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Tag: Spykar

  • Spykar & Hands of Hope unite against child sexual abuse for Tata Mumbai Marathon

    Spykar & Hands of Hope unite against child sexual abuse for Tata Mumbai Marathon

    Mumbai: Spykar, the trendsetting fashion brand, is proud to announce its collaboration with the Hands of Hope Foundation for the upcoming Tata Mumbai Marathon, slated for Sunday, 21 Jan. Hands of Hope Foundation is dedicated to combating child sexual abuse, and this partnership with Spykar is poised to deliver a substantial and meaningful impact in the fight against this critical issue.

    Leading the charge is Rajan Mittal, our esteemed group head, who will be running the entire marathon to champion the cause. In solidarity, 20 to 25 Spykar employees will also be participating, collectively running in support of the foundation’s mission.

    Child sexual abuse is a pervasive and distressing issue affecting countless lives. It encompasses various forms of non-consensual sexual activities involving children, leaving deep physical, emotional, and psychological scars. The Tata Mumbai Marathon serves as a critical platform for Spykar and Hands of Hope Foundation to spotlight this issue, fostering awareness and dialogue.

    Spykar CEO Sanjay Vakharia expressed his enthusiasm for the partnership, stating, “By openly addressing child sexual abuse, we aim to break the silence, dispel shame, and empower communities to recognize signs, provide support, and take preventive measures. Our collective goal is to create an environment where survivors are heard, believed, and supported. Through initiatives like the marathon, we strive to educate and build a culture prioritizing the well-being of children, ensuring they can grow up free from the devastating impact of sexual abuse. Every step in this marathon represents a stride toward a safer, more aware, and compassionate society.” 

  • Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Mumbai: Spykar, the leading casual denim wear brand, is thrilled to announce the release of a heart-warming Diwali video, capturing the essence of the upcoming festival and the spirit of togetherness it brings. As a homegrown brand that has become a household name, Spykar is excited to be a part of the joyous celebrations that Diwali represents.

    In the latest expression of joy, Spykar shares how Diwali is not just a festival but a time to come together, celebrate with loved ones, and create lasting memories. Spykar, known for its casual and comfortable denim wear, highlights the significance of dressing up in all-new clothes during this festive season. Spykar brings to life the magic of Diwali as family members exchange gifts, with Spykar clothing at the center of it all. Witnessing the delight on the faces of loved ones as they unwrap the stylish, casual denim wear from Spykar, adding a touch of fashion to the festive season. Diwali is not just about lights; it’s about the radiant smiles that Spykar aims to evoke.

    Diwali, also known as the Festival of Lights, is a time when families gather, homes are adorned with diyas and lights, and love and laughter fill the air. Spykar recognizes the importance of these moments and aims to be a part of the everyday happiness that Diwali brings.

    Spykar CEO Sanjay Vakharia said that Diwali is a time for creating lasting memories with loved ones, and Spykar is here to be a part of those cherished moments. Our video captures the joy of gifting and dressing up in new clothes, showcasing how Spykar becomes an integral part of your celebrations. We are more than just a brand we are a companion in your journey of happiness.

    The video beautifully encapsulates the sentiment of family bonds and the joy of giving, with Spykar adding a fashionable touch to these special moments. As the festive season approaches, Spykar invites you to embrace the spirit of Diwali with style, creating memories that last a lifetime.

    Embed link: https://www.instagram.com/reel/CzahYiaCl2o/?igshid=MWJpaWVxbHJucGphbg== 

  • Spykar added contemporary flair to Bollywood Music Project with style partnership

    Spykar added contemporary flair to Bollywood Music Project with style partnership

    Mumbai: Spykar, a leading fashion brand known for its contemporary and stylish clothing, was proud to announce its association as the Style Partner Sponsor for the highly-anticipated Bollywood Music Project Edition 5.0. As Bollywood Music Festival, the event promised to bring together Bollywood enthusiasts from across the country for an immersive musical experience.

