ITV

Tag: Sri Adhikari Brothers

  • Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    Haryana’s Biggest Web Series “MahaPunarjanma” By Sri Adhikari Brothers to Premiere on STAGE App This Diwali

    MUMBAI: Two new episodes will be released every Friday. The web series spans 26 episodes. For the first time, a major Mumbai production house (Sri Adhikari Brothers) is creating a web series for Haryana.

    The web series is being shot in Bhiwani, featuring prominent artists from not only Haryana but also Mumbai. Haryana has never seen a major 26-episode web series before. Viewers are eagerly awaiting the web series. 

    The web series will depict the secrets of past lives, unfulfilled love, and the story of reincarnation.

    Whenever reincarnation is discussed, it’s always said, “Every birth leaves a secret.” The release date of Haryana’s biggest web series, which explores similar secrets and stories behind past lives, has been announced. For quite some time, viewers have been waiting for the release date of this web series, based on the concept of reincarnation. Stage App has announced the release dates for this web series on the auspicious occasion of Diwali. 

    The 26-episode web series “Mahapunarjanma…Janamon Ki Mahagaatha” is releasing on October 31st. This is the first time in Haryana that a web series will be released in a weekly episodic format. The first two episodes of the web series will be released on October 31st, followed by two new episodes every Friday. This web series will keep viewers engaged for 13 weeks. The series has been produced for Stage App by the Sri Adhikari Brothers, and its creators are Kailash Adhikari and Ravi Adhikari. They have delivered dozens of successful shows on Indian television and the OTT world and are now taking Haryanvi content to new heights. November 1st is Haryana Day and also the foundation day of Stage App. Therefore, starting October 31st, just a day before, Stage App has announced a big gift for its Haryana viewers in the form of this web series.

    Story: When birth, karma, and love collide:

    ‘Maha-Punarjanma’ is a story that explores the mysteries of unfulfilled love, karma, and reincarnation from a new perspective. It also explores an unfulfilled love that a lover has reincarnated to fulfill. It remains to be seen whether his previous lover will recognize him. Will society accept this young woman’s love for this ten-year-old boy after a new birth? The story begins with Ajayveer, a man whose life is bound by the karma of his past life. Surrounding him are Mohini, a woman bound by love beyond the boundaries of time, and Guruji, the guardian of the mysteries of karma and birth. Each episode opens the door to a new mystery—sometimes the unfulfilled love of a lifetime, sometimes the unfulfilled account of a deed, and sometimes the search for a soul seeking salvation but unable to break free. This web series is a completely new experience for the people of Haryana.

    A Haryanvi Story on a Cinematic Scale:

    ‘Maha-Punarjanma’ is a game-changing piece of content for a Haryanvi web series. Its visuals, music, and production values ​​are at par with Bollywood and national OTT standards. Shooting is underway in Bhiwani district, Haryana, where the scenes showcase a balanced blend of authentic village soil, folk culture, and modern reality. Crowds of people are flocking to watch the filming in Bhiwani daily, and people are thoroughly enjoying the experience. This is also the first time in Haryana that a web series will be shot simultaneously. The story’s blend of mystery and emotion makes it not just a web series, but an epic saga that transcends generations, yet remains deeply connected to the heart.

    This web series will change the direction of content in Haryana: 

    Producers Web series producers Kailash Adhikari and Ravi Adhikari say, “Maha-Punarjanma isn’t just a story of reincarnation; it’s a depiction of the incomplete journey of a human soul, its karma, and its love. Haryanvi stories have such depth that they deserve to be told on a larger scale, and STAGE App has provided that platform. Our aim is to provide Haryanavi audiences with the same experience as found on national OTT platforms: stunning visuals, a deep story, and heartfelt music. Maha-Punarjanma will prove to be a turning point in Haryana’s OTT journey.”

    STAGE App is the largest home for Haryana’s stories:

    STAGE App, India’s first dialect-based OTT platform, has always brought the stories, art, and culture rooted in Haryana to the digital world. ‘Maha-Punarjanma‘ is the next major step in STAGE’s vision to offer global-quality content in the local language. According to the STAGE App team, “We believe that the stories of Haryana are not just about Haryanvis, they are stories of the soul of India. ‘Maha-Punarjanma‘ is a journey that weaves together emotion, action, and destiny.” 
     

