Tag: Sri Lanka Cricket

Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series

Mumbai: Piramal Capital & Housing Finance Ltd (Piramal Finance), a subsidiary of Piramal Enterprises Ltd (PEL), announced its partnership as the associate gold sponsor for India’s Tour of Sri Lanka T20 series. The series includes three T20 Internationals (T20Is) and three one day internationals (ODIs), with matches scheduled for July and August.

As the associate gold sponsor, Piramal Finance will utilise this platform to enhance brand awareness and engage with cricket enthusiasts. The company’s logo will be prominently displayed across in-stadia branding and will feature in advertisements during broadcast. This association underscores Piramal Finance’s commitment to community engagement and promoting its diverse offerings in the finance sector.

Speaking on the association, Piramal Finance head of marketing Arvind Iyer said, “As the nation’s passion for cricket transcends boundaries, we recognize that ‘Budget Bharat’ is the very fabric of India. Across the length and breadth of India, whether it’s a brief pause at a local Kirana store or a glance at a TV screen in a bustling electronics shop, a fleeting glimpse in a barber’s mirror, or a moment’s distraction in office corridors, cricket has a way of bringing people together in moments of joy, excitement, and shared experience. Our association with Sri Lanka Cricket as an associate gold sponsor for the India-Sri Lanka T20 series is a testament to our commitment to being with the nation, wherever they are. By supporting this series, we aim to empower the financial well-being of ‘Budget Bharat,’ aligning our purpose with the country’s love for cricket. Through this partnership, we seek to build meaningful connections, foster brand growth, and make a positive impact on the lives of those who share our passion.”

Sri Lanka Cricket head of marketing Upul Nawaratne Bandara said, “We thank Piramal Finance for coming on board as the Associate Gold Sponsor for the T20 series. We are confident that this partnership will help them attain their goals and establish their presence as a leading name in the personal finance sector.”

This series kicked off with back-to-back T20Is from 27 to 30 July at the Pallekele International Cricket Stadium, followed by the ODIs starting on 2 August at R Premadasa Stadium in Colombo. This series is particularly significant as it marks the debut of new coaches for both teams; Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka.

August 1, 2024
VOX India announces as the associate gold sponsor for the upcoming India vs. Sri Lanka Series 2024

Mumbai: VOX India, is thrilled to unveil its participation as the Associate Gold Sponsor for the upcoming cricket showdown between India and Sri Lanka, scheduled from July 27 to August 7, 2024. This strategic partnership represents a pivotal moment for VOX India, seamlessly blending its commitment to transforming living environments with the chance to connect with countless cricket enthusiasts throughout the Indian subcontinent. VOX India’s logo will adorn the mid-wicket pitch mat, promising the finest brand visibility throughout the tournament.

Sri Lanka Cricket, head of marketing Upul Nawaratne Bandara, added, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”

Speaking on this exciting partnership, VOX India founder Varun Poddar said, “VOX India is proud to step up to the crease as the Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”

The collaboration underscores VOX India’s commitment to advancing athletics and unveils fresh corporate social responsibility programs focused on societal progress and eco-friendly practices, mirroring the firm’s goal of fostering constructive transformation beyond its primary operations. The cricket showdown between India and Sri Lanka kicks off with an exhilarating trio of T20 matches commencing July 27, succeeded by a three-game ODI series starting August 2. Cricket enthusiasts can tune into the Sony Sports Network for live coverage, where VOX India’s logo will enjoy significant visibility throughout the tournament.

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July 29, 2024
Spykar partners as associate gold sponsor for the India tour of Sri Lanka

Mumbai: Spykar, Indian denim brand has become the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on 27 July 2024. This partnership celebrates the shared spirit of the young and restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.

Following India’s historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from 27 July to 7 August 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.

We’re delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series,” said Spykar co-founder and CEO Sanjay Vakharia. “This partnership goes beyond just a sponsorship, it’s a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We’re excited to connect with cricket fans on a personal level through this electrifying series.”

“It’s great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration,” said Sri Lanka Cricket head of marketing Upul Nawaratne Bandara.

This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. This is a series that cricket lovers wouldn’t want to miss, and Spykar, the associate gold sponsor, is thrilled to be a part of this incredible journey.

Spykar invites cricket enthusiasts to witness an exceptional series filled with exciting moments and exceptional athleticism. As a leading fashion brand, Spykar is dedicated to delivering vibrant and trendy apparel that is perfect for fans cheering on their favorite teams.

