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Tag: Sreeram Reddy Vanga

  • Kofluence launches ‘Rare Travel’ for Influencer-led travel collaborations

    Kofluence launches ‘Rare Travel’ for Influencer-led travel collaborations

    Mumbai: Kofluence, an Ad-tech influencer marketing platform, proudly announces the launch of its newest business division, Rare Travel. This innovative platform will create exclusive collaborations between top brands and the most influential travel creators across cities. Dedicated to curating unparalleled experiences and showcasing coveted destinations, Rare Travel seamlessly integrates brands into compelling influencer travel narratives. This ensures brands receive enhanced engagement and capture significant eyeballs in place of travel, catering to audiences looking for aspirational content. Already onboarded to the Rare Travel experience are brands such as Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, among others.

    As a full-stack marketing platform and connective marketplace, Kofluence delivers performance metrics across the entire customer journey and was recently recognized among Forbes’ Select 200 Companies With Global Business Potential. In January 2024, Kofluence secured a strategic investment from the board of Nazara Technologies Ltd (BSE: 543280, NSE: NAZARA) through the acquisition of a 10.77 per cent stake in Kofluence. This investment was part of a share swap transaction between the two companies, geared towards the launch of an influencer-driven game discovery platform and community.

    Rare Travel’s inaugural initiatives feature two prominent influencer journeys:

    Baku Exploration (June 26th – July 1st): Tanya Sharma (IG: 3.5M followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 840k followers), and other top creators will uncover the allure of Baku, sharing exclusive experiences with their vast audiences.

    South Korea Expedition: Simultaneously, influencers Niharika Tiwari (IG: 1.3M followers), Prabhat Chaudhary (IG: 1.2M followers), Ashna Zaveri (IG: 811k followers), and others will embark on a captivating journey through South Korea, spotlighting its rich cultural heritage and luxurious offerings.

    Commenting on this launch,  Kofluence CEO & o-founder Sreeram Reddy Vanga stated, “We are thrilled to kickstart Rare Travel, where our goal is to discover key opinion creators (KOCs) and top influencers across cities, empowering them to form impactful partnerships with restaurants and travel partners. I envision Rare Travel as a long-term intellectual property that will expand into other realms such as fine dining, lifestyle, and luxury under our Rare Club initiative.”

  • Kofluence secures investment from Nazara Technologies for influencer driven game discovery platform

    Kofluence secures investment from Nazara Technologies for influencer driven game discovery platform

    Mumbai: Kofluence, the leading Social Media Influencer marketing tech platform in India announced a pivotal development in its growth trajectory as the board of Nazara Technologies Limited has officially sanctioned the acquisition of a 10.77 per cent stake in Kofluence.

    As part of the share swap transaction, Nazara Technologies will issue 3,71,637 equity shares at a price of Rs 872.15/- per equity share, amounting to Rs 32,41,23,210 through a preferential issue on a private placement basis to the sellers.

    Kofluence has established itself as India’s premier Social Media Influencer led marketing-tech platform, boasting a vibrant community of across platforms such as Instagram, YouTube, Facebook, LinkedIn, and Twitter. The platform represents over 20 languages and operates as a full stack marketing platform, delivering performance metrics across the entire customer journey.

    The collaboration between Kofluence and Nazara Technologies is geared towards the launch of an influencer-driven game discovery platform and community. This pioneering initiative aims to leverage the vast network of influencers on Kofluence to promote Nazara’s games across various social media platforms. Influencers with their ability to tailor content to their audience’s preferences, will generate excitement around new releases, boosting downloads and increasing visibility for Nazara’s gaming portfolio.

    Nazara Technologies Jt. MD & CEO Nitish Mittersain expressed his enthusiasm, saying, “Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”.

    Kofluence co-founder, and CEO Sreeram Reddy Vanga, expressed his excitement about the collaboration, stating, “Nazara’s investment is a powerful validation of our joint mission to revolutionise the gaming industry. With our extensive network of creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.”

    Kofluence co-founder Ritesh Ujjwal emphasised, “This strategic collaboration marks a pivotal moment in Kofluence’s journey. The gaming industry is swiftly asserting dominance in the handheld technology entertainment business sector, displaying relentless momentum. Moreover, with the surge of gaming influencers, brands have a unique opportunity to forge partnerships and connect with their dedicated followers. We are enthusiastic about the limitless possibilities that unfold as we seamlessly integrate influencer marketing and gaming innovation with Nazara Technologies.

     

  • Kofluence launches Kofinity

    Kofluence launches Kofinity

    Mumbai: Kofluence, the largest AI-led influence platform, has launched its latest product Kofinity which offers guaranteed brand partnerships to every content creator, and an opportunity to monetise their social influence. Having successfully delivered over 1600+ campaigns across 30 diverse sectors with over 550K contributors on board and a collective reach of 6Bn+, Kofluence is at the forefront of influencer marketing solutions.

    With the launch of Kofinity, creators can focus solely on creating content and boosting brand visibility, while Kofluence provides them the infrastructure to turn their passion into earnings.  Creators can acquire a free unique URL through ‘kofluence.com/in’, which will serve as a hub for their curated brand deals. With ‘always-on’ campaigns, creators can partner with brands they love, in a hassle-free manner. Each transaction made through their personalized link directly translates to payouts.

    With Kofinity, top performers can earn more than Rs 25,000 per week along with guaranteed shortlisting for collaborations that require minimal content creation and no prior content approval. Typically access to premium offers often come with eligibility criteria or cost considerations, but Kofinity allows content creators to share these offers with their audience so they can avail them easily and freely without having to meet any such criteria.

    Speaking about the launch, Kofluence CEO and co-founder Ritesh Ujjwal said, “We’re thrilled to introduce Kofinity! With this launch, we’re confident that Kofluence is well-positioned to lead the charge in this rapidly evolving industry. We aim to foster India’s thriving creators economy by monetizing 100k influencers in the next 12 months, enabling creators on their journey to becoming creator-preneurs.”

    Commenting on the launch, Kofluence co-founder Sreeram Reddy Vanga stated, “As excited as we are about the launch, what I’m looking forward to is Kofinity being a means of self-sufficiency for all the budding creators. Kofinity is expanding its horizons beyond social media like Instagram and Youtube. Now, creators can easily share their offers and deals within their social circles through multiple social networking platforms by using their unique link.”