same about them and said that there were better cricketers in Asia”.

    Ranatunga used to analyse all his reactions and believes that a captain has to be aggressive. “If they push us, you have to push them twice or thrice. If I do something like that now, I would be suspended. At that time, we did not have such realistic rules at that time. I knew if all of us left, the match would be abandoned and they’d win. I don’t want young guys to do this. I love and respect the way Kapil Dev and Imran Khan managed their teams. I have learned a lot from them. Even they were aggressive captains.”

    Going further, Sardesai asked Ranatunga whether a captain in the subcontinent needs to be a politician. “We have created unhappiness to a lot of western teams but that did not hamper my credibility back home.”

    When asked about which job is the most challenging that being a captain for a cricket team winning a world cup or a minister who ensures policy change. He asserted, “Being a minister is the toughest assignment. Ports is one of the most corrupt industries with more than 90 per cent people being corrupt. But I love challenges and want to have them in life; to go on bad roads and not the highways”.

    The question on different ways to deal with corruption has never been answered. Rana strongly opposes any kind of corruption done by the 10,000 people working in the industry. “I’m not going to go to the past and drag things out. But from the day I join, I want you to be clean. Don’t make me push you to the wall. I feel I can get things right provided I don’t get shot”, he said.

    A buddhist follower by nature, Ranatunga trusts that Buddhism does bring calmness to him despite all the controversies and pressure. “When I was struggling or went through pressure, I used to talk to the top priests and still do that. I do a bit of meditation. It’s not just Buddhism. All religions have enough good areas where you can learn and observe.”

    Majority of the players endorse brands which could affect a cricketers game. A question that often strikes our mind is whether endorsements affect performances. “I have never done an ad.”

    Recalling his first test at the at of 18, he said that a boss from a leading company had approached him for a commercial. Going back to that time, he remarked, “I don’t know anything about this; why don’t you talk to my mum? My mother was a teacher and listened to him for half an hour. Her answer was ‘sorry Michael, my son is not for sale.’”

    One thing that my mother told me at that time was, “Don’t sell your talent or body for money.”

    “There are players who are interested in sacrificing play time or family time to do ads. I believe you need to identify what you are good at. Don’t do toilet ads to earn more. I’ve done three charity ads. I may have lost a lot of money not doing ads but these are the things that kept me going”, asserted the minister.

    At the end of the session, the table was made open for Q&A sessions. One of the questions asked was on the T20 format. Ranatunga compared 20-20 to a brand of instant noodles. “T20 matches are quick, and filling but not healthy. Test cricket is what a mother cooks. It’s healthy, but might not be very filling.”

    He further added, “We will lose our identity because of T20. India and Pakistan were among the best at hockey but now they play on artificial grass, it’s all about power. These days you don’t need brains and technique. Behind the walls they are creating another sort of cricket for them to go to the top”.

    A question was thrown at Sardesai whether he will choose to become a cricketer or continue with being a journalist. Answering the question, he commented, “Cricket needs talent, journalists don’t need talent.” Ranatunga added further, “If you have money, you can be the president but cricket needs talent.”

    The session concluded with Sardesai questioning Ranatunga whether he would endorse a brand ever to which he replied, “Only if you convince the three important ladies in my life i.e. my mother, wife and daughter, I will do anything that you want me to do.”

  • Goa Fest: Rajdeep Sardesai in talks with Arjuna Ranatunga

    Goa Fest: Rajdeep Sardesai in talks with Arjuna Ranatunga

    Goa: For the first session on the day two of Goafest, the audience were amused with the presence of minister of ports and shipping and former Sri Lanka cricket captain Arjuna Ranatunga in conversation with senior journalist, author and founder of the IBN Network Rajdeep Sardesai.

    The session kick-started with Sardesai asking Ranatunga about ICC World Cup win in 1996, at a time the country was faced with internal issues. Recalling the mindset at the time of the tournament, “I wanted a team of 14 cricketers who would give their life and dedication to the country. Winning the World Cup did not happen overnight. I asked my players if they wanted to win. I only picked committed players and not the best players. We didn’t care about the money. I led the team like a school principal. I would order my players to get back to their rooms at 10 pm, even if they couldn’t get sleep early, said Captain Fantastic.