    The event took place from 3 to 4 November 2023, at the prestigious Jio World Garden in Mumbai. Bollywood Music Project (BMP) Edition 5.0 was a grand celebration of India’s vibrant and diverse musical culture, showcasing an extensive lineup of renowned playback singers, music composers, and instrumentalists. Notably, the event featured a special photo booth for Spykar at Bollywood Music Project, complete with its exclusive hashtag, #stylespotted.

    BMP had become a hallmark event for all lovers of Bollywood music, aiming to create an unforgettable experience for attendees. Spykar’s association as the Style Partner Sponsor added a touch of contemporary fashion to the musical extravaganza. This partnership showed that Spykar was committed to understanding and connecting with the culture of the nation, and the brand was excited to bring its unique style and energy to the event.

    “We were thrilled to be a part of Bollywood Music Project Edition 5.0 as the Style Partner Sponsor. Bollywood music is not just a genre; it’s an integral part of our cultural fabric, and it is only fitting that Spykar, a brand known for its contemporary style, was a part of this celebration,” said Spykar CEO Sanjay Vakharia.

    “We believed that style and music went hand in hand, and this partnership was a testament to our commitment to offer our customers a complete lifestyle experience. BMP was known for its grandeur, and we were looking forward to adding our stylish touch to this magnificent event,” he continued. Experiencing the future of fashion with our new collection featuring forward-thinking designs and prints, Spykar was set to redefine the boundaries of style and inspire the “Young & Restless” generation of today.

    As the style partner sponsor, Spykar delighted festival attendees with exciting surprises and memorable experiences. Attendees could look forward to exclusive Spykar merchandise, interactive style zones, and special contests, ensuring that the fashion brand’s presence at BMP was a memorable one. With the association of Spykar, Bollywood Music Project Edition 5.0 was an even more exceptional event. It invited all Bollywood music enthusiasts to come together, celebrate, and experience India’s biggest Bollywood Dhamaal.

  • Lifestyle retailers ride on festive cheer, but will it last?

    Lifestyle retailers ride on festive cheer, but will it last?

    NEW DELHI: Businesses across varied sectors are trying their best to beat the lockdown blues altogether after months of economic slowdown. Apparel and lifestyle retailers have some cause for cheer as the sector is showing signs of revival. The players are banking on the festive season to revive their sales further.

    In August, lifestyle retailers reported almost 20 per cent growth, the best since outlets reopened in June after months of lockdown.

    Retailers say that the business has started picking up over the past few weeks, and now with Diwali and the wedding season around the corner, it will help brands to perform better as compared to the lockdown period. However, companies believe that it will take around six months at least for the business to be back on the actual sales and revenue figures.

    Consumer demand registered an uptick on the occasion of Navratri and Durga Puja but so far, the average ticket size is small.

    Cantabil Retail India Ltd director Deepak Bansal said the brand is expecting around 40 per cent growth compared to the previous months. “We anticipate achieving 75 per cent of what we achieved vis-à-vis last year. With the new merchandise and festive offers, we are hopeful it will act as a pull factor for the customers and the season will prove to be good for the whole industry.”

    He shared that to achieve the same growth figures as last year will take time, and not to expect the market to function at pre-pandemic levels before the next financial year.

    TCNS Clothing Co Ltd head – marketing Aarti Ahuja agreed that there has been a revival of demand for festive products such as ethnic dresses, accessories, and attires. Consumer trends may not match the demand created by festivals in normal times but the growing sale of festive products is reviving the sector and displaying high inclination of buying festive products, she added.

    Havas Media managing partner- North & West India Uday Mohan was of the view that the lockdown has resulted in pent-up demand. A lot of discretionary spends on travel/holidays/eating out have been cut down, so all these savings should be pumped towards retail spends especially with a plethora of deals available.