  • Sri Adhikari Brothers partners with Dhamaal 4 franchise for laugh riot revival

    Sri Adhikari Brothers partners with Dhamaal 4 franchise for laugh riot revival

    MUMBAI: The venerable Sri Adhikari Brothers has thrown its  hat into the comedy ring, announcing a partnership with Maruti Films to produce Dhamaal 4, the latest instalment in the wildly popular Hindi cinema comedy franchise. The deal pairs the media mogul with the acclaimed duo of Inder Kumar and Ashok Thakeria, creating what promises to be a match made in slapstick heaven.

    With more than four decades in Indian media, Sri Adhikari Brothers brings considerable heft to the project. The company has cast its net widely across the entertainment landscape, with ventures in broadcasting, content production, digital platforms, film production, VFX studios and news publications. To date, the group has launched seven broadcasting channels, produced or been associated with more than 10 feature films, and amassed a content library stretching to 6,000 hours.

    Sr Adhikari Bros chairman Markand Adhikari could barely contain his glee at the announcement: “Our aim is always to branch out into all verticals of media and grasp new opportunities. We are delighted to be associated with Maruti Film International, Inder Kumar and Ashok Thakeria for multiple projects in coming years, including the popular franchise of laugh riot Dhamaal.”

    Industry insiders suggest this partnership could inject fresh comedic blood into the Dhamaal series, which has had audiences rolling in the aisles since its debut. Kumar and Thakeria’s knack for producing box office gold combined with Adhikari’s media savvy might just be the secret sauce needed to keep the franchise’s funny bone intact.

    For Indian cinema-goers bored of the same old song and dance, Dhamaal 4 promises to be just what the doctor ordered—a hearty dose of mirth medicine. With filming expected to commence later this year, fans should prepare their funny muscles for a thorough workout.

  • Prasar Bharati’s bold OTT leap with Adhikari Brothers

    Prasar Bharati’s bold OTT leap with Adhikari Brothers

    MUMBAI: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition with innovation.

    Prasar Bharati, India’s revered public broadcaster, has unveiled a landmark strategic alliance with Sri Adhikari Brothers Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape. This partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.

    This collaboration symbolises a reunion of historic allies, rooted in shared values and a deep commitment to quality entertainment. Under the agreement, Mastiii, Dabangg, and Maiboli, Sri Adhikari Brothers’ popular channels, will now be accessible on Waves, enriching its library with vibrant, family-friendly, and youth-centric programming.

    Sri Adhikari Brothers Network chairman emeritus, Markand Adhikari reminisced, “Gautam (my brother) and I started our career with Doordarshan, and whatever Adhikari Brothers is today is because of the massive reach of Doordarshan. We feel like it’s a homecoming, and I am confident that, once again, we will provide quality entertainment for our audiences. We are proud of our legacy with Doordarshan.”

    The partnership extends beyond content distribution, focusing on co-developing fresh, innovative programming to cater to contemporary audiences. With an eye on culturally rich and socially relevant content, this alliance aims to bridge generational gaps while embracing digital advancements.

    What does this mean for viewers? Waves will become the go-to destination for diverse entertainment, boasting the best of regional hits, family dramas, and youth-focused shows. The inclusion of Mastiii, Dabangg, and Maiboli strengthens the platform’s appeal, making it a versatile hub for modern-day audiences.

    Sri Adhikari Brothers MD Kailasnath Adhikari expressed his excitement, “I have grown up watching Doordarshan and I call it my home. We are filled with nothing but pride and will always put our best foot forward to carry on this association for times to come.”

    What’s next?

    This collaboration is more than a content-sharing deal—it is a step forward in enriching India’s entertainment ecosystem. By blending Prasar Bharati’s 50+ years of broadcast legacy with Sri Adhikari Brothers’ modern approach, this alliance signals a promising era for both traditional and digital platforms.

    Is this the beginning of a broader trend in Indian media partnerships? Only time will tell.

  • SAB Group partners with DistroTV to expand global footprint

    SAB Group partners with DistroTV to expand global footprint

    Mumbai: Media and entertainment company Sri Adhikari Brothers (SAB) Group has partnered with California-based media technology company DistroScale to expand its footprint across the globe. DistroTV is an independent free ad-supported streaming television (FAST) platform and is available internationally.

    The group’s music and youth channel Mastiii, Bhojpuri channel Dabangg and Marathi music channel Maiboli will reach audiences in the UK, Europe, and the USA via DistroTV, said the media company in a statement on Monday.