    It could be well remembered that during the Sri Lanka-Australia final of the World Cup, Ranatunga hit Shane Warne for a six and then stuck his tongue out. A puzzled Sardesai asked the reason behind his reaction and whether the captain is supposed to be this aggressive. Putting blame on his size which makes him pant, pretending to be innocent he riddled, “I don’t remember sticking a tongue out to Warne. I walk between the wickets”.

    He further noted that this issue was created by two Indian journalists who had come to interview him. “Two journalists met me post our semi-finale win and said ‘Rana you need to give Australia a short before you start. The two guys told me where they’ll be sitting in the audience, during the press conference and told me to answer their questions. One of them asked me about Shane Warne. I said he was mediocre bowler, highly rated in his country and I don’t think he’s a match winner against us.Then the other asked me about the Waugh brothers. I said the same about them and said that there were better cricketers in Asia”.

    Ranatunga used to analyse all his reactions and believes that a captain has to be aggressive. “If they push us, you have to push them twice or thrice. If I do something like that now, I would be suspended. At that time, we did not have such realistic rules at that time. I knew if all of us left, the match would be abandoned and they’d win. I don’t want young guys to do this. I love and respect the way Kapil Dev and Imran Khan managed their teams. I have learned a lot from them. Even they were aggressive captains.”

    Going further, Sardesai asked Ranatunga whether a captain in the subcontinent needs to be a politician. “We have created unhappiness to a lot of western teams but that did not hamper my credibility back home.”

    When asked about which job is the most challenging that being a captain for a cricket team winning a world cup or a minister who ensures policy change. He asserted, “Being a minister is the toughest assignment. Ports is one of the most corrupt industries with more than 90 per cent people being corrupt. But I love challenges and want to have them in life; to go on bad roads and not the highways”.

    The question on different ways to deal with corruption has never been answered. Rana strongly opposes any kind of corruption done by the 10,000 people working in the industry. “I’m not going to go to the past and drag things out. But from the day I join, I want you to be clean. Don’t make me push you to the wall. I feel I can get things right provided I don’t get shot”, he said.

    A buddhist follower by nature, Ranatunga trusts that Buddhism does bring calmness to him despite all the controversies and pressure. “When I was struggling or went through pressure, I used to talk to the top priests and still do that. I do a bit of meditation. It’s not just Buddhism. All religions have enough good areas where you can learn and observe.”

    Majority of the players endorse brands which could affect a cricketers game. A question that often strikes our mind is whether endorsements affect performances. “I have never done an ad.”

    Recalling his first test at the at of 18, he said that a boss from a leading company had approached him for a commercial. Going back to that time, he remarked, “I don’t know anything about this; why don’t you talk to my mum? My mother was a teacher and listened to him for half an hour. Her answer was ‘sorry Michael, my son is not for sale.’”

    One thing that my mother told me at that time was, “Don’t sell your talent or body for money.”

    “There are players who are interested in sacrificing play time or family time to do ads. I believe you need to identify what you are good at. Don’t do toilet ads to earn more. I’ve done three charity ads. I may have lost a lot of money not doing ads but these are the things that kept me going”, asserted the minister.

    At the end of the session, the table was made open for Q&A sessions. One of the questions asked was on the T20 format. Ranatunga compared 20-20 to a brand of instant noodles. “T20 matches are quick, and filling but not healthy. Test cricket is what a mother cooks. It’s healthy, but might not be very filling.”

    He further added, “We will lose our identity because of T20. India and Pakistan were among the best at hockey but now they play on artificial grass, it’s all about power. These days you don’t need brains and technique. Behind the walls they are creating another sort of cricket for them to go to the top”.

    A question was thrown at Sardesai whether he will choose to become a cricketer or continue with being a journalist. Answering the question, he commented, “Cricket needs talent, journalists don’t need talent.” Ranatunga added further, “If you have money, you can be the president but cricket needs talent.”

    The session concluded with Sardesai questioning Ranatunga whether he would endorse a brand ever to which he replied, “Only if you convince the three important ladies in my life i.e. my mother, wife and daughter, I will do anything that you want me to do.”