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Tag: Sreerama Chandra

  • IN10 Media Network announces its music business – Let’s Get LOUDER

    IN10 Media Network announces its music business – Let’s Get LOUDER

    Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.

    With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

    IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”

    Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”

    She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”

    On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”

    From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.

    The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

    The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.

  • Zee’s Magic turns Wembley Arena into a dance floor in first event

    Zee’s Magic turns Wembley Arena into a dance floor in first event

    MUMBAI: In one of its biggest endeavour to bring the greatest Bollywood personalities to the UK and offer world class entertainment to the people here, ZEE Network has clearly turned out to be a winner. ZEE recently organised one of the biggest Bollywood musical events at Wembley Arena, with Pritam taking centre stage along with 7 of the most sought after singers from Bollywood. The event was a huge hit and Pritam and his troupe played to an enthusiastic full house. The event was also attended by esteemed personalities such as Mr. G P Hinduja amongst many others.

     

    The event kick-started with ZEE’s very own Sa Re Ga Ma Pa winner, Jasraj Joshi and his rendition of Vande Mataram which left the crowd feeling nostalgic and was the perfect beginning to the Bollywood night. Pritam’s grand entry onto the stage was with his popular chartbuster “Mere Bina”, which made Wembley Arena reverberate with people’s cheers. This was followed by power packed performances from Benny Dayal, Aditi Singh Sharma, Harshdeep Kaur, Sreerama Chandra, Soham Chakraborty and Nikhil George, who sang popular numbers like Badtameez Dil, Dhoom Machale, In Dino, Jugni, Aashiyan amongst many more. Since it was also Vaisakhi, Harshdeep sang Ek Onkar, wishing everyone a happy new year. There was an extraordinary Dhol session, which got the crowd on their feet dancing and Harshdeep gave a powerful act singing popular Punjabi and Sufi numbers. Aditi did a spectacular song and dance act on the Dhoom series which left the crowd whistling. There also was a special unplugged session by Pritam where Soham and Sreerama sang soothing and romantic numbers such as Subhanallah and Tu Jaane Na. Benny’s high energy numbers like Ilahi and Badtameez Dil got the crowd dancing to his tunes. The evening ended with all the performers together on stage and the audience on ground singing the blockbuster song Balam Pichkari. Security tried hard to keep the audience on their seats throughout the show but eventually gave up, as every person in the arena was on their feet dancing. The audience even persuaded Pritam and his gang with a lot of “once mores”, but ZEE had to end the show due to time constraint.

     

    With a well promoted event, there was a lot of anticipation amongst people. Also, there was immense buzz about the show on social media, a Live interaction throughout the event and innumerable post event tweets and comments congratulating ZEE. People were all praises for ZEE’s initiatives, right from the stage lighting to the line-up of songs and singers.

     

    ZEE Network Europe CEO, Mr. Neeraj Dhingra said, “We are extremely pleased with the response to the concert. The performances by Pritam and the singers converted the near full house in Wembley into a large dance floor. Never has there been a concert with so many persons dancing and swaying to the popular tunes. Keeping with the premium image of ZEE, we ensured that the production quality (stage and sound) was second to none and surpassed most mainstream concerts held in the UK. A special thanks to Bank of Baroda and other sponsors who helped make this event a memorable affair. This gives us the confidence to arrange several more concerts in the time to come and bring acclaimed artists to London and rest of UK and Europe.”

     

    ZEE Network Europe Dy. Head & CFO, Mr. Parul Goel said, “We are very happy with the overwhelming response we have received for this concert. We were always confident that this one of a kind event with 1 music composer and 7 singers will be a grand success. ZEE has set a benchmark with this event and we are sure that every event we organise is going to get bigger from here on.”

     

    Mr. Dhimant Trivedi, Chief Executive Bank Of Baroda said, “We are proud to sponsor the event and thank ZEE for organizing it successfully. We also convey our thanks to Pritam and Company for leaving a memorable experience for music lovers.”

     

    Pritam himself was impressed with ZEE’s initiatives and humbled by people’s response. He said, “ZEE has done an excellent job and organised the concert extremely well. I was very happy to collaborate with them and give my first performance in the UK. I am now looking forward to visiting the UK and Europe again and having several concerts for my fans.”

     

    With such a successful event, everyone at ZEE definitely has all the reason to smile, and with a promise to bring on more such events, all of you keep a look out for world class entertainment by ZEE.