    By contrast, Spykar CEO Sanjay Vakharia doesn’t perceive the current situation to be sustainable. “Festive period would be comparatively good, and that will lead us into the end of season months. Post that will be the real test and what turns the business will depend on a lot of variables.”

    It was an unprecedented crisis for the retail sector when stores were shut for months during the lockdown, but the unlock phase has its share of challenges too. Now, customers are preferring to shop online instead of stepping out. The situation has driven companies to focus on the e-commerce model.

    Bansal explained while offline sales have bounced back in the second quarter and look stable for Tier 2 and 3 cities, the customer in Tier 1 cities are still more comfortable ordering online. “We have been working towards strengthening our digital channel. We have forayed into the online market space recently, so this would be the first festive season we would be available online and are expecting good traction in the number of sales".

    Ahuja also chimed that the brand is witnessing a rise in footfall as the year progresses, however, there is a growing trend of people leveraging both online and offline channels to purchase products.

    In order to boost sales, retailers have been offering heavy discounts of up to 60 per cent. Future Group, for example, is running discount offers of up to 60 per cent on apparels through third-party online sales, including Amazon India, and also offline via its own retail chains such as Big Bazaar and fbb.

    Considering most of the sales take place in this period, brands do extensive promotion and stress a lot on the marketing channels to leverage it. All the major brands have started launching campaigns, promoting products through the ATL and BTL modes.

    Ahuja shared that over the years, TCNS clothing has been exploring all mediums of advertising including print, outdoor, TV as well as OTT to reach the TG. However, the outbreak of the pandemic has disrupted the way media and content is being consumed. “We are evolving with the TG and focusing on changing trends in the ‘new normal’ by creating personalised communication for both online and offline consumers while bridging the gap. All costs are being challenged from a zero-based budgeting principle.”

    She further mentioned that various initiatives like hyper-local pop-up stores and virtual store visits are being experimented with. "The brand is exploring influencer marketing in a more structured and sustained manner. In terms of leveraging other media channels, it would depend largely on how the current situation evolves soon".

    Cantabil this year is focusing more on personalized communications for both offline and online consumers channels through SMS campaigns, influencer engagements, or strategic digital campaigns, in order to maintain connect with the target audience

    Biba MD Siddharth Bindra said that brands are planning innovative and creative ideas in terms of marketing to cope up with the current situation, with the maximum spend being on digital. “We, too, have changed our strategy and are adapting to the new. We are engaging with our existing consumers through our CRM tool and are very active online to keep our audiences abreast with what is new at Biba.”

    “From an overall perspective, TV and digital are the two lead mediums. For retail, specifically print (newspapers) continues to be the focus option. IPL and news are the key genres on TV where the bulk of advertising has been focused on,” Mohan concluded.

  • Retail industry hiccups and bounce back strategies for Q3

    Retail industry hiccups and bounce back strategies for Q3

    NEW DELHI: India’s retail industry has been badly hit due to Covid2019. The last three months have resulted in no revenue for a majority of fashion brands. From manufacturing supply chains to shut down of stores, the pandemic has shaken up the fashion industry.

    Though Unlock 1.0 announced the re-opening of malls there are no footfalls in shops. Retail brands across the segment have seen new changes in the last few days, owing to the pandemic. 

    Indiantelevision.com had a virtual conference with top leaders on the future of shopping. The panel members were Viviana Mall chief executive officer Manoj K Agarwal, Liva assistant vice president & digital head Rishi Sharma and Spykar Lifestyle chief executive officer Sanjay Vakharia. The session was moderated by Indiantelevision.com senior reporter Dolly Mahayan.

    Vakharia shared, “Our business has been quite impacted because it’s not part of essentials, there is a sea change which we have seen be it in terms of marketing, communication and we are adapting to the new changes, and keeping close tabs on consumers, and trying new mediums to reach out to people.”

    Speaking about the opening of malls, and how its rebuilding confidence among people, Agarwal said, “Unlock1.0 doesn’t have the opening of malls in Mumbai, but everyone will follow SOPs by Shopping Centre Association of India to be implemented by all malls which have been opened, and a detailed SOP has been made which will be strictly implemented."