July 26, 2024

Sony Sports Network reignites an exciting cricket rivalry with live telecast of India Tour of Sri Lanka

Mumbai: After a resounding win over Zimbabwe in their own backyard, Team India is set for another litmus test as they travel down south to face Sri Lanka for a limited-over series. The two sides will face each other across three T20Is in Pallekele, followed by three ODIs in Colombo. The series, starting Saturday, 27 July 2024, will be broadcast LIVE on Sony Sports Network from 7:00 PM IST onwards.

World Champions India picked up where they left off in the recently concluded T20 World Cup to defeat Zimbabwe 4-1 in a T20I series. A new-look India travelled to Harare to prove their caliber as the country ushers in a new era of cricket, following the retirement of legendary players Rohit Sharma, Virat Kohli, and Ravindra Jadeja from T20I cricket. Rohit Sharma & Virat Kohli, however, will feature in the ODIs against the Lankans.

On the other hand, Sri Lanka will be looking to bank on their young talent to deliver on their home turf as they aim to restore the glory days of the past. Focus will be on key players including Matheesha Pathirana along with Pathum Nissanka and Wanindu Hasaranga who feature in the top 10 men’s ODI Batting and T20I all-rounder ICC rankings. Interestingly, the two sides will also have new head coaches at the helm when they face each other with Gautam Gambhir leading India for the first time and Sanath Jayasuriya taking the charge for Sri Lanka.

The age-old rivalry between the Men in Blue & the Lankan Lions has seen many twists & turns from the times of cricket greats like Rahul Dravid & Sachin Tendulkar for India & Kumar Sangakkara & Mahela Jayawardena for Sri Lanka. It is time for the next generation of players including Shubman Gill, Yashasvi Jaiswal, Maheesh Theekshana & Matheesh Pathirana, to take the baton forward and write a new chapter in this rivalry.

As cricket gains pace on Sony Sports Network, with the broadcast of India Tour of Zimbabwe, Major League Cricket (MLC), West Indies Tour of England & Vitality T20 Blast, their flagship studio show Extraaa Innings returns with an exciting roster of English commentators including Robin Uthappa, Scott Styris, Saba Karim and Abhinav Mukund supported by Sri Lankan commentators Roshan Abeysinghe and Russell Arnold. The Hindi roster comprises Ashish Nehra, Ajay Jadeja, Pragyan Ojha, Vivek Razdan and Aakash Chopra while the Tamil & Telugu panel will have Vidyut Sivaramakrishnan, R. Sridhar, Anirudha Srikkantha, TR Arasu, Venkatapathy Raju, Ashish Reddy and Akshath Reddy respectively.

The broadcast of Sri Lanka vs India will be in prime time for Indian fans as they can enjoy watching their favorite cricketers in action live on Sony Sports Ten 1, Sony Sports Ten 5 (English), Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels.

India Squad for T20Is:

Suryakumar Yadav (C), Ꮪhubman Gill (VC), Yashasvi Jaiswal, Rinku Singh, Riyan Parag, Rishabh Pant (WK), Sanju Samson (WK), Hardik Pandya, Shivam Dube, Axar Patel, Washington Sundar, Ravi Bishnoi, Arshdeep Singh, Khaleel Ahmed, Mohammed Siraj.

India Squad for ODIs:

Rohit Sharma (C), Ꮪhubman Gill (VC), Virat Kohli, KL Rahul (WK), Rishabh Pant (WK), Shreyas Iyer, Shivam Dube, Kuldeep Yadav, Mohammed Siraj, Washington Sundar, Arshdeep Singh, Riyan Parag, Axar Patel, Khaleel Ahmed, Harshit Rana.

Sri Lanka Squad for T20Is:

Charith Asalanka (C), Pathum Nissanka, Kusal Janith Perera, Avishka Fernando, Kusal Mendis, Dinesh Chandimal, Kamindu Mendis, Dasun Shanaka, Wanindu Hasaranga, Dunith Wellalage, Maheesh Theekshana, Chamindu Wickramasinghe, Matheesha Pathirana, Nuwan Thushara, Dushmantha Chameera, Binura Fernando.

Comments:

Mr. Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:

“The broadcast of India Tour of Sri Lanka solidifies Sony Sports Network’s position as a global multi-sports arena for audiences in India. These are exciting times for Indian cricket with the team’s recent T20 World Cup victory, the rise of new young players and the appointment of new head coach. India Tour of Sri Lanka comes at the perfect time for Indian fans who will be eager to watch the new-look team in action at prime time.”