    The channels will be part of DistroTV’s channel bundle called DistroTV Desi which offers more than 15 Southeast Asian channels for free. It offers viewers a variety of diverse content focusing on news, entertainment, and lifestyle geared towards the Southeast Asian (India, Pakistan, Bangladesh, Sri Lanka) population abroad, it added.

    “We are very happy to enter into this partnership which will enable us to reach foreign audiences and our Indian diaspora settled abroad. Our aim is to not only promote our network channels but also our country through the content we air globally,” said SAB Group business head Kailashnath Adhikari.

    “We are always looking to grow and diversify our channel content to meet the needs of our rapidly expanding audience,” said DistroScale chief executive officer Navdeep Saini. “This partnership with SAB Group is allowing us to do just that and we could not be more thrilled to have them join our 150+ growing channel line-up.”

    “Our growing audiences in the US, Canada, and the UK can now watch and enjoy the latest and retro Bollywood musical hits on Mastiii TV, available as a free live 24×7 channel on DistroTV on the web or any device,” stated DistroScale vice president of business development and content acquisition Rajesh Nair. 

  • Sri Adhikari Brothers to announce winners of migrant talent recognition programme ‘Hunar’ from 21 July

    Sri Adhikari Brothers to announce winners of migrant talent recognition programme ‘Hunar’ from 21 July

    MUMBAI: Recently, Sri Adhikari Brothers, through an  innovative programme called Hunar had opened a gateway of employment to the less fortunate migrants, who have been rendered jobless, were deprived of opportunities, and were forced to return to their villages. 

    The programme, which was designed to facilitate skilled migrants with job opportunities by transferring skills and promoting innovation will announce its winners starting from today, 21 July.

    To make the programme a success, Sri Adhikari Brothers used their channels Mastiii, Dabangg and MaiBoli along with their digital platforms to call out millions of migrants who might have any talent that they would want to showcase. Be it dancing, singing, acting or any other performing arts, all were welcome. 

    Hunar promises a direct bank transfer to up to a thousand accounts every month whose talent is chosen to be the deserving one. Sri Adhikari Brothers, through its association, would further attempt to maximise growth for the talent by providing them with a break in suitable professional opportunities.

    The programme received an unprecedented response wherein a huge number of migrants sent in their videos. On seeing the widespread talent of the nation, Sri Adhikari Brothers MD and group vice chairman Markand Adhikari said, “My vision is to design a structure for the migrants that give them hope, provides them with employment and belief in themselves to be Aatma Nirbhar by reaching out to millions of Indians in a planned manner.”

    “I am amazed to see the kind of talent that is hidden within the deep interiors of the country. Though dozens of talent shows have been organised in the past which did an incredible job in exploring hidden talent and giving them opportunities to outshine, several migrants could not get a chance to showcase their skills in these shows, probably because they were occupied with ongoing engagements and occupation. However, during the crisis when they need a helping hand the most, I hope that we can be a catalyst, not just for some income but also to help them build a career basis their talent over a while,” he added.

  • Sri Adhikari Brothers Initiative 2.0 to enable migrant workers to show hidden talent

    Sri Adhikari Brothers Initiative 2.0 to enable migrant workers to show hidden talent

    MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the dynamics of its labour force essentially of migrant workers. To imbibe the PM’s thought of AtmaNirbharata, Sri Adhikari Brothers has opened a gateway of employment, to the less fortunate migrant workers who have been rendered jobless, through Sri Adhikari Brothers Initiative 2.0.

    Sri Adhikari Brothers will use its network channels including Mastiii, Dabang, Maiboli and digital platforms to call out to millions of migrant workers who might have any talent that they would want to showcase. Be it dancing, singing, acting or any other performing arts would be welcome. The program would shortlist thousands of individuals month on month who have a hidden talent and will monetarily reward the chosen 1000 people by means of direct bank transfer to their accounts. The chosen ones will also be aired on the network channels of the group.

    Sri Adhikari Brothers, through its association, would further attempt to maximise growth for the talent by providing them a break in suitable professional opportunities.

    Co-founder Markand  Adhikari said, “Mostly all business minds get focused on protecting their business and bottom lines in such tough times. We are aware that millions of Indians have had to return back to their villages after being left with no option. No matter what job they were in, there’s a possibility that many of them had talent that they once in life might have had to compromise to earn their livelihood. We have often seen videos of people on the street singing or dancing as well as any professional. Some fortunate ones have even touched the stars. Our attempt is to put a structure, reach out to millions of Indians in a planned manner – give them hope, give them employment and ensuring direct transfer of money into their accounts and thereby give them self-belief to be AatmaNirbhar.”