    “We need to create an environment of comfort and no fear in the customer's mind to visit malls and shop. All malls have come up with videos that gives all necessary information on how they can move around in malls,” he added.

    Sharma also agreed with the other panellists and explained, "In India, the mall is a destination. We have not made a buying pattern. Retail in India is pretty new, brands are young. They are ready to adapt and change themselves. People use e-commerce to create their wish list and when they want to buy a product they will rush to a store. Covid2019 has taught consumers about adaptability and has moved digital.”

    Vakharia shared that the brand will follow its protocol to ensure the safety of consumers, “We are quarantining the garment for 24 hours before letting a customer try it. We are ensuring social distancing and regulating traffic. Consumers are also following all the protocols. There are many checkpoints in the mall for consumers' safety.”

    He also added, “Though online is the need of the hour but pleasure of shopping can’t be felt online. We will see a change where consumers will buy essential stuff online, but for other kind of products people would prefer location shopping.”

    Talking about what kind of changes the brand has seen in the pandemic crisis, Rishi shared, “Sustainability and eco-friendly will be the next big thing in the fashion world. We need to add a layer of care and technology to our fabric and give added protection to consumers.”

    Agarwal said that initially there may be 30 per cent footfall in some malls. "Internal dwell time has been reduced by customers. People are coming for focused shopping. Tier 2 cities are faring better than metros and tier 1 cities on the mall front.  In Q3, I think we are expecting to do good business because the fear of the virus will subside.”

    Vakharia said, “The situation is unprecedented and it looks grim but we are hoping that Q3 will bring little hope as a lot of festivals are around the corner. We are not wanting to get on the end of season sales because the supply chain is distributed, it’s difficult to get new merchandise. We will get interesting products by Diwali.”

    The panelists also shared that in the festive season, they would prefer to advertise more on the digital medium.

    "Brands will be investing heavily on social media platforms to gauge consumers as far as advertising is concerned. We are not sure how print media will work. We will not cut anything on our marketing spends, it’s only the medium and channel which will see a difference. I don’t think so we can afford anything on the marketing and communication budget to be slashed,” Agarwal explained.

    Rishi echoed a similar perspective, “ATL and BTL will take a hit, digital will become big and there will be a lot of new interventions in the space. A very small part of advertising budget may go higher, we could see social-commerce to be the next big thing in India.”

  • Spykar’s Vintage & Rare campaign witnessed a whopping reach of over 125 mn

    Spykar’s Vintage & Rare campaign witnessed a whopping reach of over 125 mn

    Mumbai: India’s leading fashion denim brand Spykar launched their latest campaign VintageandRare to introduce the limited edition Vintage & Rare Collection of denims that are inspired by aged whiskey.

    Just as spirit tastes better with age, so is true for denims. The older the denim the more character it has. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve the distressed, mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men.

    Buyers get a complete experience of great crafted denim with a choice of preserving it in a specially designed wooden cask.

    The VintageandRare campaign was a great media mix of traditional and new age media – hoardings, airport branding, print, radio, all of the digital amplification by Celebrities and fashion bloggers on their social media handles,a collaboration with leading news app Inshorts  which together garnered an effective reach of 125 million plus across the country.

    India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. Spykar roped in celebrities that included leading bollywood actor Rajkummar Rao, MTV youth icon Rannvijay Singha, and sports sensations like Sunil Chhetri & Gurpreet Singh who unboxed the Vintage & Rare Limited Edition Collection denims on their respective social handles.

    The celebrities gave a sneak peak of the wooden cask packaging on their Instagram stories. . After much build-up, the contents of the wooden casks were finally revealed. On the day of the launch, the celebrities unboxed the specially curated wooden cask and introduced the Vintage and Rare limited edition denims. Here, the celebrities have shared their personal experiences and stories about being 18.

