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Tag: Spykar

  • Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    MUMBAI: Looks like Spykar is weaving more than denim, it’s stitching together stories worth listening to. The homegrown fashion brand has dropped the second episode of its podcast series, It’s in our jeans, featuring actor and martial artist Vidyut Jammwal in an unfiltered, heart-to-heart chat with Spykar co-founder and CEO Sanjay Vakharia.

    Following the success of its debut episode, the series continues to celebrate Indian grit, creativity, and ambition through candid conversations. In this latest instalment, Vidyut takes listeners on a journey through his modelling days, film career, and Hollywood debut: all while reflecting on failure, discipline, and the art of staying grounded.

    “It’s always a pleasure speaking with Vidyut, and sharing our camaraderie with the world through this podcast was truly special,” said Vakharia. “His discipline and energy are infectious. This episode offers a deep dive into his life and mindset that’s sure to inspire many.”

    Fittingly recorded at Spykar’s stylish corporate headquarters, the episode captures the brand’s authenticity and the actor’s raw honesty. Jammwal fondly recalls his first big modelling campaign for Spykar itself calling it a full-circle moment. “Imagine going from modelling for a brand to acting, and then endorsing it again. That’s an achievement,” he said.

    On failure, he offered a striking perspective: “The difference between a student and a master is that the student fails a few times, but a master fails a zillion times. I don’t see failures as failures. Nothing in my life has gone my way and thank god for that.”

    With new episodes dropping every fortnight, ‘It’s in our jeans’ continues to bring India’s finest voices to the forefront. The podcast is streaming on Spotify, Youtube, and Apple podcasts, making it easy to tune in wherever you are.

  • Spykar unveils ‘Daur Apna Hai’ campaign with rap anthem celebrating India’s youth spirit

    Spykar unveils ‘Daur Apna Hai’ campaign with rap anthem celebrating India’s youth spirit

    MUMBAI: Spykar Lifestyle, one of India’s most loved and trusted homegrown denim brands, has announced the launch of its latest campaign, Daur Apna Hai. The campaign reflects the belief that this is India’s moment, a celebration of the country’s youthful, vibrant spirit at heart, mind and soul.

    Daur Apna Hai champions the confidence, self-expression and pride of today’s generation, echoing Spykar’s own journey as India’s finest denim brand, renowned for authenticity and the perfect fit for Indian bodies. The campaign kicks off with a high-energy rap anthem created in collaboration with Wicked Sunny, Dharmik and the Vixens Crew. With its addictive rhythm and hard-hitting lyrics, the track celebrates the grit, ambition and talent of India’s youth, underscoring Spykar’s conviction that it is India’s time to shine on the global stage.

    Commenting on the campaign, Spykar Lifestyle Pvt. Ltd, co-founder and CEO, Sanjay Vakharia said, “Spykar has always stood for the young and restless Indian spirit : self-made, unapologetic and ambitious. ‘Daur Apna Hai’ stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. As India’s youth push boundaries and redefine success, we are ready to walk alongside them, empowering them with style and confidence that is proudly Indian. We will soon unveil more initiatives, collaborations and stories that celebrate Indian creativity.”

    From pioneering denim in India to emerging as a full-fledged lifestyle brand with apparel and accessories, Spykar has consistently delivered products that combine global design sensibilities with Indian authenticity. Known for high-quality fabrics, cutting-edge styles and fits crafted for Indian bodies, Spykar enjoys a strong presence across stores, e-commerce platforms and a loyal customer base nationwide.

    With Daur Apna Hai, Spykar reinforces its position as India’s leading denim brand and a champion of originality, individuality and youth-led creativity. The campaign goes beyond fashion to spark conversations around confidence, self-expression and the celebration of Indian talent.

  • Spykar’s new podcast stitches heritage with ambition in ‘It’s in our jeans’

    Spykar’s new podcast stitches heritage with ambition in ‘It’s in our jeans’

    MUMBAI: All sewn up, Spykar is threading stories, not just jeans. India’s homegrown denim label has unzipped a new chapter in storytelling with the launch of its podcast, ‘It’s in our jeans/genes.’ The series promises conversations as textured as a vintage denim jacket, spotlighting change makers who are stitching heritage into modern ambition.