Sri Lanka Cricket CEO Ashley De Silva:

“We are delighted to welcome India for a limited-over series for the first time since 2021. It will be exciting to see how the team performs under the new head coach. The two teams have a fair share of history between themselves, and it will be exciting to see some top-quality matches during the series, which will be broadcast on Sony Sports Network.”

Watch the live coverage of India Tour of Sri Lanka from 27 July, 7:00 PM IST onwards LIVE on Sony Sports Ten 1. Sony Sports Ten 5 (English), Sony Sports Ten 3 (Hindi) and Sony Sports Ten 4 (Tamil / Telugu) channels.

Match	Date	Time (IST)	Channel
Sri Lanka vs. India 2024 1st T20i	27/07/24	19:00	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)
Sri Lanka vs. India 2024 2nd T20i	28/07/24	19:00	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)
Sri Lanka vs. India 2024 3rd T20i	30/07/24	19:00	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)
Sri Lanka vs. India 2024 1st ODI	02/08/24	14:30	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)
Sri Lanka vs. India 2024 2nd ODI	04/08/24	14:30	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)
Sri Lanka vs. India 2024 3rd ODI	07/08/24	14:30	Sony Sports Ten 5 SD & HD, Sony Sports Ten 1 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), Sony Sports Ten 4 SD & HD (Tamil & Telugu)

July 25, 2024

FairPlay News named as official team sponsor of Sri Lanka cricket team for Asia Cup

MUMBAI: Sri Lankan cricketers will be donning a new name on their jerseys for the Asia Cup as FairPlay News becomes the official national sponsor for the team. FairPlay News is a sports news and updates platform and a fairly new entrant in the Fantasy Sport category.

“We are extremely happy to welcome Fairplay News as the official sponsors of the national team during the upcoming Asia Cup and hope that this partnership will augur well for the sports site,” said Sri Lanka Cricket CEO Ashley de Silva.

FairPlay News director stated, “We are proud to be the Sri Lankan Cricket Team sponsors. This association has given Fairplay News the right opportunity to be able to stand true to our name and work which imbibes the virtues of sport.”

Dasun Shanaka and his 20-member squad will wear the jerseys with the name FairPlay News, a part of the FairPlay Sports. It is a multi-vertical group. The Asia Cup will be held from 27 August in the UAE.

The Asia Cup was originally scheduled to be held in Sri Lanka but shifted to the UAE due to political turmoil and the economic crisis in the nation. Sri Lanka has witnessed months of food and fuel shortages, blackouts and runaway inflation in the wake of its worst financial crisis on record. This association is extremely welcome for the cricketing body amidst this turmoil.

August 26, 2022
Great Learning becomes overseas team sponsor of Sri Lanka Cricket

Mumbai: Great Learning, a global ed-tech company for higher and professional education and a part of the BYJU’S group has partnered with Sri Lanka Cricket as the official overseas team sponsor. The company’s branding can be spotted for the first time on the Sri Lankan Cricket team’s jersey during the upcoming India vs Sri Lanka T20 series, which starts on 24 February in Lucknow.

This partnership comes at a time when Great Learning is expanding its global footprint and seeing tremendous growth from key international markets, according to the company. “Great Learning has reported increasing demand for its upskilling programs from working professionals as well as enterprises in South Asia including Sri Lanka. The company is looking to enhance its brand awareness in the region through an association with cricket, which is a widely followed sport in Sri Lanka,” it further said.

Sharing his thoughts on the partnership, Great Learning co-founder Arjun Nair said, “Great Learning has created multiple brand associations with cricket given how well it resonates with our target audience. We are excited to come on board as the Official Overseas Team Sponsor of Sri Lanka Cricket. The sport is widely followed by the youth in this region and we are confident that this association will create a lot of awareness for Great Learning and demand for upskilling in general.”

‘’Sports and Education goes hand in hand, and I believe the latest partnership will augur well for Great Learning, as the collaboration will help our partner to drive its intended message to the desired audience, as Sri Lanka Cricket is keenly followed by people from all walks of life, especially the younger generation,’’ said Sri Lanka Cricket CEO Ashley De Silva.

February 24, 2022
SPN acquires exclusive global media rights for Sri Lanka Cricket

KOLKATA: Sony Pictures Networks India (SPN) has acquired the exclusive global media rights for Sri Lanka Cricket (SLC), with the exception of terrestrial, digital and radio rights for the territory of Sri Lanka which has been retained by SLC, for a period of three years starting 1 July 2020.