    For this initiative, Sri Adhikari Brothers has put aside a dedicated team that will be driving this program.

  • Sri Adhikari Brothers’ ‘Galti Kiski,’ based on Kiran Bedi’s book, to air on DD

    Sri Adhikari Brothers’ ‘Galti Kiski,’ based on Kiran Bedi’s book, to air on DD

    MUMBAI: India’s leading media and entertainment conglomerate Sri Adhikari Brothers is bringing yet another classic hit show, ‘Galti Kiski,’  based on the book ‘What Went Wrong and Why?, written by super cop and lieutenant governor of Puducherry Kiran Bedi. The show will air on Doordarshan National from 19 May every day at 1 pm.

    ‘Galti Kiski’ is a real-life narrative based on the book ‘What Went Wrong And Why?, written by the super cop Kiran Bedi. It is a unique compendium of real-life first-hand experiences – candid, poignant, touching and thought-provoking – that will compel peopleto sit up and take notice. A true revelation of social and economic maladies that adversely affect the present-day society and the way one can handle such scenarios and a destination for those who sought help in similar matters. It places these realities for greater appreciation by all those who can play a role in preventing such happenings, and defines the duties to do and the responsibilities to accept

    SABGROUP patriarch Markand Adhikari said: “In lieu of our commitment to leverage our content library to Doordarshan, we are glad that ‘Galti Kiski’ which featured the super cop Kiran Bedi is going to air on Doordarshan National, We are willing to do whatever it takes to help our nation stay engaged and keep the momentum going during the lockdown."

    Kiran Bedi said: ‘’During my journey as an IPS officer and there on, I always observed the rift between people at different stages of life and most of them were due to simple lack of compassion.This book is all about making an attempt at being fair and human. My mission behind Galti Kiski was simply to save the next victim, it wasn’t to gain publicity or popularity but to forewarn people. I am so honoured to have created a televised version of this with Sri Adhikari Brothers and the fact that it is going to be aired again on Doordarshan National during these grim times. It gives people a chance to introspect and rethink life after lockdown and make this society a better place to live in as one.’’

    ‘What Went Wrong and Why?’ was adapted in a Hindi version for the book with the same title as the show Galti Kiski. 

    Follow Tellychakkar for the consumer facing news & entertainment

  • Sri Adhikari Brothers to take care of 1000 lockdown-hit families

    Sri Adhikari Brothers to take care of 1000 lockdown-hit families

    Mumbai: Sri Adhikari Brothers, in response to the appeal made by the prime minister to the nation, has pledged to take care of 1000 needy families affected by the ongoing lockdown until the COVID19 pandemic gets over.

    To ensure seamless and swift action, the media and entertainment conglomerate has associated with BAPS Swaminarayan Sanstha, which is globally known for its social services.

    Sri Adhikari Brothers MD Markand Adhikari said: “We are amidst a global crisis and there is no real clarity on how soon we will see normalcy. Our country is no exception to these unforeseen circumstances. Thus in line with the appeal made by our prime minister, we are doing our bit. In addition to providing external help, we are ensuring that our employees who are our pillars of growth remain unaffected. No pay cuts or lay-offs will be done despite impact on the economy."

    "Out of India’s total population of 1.39 billion, it is adjudged that 10 per cent of Indians hold 80 per cent of the country’s wealth. Today is the time for them to take responsibility and give the nation back in its time of need. If even five per cent of them help 10 families each, imagine the mammoth help that the nation will receive. It may reduce the impact of the economic crisis drastically.”

    In addition to financial help, Sri Adhikari Brothers also believes that those who are staying home for the larger good are doing a great service to the nation.

    People are not just helping themselves, but the entire country by staying indoors. At such times, keeping the morale high and staying positive is important. Its most popular sitcom ‘ShrimaanShrimati’ is already on air and to further help ease the quarantine times has opened up its library to national broadcaster Doordarshan to help entertain “Bharat” during these trying times.