    The debut episode features the dynamic Suta sisters: Sujata and Taniya. The brand has reimagined the saree for today’s generation while empowering more than 17,000 artisans across India. True to the show’s theme, the duo even paired denim with sarees in a playful diy experiment, blending tradition with trend in one seamless drape.

    “Fashion is about more than denim, it’s about identity and the stories that connect us,” said Spykar Lifestyles, co-founder and ceo, Sanjay Vakharia. “The Suta sisters embody the balance of heritage and modernity, reflecting the ambition of a new India that thinks global while staying rooted.”

    For Sujata and Taniya, the podcast felt like a natural fit. “Suta has always been about effortless, joyful sarees and supporting artisans. Spykar’s podcast celebrates the same values: authenticity, storytelling, and pride in taking Indian traditions to the world,” they shared.

    With more episodes lined up across technology, food, music, and start-ups, ‘It’s in our jeans/genes’ aims to inspire students, entrepreneurs, and dreamers alike. Available on Spotify, Youtube, Apple podcasts and more, the series cements Spykar’s role not just as India’s denim favourite, but also as a storyteller for a new India: authentic, ambitious, and global.

  • Denim with a Kick Vidyut Jammwal joins Spykar for bold new ‘Chico’ fit

    Denim with a Kick Vidyut Jammwal joins Spykar for bold new ‘Chico’ fit

    MUMBAI: He’s kicked villains in mid-air, scaled walls like they’re gym equipment and now, Vidyut Jammwal is doing high-flying fashion too.

    In a move that spells style with swagger, homegrown denim giant Spykar has roped in action hero and fitness icon Vidyut Jammwal as the face of its latest campaign for Chico, the brand’s most desirable denim fit. Described as confident, relaxed, and engineered for comfort, the Chico fit is all about freedom of movement without compromising on sharp aesthetics qualities that make Vidyut the perfect match.

    “Spykar represents a mindset, one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride,” said Jammwal.

    The Chico fit sits at the intersection of form and function crafted from premium stretch denim, tailored with a relaxed silhouette, and designed for breathability and performance. Whether you’re running errands or running parkour (à la Vidyut), these jeans are built to move with you.

    Spykar CEO and co-founder Sanjay Vakharia added, “Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires style, performance, and purpose.”

    The campaign celebrates the rise of a fashion-forward, purpose-led generation, one that chooses comfort without compromising on individuality. With its Rs 2,000 price point and mass-appeal silhouette, Chico is more than a fit, it’s a flex.

    Spykar, known for being tuned into India’s evolving youth culture, positions this launch as more than a fashion drop. It’s a statement about style, power, and living unapologetically. With Vidyut’s all-action persona and Spykar’s cool credentials, it’s clear: denim just got a whole lot daring.

  • Spykar ditches dosh, dishes out denim for ‘Eidi that always stays with you’

    Spykar ditches dosh, dishes out denim for ‘Eidi that always stays with you’

    MUMBAI: Spykar, is urging a denim revolution this Eid. It’s campaign, “Eidi that always stays with you,” flips the bird to fleeting cash gifts, pushing for presents that pack a punch and last a lifetime.

    “Eid’s about love, innit? Why not gift something that doesn’t just disappear down the pub?” muses a Spykar spokesperson, clearly fed up with the usual monetary malarkey.

    To spearhead this sartorial shake-up, they’ve roped in digital darling Faisal Shaikh, aka Faisu. He’s ditching the dosh and embracing denim, showcasing how a decent pair of jeans outlasts any crumpled note. Faisu’s Instagram is now a denim-drenched delight, showcasing the campaign’s message.

    “We’re talking gifts with guts,” says Spykar CEO Sanjay Vakharia. “Like a good pair of jeans, relationships get better with age. Our denim’s built to last, just like your best mate’s banter.”

