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Tag: Spykar Lifestyle

  • Spykar Lifestyles becomes official Style Partner for MTV Roadies

    Spykar Lifestyles becomes official Style Partner for MTV Roadies

    MUMBAI: Adventure-based reality show MTV Roadies has brought onboard Spykar Lifestyles as its official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervour of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.

    Commenting on this association, Spykar GM marketing SaiSangeeta Israni said, “Spykar has been the embodiment of fashion in India and loved at large by the youth of the country. Roadies represents the young and restless spirit of the nation’s youngsters and is a perfect showcase for fashion and the never say die attitude.”

    Commenting on the association, Viacom18 head network sales Mahesh Shetty said, “Over the years, Roadies has gone beyond the realms of a reality show and evolved as a way of life for the audience. This season, the show steps up further with an aim to stir positive change and create social awareness amongst the youth. We are happy to partner with Spykar which shares our vision of encouraging youngsters to make a difference. As the Style Partner for Roadies, Spykar fits in perfectly with the young India who are ready to face challenges that life brings on.”

  • Spykar Lifestyle launches campaign #DenimSideUp

    Spykar Lifestyle launches campaign #DenimSideUp

    MUMBAI: Jeans-wear brand Spykar Lifestyle launched its new digital campaign ‘#DenimSideUp’ in collaboration with social media influencers from various walks of life to make an impact on the youth. The influencers have shared videos on their Instagram handles talking about their passions and the power of being authentic and at their best all the time.

    The campaign is driven with hashtags #DenimSideU, #SpykarAW18, #YoungAndRestless, #DenimSquad, and #Spykar.

    Spykar Lifestyle CEO Sanjay Vakharia said, “Spykar embodies the ideology of being passionate and speak your heart out, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #DenimSideUp campaign, we are in conversation with today’s millennial with their stories making them stand out from the crowd. #DenimSideUp builds a sense of optimism, fun, and togetherness.”

    Revealing the idea behind the campaign, an official statement by the brand reads, “Denim side up is an attitude – a way of life where you highlight your most authentic, original self, unafraid.  Denim Side Up campaign targeted the people who are passionate and who speak their heart out.”

    It further states that the campaign has helped the brand in setting the parameter for its target audience, so the youth connects more to the brand.

    “The challenge was to have the influencers sharing their denim side up story and creating a buzz amongst their followers. The campaign witnessed a positive response and took over social media, encouraging the youth icons of India to share their denim side up story and challenge their followers to do the same,” the statement reveals.