     The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. The overall media mix helped create an impactful buzz.

    Sai Sangeeta Israni, GM Marketing,   Spykar Lifestyle said, “ The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18.One doesn't have to wait 18 years to get into a pair to kindle or re-kindle your 18-years-old spirit. Our creative expression for this is – Born 18. This Vintage & Rare Limited Edition Collection of denims have been aged to look 18-years-old. An interesting product, with an interesting packaging and an interesting unveiling – has been well received by the fans. A perfect blend of artistry and fine craftsmanship, the Vintage and Rare collection is another feather on cap for Spykar’s forte in product innovation.”

    The campaign has received an overwhelming response, triggering exciting conversation and amazing traction for the brand.

  • Spykar and Brodha V collaborate for a “Young and Restless” anthem

    Spykar and Brodha V collaborate for a “Young and Restless” anthem

    MUMBAI: Spykar, India’s leading fashion denim brand for the youth and Brodha V, acclaimed rap artist come together to create a Young and Restless anthem for Spykar.

    The young and Restless Anthem, composed, written and sung by Brodha V, embodies the spirit of the generation that stops at nothing and lives life at their own terms. The anthem celebrates this passion for all things that are in constant, ever-changing flux. It explores individuality, identity, freedom and celebrates the youthful spirit. Set in a catchy, snappy and melodious tune, the song is a mix of rap and melody, appealing to all music lovers.

    Speaking about the association, Mr. Sanjay Vakharia, CEO, Spykar Lifestyle Pvt. Ltd, stated, “We are delighted to have the young talented rapper Brodha V compose the young & restless anthem for Spykar. Young & Restless is our brand’s philosophy that we believe, reflects our passion for all things best as well as the mindset of the millennial generation, that stop at nothing to get what they believe in.  Brodha V, a darling of this generation is a perfect fit to rap out the narrative, as he himself is one of them. This rap helps us speak to the youth in a language they understand best- Rap and Music.

    Brodha V, India’s premier Rap artist adds, “ It’s been real fun working on the young & restless song. It was a natural flow for me as I truly believe in the restless spirit that I have too as well as the same love for doing the unthinkable, that all my fans also embody. It’s been a great experience working with Spykar and I truly believe that they imbibe this young & restless spirit in their fashion for the current generation. 

    The rap was kicked off with a performance by Brodha V at the Bollywood Music Project on 21st October where Spykar was the style partner. The response received was overwhelming.

  • Publicis strengthens content practice with key hire Urvashi Khanna

    MUMBAI: Publicis Media India has strengthened its Content Practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.

    The Content Practice provides across the board solutions on content in the area of strategy, insight, consulting, audit, production, tech, partnerships and publishing. It spans all forms of content, be it brand content, social content, influencer content or SEO content.

    What differentiates the Practice is its approach to Content. For Publicis Media, Content delivers against core marketing KPI’s and business challenges. The Practice uses a proprietary data-driven approach called Content Audit and then the output fuels the actual content and brand solutions. This is all tied back towards ROI, therefore offering clients a holistic and tangible approach towards content.

    Urvashi Khanna has been producing and writing for television for many years. She started her own production house and successfully promo launched many big shows on leading GEC channels. She also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce ‘India’s first web series’. Apart from running her own company, she has creatively helmed many shows and has run film and television sets in different capacities. As a Creative Director, she has executed various shows, documentaries and web series and has explored branded content both as digital brand solutions and short form programming.

    Gautham Pingali, Content Practice Lead at Publicis Media India, says, “Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board.”

    Urvashi Khanna says, “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”

  • Mastiii receives stupendous response for #BanoDheet campaign

    Mastiii receives stupendous response for #BanoDheet campaign

    MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

    The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

    “We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts,” said SAB Group group CEO Manav Dhanda.

    The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

    The reach of the campaign was amplified tremendously with media partners – DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

    Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

    RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”