  • 2nd gen Adhikari Brothers to explore digital content creation

    2nd gen Adhikari Brothers to explore digital content creation

    MUMBAI: Sri Adhikari Brothers' newly launched digital arm Happii Digital is all set to cater to OTT viewers. The second generation comprising Kailash Adhikari and his cousin Ravi Adhikari who made their debut directorial venture ‘Dheet Patangey’ was launched on 2 March on the OTT platform.

    In an interaction with Indiantelevision.com, Kailash Adhikari says, “Happii Digital has a very robust plan in place for digital content for now and the years to come, because 2020 is just the start for us. As we look around, we see that more and more platforms are generating an appetite for content, and I want to well place us to satisfy the growing need for content. The plan for Happii Digital that I have in mind is not to keep it as a conventional or traditional form of production house but to create it as an IP studio.”

    He further says, “We are aiming to cater to digital viewers by providing quality content. Our concentration is on quality and not quantity. Further, the output should be such that it is accepted globally. We are striving towards understanding the changing demands and tastes of our audience so that we can offer them something which fits their desires. We have combined our expertise with the faith we have in our work. At the end of the day, we hope whatever we produce is liked by our viewers.”

    Adhikari believes that with the availability of engaging content, the need for more content will not be restricted to urban areas. “Regional will be the next big thing to watch out for. I'm saying that because of the changing trends we have seen on TV as well towards regional content. There is stagnation now when it comes to Hindi viewership and Hindi content. The same will follow on digital in due course because a lot of data is being consumed by the tier two, tier three towns. Consequently, a great number of apps that we see in the technology space are coming in the vernacular languages. Marathi, Bhojpuri, Bengali and Southern languages are the four big languages that I want to personally cater to in the coming 12 to 18 months. I see that there's a great opportunity not only for content creators but also for platform owners to exploit.”

    Since Happii Digital is a creative startup, it will look at various modes of raising funds. It is looking at venture capital funding at an early stage to fuel its growth. Currently, it has internal accruals to support its business. But it will be open to raise funds as well.

    He says, “Home-grown production values can match up and create good content, like digital films which are driven across all kinds of genres and content. There is no specific tone like drama or a slice of life or romance or any one genre which will work on digital. It's all based on watching at the end of the day, along with whatever the consumer likes within the first 15 minutes. I believe that now's the time where even our traditional production houses are producing engaging digital content.”

    Adhikari believes that there are two challenges – one is that they have to consistently keep evolving with the changing times. The second challenge is to know the consumer’s taste well. 

    There is no specific genre that it would like to explore but the focus of the company would be on creating engaging content. “The kind of consumer orientation we are facing in recent times, all that matters is quality content. Be it any sector I work on, I wish to make my content very engaging and interesting. Crisp and well-curated content grabs the eye of the audience and makes them enjoy the product. Further, digital is taking over and the time has come where only smart content will do well in the market and be appreciated.”

    It will also invest in creating IPs. Data has become the new currency and data mining has become an important business assumption. "As a content house, we will explore all possible opportunities to create compelling content. Currently, there are about four to five projects in the pipeline. At this point, I’d like to say that, we want to create content which we feel is strong, backed by the current determinants of audiences,” he opines. 

  • Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    MUMBAI: Sri Adhikari Brothers Television Network Ltd and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, and movies. Pantel Technologies recently acquired the business of Reliance Big DTH, from the Anil Ambani group.

    Sab Group’s release to the BSE stated that “the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.”

    Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create   bouquet. This would usher in a new era of entertainment for the rural market, the release added.

    Markand Adhikari, chairman and MD, SAB Group, said, “Sab Group has laid down the   foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

    Pantel Technologies CMD, Vijendra Singh, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. With our coalition with SABGroup, we will bring together our technological proficiency and their content expertise thereby enabling us to provide good content for rural India which is what we are committed to for their upliftment.”

    Sab Group currently runs five channels: Mastiii (a music and youth channel); Dabangg (focusing on Hindi heartland of Uttar Pradesh, Bihar and Jharkhand); Maiboli (a Marathi entertainment channel); Dillagi (a channel dedicated to the rural India); and Dhamaal Gujarat (a music and youth channel for Gujarat).

    Pantel Technologies, an information technology and communication devices company, sells tablet PCs under the brand Penta T-Pads in India, GCC, south east Asia and African markets.

    Also read:

    Reliance Big TV acquisition: Pantel Tech joins the fray

    SAB realigns Dhanda’s position as TV Vision CEO

    SAB’s Happii-Fi to target multiple genres, gets 3m views online