ITV

Tag: Sreenivaas Bhatt

  • Alpha Telugu set for a primetime launch

    Alpha Telugu set for a primetime launch

    MUMBAI: Zee is kicking off its Telugu campaign tonight with the launch of its Telugu channel Alpha Telugu. The channel will start beaming from 8 pm onwards.

    The launch, earlier scheduled for 12 September, was pushed to 20 September because of the channel’s decision to change the satellite. Alpha Telugu has been shifted from AsiaSat 3S to NSS 703 now. The channel will be uplinked from Singapore.

    According to Alpha Telugu business head Sreenivaas Bhatt, the switch was made in response to the cable operators’ suggestions. He said that the feedback from cable operators suggested that NSS 703 would be technically convenient for them.

    The launch of Alpha Telugu will finally see the Zee Network making its entry into southern television airspace. With the launch, Zee will become the second mainstream network having a presence in the South after Star, which has its Tamil channel Star Vijay.

     

  • Zee set to make southern debut with 12 September launch of Alpha Telugu

    Zee set to make southern debut with 12 September launch of Alpha Telugu

    MUMBAI: Zee Network is all set to unveil its Telugu channel Alpha Telugu. The 24-hour channel will start beaming from 12 September.

    The launch of Alpha Telugu will finally see the Zee Network making its entry into southern television airspace. With the launch, Zee will become the second mainstream network having a presence in the South after Star, which has its Tamil channel Star Vijay.

    Timed with the launch, Alpha Telugu has lined up a series of campaigns, which will start rolling from the 12th. According to Alpha Telugu business head Sreenivaas Bhatt, print, outdoor and cable will be used to promote Alpha Telugu, apart from cross promotions through the network.

    Speaking exclusively to indiantelevision.com, Bhatt says the channel will telecast 17 hours of original programming daily from Day 1 of launch. According to Bhatt, a programming bank of two months’ duration is ready.

    Alpha Telugu will telecast five daily news bulletins of 30 minutes duration. A total of 12 serials, eight soaps for the prime time slot and four for the afternoon band are also being lined up.

    “Alpha Telugu will be stressing on reality-based shows. So, apart from news and soaps, the channel will telecast chat shows, interviews, live shows and documentaries portraying the common man’s life in Andhra,” offers Bhatt.

    Bhatt however, refused to divulge financial details of the channel’s programming and marketing saying more data was awaited.

    “Reality dramatised” – that’s the tagline for Alpha Telugu. With Zee Network finally realising its long-in-the-offing Telugu entry, it could well be put as “drama realised”.

  • Zee set to make southern debut with 12 September launch of Alpha Telugu

    Zee set to make southern debut with 12 September launch of Alpha Telugu

    MUMBAI: Zee Network is all set to unveil its Telugu channel Alpha Telugu. The 24-hour channel will start beaming from 12 September.

    The launch of Alpha Telugu will finally see the Zee Network making its entry into southern television airspace. With the launch, Zee will become the second mainstream network having a presence in the South after Star, which has its Tamil channel Star Vijay.

    Timed with the launch, Alpha Telugu has lined up a series of campaigns, which will start rolling from the 12th. According to Alpha Telugu business head Sreenivaas Bhatt, print, outdoor and cable will be used to promote Alpha Telugu, apart from cross promotions through the network.

    Speaking exclusively to indiantelevision.com, Bhatt says the channel will telecast 17 hours of original programming daily from Day 1 of launch. According to Bhatt, a programming bank of two months’ duration is ready.

    Alpha Telugu will telecast five daily news bulletins of 30 minutes duration. A total of 12 serials, eight soaps for the prime time slot and four for the afternoon band are also being lined up.

    “Alpha Telugu will be stressing on reality-based shows. So, apart from news and soaps, the channel will telecast chat shows, interviews, live shows and documentaries portraying the common man’s life in Andhra,” offers Bhatt.

    Bhatt however, refused to divulge financial details of the channel’s programming and marketing saying more data was awaited.

    “Reality dramatised” – that’s the tagline for Alpha Telugu. With Zee Network finally realising its long-in-the-offing Telugu entry, it could well be put as “drama realised”.