    Spykar’s campaign is a cheeky nudge to rethink Eid gifting. Forget the quick quid; invest in something that ages like fine wine, or at least a decent pair of selvedge. This Eid, Spykar is saying: “Give ’em denim, not dross.”

  • Spykar launches the #YoungRestlessResponsible campaign

    Spykar launches the #YoungRestlessResponsible campaign

    Mumbai: Spykar, an Indian denim brand, has taken a stand for the nation’s pride and respect by launching a powerful #YoungRestlessResponsible campaign that inspires the young and restless. As India celebrated its 78th Independence Day, Spykar, with its campaign, urged Indians to uphold the dignity of the national flag by addressing the disheartening issue of discarded national flags.

    The brand is concerned about the growing disrespect towards the national flag, especially after Independence Day. To address this, Spykar is encouraging young Indians to responsibly collect and dispose of flags, fostering civic responsibility. The #YoungRestlessResponsible campaign, created by Brandmovers Interactive India, reflects Spykar’s commitment to the nation. By engaging the energetic and influential youth, Spykar aims to create a lasting societal impact. The campaign raises awareness about respecting national symbols and encourages young Indians to actively contribute to building a better future, inspiring a generation of responsible citizens connected to their country’s heritage and values.

    “Our youth is the future of India, and we believe they have the power to create a positive change,” said Spykar co-founder and CEO Sanjay Vakharia. “The campaign is a step towards fostering a sense of responsibility and respect for our national symbols. We urge everyone to join us in this endeavor and help us create a cleaner and more respectful India.”

    Spykar invites everyone to join the #YoungRestlessResponsible movement and be a part of building a cleaner, more respectful India.

  • Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Mumbai: Spykar, an Indian denim brand, has launched a dedicated campaign for Raksha Bandhan – #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to the unbreakable bond shared by siblings as they journey from childhood to adulting. The video captures the sibling dynamic and the laughter shared, light-hearted rivalries, and unconditional support for one another.

    To celebrate this occasion, the brand has curated a special “Threads of Love” hamper that is designed to symbolize the everlasting connection between siblings. Just like last year, a beautiful and thoughtful gift pack through its campaign “Threads of Love”, the brand continues its tradition of creating special moments between siblings by introducing a beautiful and thoughtful gift pack. It is an exclusive hamper that features a cross-body bag, a wallet with style, refreshing deo, captivating perfumes, and an exciting gift voucher for your sister. At the core of this gift pack lies an exquisite infinity bracelet Rakhi that symbolises the limitless love and support that siblings share with one another. This collection characterizes what Raksha Bandhan is all about and how Spykar truly believes in offering the latest for the young and restless. More than a gift, it’s a bond—a celebration of trust and togetherness.

    Traditionally, Raksha Bandhan, India’s most endearing festival has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings. Recognising the peculiar and powerful tie between siblings based on care, joy, and selfless affection, Spykar seeks to establish a more inclusive Raksha Bandhan celebration.

    “Raksha Bandhan is a festival that resonates with sibling love, in its most pristine and most powerful form,” said Spykar co-founder and CEO Sanjay Vakharia. “With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being ‘Young and Restless’.

    For Spykar, Raksha Bandhan is not any festival, but it is a celebration of siblinghood. Now, celebrating that very essence, Spykar urged their customers to share their warm, heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag as part of their #ThreadsofLove campaign.

     

  • Spykar partners as associate gold sponsor for the India tour of Sri Lanka

    Spykar partners as associate gold sponsor for the India tour of Sri Lanka

    Mumbai: Spykar, Indian denim brand has become the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on 27 July 2024. This partnership celebrates the shared spirit of the young and restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.

    Following India’s historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from 27 July to 7 August 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.

    We’re delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series,” said Spykar co-founder and CEO Sanjay Vakharia. “This partnership goes beyond just a sponsorship, it’s a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We’re excited to connect with cricket fans on a personal level through this electrifying series.”

    “It’s great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration,” said Sri Lanka Cricket head of marketing Upul Nawaratne Bandara.

