ITV

Tag: Sreeleela

  • Sreeleela shines in Chicnutrix’s ‘Glow Mode On’ campaign, blending science with beauty

    Sreeleela shines in Chicnutrix’s ‘Glow Mode On’ campaign, blending science with beauty

    MUMBAI: Chicnutrix, India’s leading beauty and wellness nutrition brand, has unveiled its new campaign ‘Glow mode on’ featuring Telugu actor Sreeleela. With her radiant persona, strong youth appeal, and authentic approach to wellness, Sreeleela brings charm and credibility as the face of Chicnutrix, making her the ideal advocate for beauty and nutrition backed by science.

    Today’s skincare consumer is ingredient-conscious and seeks solutions that are effective and clinically validated. ‘Glow mode on’ reflects this demand with Chicnutrix glow, powered by Opitac Glutathione from Japan, the global gold standard in skin health, along with Vitamin C. Together, these ingredients target dullness, pigmentation, and uneven tone, delivering brighter, clearer, and naturally radiant skin from within.

    The campaign blends live action with Japanese anime to create a striking visual narrative. In the film, Sreeleela appears as a radiant force whose Glow transforms into a shield, defeating the villains of pigmentation and dullness, protecting her from external stressors, and amplifying her inner beauty.

    Chicnutrix, ceo, Shilpa Khanna Thakkar said, “Glow Mode On isn’t just a campaign, it’s a movement that speaks to every modern woman who knows true beauty starts from within. With Sreeleela, we have the perfect face to deliver this message with both glamour and credibility. She represents the balance of science and style that Chicnutrix stands for.”

    Speaking about her association, Sreeleela said, “For me, true beauty is about feeling confident in your own skin, inside and out. Chicnutrix glow combines clinically proven ingredients like Opitac glutathione and Vitamin C in a way that is simple, fun, and effective. I am delighted to be part of this campaign that encourages women to switch their Glow Mode On and embrace wellness as a lifestyle.”

    The ‘Glow Mode On’ campaign is now live across social media platforms, carrying the bold message that with Chicnutrix: Glow mode on is equal to skin problems off.

  • Lufthansa takes off with Sreeleela for Insider 2.0 travel storytelling

    Lufthansa takes off with Sreeleela for Insider 2.0 travel storytelling

    MUMBAI: When a rising star meets Europe’s sky-high classic, you know the journey won’t be ordinary. Lufthansa German Airlines has rolled out the latest chapter of its Insider campaign, this time headlined by actress Sreeleela, who brings a touch of homegrown charm to the airline’s premium global pitch.

    The campaign steered by Mindshare India with its UK counterparts and supported by WPP Media reimagines Lufthansa not just as a carrier but as a travel-lifestyle brand. Dubbed Insider Guide 2.0, it turns the spotlight on London’s cultural and culinary secrets, with Sreeleela exploring the city alongside UK creator Anastasia. From hidden haunts to haute cuisine, the duo presented a version of London few tourists ever see.

    For today’s premium Indian traveller, the sweet spot lies in blending indulgence with authenticity. The campaign taps into that appetite: immersive journeys that go beyond glossy itineraries, mixing Lufthansa’s signature service with storytelling that feels personal.

    Lufthansa Group head of marketing for South Asia, Southeast Asia & Pacific Sng Ju Stephanie summed it up as “experience-led travel, powered by authentic influencer engagement,” while WPP Media South Asia’s Amin Lakhani called it a “cross-border collaboration that raises the bar for cultural nuance and consumer connection.”

    With Insider 2.0, Lufthansa isn’t just chasing wanderlust; it’s serving up a menu of global discovery with an Indian garnish. For a brand that has long been a bridge between continents, this campaign ensures the story soars just as high as the aircraft.

  • Sunfeast Fantastik! launches India’s first 4D bar featuring Siddhant and Sreeleela

    Sunfeast Fantastik! launches India’s first 4D bar featuring Siddhant and Sreeleela

    Mumbai: ITC Sunfeast Fantastik! raises the bar in the snacking industry with the launch of its innovative 4D coated wafer bar, combining crunchy wafer, soft caramel, rich milk chocolate, and roasted peanuts for a unique multi-layered experience. Designed to appeal to Gen Z consumers seeking excitement in their snacking choices, the Sunfeast Fantastik! 4D bar is set to revolutionize the coated wafer segment as a category-first product in India.  

    The brand’s latest campaign, #RaiseTheBar, features popular icons Siddhant Chaturvedi and Sreeleela as brand ambassadors. In the new TVC, the duo embodies the vibrant spirit of the product, showcasing the layers of indulgence and bold flavor combinations.

    Chaturvedi, expressing his excitement about the launch, said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun and unique product that brings together so many layers of flavour. I love how it pushes the boundaries in the coated wafer space, and I’m excited for everyone to try it and enjoy the experience!”  

    Sreeleela, sharing her thoughts on the campaign, said, “I am thrilled to be a part of Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The four layers come together to create a delightful treat which is absolutely irresistible. Can’t wait for all of you to try it and love it as much as I do.”  

    The Sunfeast Fantastik! 4D bar embodies the brand’s commitment to offering a richer snacking experience, pushing the boundaries of what consumers expect from coated wafers. The launch reflects ITC’s dedication to innovation and premium quality, with the new product available across major retail outlets and supermarkets nationwide.  

    ITC Limited, chief operating officer of chocolates, coffee, and confectionery, Rohit Dogra said, “We are delighted to introduce India’s first 4D bar to the market. Sunfeast Fantastik! 4D is designed to offer a fun and indulgent experience with its unique combination of four layers – crispy wafer, soft caramel, rich milk choco, and roasted peanuts. Our new TVC with Siddhant Chaturvedi and Sreeleela perfectly captures the spirit of the product—simple, bold, and irresistibly delicious. We are confident that this launch will resonate with our target audience of Gen Z consumers and ‘raise the bar’ for snacking in India.”  

    The campaign, conceptualised by FCB Ulka Bangalore and directed by Anand Iyer of Mirzapur Season 2 fame, brings together superior product experience and innovation at every price point, with the 4D bar redefining standards in the category.