The agreement provides SPN exclusive TV and digital rights to air all 92 days of LIVE cricket comprising 10 Test Matches, 24 ODIs and 18 T20Is sanctioned by the ICC and conducted by SLC between the senior men’s national cricket team of Sri Lanka and visiting ICC member national cricket teams along with access to Sri Lanka Cricket’s archival content. The deal also include rights to broadcast India touring Sri Lanka to play six T20Is and three ODIs with one of the series scheduled for July 2021 that will feature three T20Is while the date for the other series is yet to be announced.

Sri Lanka Cricket is home to some of the best cricketers in the world such as Angelo Mathews, Lasith Malinga, Dimuth Karunaratne and Kusal Perera to name a few and the current Sri Lankan cricket team is ranked in the top five in the world as per ICC Test rankings.

With the acquisition of Sri Lanka Cricket, SPN now holds broadcast rights of England and Wales Cricket Board, Cricket Australia and Cricket Ireland and has over 375 days of International, Big Bash T20 league, England Domestic Live cricket till FY 2022-23 which includes 31 days of India cricket.

“Sony Pictures Networks India is the premier destination for the best of international cricket, and we are excited about continuing our partnership with Sri Lanka Cricket. The acquisition of the exclusive global TV and digital rights of Sri Lanka Cricket strengthens our cricket portfolio. Our extended partnership with Sri Lanka Cricket adds 92 days of live cricket, including two India tours to Sri Lanka, to our robust cricket calendar,” SPN Sports Business and Distribution chief revenue officer Rajesh Kaul said.

“Sri Lanka Cricket is delighted to partner with Sony Pictures Networks India and continue the long-standing relationship, which has given immense benefits to both parties. Sri Lanka Cricket is truly excited and looking forward to continue working with Sony Pictures Networks India on the future tour program,” Sri Lanka Cricket president Shammi Silva said.

August 25, 2020
Sony Six bags broadcasting rights to India vs Sri Lanka 2015 test series

MUMBAI: In a US $ 3.2 million deal, Multi Screen Media’s (MSM) sports venture Sony Six has acquired the rights of India vs Sri Lanka three test match series. The series to be held in Sri Lanka, will take place between 12 August, 2015 and 1 September, 2015.

This 20-day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy and will be shown live and exclusive on Sony Six.

Sony Six and Sony Kix business head Prasana Krishnan said, ”We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

Sri Lanka Cricket chairman Sidath Wettimuny added, ”Sony Six has established itself as one of the most exciting sports channels in the industry and we are thrilled to be associated with them for this test series. The channel’s track record in showcasing premier sporting properties further cemented our decision in making them our broadcaster partner in bringing the high-quality sporting action. Through this deal, we believe we will be able to expand and reach out to a wider and newer audience.”

It can be noted that the broadcasting rights for the Sri Lanka Cricket Board are with Essel Group’s sports arm Ten Sports. However, this series is a back up for the curtailed West Indies vs India series which ended mid way due to organisational differences between West Indies players and their cricket board. Subsequently, as the series was not a part of the calendar initially, it was not a part of the official broadcasting deal between Sri Lanka Cricket Board and Ten Sports.

With the rights of the test series going to Sony Six, several reports linked it to the alleged differences between the Board of Control for Cricket in India (BCCI) and Essel Group chairman Subhash Chandra. Clarifying the networks stand, Ten Sports CEO Rajesh Sethi told Indiantelevision.com, ”Firstly, this has nothing to do with BCCI- Subhash Chandra relationship and we have a very cordial relationship with the Sri Lanka Cricket Board as well.”

He further added, ”This series was not a part of the deal and hence separate bidding took place, which is absolutely normal and technical. We also did bid for the series but we have to understand that it is a three test match series, with no ODIs or T20 matches and hence going ballistic was not our strategy. If it was a full-fledged series with Test, ODIs and T20s, we would have aggressively pushed for it.”

According to Sethi, the duration and format of the series does not allow the broadcaster to monetize the property well. Besides, the weather under which the test series will be played will have an impact on the broadcaster. Paramount possibilities of rain enhance the chance of interruptions and that’s something which will be on advertisers mind too.

The series is highly important as Team India will go all guns blazing to write off the critics and restore fans’ faith after its debacle in Bangladesh. It should also prove to be one of the most vital one for Virat Kohli as he captains the India squad in what will be his first ever complete test series. Not just that, legendary batsman Kumar Sangakkara will bid adieu to the world of cricket after the series. So competition, agony, history and team spirit can make the series an exquisite experience for the cricket lovers.

July 7, 2015