    This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. This is a series that cricket lovers wouldn’t want to miss, and Spykar, the associate gold sponsor, is thrilled to be a part of this incredible journey.

    Spykar invites cricket enthusiasts to witness an exceptional series filled with exciting moments and exceptional athleticism. As a leading fashion brand, Spykar is dedicated to delivering vibrant and trendy apparel that is perfect for fans cheering on their favorite teams.

  • Spykar inspires young India to make their votes count

    Spykar inspires young India to make their votes count

    Mumbai: Spykar, a denim and casual wear brand, has announced the launch of its integrated campaign, dedicated to inspiring and mobilising the nation’s youth to participate in the upcoming general elections actively.

    The Spykar voting campaign coincides with the upcoming election schedule in the target states. Commencing with Gujarat on 7 May , followed by Maharashtra (excluding Pune) on the same date 7 May, the campaign extends its reach to Pune on 13 May, culminating with Mumbai and Uttar Pradesh on 20 May. This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.

    A captivating brand film leads the campaign, and aims to ignite a sense of responsibility and enthusiasm among young and first-time voters, urging them to exercise their democratic rights. Through a dynamic narrative, the film portrays the pivotal moment when two young girls, enamored by a boy at a café, choose to overlook him upon discovering his failure to vote. The central message conveyed by Spykar is that if you have not voted, you are not cool.

    Through this campaign, Spykar aims to create a memorable brand experience by offering exciting rewards to those who visit Spykar stores and flash their inked fingers – a symbol of their participation in the democratic process. Spykar is also urging voters to share their inked finger selfies on Instagram and other social media platforms for rewards from the brand.

    Spykar co-founder and CEO Sanjay Vakharia commented, “Today’s youth is different from that of the yesteryears. Apart from being rebellious, fun-loving, and carefree, they are conscious and take their social responsibilities very seriously.” He further added, “We wanted to bring these virtues to the forefront. Choosing who should lead us to a better tomorrow is our right and to vote is our obligation towards protecting the future of our country; nothing less will do – that’s the mindset of the young and restless of our generation which this film intends to resonate with.”

    Brandmovers India is the creative agency behind the latest Spykar election campaign. The integrated marketing campaign will be released across channels such as social, digital, retail POS, outdoor, digital outdoor, and print, for audiences across the country.

    Brandmovers India MD & CCO Suvajyoti Ghosh said: “When the team at Spykar approached us with a brief to create conversations around the Indian general elections and assert its relevance among its young, restless and opinionated audience, we took the opportunity to make a meaningful impact on the contemporary youth by urging them to vote instead of just having or sharing opinions on social media.”

  • Spykar Spreads love beyond Valentine’s Day with #PocketFullOfLove campaign

    Spykar Spreads love beyond Valentine’s Day with #PocketFullOfLove campaign

    Mumbai: Spykar, a fashion brand, was thrilled to announce the launch of its latest campaign, “PocketFullOfLove.” With a mission to infuse positivity into communities and spread warmth and joy, the campaign sought to remind everyone that amidst life’s challenges, love stood above all. The campaign was held on 10 and 11 February 2024, at Phoenix Palladium Mall in Mumbai.

    The campaign centred on spreading ‘Pockets full of love’ at the mall, featuring heartfelt compliments on small cards. These messages brought smiles and positivity to recipients, with Spykar representatives also hosting fun activities like the ‘Spin the Wheel’ game at the store, creating moments of joy and connection.

    Participants also had the option to collect blank cards, allowing them to personalize compliments and spread kindness to others in their surroundings. Spykar aimed to encourage this chain reaction of kindness, creating a lasting impact and fostering a culture of positivity.

    Spykar marketing head Vivek Shah expressed,  “In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The ‘PocketFullOfLove’ campaign was Spykar’s way of spreading this message and fostering meaningful connections within the audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine’s Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”

    The #PocketFullOfLove campaign not only served as a reminder of the enduring power of love and kindness but also underscored Spykar’s commitment to making a positive impact in the community.